Barney Davey's Blog, page 8
June 2, 2024
Customer Avatars for Artists. How Targeted Marketing Attracts Loyal Collectors and Buyers
Imagine casting your net into a vast ocean of art lovers, hoping to snag a serious collector. But all you catch are one-time buyers, leaving you frustrated and unsure of how to reach your faithful supporters. The Problem: Casting a wide net might seem efficient, but it’s time to consider a more effective approach. Direct […]
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May 25, 2024
Ultimate Guide to Art Licensing for Visual Artists
Art licensing is a powerful way for artists to monetize their creativity while reaching broader audiences. It’s about finding the right partnerships and protecting your work. — Maria Brophy, Art Licensing Consultant and Author Imagine your artwork hanging in galleries and gracing home goods, apparel, and tech accessories worldwide. Art licensing can turn this vision […]
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May 18, 2024
Why Free Soft Skills Create the Best Art Marketing Results
True art marketing success lies in the balance of hard skills and the soft skills that connect you with your audience on a deeper level. It’s this combination that transforms creativity into a sustainable and fulfilling career. — Barney Davey As I reflect on my 30-year journey in the art marketing world, I see a […]
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May 11, 2024
Targeted Luxury Marketing Strategies for Galleries and Artists
In the dynamic world of art marketing strategies, success is painted not just by skill, but by the stories we share and the connections we build. — Barney Davey In 2005, I undertook a new adventure, starting the Art Marketing News blog and writing art business and marketing strategy books for visual artists. This evolution […]
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April 27, 2024
Insights For Artists: How To Make Your Way In The Art World
Marketing aims to know and understand the customer so well the product or service fits him and sells itself. — Peter Drucker Effective art marketing strategies weave authenticity into every interaction, cultivating connections that allow your creative vision to shine through. After writing and publishing Art Marketing News since 2005, I’ve seen how the internet […]
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April 25, 2024
Spotlight Series: Chasing the Muse As a Young Curator in New York City
Welcome to the Spotlight Series! It’s exciting to present this new series focusing on the fascinating individuals who make the art world tick. From emerging talents to established icons, we will explore their stories, seeking to uncover their passions and showcase the unique paths they’ve carved in the dynamic and ever-evolving world of art and […]
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April 20, 2024
Quiz: Discover Your Art Selling Personality Style And How To Make The Best Of It
The most important kind of freedom is to be what you really are. — Jim Morrison Recognizing and embracing your distinct art-selling personality is critical for any artist. Selling tactics among creatives are as different as their artistic skills. While they differ from your social style, there is some overlap between personality and style. They […]
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April 13, 2024
Why Is Art Marketing Important?
Art marketing is essential not just for the sale of artwork but for the sharing of the soul behind it. It connects the personal universe of the artist with the broader world. — Simon Sinek It’s natural and understandable that marketing art frequently takes a back seat in creative pursuits where ideas and expression reign […]
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March 23, 2024
Advice For Artists to Make the Hero’s Journey Wondrous
The author who famously introduced us to the “Hero’s Journey” said this: Follow your bliss and the universe will open doors for you where there were only walls. — Joseph Campbell Have you ever experienced unexpected challenges and exciting discoveries during your artistic journey? If so, your feelings reflect the work of Joseph Campbell, a […]
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Discovering Your Hero’s Journey for Artists: A Guide for Transforming Challenges into Creative Triumphs
The author who famously made us aware of the “Hero’s Journey” also said this: Follow your bliss and the universe will open doors for you where there were only walls. — Joseph Campbell Have you ever felt like your artistic journey involves unexpected challenges and exciting discoveries? If so, your interpretation of your feelings mirrors […]
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