M. Matheson's Blog, page 11
June 7, 2018
From my Instagram @mikeyznsacto
From my Instagram: #Repost @maxnovakovsky with @get_repost
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Advertising is an integral part of a successful business. It is not enough to have a good internal operation. If you look at successful companies, their external messages match the internal process. The perception created, for the consumer, garners goodwill long before a purchase is made. However, no amount of advertising can supersede the basic human brain process. The brain goes through a process with everything. In the sales process, it starts with creating awareness, followed by interest, desire and purchase.
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The most successful companies go through this process every day. You can’t just show up at the purchase point and expect to influence purchasing decisions. You cannot skip the first three steps and expect to be successful. Most fail because they did not take the journey with the customer. That is what builds lasting impressions or equity/loyalty. The most successful companies are engaged in building their consumer base, every day. The only proven method to accomplish this goal is to engage the best possible consumer group through a series of well-crafted messages designed to move the though the decision making process. In plain English: a long-term messaging strategy aimed at the end result.
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Consider how you plan your advertising for the year. Is it strictly a hit and miss program of only a few messages a year or are you on the path to success because you are having consistent conversations with your best possible customers, every day? If you are a hit and miss strategist, consider changing your approach and thinking to a more long-term look at your own success. Instead of cutting back to save money, believe in the long-term investment of advertising to never take a day off from communication with your best possible customers.
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#entrepreneurship #innovation #entrepreneur #startup #leadership #motivation #inspiration #market #lifestyle #determination #marketing #quotes #management #progress #fortune #passion #quoteoftheday #writing #l4l #grind #knowledge #2018 #creativity #inspire #wisdom #business #writing #wealth #blogging #blogger
June 6, 2018
Workout Salvation
From my Instagram: Work out your own salvation with fear and trembling; #phillipians 2:12 #workout
From my Instagram @mikeyznsacto
From my Instagram: Work out your own salvation with fear and trembling; #phillipians 2:12 #workout
May 28, 2018
Gregg Allman R.I.P.
Alan Paul
Feeling a little melancholy this good ol’ Sunday Morning, which marks the first anniversary of Gregg Allman’s passing. Let’s keep honoring the man, with a great video and story about “Come and Go Blues”> http://bit.ly/2GOQN77
More info @ https://ift.tt/2bVChuO
Automated post from M. Matheson Books – https://ift.tt/2f81RnF
May 28, 2018 at 12:40PM
From M. Matheson’s Page Facebook.Com/write.matheson
Alan Paul
Feeling a little melancholy this good ol’ Sunday Morning, which marks the first anniversary of Gregg Allman’s passing. Let’s keep honoring the man, with a great video and story about “Come and Go Blues”> http://bit.ly/2GOQN77
More info @ https://ift.tt/2bVChuO
Automated post from M. Matheson Books – https://ift.tt/2f81RnF
May 28, 2018 at 12:40PM
May 26, 2018
My Little Jedi Knight
From my Instagram: My little Jedi rocking the RC racetrack #rcracing
From my Instagram @mikeyznsacto
From my Instagram: My little Jedi rocking the RC racetrack #rcracing
May 17, 2018
From my Instagram @mikeyznsacto
From my Instagram: Big giveaway at @xrayracing
May 16, 2018
Power
From my Instagram: Direct the total energy of your powers so that you may achieve everything your election as a child of God provides; rise every time to whatever occasion may come your way. #childofgod #superpower
From my Instagram @mikeyznsacto
From my Instagram: Direct the total energy of your powers so that you may achieve everything your election as a child of God provides; rise every time to whatever occasion may come your way. #childofgod #superpower
