Philip J. Kitchen
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Public Relations: Principles and Practice
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published
1997
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2 editions
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Marketing Communications: Principles and Practice
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published
1998
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Marketing Metaphors and Metamorphosis
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published
2008
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4 editions
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A Primer for Integrated Marketing Communications
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published
2004
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12 editions
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The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
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published
2013
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5 editions
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Integrated Brand Marketing and Measuring Returns
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published
2010
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6 editions
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Integrated Marketing Communications: A Primer
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published
2004
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2 editions
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Rhetoric and Reality of Marketing: An International Managerial Approach
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published
2003
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6 editions
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Future of Marketing: Critical 21st Century Perspectives
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published
2003
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2 editions
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Integrated Communications in the Postmodern Era
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published
2014
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5 editions
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