Sam Izad's Blog - Posts Tagged "consumer-price-index"

Shrinkflation Exposed: Unmasking the Impact on Consumer Purchasing Power

Article by Sam Izad

In a world where ingredients and manufacturing costs are on the rise, businesses are faced with a challenging dilemma: either increase prices or reduce the size of their products. Many companies are reluctant to raise prices as they fear it may deter customers. Instead, they opt for a subtle strategy known as shrinkflation, where they maintain a similar price point by making their products smaller. This tactic includes methods such as selling multipacks of candy bars in smaller sizes than individual bars or altering the shape of products to create the illusion of minimal weight difference.



Identifying Product Size Changes

The practice of downsizing can be quite tricky to notice as manufacturers employ various techniques to reduce package sizes while keeping prices unchanged. For instance, they may introduce more air into the packaging or increase the concavity at the bottom of a jar. Manufacturers sometimes accompany product size changes with alterations in packaging colors, materials, or design, creating the perception of added value without consumers realizing the reduction in the actual product amount. It's important to note that product size changes are not consistent across all brands, sizes, or flavors. For example, a manufacturer may downsize a bag of organic gummy bears from 4.5 oz. to 4 oz. while keeping the non-organic gummy bear bag the same size.

Upsizing is another phenomenon where manufacturers increase the size of a product while maintaining the same price. This could be done to optimize package sizes, reverse a previously downsized item, or consolidate package options. However, upsizing occurs less frequently than downsizing. Products that have been upsized are sometimes labeled as "bonus buys" or "more for the money" on the packaging. Unlike sale prices or buy one get one (BOGO) deals, upsizing provides consumers with a larger quantity of the product rather than offering it at a reduced price or multiple units.



Impact on the Consumer Price Index (CPI)

Considering the ease with which downsizing can go unnoticed by shoppers, it raises questions about how accurately the Consumer Price Index (CPI) reflects these changes. The CPI strives to capture the price changes caused by downsizing through meticulous data collection and effective price calculations. Dedicated data collectors and economists work to identify changes in the goods and services used to calculate the CPI.

Data collectors ensure consistent data collection by tracking prices for the same set of goods and services over time. When a downsizing or upsizing event occurs, the data collector records the new data, updates the product description, and notifies economists in the national program office about the product size change. While data collectors do not record specific details such as the number of chocolate chips in a cookie, they do record attributes like weight and volume.

CPI economists continuously review the goods and services included in the CPI to identify instances of downsizing. They conduct monthly reviews of CPI data and engage in online research to verify downsizing or upsizing events. Once a downsizing or upsizing event is confirmed, economists update the product information and search the CPI sample for the same item. To ensure timely detection of downsizing, economists notify data collectors to be on the lookout for any size changes in specific products.

The impact of product size change on the CPI depends on the item and its data collection procedures. For items where size is reported, economists calculate an effective price per standard size, often measured in price per ounce. This calculation involves dividing the collected price by the size of the product. For example, if a half-gallon (64 oz) of Brand A vanilla ice cream is priced at $5.99 in January 2021, the effective price per ounce would be $5.99 divided by 64 oz, resulting in $0.093 per ounce. If the same Brand A vanilla ice cream is downsized to 60 oz in February 2021 but the price remains $5.99, the effective price per ounce would increase to $0.0998 per ounce. This represents a 6.7% increase in the price per ounce, which would be included in the CPI calculation. Economists even account for items without a specific weight, such as toilet paper. For example, if the number of sheets per toilet paper roll decreases from 220 to 200, the economist would adjust the data to reflect a 10% increase in the price per sheet.



Tracking Downsizing and Upsizing in the CPI

CPI economists closely monitor downsizing and upsizing events in the CPI sample each month. Chart 1 illustrates the item categories with the highest number of downsized and upsized observations between January 2015 and December 2021. Household paper products, for instance, experienced both upsizing and downsizing more frequently than any other category, with a total of 716 reports during the seven-year period. However, these reports accounted for only about 3% of the price observations within the category during that time. Snacks had the highest number of size changes among food items, with a total of 509 reports, followed by sweetrolls, coffee cake, donuts, tea, and pies, tarts, and turnovers. For food items, downsizing and upsizing events affected approximately 2.9% of observed prices.

