Helen H. Moore's Blog, page 871
February 7, 2016
A fortified bonanza of white men and manhood: What the hell was I doing at the biggest gun trade show in the world?






February 6, 2016
Why Chris Christie’s beatdown of Marco Rubio was the only moment from the GOP debate that mattered






Patton Oswalt leads Twitter’s savaging of robotic, repetitive Ted Cruz and Marco Rubio for debate performances






Trump booed mercilessly by debate attendees after he accuses them of being special interest shills in Bush’s pocket






Chris Christie lights into Marco Rubio for daring to question his managerial experience






These debates are worthless: Whether Cruz/Trump or Sanders/Clinton, no one comes away better informed






Ted Cruz is feeling the Bern! On the New Hampshire trail with the GOP’s cute but sinister rebel firebrand






Ben Carson is not the least bit happy with Ted Cruz’s excuses for lying about the state of his campaign in Iowa






My food paranoia wake-up call: The EWG wants us to be afraid of the food we feed our kids — here’s why I refuse
When my doctor told me I’d be delivering my baby at 32 weeks, I looked at her like she was crazy. Nothing was ready. Not the crib, not his room, and certainly not me. At the same time, I was also a little relieved. My pregnancy had been miserable, and I couldn’t wait for it to be over. My son weighed 3 pounds, 10 ounces at birth and was immediately whisked off to the neonatal intensive care unit. I was still recovering from pre-eclampsia and a C-section, and could barely get myself down the hall to see him. There were so many things to remember about his care that I felt overwhelmed. He came home after about a week but then had to be readmitted a few days later because he couldn’t regulate his body temperature. I felt helpless and afraid. In those early days, he spent a lot of time sleeping, and that gave me plenty of time to search the Internet for parenting advice.
The strange thing about parenting in the social media age is that it’s both overwhelming and empowering. You can always find plenty of answers to your 2 a.m. feeding questions -- but which answer is right? Like everyone else addicted to social media, parents gravitate toward like-minded people for parenting advice, articles, clever memes and book recommendations. But parenting-by-Internet isn’t just about finding information. Fretful new parents eventually become parent curators, sharing their own collection of resources. Part of what drives the cycle of searching and curating is the desire to figure out who you are as a parent and who you want to be. What’s your personal parenting brand? Attachment parenting? Free-range? Helicopter? Tiger mom? Snowplow? Peaceful parenting? The options are as endless as the Internet.
Once I started to recover from pre-eclampsia and my son grew strong enough to come home again, I desperately wanted to put my miserable hi-tech pregnancy and birth behind me and parent in an intuitive and natural way. I wanted it to feel easy. In those early days, my personal parenting brand was a combination of natural and attachment parenting with a dash of “whatever works.” I practiced co-sleeping and wore him most of the day in a sling. I spent scads of money on the right lactation consultant so I could breastfeed successfully. I bought expensive natural baby-care products and organic baby food. I felt strong and empowered, and no small part of that was fueled by the mass of information I was getting from the parenting information bubble in which I’d found myself. I frequented the Mothering.com message boards and Kellymom.com for breastfeeding. I read the Dr. Sears "Baby Book" and Naomi Wolf’s takedown of the hi-tech birth industry, "Misconceptions." And the cherry on top of the placenta smoothie was that I was living in San Francisco at the time, so I was surrounded by plenty of like-minded parents in real time too.
Within the natural parenting universe, anti-corporate sentiment is common. Parents consciously reject “big food” conglomerates, formula companies and anything emblazoned with licensed characters. But there are corporations in the natural parenting universe too, with carefully composed brands backed by strategy and money. “Dr. Sears” is one of the most recognizable names in the baby products industry. Jessica Alba’s The Honest Company is known for its line of nontoxic natural baby products. Even health and wellness gurus the Food Babe and Gwyneth Paltrow (aka GOOP) have crafted strong personal brands that resonate with their followers, many of whom are moms. But what is the value behind the brand? What do these companies and personalities stand for?
Despite its relatively unassuming name, one of the most recognizable and highly trusted brands for many parents is the Environmental Working Group, or EWG. I know the EWG well. I frequently relied on their first “Dirty Dozen” list to tell me when I should buy organic and avoid those dangerous pesticides dripping from my “dirty” conventional produce. Like so many other parents, I just assumed the EWG’s recommendations were incontrovertible. Blogger Shayna Murray relied on the EWG’s dirty dozen and sunscreen guides when she first became a mom too. “My daughter has both eczema and mild asthma so I was always looking at ways I could keep her conditions under control while minimizing the use of medication. Anything that I could do that seemed "natural" just made sense to me.”
