Aprel Phelps Downey's Blog, page 3
August 7, 2017
6 Social Media Mistakes You Want to Avoid
Social media plays a vital part in the success of your small business. It creates a platform for you to interact with your customers and keep an eye on the competition at the same time. You get an opportunity to showcase your personality, which lets your customers get to know you better. Your brand awareness increases by reaching new target market segments as well. That creates the potential for new customers to learn more about you, which leads to future Read More
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July 24, 2017
5 Crucial Tactics for Writing Marketing Content
You hold an undeniable amount of passion for the product or service that you offer the consumers in your industry. You know every aspect of that product or service like the back of your hand. Highlighting the benefits and features in a verbal conversation feels like second nature to you. Yet when it comes to presenting that same information in written format for a marketing piece, everything falls apart. It’s almost as if your mind goes blank and you can’t Read More
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July 14, 2017
4 Steps to Launch Your Small Business Lead Generation Funnel
Building a relationship with potential customers is the first step in exposing them to your brand. You do this by engaging with them on social media, publishing informative blog posts on your website and giving them a chance to get to know you better. As the relationship grows, you can bring them into your lead generation funnel. It paves the way for potential sales in the near future. Follow this four step process to build a successful lead generation funnel Read More
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July 3, 2017
4 Essential Copyright Protection Tools Your Blog Needs
Disclaimer: The information contained in this article is for educational purposes only and does not serve as legal advice. Copyright protection works to safeguard your blog content from being stolen. It also gives you the necessary tools to fight back in the event that content lands in the hands of a thief. Although taking precautions to protect your content is important, it is not something that gets as much attention as it deserves. Your first thought is likely to be Read More
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June 19, 2017
What You Need to Know About Social Media Marketing
Imagine having the opportunity to sit down and have a casual conversation with your customers. In this conversation you are free to let your business guard down. Take off your entrepreneurial hat for a moment and just talk. Forget about sales pitches or quarterly financial projections. Leave the office issues alone for the moment and just be yourself. There are no expectations. There are no rules. There is only the chance to get to know your customers better and give Read More
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June 10, 2017
How You Know It’s Time to Outsource Your Marketing
You are an expert at what you do for customers in your industry. These individuals look to you for guidance when facing issues or problems weighing on their mind. You know the products or services that you offer like the back of your hand. For the most part every aspect of your business runs like a well oiled machine. All that changes when you attempt to run a marketing campaign. Whether you have a new product or service to announce Read More
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May 26, 2017
Product Review: V8 VFusion Energy Drinks
Disclaimer: I received a free product or products in exchange for this review post. All thoughts and opinions expressed in this post are my own and not influenced by the product company and/or its affiliates in any way. Are there moments in your day where you feel sluggish yet are still facing several tasks that need completion before the end of the day? You aren’t alone! As a wife, mother and business owner I typically find myself needing some sort Read More
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May 18, 2017
Book Review: I’m Going to Give You a Bear Hug By Caroline B. Cooney
Disclaimer: I received a free copy of this book in exchange for this review post. All thoughts and opinions expressed in this post are my own and not influenced by the product company and/or its affiliates in any way. Few things in life are sweeter than getting a hug from someone you love! When you are scared, a warm hug from the right person can squash your fears in an instant. Feelings of stress and worry from the day instantly melt Read More
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May 12, 2017
3 Keys to Building an Authoritative Online Reputation
Your small business reputation hinges on the belief or opinion that others hold about the products and services you offer or how attentive you are to the needs of your customers. A bad service review from one disgruntled customer does more damage to your reputation than 10 positive customer reviews. Potential customers gravitate to that one negative experience and wonder if they should chance engaging with your business. It could end up being a hassle for them. You now run Read More
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April 28, 2017
7 Tips to Becoming a Content Marketing Pro
As a small business owner, you need to seize every possible opportunity to stand out in the crowd. Content marketing is one way that you can differentiate yourself from the competition. It helps you showcase the level of expertise you possess for the products or services that you provide. It helps capture the attention of potential customers and shows loyal customers why they choose to do business with you in the first place. Creating new content to share with your Read More
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