Mohit Tater's Blog, page 660

Why Your Sales Content Isn’t Converting & What You Can Do About It

If you have been struggling to figure out how to get your sales content to convert, you are definitely not alone. Many business owners face similar challenges when it comes to creating sales content that accurately describes their product while simultaneously getting their customers to convert. If your sales content is not converting and hasn’t been for some time, there are a number of reasons why it may not be working. First you need to identify the reasons why your sales content isn’t working, and then you can address what you can do to fix it.

Why Your Sales Content Isn’t Converting

Hard-Sell Tactics – If your sales content is driven by a “pitchy” tone, your readers and potential customers are going to see that and probably bounce right off your site. No one likes a hard sell, and shoving your product down their throats is not the way to gain your readers’ trust and business. How To Fix This: You need to be able to write compelling content that tells a story about your company, your brand, and your products  and a story that is relatable to your audience. Make sure that you are not only describing the features of your products or services, but also the benefits that your readers will get from purchasing them. Make them see the value in what you have to offer and your conversions should increase.
There are Too Many Things To Do – You may have an amazing website with email opt-ins, sale buttons, and social media profile icons and more, but did you ever stop to think that there may be too much going on? Are you asking your readers to join your email list, follow you on social media, or to rate your products or services — all at the same time? If so, you may be driving people away from your site. How to Fix This – You need to address what your first objective is when people come to your site. Is it to build your email list? Is it getting your customers to purchase something? Although we would love to, we cannot have everything as a priority when it comes to our sales content and website copy.
It’s All About You – If your content is all about why you have the best products in your niche or why you are the expert in your field, chances are you won’t convert many readers with this type of copy. Although you definitely want to write a bit about yourself and your company or brand, but you need to keep it to a minimum. In addition to not liking hard-sell tactics, most readers don’t want to hear why you think you are so amazing. How To Fix This – Do what an article writing service would do and describe what sets you and your brand, company, or product, apart from your competition in a genuine, humble and relatable way. People react to emotions, nostalgia and great stories behind companies and products. Use this technique in your sales copy and you should see higher conversion rates in no time.
You’re Targeting the Wrong Audience– This should be something that is obvious, but it can go unnoticed for months at a time. Depending on what product or service you’re offering, you absolutely have to know who and where your customers are. If you can’t readily identify your audience it will be impossible to create sales content that will speak to them. Even if your business isn’t in a super-specific niche, you can’t have copy that tries to speak to everyone. Remember: when you are trying to speak to everyone, you are really talking to no one.

How to Fix This – If you haven’t created a well-defined target audience, you need to do so right away. Develop your customer avatar to get an even more detailed snapshot of who your ideal client is. You can find step-by-step methods of how to create this avatar online. Once you have done this, you can then concentrate on tailoring your sales copy to speak to your ideal client. Your results should speak for themselves.

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The Best Funding Options for Your Start-Up

Turning your dreams into reality is never easy. It’s true that you can make the whole process look easy, but the reality is that you have to make many tough decisions before you can get your business off the ground. The largest of these decisions is funding. There are a number of way that you can fund your business, but it’s likely that only one of them is right for you. Here are four of your best options.

Approach Your Bank

This is perhaps the most traditional and one of the most popular forms of funding for a start-up business.

Banks are the largest lenders on the high street, and loans for start-ups are often competitively priced; especially if they’re paired with some of your own savings. Much like with getting a mortgage, making your own contribution shows the bank you’re serious and that your own capital is at stake, too.

You’re better off starting with the bank that you currently bank with and then comparing rates across the high street. Your current bank may not necessarily be your best option, so be willing to shop around.

Use Your Savings

Getting a loan from the bank is incredibly useful, but it can be expensive, too. Depending on how much money you need, this could mean that it’s best to save your own money up.

This is easily the cheapest way of financing your business, but it’s also the most time consuming. In addition, it will take the longest and probably have the largest impact on you and your family.

If you use the entirety of your own savings to fund your business, then you’re risking an incredibly large amount of your own capital, so think before you invest. It could be wiser to mix some of your own savings with another form of funding.

Look at Asset Finance

One way of doing this would be to mix some of your own investment with some institutional financing. Arguably the best of these is asset financing. You can use asset financing to buy big pieces of machinery that your business needs and pay the money back in small monthly payments.

This saves you the large, upfront payment costs that are usually associated with this kind of machinery, and means that your initial outlay is much smaller than it would otherwise be. The choice is yours, too. You can ensure that you own the equipment at the end of the loan, or you can give it back.