It was only fairly recently that I learned that even though the EWG has secured the trust of many parents, some of their warnings and recommendations don’t hold up to scientific scrutiny. So how did they become such a trusted name?
“Environmental Working Group” sounds so much drier than Greenpeace or Friends of the Earth. Their no-frills, academic-sounding name has always made the EWG appear legitimate, apolitical and above the fray. The name says this is the place for information. We’re trustworthy. We’re doing the work. Formed in 1983, the Environmental Working Group became a household name by publishing buying guides aimed at warning consumers about the toxins and chemicals all around them. Buying the wrong countertop spray could put your health at risk, or so the EWG’s concerns about these products seemed to suggest to nervous, environmentally conscious parents. EWG’s consumer guides are so commonly cited by mainstream media outlets that many parents accept their recommendations without question. For years I was one of them. I remember pondering the produce options at Whole Foods because every decision at the grocery store felt important, like I was protecting my child from dangerous chemicals. Elizabeth Williams, a mom I spoke with, says she also used to follow EWG’s advice, even though “these lists also caused me quite a bit of anxiety, because my family's budget simply couldn't afford organic produce or the brands of recommended sunscreen.” Parents like myself often interpret these warnings as cause for fear and alarm, even when scientific evidence to support the EWG’s concerns or calls for labeling is lacking.
When experts review the EWG’s consumer guides, the findings often come up short. In their Dirty Dozen list, the EWG publicizes what they call “dirty” pesticide residues on fruits and vegetables without mentioning that what they describe as “dirty” pesticide residue levels are actually safe because they're well below "tolerance" levels set by the EPA. In their most recent sunscreen guide, the EWG warns consumers to avoid sunscreens containing oxybenzone and retinyl palmitate, but the U.S. Skin Cancer Foundation and many toxicologists disagree. The EWG recommends that consumers avoid GMOs despite the scientific consensus on their safety. Their warnings about formaldehyde in baby products got Johnson & Johnson to remove a preservative from their baby shampoo formulation, even though the amount of formaldehyde was miniscule and not associated with any elevated cancer risk.
Dr. Alison Bernstein, the mom and scientist behind the popular Facebook page Mommy PhD, has been critical of the EWG’s methods: “Instead of providing knowledge and education to consumers, the EWG has built a brand around small bits of information designed to induce fear. Their hazard scores in the Skin Deep database exaggerate risks and do not consider exposure, which they admit in their methodology.”
I understand why parents would assume products made with natural ingredients are safer than those made or grown with synthetic chemicals. We associate nature with good health and what’s best for us, not cancer or poisonous plants. But whether something is natural or synthetic doesn’t have anything to do with its toxicity. Arsenic is completely natural, and completely deadly. My daughter’s eczema causes her skin to become raw and red if she uses soap or cream containing fragrance, and it doesn’t matter if it’s Burt’s Bees or Irish Spring. Still, it’s not surprising that parents feel confused and frightened about which companies they can trust. We’re bombarded with information about risk without any means for placing that risk in context. Dr. Alison Bernstein (introduced above) adds, “I agree with the overall goals of EWG for safe cosmetics and consumer products and agree with some of their proposals regarding reforming the regulatory processes governing ingredients used in cosmetics and consumer products. However, such decisions must be based in sound science.”
Parents become lured in by the EWG because the organization's extensive databases of scary-sounding chemicals have the veneer of science and seem positioned to trigger parental anxiety. The EWG often publicizes its findings with some reference to rising rates of conditions like autism, food allergies and obesity, conditions that seem frightening because they don’t have a simple explanation. A press release about organic produce sales and the EWG’s guide to pesticides includes a warning about the national obesity epidemic, for example. Or they raise dire-sounding concerns without bothering to offer any further explanation. In a press release for the Dirty Dozen, EWG Senior Analyst Sonya Lunder says, “Pesticides are toxic. They are designed to kill things and most are not good for you. The question is, how bad are they?” Shouldn’t a “senior analyst” be able to offer some sort of answer to that question?
President and co-founder Peter Cook attributes the EWG’s success to their ability to make “the environment something that’s personal.” The EWG name has become so valuable and recognizable that it’s now the centerpiece of a new venture the Group calls EWG Verified. Recently, the EWG filed an application with the U.S. Patent and Trademark Office to register the trademark EWG Verified with the tagline For Your Health. Their empire-building plans are extensive -- the application lists diapers, baby bottles, baby food, bed linens, HVAC units, mattresses, coffee, juices, spa services and more. The EWG plans to license the trademark -- that is, charge an annual fee in exchange for use of the brand on its packaging -- to select natural and organic companies in order to grow both their brand and their income stream. According to the EWG Verified page, the revenue will go to support the EWG Verified program and to ensure "that EWG can continue its critical research and distribute it to consumers and beyond." Given the trust (albeit misplaced) that the EWG name enjoys, the possibilities are huge. EWG earns money from its licensees (even the potential ones -- the application fee is $500) as well as from sales of licensed products through affiliate links on its website. So, the EWG could give select products a high rating, sell its name to those highly rated products, and then collect the revenues and garner increased brand recognition.