The CPI's comprehensive approach, which combines meticulous data collection, timely detection of size changes, and accurate price calculations, ensures that downsizing and upsizing events are reflected in the index. By accounting for these changes, the CPI provides a more accurate representation of the true price fluctuations experienced by consumers.

In conclusion, shrinkflation has become a common practice for companies facing rising costs. By subtly reducing product sizes, they can maintain price points while coping with inflation. Consumers should be aware of the possibility of downsizing and upsizing, and the CPI strives to accurately capture these changes to provide a reliable measure of price movements.



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Exploring the Various Facets of Inflation: Types, Causes, and Effects

Article by Sam Izad

Inflation is a ubiquitous economic phenomenon that impacts individuals, businesses, and governments around the world. It refers to the general increase in the prices of goods and services over time, leading to a decrease in the purchasing power of money. While inflation is a natural part of any healthy economy, understanding its different types, underlying causes, and far-reaching effects is crucial for policymakers, investors, and the general public alike.



Types of Inflation:



1- Demand-Pull Inflation: This type of inflation occurs when aggregate demand outpaces aggregate supply. It is often associated with strong economic growth and consumer spending. Demand-pull inflation can be sparked by increased consumer confidence, low-interest rates, or government stimulus measures.



2- Cost-Push Inflation: Cost-push inflation, on the other hand, arises due to rising production costs, which are then passed on to consumers in the form of higher prices. Factors like increases in wages, raw material costs, or energy prices can trigger this type of inflation.



3- Built-In Inflation: Also known as wage-price inflation, this type occurs when workers demand higher wages to keep up with the rising cost of living, which then leads to higher production costs for businesses and subsequently higher prices for consumers. This cyclical process can perpetuate inflation.



4- Hyperinflation: Hyperinflation is an extreme and rapid form of inflation where prices skyrocket uncontrollably, typically exceeding 50% per month. It often results from a collapse of confidence in a country's currency, often caused by excessive money printing, political instability, or economic mismanagement.



5- Structural Inflation: Structural inflation is a more long-term phenomenon caused by imbalances in the supply chain, labor market, or other structural issues in the economy. It can be a result of inadequate infrastructure, regulatory hurdles, or inefficiencies in production.



Causes of Inflation:



Monetary Factors: One of the primary drivers of inflation is an increase in the money supply without a corresponding increase in goods and services. Central banks play a crucial role in managing inflation by controlling the money supply through interest rates and open market operations.



1- Supply Shocks: Disruptions in supply, such as natural disasters, geopolitical tensions, or sudden changes in commodity prices, can lead to a reduction in supply and subsequently higher prices.



2- Demand-Side Factors: Strong consumer demand fueled by increased consumer spending or government stimulus measures can lead to demand-pull inflation, as businesses struggle to keep up with the rising demand.



3- Cost-Push Factors: Rising production costs, including wages, energy, and raw material prices, can lead to cost-push inflation as businesses pass on these higher costs to consumers.



4- Expectations and Psychology: Inflation expectations can become self-fulfilling prophecies. If people expect prices to rise, they may increase their spending and businesses might increase prices in anticipation, thereby contributing to inflation.



Effects of Inflation:



1- Reduced Purchasing Power: Inflation erodes the purchasing power of money, meaning that consumers can buy fewer goods and services with the same amount of money.



2- Uncertainty: High and unpredictable inflation can create economic uncertainty, making it difficult for individuals and businesses to plan for the future.



3- Income Redistribution: Inflation can lead to a redistribution of income and wealth, often affecting fixed-income individuals, like retirees, the most.



4- Interest Rates: Central banks may raise interest rates to combat high inflation, which can affect borrowing costs for consumers and businesses.



