Jessica Russell's Blog - Posts Tagged "click-throughs"
The Weird World of Advertising
Like many authors who are not yet well known, you probably have made a monetary investment into advertising. However, it’s important to understand that you can’t always immediately judge whether or not an ad was successful. It’s easy to fall into the trap of looking at stats the minute an ad commences and making an instant judgment on whether or not it was worth it. A friend of mine did this very thing recently. She ran an ad on twitter to get some clicks for her new book and as soon as it was finished, she went to Author Central and checked out her sales stats and said “That was just a waste of time and money!”
That was not necessarily true. Here’s the reality: a lot of readers see interesting books or ads for books they think they might like, but they don’t immediately click and make an impulse purchase. Maybe they don’t have time to do that right away, maybe they want to read some reviews about the book first, or maybe it’s just not a priority that second for any number of reasons. I retweet Whizzbuzz book ads a lot, for instance, and while I love to support fellow authors, of course I can’t buy them all. Sometimes I just make note of some that looked interesting and jot down the titles on a scrap paper on my desk. Those titles might lay there for a month before I ever get around to checking them out on Amazon and making a purchase. Then it may take me even longer to actually get the book read and reviewed. So never assume that if an ad doesn’t result in an instant sales boost that it was a total failure. You may have a lot of return yet to yield in the future from that very ad. It’s important to not get anxious and remember that slow and steady wins the race! Write on!
That was not necessarily true. Here’s the reality: a lot of readers see interesting books or ads for books they think they might like, but they don’t immediately click and make an impulse purchase. Maybe they don’t have time to do that right away, maybe they want to read some reviews about the book first, or maybe it’s just not a priority that second for any number of reasons. I retweet Whizzbuzz book ads a lot, for instance, and while I love to support fellow authors, of course I can’t buy them all. Sometimes I just make note of some that looked interesting and jot down the titles on a scrap paper on my desk. Those titles might lay there for a month before I ever get around to checking them out on Amazon and making a purchase. Then it may take me even longer to actually get the book read and reviewed. So never assume that if an ad doesn’t result in an instant sales boost that it was a total failure. You may have a lot of return yet to yield in the future from that very ad. It’s important to not get anxious and remember that slow and steady wins the race! Write on!