This isn’t an entirely new strategy for the EWG. They’ve long had financial ties to the products and industries they evaluate. Mark Hyman sits on their board and uses the EWG sunscreen guide to recommend Vitamin D supplements that he sells through his online store. Board member Christine Gardner is a brand ambassador for Beautycounter, also one of EWG's corporate partners and prospective licensee in the EWG Verified program. The EWG also gives its best score to and sells sunscreens from the Honest Company. That company was founded in part by the former CEO of Healthy Child Healthy World, an organization that has now been subsumed by the EWG. The EWG’s “Sun Safety Coalition” — a partnership between EWG and the companies it recommends — sells its partner companies’ sunscreens on the EWG site and in retail stores that participate in their program. And there are other companies that the EWG recommends that also support EWG financially. For example, the EWG gives most of Juice Beauty’s skincare products a 1 rating, the lowest possible hazard score, and they’re also an EWG corporate partner. EWG Verified is just a much more brazen version of their strategy. Now more than ever, their plans for profit are tied to the very companies they’re supposed to be independently reviewing.
The EWG doesn’t just want more money. It also wants to increase its influence and power, especially with parents. To make that happen, the EWG needs an army. According to its current strategic plan, EWG wants to “cultivate a network of bloggers to engage women, especially moms, and expand the reach of EWG content.” One of the most popular and vehemently anti-science health and wellness bloggers, the Food Babe, was recently photographed with Cook at the EWG holiday party. The EWG also plans to recruit 50 volunteers to personally lobby for the EWG’s legislative agenda in every state. Maybe the EWG can recruit the #foodbabearmy.
The EWG is as revenue-minded and strategic as any for-profit corporation, which isn’t against the law so long as revenues are spent consistently with their mission. But what is the EWG’s mission? What is the value behind the brand and what do they really stand for? The EWG says its goal is to “empower people to live healthier lives in a healthier environment.” But stoking fears -- particularly in vulnerable parents -- isn’t empowering. Spreading panic and paranoia isn’t empowering.
Do you know what's in your tap water? What about your shampoo? What’s lurking in the cleaners underneath your sink? What pesticides are on your food? How about the farms, fracking wells and factories in your local area? Do you know what safeguards they use to protect your water, soil, air and your kids? Which large agribusinesses get your tax dollars and why? What are GMOs? What do they do to our land and water?
The EWG doesn’t seem to want parents to find the actual answers to those questions, which are often complex and require scientific research to untangle. If parents knew the facts, the EWG couldn’t prey on our fears. And whether one’s brand involves luxury or healthy living — fear sells.






Shonda Rhimes has it, so does Obama: What is cultural competence?
* * *
“What is Cultural Competence?” In 2016 and beyond, progressives will not be able to rely on the historic opportunity to elect the first president of color as a way to motivate voters of color. Going forward, great cultural competence and expertise will be required to inspire and mobilize the New American Majority. Turning today’s multiracial movement for justice and equality into a lasting political force will not be easy. As Obama’s Harvard Law professor Chris Edley once remarked, “Dealing with race is not rocket science; it’s harder than rocket science.” In order for the Democratic Party and the progressive movement to succeed in a racially charged, multiracial society, great cultural competence is imperative. The business world offers instructive lessons about how to develop and apply cultural competence. Starbucks has been working for fifteen years to develop a toehold in the Chinese market, opening five hundred new stores and working on fifteen hundred more. By 2016, China is expected to be Starbucks’s largest market outside the United States. To make these inroads, the coffee company is not just exporting the products and services that work in the United States. In order to achieve success and market penetration in China (a nation of tea drinkers, mind you), Starbucks has turned to local leaders and embraced the local culture by forging partnerships with local companies, holding meetings with the parents of employees in a nod to the importance of family culture, and even developing products that incorporate green tea. CEO Howard Schultz explained his understanding of the essence of a culturally competent approach when it comes to business:What we want to do as a company is put our feet in the shoes of our customers. What does that mean, especially in China? It means that not everything from Starbucks in China should be invented in Starbucks in Seattle. . . . We want to be highly respectful of the cultural differences in every market, especially China, and appeal to the Chinese customer. So as an example, the food for the Chinese stores is predominantly designed for the Chinese palate. In the past, we were fighting a war here between the people in Seattle who want a blueberry muffin and the people in China who say, “You know what, I think black sesame is probably an ingredient that they would rather have than blueberry.” And I would say that goes back to the hubris of the past, when we thought, we’re going to change behavior. Well, no, we’re not going to change behavior. In fact, we’re going to appeal with great respect to local tastes . . . for the first time, [we’re] trusting that the people in the marketplace know better than the people in Seattle.Schultz’s reference to hubris suggests that Starbucks had to first get past the