Heather Johnson's Blog, page 3

How to Ace Your Blog Content Strategy in 7 Steps

Is your company blog getting the results you want? If not, it’s probably time to revisit your blog content strategy.

Much like your overall content marketing strategy, a blog content strategy sets the direction for your blog. Your audience is the compass. The blog content plan is the map.

In this article, I give you 7 steps to build that map. Use them to get your blog to a sunnier destination: higher search rankings, better engagement from your audience, and so on.

Why Do You Need a Bl...

Clinical Decision Support (CDS) & Oatmeal Health

Physicians and clinicians have used clinical decision support (CDS) software for decades to inform decision making. Much of today’s CDS uses artificial intelligence (AI) algorithms and machine learning (ML) models to generate impressive recommendations and predictions. Are physicians at risk of becoming over-reliant on these tools?

That concern is one of the main topics discussed in the FDA issued guidance—now final—on regulating CDS software. In an article for Oatmeal Health, I give an overv...

Clinical Decision Support (CDS) Article for Oatmeal Health

Physicians and clinicians have used clinical decision support (CDS) software for decades to inform decision making. Much of today’s CDS uses artificial intelligence (AI) algorithms and machine learning (ML) models to generate impressive recommendations and predictions. Are physicians at risk of becoming over-reliant on these tools?

That concern is one of the main topics discussed in the FDA issued guidance—now final—on regulating CDS software. In an article for Oatmeal Health, I give an overv...

FDA Clinical Decision Support (CDS) Guidance: Top Takeaways for Healthcare Providers

Physicians and clinicians have used clinical decision support (CDS) software for decades to inform decision making. Much of today’s CDS uses artificial intelligence (AI) algorithms and machine learning (ML) models to generate impressive recommendations and predictions. Are physicians at risk of becoming over-reliant on these tools?

That concern is one of the main topics discussed in the FDA issued guidance—now final—on regulating CDS software. In an article for Oatmeal Health, I give an overv...

Do Science Writers Need an MD or PhD?

If you’re building a career as a freelance writer specializing in one or more of the life sciences, you may come across opportunities that look perfect for you. And then you scroll down to see they require a PhD or some other advanced degree. Do you need one to be a science writer or medical device writer?

If you work in the pharmaceutical, biopharmaceutical, or medical device industry, you may need to hire a content writer to develop your blog articles, white papers, case studies, and other ...

7 Favorite Business, Writing, and Money Books of 2022

‘Tis the season for end-of-year lists. Following that trend loosely, I compiled a list of business, writing, money, and other books that made an impact in my 2022.

Every one of these books affected how I think about my business and the world. They gave me actionable steps to improve my business and my writing. And they inspired me with damn-good journalism.

I don’t read nonfiction much these days. Most of the time, I’m lost in a good novel. That means this lucky 7 collection is special...

Charitable Giving Update 2022

Charitable giving is one of my core values. I donate my time, talent and treasure to organizations that support my community and those that are dedicated to missions I care about.

I have given back consistently for the past 10 years; sporadically before that. I give to show my gratitude for all that I have and all the magical ways my business has grown over the years. I give to show my support for non-profits working hard to make this world a better place. I give to organizations that have gi...

10 Steps to Project Manage a White Paper and Finally Get it Done

B2B marketers love white papers. They serve as cornerstone content that educates your audiences, establishes your brand or business as an expert, and gets results. Plus, they’re a repurposing gold mine.

But with 10,000 other things that need your attention right now, how do you keep such a monster ship moving without sinking into the half-done-project abyss? Proper planning and relentless follow up.

Before we get into the nuances, let’s take a step back.

Why White Papers?

Accordin...

10 Steps to Project Manage a White Paper and Finally Get it Done

B2B marketers love white papers. They serve as cornerstone content that educates your audiences, establishes your brand or business as an expert, and gets results. Plus, they’re a repurposing gold mine.

But with 10,000 other things that need your attention right now, how do you keep such a monster ship moving without sinking into the half-done-project abyss? Proper planning and relentless follow up.

Before we get into the nuances, let’s take a step back.

Why White Papers?

According to a 2022 De...

How to Turn Customers into Fans: David Meerman Scott

I first heard of marketing expert David Meerman Scott years ago, but I can’t for the life of me remember the context. His name popped up in my Inbox again, yesterday, when I received an announcement about his appearance on the Personalization Outbreak Podcast from Glenn Llopis.

I still haven’t figured out why his name is so familiar. Maybe it’s through one of his best-selling books. Or maybe we ended up at the same show—he’s attended over 860 live concerts over the years.

His passion for m...