Takis Athanassiou's Blog, page 44

Your Ultimate Guide to Emotional Marketing

Takis Athanassiou Your Ultimate Guide to Emotional Marketing.

No, we are not making this up. Think back to your last 5 or 10 purchases, can you, with utmost honesty say that your heart did not play a role in decision making? How about this: what did you feel when you ordered your last few pairs of shoes? While some of us may still deny that our emotions play a big role in our purchases, it is an undeniable fact. And if you are a marketer or a business owner, we have great news: you can use em...

What to Do When Your Business Is Struggling

Takis Athanassiou What to Do When Your Business Is Struggling.

You should be proud of yourself for building a business of your own and how far you’ve come so far. Be accepting of the fact that businesses naturally experience both highs and lows over the years. Keep reminding yourself to focus on problem-solving instead of complaining when the outlook looks worrisome.

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If you find your business struggling, then be grateful for the fact and recognize that you have option...

6 Ways to Keep Your Employees Motivated

Takis Athanassiou 6 Ways to Keep Your Employees Motivated.

Without your employees, how would your company survive? If you have hired people to work for you, then the likelihood is that you need them to keep the company moving forward. Therefore, it is imperative that you, as their boss, keep your employees motivated and happy to work for you. The happier they are and the keener they are to do a good job, the better your business will become.

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As well as this, if your e...

How to Thrive When You’re Between Jobs

Takis Athanassiou How to Thrive When You’re Between Jobs.

It’s all too easy to feel in a slump when you are between jobs. Whether you are out of work due to reasons beyond your control, or you left due to an unpleasant or unfulfilling work environment, you can make it work for your future.

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Taking the right steps to mitigate the gaps on your resume can help to smooth your transition into a career move that will be of benefit.

Much of the work required will be down to a...

What Your Business Should Be Focusing On To Get Ahead

Takis Athanassiou What Your Business Should Be Focusing On To Get Ahead.

Managing your own company is a challenging job, but it’s important to remain confident that you too can succeed if you have the right approach. There are a few areas; in particular, your business should be focusing on if you want to get and stay ahead.

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Take note of your past mistakes but try not to dwell on them as you proceed forward and look to your future.

Pinpointing what exact initiatives ar...

How Top Entrepreneurs Slash Both Fixed And Variable Costs

Takis Athanassiou How Top Entrepreneurs Slash Both Fixed And Variable Costs.

Every business has two kinds of costs: fixed and variable. Fixed costs remain, well, fixed even as you increase output. Variable costs change as the number of units of a good or service goes up.

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Smart entrepreneurs know that they have to address both if they want to be profitable. Conducting effective business isn’t just a matter of pulling in as much revenue as possible, it’s also about doin...

How Can You Make Your Business More Efficient?

Takis Athanassiou How Can You Make Your Business More Efficient?.

In many areas of business, efficiency is one of the essential things you need to maintain. If you’re spending a lot of time and money doing things that aren’t required, this can detract from your overall profits and productivity. However, making your business more efficient isn’t as straightforward as it sounds.

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Sometimes it takes some planning and tough decisions to enable your company to become more s...

What You Need to Remember as a Business Owner

Takis Athanassiou What You Need to Remember as a Business Owner.

Launching a business is an exhilarating time in your life, but it will also probably create a lot of anxiety for you too! There’s new information you’ll need to learn, and people will depend on you to make wise decisions and guide them along the way.

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Luckily, there are a few pieces of advice you should take into account when you begin your journey as a new business owner. Most importantly, have fun, foll...

A Beginner’s Guide to Investing in the Stock Market

Takis Athanassiou A Beginner’s Guide to Investing in the Stock Market.

The financial markets are more open to new investors than ever before. Almost all markets are available through online trading platforms. Finding brokers that will accept smaller investments is also easier than ever. You can enter the market regardless of your starting capital.

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Entering the financial markets, however, isn’t the biggest challenge. The challenge lies in actually understanding the mar...

3 Productivity-Boosting Tips for Work and Life

Takis Athanassiou 3 Productivity-Boosting Tips for Work and Life.

Productivity is one of the holy grails of personal and professional life for many of us. Anyone who is remotely driven, or ambitious, wants to ensure that their time is spent as wisely and effectively as possible, and yields the greatest possible return, in terms of moving them closer towards achieving their goals.

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Hard work is excellent — and very important, no less. But it is possible to work hard wit...