Takis Athanassiou's Blog, page 17

Specialized Or Broad Marketing, Which is Better?

Takis Athanassiou Specialized Or Broad Marketing, Which is Better?.

Marketing has been a very resilient sector throughout the pandemic and it’s for one simple reason. It’s the only window business has to the outside world. It’s incredibly important to remain in contact with your customers, all the time.

Once upon a time, you could nudge them with a reminder of who you are, about once a month. However, these days, with the competition being so high and the need for constant promotions and sales,...

Home Renovation Trends to Explore This 2021

Takis Athanassiou Home Renovation Trends to Explore This 2021.

It goes without saying that the COVID-19 crisis upended our lives in ways none of us expected. And since there has been such a massive change in how we conduct our day-to-day lives, it’s no surprise that our homes will have to adjust to these changes, too. After all, history has shown us that architectural and interior design will always adapt to societal changes.

If you’re thinking of renovating your home this year, here are some h...

What Savvy Online Businesses Can Do to Boost Their Pandemic Revenue

Takis Athanassiou What Savvy Online Businesses Can Do to Boost Their Pandemic Revenue.

Online businesses have an advantage when brick-and-mortar companies were hit by the pandemic. Since online brands have been catering to online consumers for quite some time now, they are already in the market when more consumers went online shopping.

While offline brands are struggling to start and improve their online marketing efforts, online businesses are already thriving.

But as time passes by, the growi...

Building A Successful Business After COVID-19

Takis Athanassiou Building A Successful Business After COVID-19.

COVID-19 has had an impact on every industry in the world. From our schools to our eateries – it has affected many of us and stopped us from being able to live a normal life for almost a year.

Now that the pandemic looks to be coming to an end, it is time for us all to look ahead and plan for a successful future.

Many people lost their jobs and businesses due to COVID and the idea of starting a new business post pandemic raises a ...

Effective Ways to Promote Work-life Balance to Employees

Takis Athanassiou Effective Ways to Promote Work-life Balance to Employees.

One crucial element of a successful business is its people. And as a business owner, you should recognize that taking care of your employees is just as important as organizing your operations. Managing a company is not easy, but it can be lighter if you have productive and motivated people working for you.

An employer must understand his or her employees’ needs for having a 100% work-life balance. Sometimes, you don’t a...

How to Protect Your Retail Business for Future Success

Takis Athanassiou How to Protect Your Retail Business for Future Success.

Running a retail business is hard work. With a growing number of consumers buying goods online, it can be incredibly challenging to ensure that your brick-and-mortar store enjoys continued success.

To ensure that your business thrives and continue enjoying success in the long term, you need to find ways to protect it from the threats that it faces.

In this article, we will discuss the ways that you can protect your busine...

Why Freelancers Can Be Great For Your Business

Takis Athanassiou Why Freelancers Can Be Great For Your Business.

We’ve all been there, we have a big project that needs to be done for work and it needs to be done right away. This can be very stressful no matter what industry you are in.

Whether you look after inventory management, are a clothes sales company, or are a lawyer, you will always need things done to improve and leverage up your business.

When this happens, you have a few options that you can do. Firstly you could train up someone...

5 Effective Ways to Empower and Motivate Your Employees

Takis Athanassiou 5 Effective Ways to Empower and Motivate Your Employees.

Empowering employees can mean providing workers with a certain degree of work autonomy. Employee motivation means ensuring that workers’ energy levels, enthusiasm, and commitment are high when conducting tasks.

Motivating and empowering your employees are somewhat similar and both have significant impacts on production levels and the quality of goods your company produces. Therefore, if you want to ensure that your emplo...

4 Signs Your Customer Service Needs Improvement (And What to Do About It)

Takis Athanassiou 4 Signs Your Customer Service Needs Improvement (And What to Do About It).

Customer needs and expectations may change all the time. While it’s always a positive when your business thrives and grows, this also means that customers expect more from you the more well-known your brand becomes.

This means that your level of customer service needs to constantly be evaluated and also evolve with changing customer demands and expectations.

If you’re at a crossroads with your customer ...

Career Potential: How you can Unlock Yours

Takis Athanassiou Career Potential: How you can Unlock Yours.

If you’re an active person by nature you probably don’t think much about career goals and career development. Those things come so naturally to you that it makes no sense to write them down or plan. Passive people are the opposite, passive people need goal setting and planning to motivate them.

Regardless of your persona, anyone can unlock their career potential with the tips below.

Set Goals

Planning a successful career is much the ...