So, if you have large amount of machinery or equipment costs, it could be well worth looking into asset financing.

Consider Investments

Finally, consider making investments to boost your personal savings so that you can reach your goal quicker and become less reliant on partners or lenders.

You can invest in anything you like. The most popular investments include:

Forex
Stocks
Shares
Bonds

This is because these can provide large returns on investment quickly, sometimes even in a matter of minutes.

Of these, forex trading is potentially your best option. This is because you can do it at home with very little capital. All you need is a trading platform and you’re ready to get started. However, before you begin, it’s wise to educate yourself on the markets. You can lose money through forex too, so ensure that you know the rules of the game as well as the factors that make markets move. If not, you could lose money that you’d earmarked for getting your business off the ground.

To conclude, there are a number of different ways that you can fund your business. Hopefully, of the four options above, you’ll find one that’s perfect for you. As mentioned above, mixing investments can be the best way of lowering your risk capital, so potentially look to combine some of these options to find the best way of funding your business. Good luck.

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Why You Should Give Sports Betting a Try

Do you have a favorite sport or activity that you like to watch from time to time? Or are you a more involved fan who tries to make it to as many games or matches or possible. If either of these describe you well, then perhaps it is time to take up your pastime a notch. Why not give sports betting a try. If this is something that may have not occurred to you previously, you may be a bit nervous about testing it out. To help convince you, see why this might be a great idea for you to try:

It Adds to the Excitement

Whether you are watching a game or match at home on your TV or out there in the stands, you are probably quite excited. After all, you are hoping that your favored team is going to win. So, why not get that adrenaline pumping just a little bit more? Increase your investment in your team by betting on them to win. Not only will you be more eager for the match, you will also learn a great deal about the sport as well. Since you will be required to have a better understanding of the sport, you will be able to enjoy your games and matches a lot more.

It’s Lucrative

Perhaps one of the most compelling reasons that you should give it a try is because you can actually win money. How much that is, of course, is entirely up to you. Nonetheless, depending on how you play your cards, you could be in for a tidy sum. Now, contrary to what you may think, it is not actually that difficult to win with sports betting – people do it all the time. You just have to remember to not let your personal assumptions get in the way of your wagering strategy. As long as you do your homework and make decisions based on sound judgment, you should have a good chance at making a profit. Many bookies will also offer you the opportunity to get free bets along with the ones that you have paid for. This means even more money for you!

It is Easy

If you said that you didn’t want to bet on sports several years ago, this is a perfectly understandable position. After all, nobody wants to stand in line for the bookie, surrounded by crowds of people. Thanks to technology and the internet, however, this has all changed. Now, there are plenty of reliable sites such as M88 Asia that allow you to do so from the comfort of your home. All you need to be armed with is an electronic device and you are all set. What’s more, you can place bets from anywhere in the world as well.

In the end, the only real question you should be asking yourself is why not? It is quite possible that you make small wagers with friends and family every now and then anyways. By opting for a slightly larger pool, you simply increase your opportunity of making more money. Therefore, it is a great thing to try, at least once.

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The New Age War of Independence and Controlled Loneliness

In this era of mobiles and laptop sets, we are used to sitting alone in a room, trying to find company in the virtual world. Our happiness depends on someone else’s moods and actions. We live in the age of exhaustion, we wake up tired, we meet up at expensive restaurants only to discuss how great our superficial lives are. We want to be left alone, but still feel sad about the people who forget our birthdays. We care, yet we don’t care.  We like wandering around the streets alone, we are not afraid of coming back to an empty flat or lying down on an empty bed. We are yet afraid of having no one to miss, no one to love. We want to love, we want to be loved. Our souls aren’t empty; they are desperate to be understood.

When you get lonely some days, learn your way around loneliness. But never use another person’s body or emotions as a medium to satisfy your unfulfilled desires. You came into this world alone. People and things will keep you occupied, but you need to recognize your needs and prioritize your happiness.

Focus on only one thing, and that one thing is you. You’ll be content and everything would seem peaceful.  Learning to be alone does not mean you don’t learn to get into relationships. You should build healthy relations, be with people who make you happy, but emotional dependence or otherwise is not healthy. ‘We don’t own anybody, so we don’t lose anybody. True freedom is experiencing everything, without owning it.’ Stop holding on to people, holding grudges and resentments. There is no point demanding attention from people who don’t support you during a crisis; no one owes you anything.