business world’s equivalent of Smart-Ass White Boy Syndrome in order to succeed in a new, non-White market. And just as one wouldn’t go into China without cultural consultants and guides, American politicians shouldn’t go into Asian American, Latino, Native American, Arab American, or African American communities without culturally competent advisors. Who better to craft compelling political messages than people who have lived and personally experienced the cultural realities of those whose votes are being sought? In the world of arts and entertainment, African American screenwriter, director, and producer Shonda Rhimes’s phenomenal success with the TV shows Grey’s Anatomy, Scandal, and How to Get Away with Murder illustrates how presenting characters who authentically look, sound, and talk like the shows’ target audiences can resonate in a deep and lasting way and result in traction and loyalty. Scandal star Kerry Washington—the first female African American lead in a network television show since Teresa Graves in Get Christie Love! in 1974—talked about Rhimes’s influence, saying, “Shonda has changed the culture of television in that more and more people can turn on the television and see themselves.” Rhimes’s shows were among the most watched on television in 2015. Learning lessons from Rhimes’s success, 2015 was a breakout year in television as Hollywood discovered the impact of providing fresh and compelling culturally diverse programming with actors of color cast in lead roles. Fox Network’s Empire, a Black hip-hop King Lear story, was the most successful new show on television that year. Additional successful new people-of-color-led shows included Fresh Off the Boat, the first sitcom featuring an Asian American family in twenty years, the Mexican telenovela-inspired Jane the Virgin, and the African American sitcom black-ish, all of which secured strong ratings. In politics, one of the best and most well-known examples of cultural competence occurred during the 2008 presidential primaries when White Americans had their sensibilities shocked by being exposed to an angry Black preacher. Rev. Jeremiah Wright was the pastor at the Chicago church the Obamas attended, and like many Black preachers, he was known to engage in colorful rhetorical flourishes. During one lengthy sermon condemning America’s history in relation to people of color, Wright said, dramatically and with great inflection, the following:
The United States of America government, when it came to treating her citizens of Indian descent fairly, she failed. She put them on reservations. When it came to treating her citizens of Japanese descent fairly, she failed. She put them in internment prison camps. When it came to treating her citizens of African descent fairly, America failed. She put them in chains . . . [the government] builds bigger prisons, passes a three-strike law and then wants us to sing “God Bless America.” No, no, no, not God Bless America. God damn America—that’s in the Bible— for killing innocent people.The video of that segment of the speech—especially the “God damn America” part—was then broadcast repeatedly on television and spawned more than three thousand news stories in one month. Of course it’s no accident that this sermon—which had been delivered five years earlier— came to light during the height of Wright’s most famous parishioner’s campaign to become the first Black president of the United States. Many Black folks thought little of Wright’s flourishes and critiques of America. (In fact, my aunt Janis was so excited that she texted me, “Go tell it on the mountain and write that Wright is right!” I texted back, “Do you want Obama to be president?”) The mainstream media and White swing voters, however, were horrified. ABC News typified the tone of media coverage with a headline that blared, “Obama’s Pastor: God Damn America, U.S. to Blame for 9/11.” The first sentence of the article perfectly illustrated the alarmist coverage: “Barack Obama’s pastor says blacks should not sing ‘God Bless America’ but ‘God damn America.’ ” Obama’s White consulting crew didn’t know what to do. Obama, however, did. He understood that he had to give a speech directly addressing the country’s racial fears and anxieties. Afterward, advisor Anita Dunn reflected that the decision to deliver the speech was Obama’s and had there been a discussion among the staff, “most of the people in the campaign would’ve advised against it.” Obama insisted on giving what became known as the “race speech,” where he straddled the color line by affirming the Black American experience while educating Whites and allaying their fears. Unlike most of his other speeches, Obama didn’t turn to his White speechwriter, Jon Favreau, but took the lead in drafting that crucial address himself. In the speech, “A More Perfect Union,” Obama placed Wright’s comments within historical and sociological contexts. He said, “The fact that so many people are surprised to hear that anger in some of Reverend Wright’s sermons simply reminds us of the old truism that the most segregated hour in American life occurs on Sunday morning . . . the anger is real; it is powerful; and to simply wish it away, to condemn it without understanding its roots, only serves to widen the chasm of misunderstanding that exists between the races.” After affirming the experience of African Americans, Obama went on in his speech to let White Americans know that he understood their frustrations. “When [whites] are told to bus their children to a school across town; when they hear that an African American is getting an advantage in landing a good job or a spot in a good college because of an injustice that they themselves never committed; when they’re told that their fears about crime in urban neighborhoods are somehow prejudiced, resentment builds over time.” Finally, he challenged Whites and Blacks alike to bridge the racial divide. “We have a choice in this country. We can accept a politics that breeds division, and conflict, and cynicism. . . . Or, at this moment, in this election, we can come together and say, ‘Not this time.’ This time we want to talk about the crumbling schools that are stealing the future of black children and white children and Asian children and Hispanic children and Native American children.” It was, by all accounts, a masterstroke and a case study in cultural competence. MSNBC host Chris Matthews said it was “one of the great speeches in American history,” and a New York Times editorial said, “It is hard to imagine how he could have handled it better.” Black voters identified with Obama’s words, White voters’s concerns were alleviated, and the Obama juggernaut marched on. A month after the Rev. Wright controversy, Obama again had a chance to show off his mastery of cultural competence. During an April 2008 debate, Obama was pummeled with attacks by both the moderator, George Stephanopoulos, and his opponent, Hillary Clinton. The next day, during a speech before his supporters, he referenced the attacks, displayed his knowledge of hip-hop culture, and, without saying a word, brought the crowd of young people and students to its feet, clapping their hands and pumping their fists. What Obama did was reference hip-hop mogul Jay-Z’s popular 2003 song, “Dirt Off Your Shoulder.” The song was on The Black Album, which sold more than 3 million copies and was well known by the younger, multiracial hip-hop community. The song’s message: Leave negative people and experiences behind by brushing them off like dirt on your shoulder. The refrain goes:
If you feelin’ like a pimp nigga, go and brush your shoulders off, Ladies is pimps too, go and brush your shoulders off, Niggaz is crazy baby, don’t forget that boy told you, Get, that, dirt off your shoulder.In the song’s video we see young Black men and women brushing off their shoulders, the men after they had been stopped and searched by police and women after dealing with catcalls. In his speech, Obama talked about the attacks he’d weathered in the previous night’s debate and said, “I understand [the attacks] because that’s the textbook Washington game. . . . And when you’re running for the presidency, then you’ve gotta expect it, and you know you’ve just gotta kinda let it. . . .” Then, just like in the Jay-Z video, he silently brushed off his shoulder. Boom! The crowd went wild. Obama smiled, and the message was clear: Ain’t nobody got time for that. That was cultural competence in action. Cultural competence also makes a huge difference in assembling the nuts and bolts tools necessary to win an election. In 2014, Rida Hamida, an Arab American organizer in California, was working to turn out the Arab American and Muslim vote in Orange County (total population 3.1 million). The campaign’s tech needs and voter lists were controlled by a White consultant. Hamida asked the consultant for a list of Arab American voters that her team of volunteers could call as part of their get-out-the-vote program. The consultant gave her a list with fewer than 5,000 names. Surprised at the low number, Hamida asked if she could have access to the voter file so that she could assemble the call list herself. When she was done, she’d identified 62,912 Arab American and Muslim voters. Technically, what the White consultant did is understandable since he probably looked to see how many people in that area had checked the box “Arab American.” But census forms are woefully deficient in terms of their design vis-à-vis many people of color. Fortunately, Hamida has deep knowledge about Arab Americans and how they identify themselves. She knew to search by individual Arab and Muslim majority countries—Syria, Iraq, Iran, Saudi Arabia, etc.—and found ten times more people than the White consultant in charge of the voter file had. Hamida’s team contacted and turned out many of those voters. One of their preferred candidates, Bao Nguyen, won the race for mayor of Garden Grove, California, defeating the White incumbent by fifteen votes (yes, one-five). Hamida’s story illustrates the invaluable difference a campaign consultant with cultural competence can make in an election. Notably, both Rhimes’s shows and Obama’s race speech exemplified how the same vehicle can be highly effective in speaking to Whites as well as people of color, illuminating another aspect of cultural competence: the most truly cross-cultural people in America are people of color. Due to the dominance of White culture, many people of color have to master at least two cultures in order to succeed—mainstream, middle-class White culture and their own racial group’s culture. Clearly there are always exceptions to the rule, and it would be silly to suggest that every person of color has cultural competence. But when 97 percent of political contracts go to White consultants, as our audit of Democratic Party spending found, the message from the political world seems to be that people of color are in fact worse at reaching their own communities than White consultants are. In truth, it’s both common sense and verifiable that generally people who have lived a particular cultural experience have more insight into how to communicate with those who share that experience. Smart-Ass White Boy Syndrome is a serious threat to the prospects of the progressive movement overall and the Democratic Party in particular. Too many people in political leadership are ignorant of the power and potential of the New American Majority and believe that ours is still mainly a White country where White swing voters are the most important demographic to pursue. As long as progressive leaders and decision makers keep following this belief, one compounded by arrogance and the refusal to recognize and address one’s ignorance, progressives will increasingly fail and flail in future elections and battles. Cultural competence in campaigns and the rest of the progressive