M. Matheson's Blog, page 10
June 16, 2018
From my Instagram @mikeyznsacto
From my Instagram: We are not made for brilliant moments, but we have to walk in the light of them in ordinary ways. #oswald #oswaldchambers #myutmostforhishighest #ordinary #brilliance
June 14, 2018
From my Instagram @mikeyznsacto
From my Instagram: Come out for soft opening June 28 #Repost @artfullyrooted with @get_repost
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The cards are here and they are beautiful! Credit to my beautiful daughter @nicholesmith for her artistic talent in graphic design!
From my Instagram @mikeyznsacto
From my Instagram: Psalms 91:1
Those who live in the shelter of the Most High
will find rest in the shadow of the Almighty.
#almighty #almightygod #psalms #psalm91
June 12, 2018
Jesus Christ Comments on the political climate of today
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This nearly 2,000-year-old commentary by Jesus seems to be a valid observation of the rancor in the politics of today (no one’s happy):
“For John came neither eating nor drinking, and they say, ‘He has a demon.’ 19 The Son of Man came eating and drinking, and they say, ‘Look, a glutton and a winebibber, a friend of tax collectors and sinners!’ But wisdom is justified by her children.” Matthew 11:18-19
Like the right and the left in the United States today; when John the Baptist came on the scene, they said he had a demon because he eschewed eating and drinking as a pleasurable past-time.
Jesus, the public accused of the crime of doing what John the Baptist didn’t do. Interesting.
June 11, 2018
“Come unto me” -Jesus
From my Instagram: “Come unto me” -Jesus
(Matthew 11:28)
If I will come to Jesus my actual life will be brought into accordance with my REAL desires; -#oswaldchambers #jesus #jesuschrist #jesuscalling #lifequotes
June 10, 2018
Miracle
From my Instagram: #miracle #miracles #jesusculture @jesusculture @jcsacramento
From my Instagram @mikeyznsacto
From my Instagram: #miracle #miracles #jesusculture @jesusculture @jcsacramento
June 8, 2018
Johnny Cash and Folsom
From my Instagram: #johnnycash #folsom #folsomcity #cityoffolsom
From my Instagram @mikeyznsacto
From my Instagram: #johnnycash #folsom #folsomcity #cityoffolsom
June 7, 2018
Advertising Meme
From my Instagram: #Repost @maxnovakovsky with @get_repost
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Advertising is an integral part of a successful business. It is not enough to have a good internal operation. If you look at successful companies, their external messages match the internal process. The perception created, for the consumer, garners goodwill long before a purchase is made. However, no amount of advertising can supersede the basic human brain process. The brain goes through a process with everything. In the sales process, it starts with creating awareness, followed by interest, desire and purchase.
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The most successful companies go through this process every day. You can’t just show up at the purchase point and expect to influence purchasing decisions. You cannot skip the first three steps and expect to be successful. Most fail because they did not take the journey with the customer. That is what builds lasting impressions or equity/loyalty. The most successful companies are engaged in building their consumer base, every day. The only proven method to accomplish this goal is to engage the best possible consumer group through a series of well-crafted messages designed to move the though the decision making process. In plain English: a long-term messaging strategy aimed at the end result.
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Consider how you plan your advertising for the year. Is it strictly a hit and miss program of only a few messages a year or are you on the path to success because you are having consistent conversations with your best possible customers, every day? If you are a hit and miss strategist, consider changing your approach and thinking to a more long-term look at your own success. Instead of cutting back to save money, believe in the long-term investment of advertising to never take a day off from communication with your best possible customers.
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