Another reason why people aren’t independent is because they are too attached to their pasts. Past experiences, good or bad, have to be recognized and let go. Make memories, don’t stick onto them, because the past is gone, the ink is dry. Move on. Learn from every experience and make memories.

You need to believe in yourself so strongly that the world believes you even with their eyes closed. You don’t need anybody, but yourself to achieve everything you’ve ever dream of. Adopt an open mindset, have an honest relationship with people. Have meaningful and constructive bonds, ones which help you grow as a person.

Controlled loneliness is like a double edged sword, being too dependent on other can rob us of our true intimacy and being too self reliant can be destroy our relationships. We need to balance self reliance with optimum interdependence.

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How to Stand Out from Your Restaurant Rivals

The hospitality sector can be rife with competition, with both direct and indirect rivals fighting for customers. However, there are ways you can stand out from your industry competitors to become the go-to restaurant in your city.

Know the Market

If you are an Italian restaurant, your direct competitor will be another Italian restaurant, whilst your indirect competitor could be the Turkish restaurant at the bottom of the street; however, both will prevent customers from stepping through your doors. Try to identify your direct and indirect competitors, monitoring their marketing campaigns, learning from their mistakes and taking inspiration to better their services

Quality Counts

The best way to compete with your rivals is by outperforming their services. From the customer service experience to your kitchen equipment, aim to provide the highest quality service to boost productivity, value and customer satisfaction. The best kitchen supplies will ensure your chefs can create dishes on dependable, clean and safe appliances, delivering delicious meals that will wow your customers time after time.

Spot a Gap in the Market

If you are considering launching a new restaurant, take a walk around the city to see what the local eateries are offering the public. You could spot a gap in the market that other restaurants are unable to fill. For example, you may stroll through a business district and identify the area needs a faster food service, which will be appealing to workers hoping to grab a quick bite to eat on their lunch.

Pick the Perfect Location

It probably would not be a wise idea to open a family restaurant in a business quarter, because you might be left with many empty tables. Create an establishment aimed towards the area, because the area will not change for your restaurant. So, a pizza restaurant could be the perfect addition to an area close to a student campus. The destination you choose will also determine the price of the dishes on your menu, as well as your branding.

Create a Unique Selling Point

What does your restaurant offer than a competitor does not? If you can’t think of anything, you must develop a unique selling point (USP). Let’s use the pizza restaurant example again. For example, two direct competitors could both provide pizzas, but the one that provides delivery services will more than likely make more revenue.

Adapt to the Competition

Every restaurant will face competition from new restaurants at some stage; however, it is how you adapt to your rivals that will determine your establishment’s success. For example, if a newlow-price pizzeria starts to rival your Italian restaurant, you should market the fact you use the highest quality ingredients to deliver the freshest pizzas in the area.

So, if you want to stand out from the competition, learn more and adapt to your rivals, spot a gap in the market, use the highest quality equipment and create a unique selling point that will bring customers through your restaurant’s doors.

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4 Data Mistakes You Make Every Day

You probably will not realise the importance of your company’s data until it suffers a breach or you lose valuable information. With more businesses generating more data than ever before, it has never been more essential to protect your data at every opportunity, which means recognizing the daily mistakes so many businesses are guilty of making.

You Underestimate the Importance of Data

Many companies will view their vast product inventory or expensive hardware as their biggest asset, yet commonly underestimate the importance of the data they have acquired over the years. Unless you run a company with a focus on intellectual property rights, you may not believe your data has much worth, but it does.

Just because your data does not have a direct impact on a company’s bottom-line, that doesn’t mean it isn’t valuable. If all your documents were suddenly wiped from your computer, how would you feel? Afraid, right? Data determines a company’s strength in the marketplace, so it is essential you protect it whenever possible.

You Fail to Use Your Data

Not only must you keep important data away from prying eyes, but you must use the information to your advantage for more accurate targeting. The data you have collected over the years will not only provide an insight into your target audience, but how you have adapted to industry developments, modern technologies and changes in your demographic. With data at your fingertips, you can readjust your place in the market to target the right audience once again.

You Don’t Backup

Many businesses have a legal responsibility to store select data on file for a certain length of time, such as tax documentations, customers’ financial information and employees’ personal data. It is therefore foolish not to back-up data, because you could face a hefty fine from the IRS if you fail to comply to legal requirements. In today’s technological world, there is no excuse for not backing up your files.