movement is needed now more than ever in order to connect with the New American Majority. It’s been thirty years since Andy Young cast down the gauntlet. We can’t afford to wait another thirty. Excerpted from “Brown Is the New White: How a Demographic Revolution Has Created a New American Majority” by Steve Phillips. Copyright © 2016 by Steve Phillips. Published by The New Press. Reprinted here with permission.They are a bunch of smart-ass white boys, who think they know it all. —Atlanta Mayor Andrew Young, August 1984 Andy Young had run out of patience. Having spent his life working in the trenches of social change and politics—supervising Martin Luther King’s voter registration drives, organizing civil rights protests across the South, and winning his own races for Congress and then mayor of Atlanta—he was trying to help Walter Mondale’s team develop a strategy for the 1984 presidential race against Ronald Reagan. When he was elected to Congress in 1972, Young had successfully applied grassroots organizing practices that included transporting 6,000 Black voters to the polls on election day, and he repeatedly urged Mondale’s team to invest resources in registering and mobilizing voters of color, but his words were falling on deaf ears. Finally, he had had enough and his frustration boiled over at the National Association of Black Journalists convention (NABJ), where he made his now-famous “smart-ass white boys” comment. Thirty years later, Young stood by his words. “Unfortunately, I was right,” he said at the NABJ conference in 2014. “Mondale let the experts there take over the campaign and put the money into television and did not get out the vote.” More than thirty years later, progressive politics are still dominated by “White boys.” White men comprise 31 percent of the American population and just 23 percent of Democratic voters but they control nearly 90 percent of what happens in Democratic politics and progressive advocacy. Whether the current crop of largely male Caucasian consultants is equally “smart-ass” as in the eighties depends on who you ask, but what is clear is that what I call Smart-Ass White Boy Syndrome continues to this day. By the way, you don’t have to be White or a man to be afflicted with the syndrome. Its symptoms are a persistent disregard for the country’s communities of color as a political force and an inability to do the basic math necessary to appreciate the size and power of the electorate of color. Also, not all White guys suffer from this; some actually “get it.” The fact remains, however, that the world of progressive politics is dominated by White men at a time when the future of the progressive movement depends on solidifying the support of the growing number of people of color in America.
* * *
“What is Cultural Competence?” In 2016 and beyond, progressives will not be able to rely on the historic opportunity to elect the first president of color as a way to motivate voters of color. Going forward, great cultural competence and expertise will be required to inspire and mobilize the New American Majority. Turning today’s multiracial movement for justice and equality into a lasting political force will not be easy. As Obama’s Harvard Law professor Chris Edley once remarked, “Dealing with race is not rocket science; it’s harder than rocket science.” In order for the Democratic Party and the progressive movement to succeed in a racially charged, multiracial society, great cultural competence is imperative. The business world offers instructive lessons about how to develop and apply cultural competence. Starbucks has been working for fifteen years to develop a toehold in the Chinese market, opening five hundred new stores and working on fifteen hundred more. By 2016, China is expected to be Starbucks’s largest market outside the United States. To make these inroads, the coffee company is not just exporting the products and services that work in the United States. In order to achieve success and market penetration in China (a nation of tea drinkers, mind you), Starbucks has turned to local leaders and embraced the local culture by forging partnerships with local companies, holding meetings with the parents of employees in a nod to the importance of family culture, and even developing products that incorporate green tea. CEO Howard Schultz explained his understanding of the essence of a culturally competent approach when it comes to business:What we want to do as a company is put our feet in the shoes of our customers. What does that mean, especially in China? It means that not everything from Starbucks in China should be invented in Starbucks in Seattle. . . . We want to be highly respectful of the cultural differences in every market, especially China, and appeal to the Chinese customer. So as an example, the food for the Chinese stores is predominantly designed for the Chinese palate. In the past, we were fighting a war here between the people in Seattle who want a blueberry muffin and the people in China who say, “You know what, I think black sesame is probably an ingredient that they would rather have than blueberry.” And I would say that goes back to the hubris of the past, when we thought, we’re going to change behavior. Well, no, we’re not going to change behavior. In fact, we’re going to appeal with great respect to local tastes . . . for the first time, [we’re] trusting that the people in the marketplace know better than the people in Seattle.Schultz’s reference to hubris suggests that Starbucks had to first get past the business world’s equivalent of Smart-Ass White Boy Syndrome in order to succeed in a new, non-White market. And just as one wouldn’t go into China without cultural consultants and guides, American politicians shouldn’t go into Asian American, Latino, Native American, Arab American, or African American communities without culturally competent advisors. Who better to craft compelling political messages than people