5- International Competitiveness: Rapid inflation can lead to a decrease in a country's international competitiveness as its currency loses value on the global stage.



Conclusion:

Inflation is a multifaceted economic phenomenon that can take on various forms and stem from a multitude of causes. Understanding the different types of inflation, their underlying factors, and their potential impacts is vital for policymakers, investors, and everyday individuals. Striking a balance between maintaining a healthy level of inflation and preventing it from spiraling out of control is a constant challenge that requires careful economic management and policy decisions.



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Published on August 10, 2023 09:08 Tags: asset-valuation, built-in-inflation, business-impact, central-banks, consumer-behavior, consumer-confidence, consumer-price-index, consumer-spending, cost-factors, cost-of-living, cost-push, currency-depreciation, currency-value, currency-value-changes, deflation, demand-pull, demand-side-factors, economic-analysis, economic-balance, economic-challenges, economic-challenges-analysis, economic-consequences, economic-consequences-analysis, economic-consequences-evaluation, economic-cycles, economic-development, economic-dynamics, economic-dynamics-evaluation, economic-equilibrium, economic-factors, economic-growth, economic-growth-assessment, economic-growth-strategies, economic-health, economic-health-assessment, economic-health-evaluation, economic-impact, economic-impact-assessment, economic-impact-evaluation, economic-indicators, economic-monitoring, economic-performance, economic-performance-evaluation, economic-performance-metrics, economic-phenomenon, economic-policy, economic-policy-evaluation, economic-realities, economic-research, economic-resilience, economic-stability, economic-stability-analysis, economic-stability-assessment, economic-stability-evaluation, economic-stability-initiatives, economic-stability-measures, economic-strategies, economic-strategy-assessment, economic-strategy-evaluation, economic-sustainability, economic-sustainability-analysis, economic-theory, economic-trends, economic-variables, economic-variables-analysis, economic-vulnerability, financial-markets, financial-planning, fiscal-measures, fiscal-policy, global-economy, global-trade, government-policies, hyperinflation, hyperinflation-causes, income-levels, income-redistribution, inflation, inflation-adjustments, inflation-analysis, inflation-causes, inflation-challenges, inflation-control, inflation-cycle, inflation-drivers, inflation-effects, inflation-effects-analysis, inflation-expectations, inflation-fluctuations, inflation-fluctuations-analysis, inflation-forecasting, inflation-impacts, inflation-implications, inflation-implications-analysis, inflation-management, inflation-management-strategies, inflation-measurement, inflation-mitigation, inflation-monitoring, inflation-persistence, inflation-policy, inflation-policy-assessment, inflation-prevention, inflation-rate, inflation-rate-assessment, inflation-repercussions, inflation-risk, inflation-trends, inflation-trends-analysis, inflation-trends-assessment, inflation-types, inflationary-impact, inflationary-impact-analysis, inflationary-impact-assessment, inflationary-pressures, inflationary-pressures-analysis, inflationary-trends, interest-rates, investment-strategies, labor-market, macroeconomic-indicators, macroeconomic-stability, market-adaptation, market-adaptation-analysis, market-adaptation-evaluation, market-dynamics, market-equilibrium, market-forces, market-performance, market-performance-evaluation, market-reaction, market-resilience, market-resilience-analysis, market-resilience-evaluation, market-sentiment, market-supply, market-trends, market-trends-evaluation, market-volatility, monetary-factors, monetary-policy, money-supply, policy-implementation, price-determinants, price-determinants-analysis, price-dynamics, price-dynamics-evaluation, price-fluctuations, price-hikes, price-hikes-evaluation, price-index, price-levels, price-mechanism, price-rise, price-stability, price-stability-measures, price-stabilization, price-volatility, production-costs, purchasing-power, rising-prices, structural-inflation, supply-and-demand, supply-shocks, types-of-inflation, uncertainty, understanding-inflation, wage-price-inflation, wealth-distribution