Marc Masters

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Marc Masters



Average rating: 4.02 · 444 ratings · 72 reviews · 2 distinct worksSimilar authors
High Bias: The Distorted Hi...

3.95 avg rating — 306 ratings — published 2023 — 7 editions
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No Wave

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4.17 avg rating — 138 ratings — published 2007 — 3 editions
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Quotes by Marc Masters  (?)
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“Still, the Walkman’s impact was primarily due to the cassette tape. After all, portable radios with earpieces already existed, and few treated those as life altering or society destroying. The Walkman was revolutionary because it was personal, just like cassette tapes. You were no longer bound to what songs came on the radio or an album; whatever you wanted to hear could be put on one small object fixed to your clothes. The Walkman was like a new appendage, and it helped turn music listening from a pastime into an act of self-definition.”
Marc Masters, High Bias: The Distorted History of the Cassette Tape

“Island Records started a program called One-Plus-One in which they sold cassettes with one side of prerecorded music and another side blank, so consumers could use the second half for taping. “The public wants to home tape,” said Island vice president Herb Corsack. “We can’t fight it.”
Marc Masters, High Bias: The Distorted History of the Cassette Tape

“Helped by all these changes and improvements, the popularity of cassette tapes continued to rise. By the mid-1970s, Philips had produced a million cassette recorders and 50 million cassettes. In the early 1970s in the United States, vinyl album sales topped cassette sales by almost twentyfold; by 1981, that factor was just around two. Only a year later, cassettes overtook LPs in sales, something the New York Times described as “the climax of a Cinderella story in which the lowly triumph against all odds.”
Marc Masters, High Bias: The Distorted History of the Cassette Tape



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