who have lived and personally experienced the cultural realities of those whose votes are being sought? In the world of arts and entertainment, African American screenwriter, director, and producer Shonda Rhimes’s phenomenal success with the TV shows Grey’s Anatomy, Scandal, and How to Get Away with Murder illustrates how presenting characters who authentically look, sound, and talk like the shows’ target audiences can resonate in a deep and lasting way and result in traction and loyalty. Scandal star Kerry Washington—the first female African American lead in a network television show since Teresa Graves in Get Christie Love! in 1974—talked about Rhimes’s influence, saying, “Shonda has changed the culture of television in that more and more people can turn on the television and see themselves.” Rhimes’s shows were among the most watched on television in 2015. Learning lessons from Rhimes’s success, 2015 was a breakout year in television as Hollywood discovered the impact of providing fresh and compelling culturally diverse programming with actors of color cast in lead roles. Fox Network’s Empire, a Black hip-hop King Lear story, was the most successful new show on television that year. Additional successful new people-of-color-led shows included Fresh Off the Boat, the first sitcom featuring an Asian American family in twenty years, the Mexican telenovela-inspired Jane the Virgin, and the African American sitcom black-ish, all of which secured strong ratings. In politics, one of the best and most well-known examples of cultural competence occurred during the 2008 presidential primaries when White Americans had their sensibilities shocked by being exposed to an angry Black preacher. Rev. Jeremiah Wright was the pastor at the Chicago church the Obamas attended, and like many Black preachers, he was known to engage in colorful rhetorical flourishes. During one lengthy sermon condemning America’s history in relation to people of color, Wright said, dramatically and with great inflection, the following:
The United States of America government, when it came to treating her citizens of Indian descent fairly, she failed. She put them on reservations. When it came to treating her citizens of Japanese descent fairly, she failed. She put them in internment prison camps. When it came to treating her citizens of African descent fairly, America failed. She put them in chains . . . [the government] builds bigger prisons, passes a three-strike law and then wants us to sing “God Bless America.” No, no, no, not God Bless America. God damn America—that’s in the Bible— for killing innocent people.The video of that segment of the speech—especially the “God damn America” part—was then broadcast repeatedly on television and spawned more than three thousand news stories in one month. Of course it’s no accident that this sermon—which had been delivered five years earlier— came to light during the height of Wright’s most famous parishioner’s campaign to become the first Black president of the United States. Many Black folks thought little of Wright’s flourishes and critiques of America. (In fact, my aunt Janis was so excited that she texted me, “Go tell it on the mountain and write that Wright is right!” I texted back, “Do you want Obama to be president?”) The mainstream media and White swing voters, however, were horrified. ABC News typified the tone of media coverage with a headline that blared, “Obama’s Pastor: God Damn America, U.S. to Blame for 9/11.” The first sentence of the article perfectly illustrated the alarmist coverage: “Barack Obama’s pastor says blacks should not sing ‘God Bless America’ but ‘God damn America.’ ” Obama’s White consulting crew didn’t know what to do. Obama, however, did. He understood that he had to give a speech directly addressing the country’s racial fears and anxieties. Afterward, advisor Anita Dunn reflected that the decision to deliver the speech was Obama’s and had there been a discussion among the staff, “most of the people in the campaign would’ve advised against it.” Obama insisted on giving what became known as the “race speech,” where he straddled the color line by affirming the Black American experience while educating Whites and allaying their fears. Unlike most of his other speeches, Obama didn’t turn to his White speechwriter, Jon Favreau, but took the lead in drafting that crucial address himself. In the speech, “A More Perfect Union,” Obama placed Wright’s comments within historical and sociological contexts. He said, “The fact that so many people are surprised to hear that anger in some of Reverend Wright’s sermons simply reminds us of the old truism that the most segregated hour in American life occurs on Sunday morning . . . the anger is real; it is powerful; and to simply wish it away, to condemn it without understanding its roots, only serves to widen the chasm of misunderstanding that exists between the races.” After affirming the experience of African Americans, Obama went on in his speech to let White Americans know that he understood their frustrations. “When [whites] are told to bus their children to a school across town; when they hear that an African American is getting an advantage in landing a good job or a spot in a good college because of an injustice that they themselves never committed; when they’re told that their fears about crime in urban neighborhoods are somehow prejudiced, resentment builds over time.” Finally, he challenged Whites and Blacks alike to bridge the racial divide. “We have a choice in this country. We can accept a politics that breeds division, and conflict, and cynicism. . . . Or, at this moment, in this election, we can come together and say, ‘Not this time.’ This time we want to talk about the crumbling schools that are stealing the future of black children and white children and Asian children and Hispanic children and Native American children.” It was, by all accounts, a masterstroke and a case study in cultural competence. MSNBC host Chris Matthews said it was “one of the great speeches in American history,” and a New York Times editorial said, “It is hard to imagine how he could have handled it better.” Black voters identified with Obama’s words, White voters’s concerns were alleviated, and the Obama juggernaut marched on. A month after the Rev. Wright controversy, Obama again had a chance to show off his mastery of cultural competence. During an April 2008 debate, Obama was pummeled with attacks by both the moderator, George Stephanopoulos, and his opponent, Hillary Clinton. The next day, during a speech before his supporters, he referenced the attacks, displayed his knowledge of hip-hop culture, and, without saying a word, brought the crowd of young people and students to its feet, clapping their hands and pumping their fists. What Obama did was reference hip-hop mogul Jay-Z’s popular 2003 song, “Dirt Off Your Shoulder.” The song was on The Black Album, which sold more than 3 million copies and was well known by the younger, multiracial hip-hop community. The song’s message: Leave negative people and experiences behind by brushing them off like dirt on your shoulder. The refrain goes:
If you feelin’ like a pimp nigga, go and brush your shoulders off, Ladies is pimps too, go and brush your shoulders off, Niggaz is crazy baby, don’t forget that boy told you, Get, that, dirt off your shoulder.In the song’s video we see young Black men and women brushing off their shoulders, the men after they had been stopped and searched by police and women after dealing with catcalls. In his speech, Obama talked about the attacks he’d weathered in the previous night’s debate and said, “I understand [the attacks] because that’s the textbook Washington game. . . . And when you’re running for the presidency, then you’ve gotta expect it, and you know you’ve just gotta kinda let it. . . .” Then, just like in the Jay-Z video, he silently brushed off his shoulder. Boom! The crowd went wild. Obama smiled, and the message was clear: Ain’t nobody got time for that. That was cultural competence in action. Cultural competence also makes a huge difference in assembling the nuts and bolts tools necessary to win an election. In 2014, Rida Hamida, an Arab American organizer in California, was working to turn out the Arab American and Muslim vote in Orange County (total population 3.1 million). The campaign’s tech needs and voter lists were controlled by a White consultant. Hamida asked the consultant for a list of Arab American voters that her team of volunteers could call as part of their get-out-the-vote program. The consultant gave her a list with fewer than 5,000 names. Surprised at the low number, Hamida asked if she could have access to the voter file so that she could assemble the call list herself. When she was done, she’d identified 62,912 Arab American and Muslim voters. Technically, what the White consultant did is understandable since he probably looked to see how many people in that area had checked the box “Arab American.” But census forms are woefully deficient in terms of their design vis-à-vis many people of color. Fortunately, Hamida has deep knowledge about Arab Americans and how they identify themselves. She knew to search by individual Arab and Muslim majority countries—Syria, Iraq, Iran, Saudi Arabia, etc.—and found ten times more people than the White consultant in charge of the voter file had. Hamida’s team contacted and turned out many of those voters. One of their preferred candidates, Bao Nguyen, won the race for mayor of Garden Grove, California, defeating the White incumbent by fifteen votes (yes, one-five). Hamida’s story illustrates the invaluable difference a campaign consultant with cultural competence can make in an election. Notably, both Rhimes’s shows and Obama’s race speech exemplified how the same vehicle can be highly effective in speaking to Whites as well as people of color, illuminating another aspect of cultural competence: the most truly cross-cultural people in America are people of color. Due to the dominance of White culture, many people of color have to master at least two cultures in order to succeed—mainstream, middle-class White culture and their own racial group’s culture. Clearly there are always exceptions to the rule, and it would be silly to suggest that every person of color has cultural competence. But when 97 percent of political contracts go to White consultants, as our audit of Democratic Party spending found, the message from the political world seems to be that people of color are in fact worse at reaching their own communities than White consultants are. In truth, it’s both common sense and verifiable that generally people who have lived a particular cultural experience have more insight into how to communicate with those who share that experience. Smart-Ass White Boy Syndrome is a serious threat to the prospects of the progressive movement overall and the Democratic Party in particular. Too many people in political leadership are ignorant of the power and potential of the New American Majority and believe that ours is still mainly a White country where White swing voters are the most important demographic to pursue. As long as progressive leaders and decision makers keep following this belief, one compounded by arrogance and the refusal to recognize and address one’s ignorance, progressives will increasingly fail and flail in future elections and battles. Cultural competence in campaigns and the rest of the progressive movement is needed now more than ever in order to connect with the New American Majority. It’s been thirty years since Andy Young cast down the gauntlet. We can’t afford to wait another thirty. Excerpted from “Brown Is the New White: How a Demographic Revolution Has Created a New American Majority” by Steve Phillips. Copyright © 2016 by Steve Phillips. Published by The New Press. Reprinted here with permission.





