Takis Athanassiou's Blog, page 25

4 Reasons to Start a Dropshipping Business

Takis Athanassiou 4 Reasons to Start a Dropshipping Business.

Dropshipping is a popular eCommerce fulfillment model that allows online retailers to market and sell products to customers, with third-party suppliers fulfilling the orders. As a result, the retailer does not need to store, handle, or deliver any of the products to the customer.

If you’re considering starting an eCommerce business, there are a number of reasons to try dropshipping as a new business.

1. Low Overheads

For those lookin...

Terms & Tech You Should Know to Stay on Top

Takis Athanassiou Terms & Tech You Should Know to Stay on Top.

This article has been written by Artur Meyster. Artur is the CTO of Career Karma (YC W19), an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech.

The term Artificial Intelligence is thrown around a lot these days. But, far too often it is a misnomer, whether intentionally or due to...

Going Viral Is Over-Rated – Practical Advice on SAAS Marketing

Takis Athanassiou Going Viral Is Over-Rated – Practical Advice on SAAS Marketing.

This article has been written by Thomas Glare. Thomas is an experienced content writer and SaaS marketing consultant with a master’s degree in media studies. He helps his clients develop profitable SaaS campaigns and build their brand value. Thomas is an entrepreneur himself, having launched a SaaS company in 2017. He loves blogging about his experience.

Imagine waking up one morning and seeing the video you uploa...

A New Design: 3 Ways To Alter Your Business Image, Inside And Out

Takis Athanassiou A New Design: 3 Ways To Alter Your Business Image, Inside And Out.

So many of us believe that to make a business transcend many boundaries and save time on the leg work we should cover as many different bases as possible.

One of the big problems in marketing a business these days is many people believe that they have to cover as many platforms as possible. But this doesn’t just mean you are spreading yourself thinly, but you are betraying your image.

It is important that when ...

How To Stand Out At The Business Expo

Takis Athanassiou How To Stand Out At The Business Expo.

While 2020 has become an understandable wasteland as far as business conventions go, you can be sure that when we’re back in the swing of things, said events are going to come back with a bang. This means that this year is the perfect time to start planning for an excellent return and to totally ‘wow’ the visitors this time.

After all, why shouldn’t even your humble business find itself pursuing the coveted ‘best in show’ award? You’re mo...

5 Reasons Why Your Post-Brexit UK Business Still Has A Future

Takis Athanassiou 5 Reasons Why Your Post-Brexit UK Business Still Has A Future.

For many people in the UK and Europe, it was a sad day when the majority of British voters opted for leaving the European Union. Despite the doom and gloom touted by much of the media, life still goes on for the British people and their businesses.

If you’re running a small to medium enterprise based in the UK, the good news is that it’ll still thrive, even though Britain has officially withdrawn from the EU at the...

Brand Authority [Book]

Takis Athanassiou Brand Authority [Book].

Brand Authority











Developing a memorable brand is not easy! Especially today in an international environment with fierce economic competition. But it is doable if you know how! Even more so if you are planning to develop an online business.

Think of all the elements that make a brand a success today and think what makes them stand out. Think a little bit about Google, Microsoft, Apple, Nike, Adidas, Amazon, Facebook, Air...

What are the 5 Main Types of Customers

Takis Athanassiou What are the 5 Main Types of Customers.

To better understand your customers behaviors, it is helpful to identify and categorize them. Then you can develop effective business strategies to increase sales.

How to Save Valuable Time as a Business Owner

Takis Athanassiou How to Save Valuable Time as a Business Owner.

For most business owners, time is typically something that there isnt an excess of, especially when the organization grows over the years. If you want to save time, youre not alone.

5 New-Age Technology Solutions for Businesses

Takis Athanassiou 5 New-Age Technology Solutions for Businesses.

Bespoke technology solutions are the cornerstone for every successful business regardless of size. From streamlined KYC to payroll and accounting software geared towards optimizing financial management, five must-have technology solutions are highlighted below.