This is the best Apple ad I’ve seen in a long time. It rivals their rip-mix-burn ad from the music encryption wars. (For extra credit, count the number of walls in this video.) This is possibly my favorite Apple ad since Rip. Mix. Burn. It forcefully states the obvious, yet it’s an obvious that too many people, especially people in power, are trying to make us believe is wrong. That truth is what they say, rather than what we see.
And they’re going to keep torturing us until we believe the lie rather than the obvious truth our eyes are showing us. Privacy, like owning music in 2001, is not dead yet, nor does it have to die.
Published on March 18, 2019 17:42