You Fail to Retrieve or Wipe Important Data

Many people make the mistake of believing their data has gone forever when hardware breaks, but they could not be more wrong. The data is still available on the system, even if the device is broken. Never throw away a piece of hardware unless you are 100% certain that it stores no important data; otherwise, you should hire secure data recovery services to recover all data before you wipe and dispose of the technology, which could be anything from an external hard drive, desktop computer or laptop.

You also shouldn’t underestimate an SSD, either. You might be tempted to throw the small piece of hardware straight into the bin when it breaks, but don’t. Despite its small size, this little device can be extremely powerful, especially if it falls into the wrong hands.

Your data has value. It can improve your company’s growth, ensures you adhere to legal requirements and can be incredibly dangerous if thoughtlessly thrown away. It is therefore vital you use, protect and recover data for a more profitable business.

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Making Cash Online And Manage Your Debt

Making cash online has become a great way for many people to sustain their living and make ends meet, conveniently. Consequently, more and more people are now becoming self employed and making their full living from online gigs.

Formal employment is continually becoming elusive, and even for the employed; end month seems to be hundreds of days away with increasing inflammation and cost of living. There are many reasons and benefits of making money online that have made it a favorite source of income for students, workers and entrepreneurs alike. This article will focus on how to use online opportunities to make extra income and manage your debts.

Here are some benefits and reasons you should consider working online.

Earn extra income: This is the obvious direct benefit for both full time and part time online workers.
Flexible timing: Being punctual is synonymous to formal employment, and some employers can go too hard and fast with this rule. Working online allows you to work any time you want.
Be your own boss: You get the freedom of working under your own terms and setting your own goals. No need to worry about someone watching over your shoulder and ordering you around all day.
Minimal to no investment: You do not need a hefty startup capital like when starting an offline business. If you simply need to make some extra cash online, a simple computer and a reliable internet connection can get you hundreds of gigs across different platforms.
You can work anywhere: We say “work from home”, but in real sense, you can literally work from anywhere as long as you have a reliable internet connection.
It might grow into a big business: most famous blogs and websites start as a hobby; however, if your idea is great and you put enough effort in it, it just might grow into a big business.

If I have to list all the benefits of working and making extra cash online, we will run out of space. Did I mention that making online cash can actually lift you out debt and improve your credit card score? Many students and young adults have used online income to pay off small debts that could have otherwise accumulated unhealthy interests. Depending on how much you are earning and how much you owe your debtors, you can easily clear the books with them using extra income from your online gigs.

I must however mention that relying entirely on online gigs to pay off serious debts is not quite a smart move, especially when there are datelines to beat and potential penalties thereafter. There are more important steps to managing your debt than making a few extra bucks online. Check out debsolutionsreviewed.com for details on how you can effectively manage your debt the healthy way.

Top 4 ways to make cash online

There are hundreds of ways to make extra cash online, however, some of them can be a little sophisticated, require more than average computing skills or simply unreliable. Having said that, here are the top four easiest and most reliable ways to make cash online;

Affiliate marketing 

Affiliate marketing is basically where a business rewards one or more affiliates for referring a visitor or customer to their website or business premises. Essentially, as a publisher, you are rewarded when you help a business promote their product or service.

How it works 

When you join an affiliate program and choose a product or service you want to promote, the seller will provide you with a unique affiliate link that you will use to refer traffic to the target site. When a visitor clicks on the link from your website, they will be directed to the seller’s website, and if they make a purchase, you get a commission for that sale.

How to get started 

Even though you can already start earning as an affiliate by simply sharing your affiliate link with interested parties on the internet, it’s advisable to create your own website or blog on which you can engage your visitors and share your affiliate links.

You will also need to create some engaging content around your products of interest so that you can attract enough relevant traffic on your website or blog before you start sharing your affiliate links.

With affiliate marketing, you can take anywhere between 3-6 months to start cashing in $50-$100 per day. However, these numbers can dramatically change depending on how much traffic you’re website is getting and the kind of products you are promoting. On the higher end, pro affiliate marketers can make as much as $1000 per day.

Paid survey 

There are growing numbers of research organizations out there that will reward you for your opinions on selected products and services. Some online market research websites will pay you in cash while others will reward you points that you can latter redeem as discounts or gift cards.

As a beginner, you can expect to earn about $25-$50 per day depending on which company you are working with and how much effort you are investing in it. However, most survey websites usually have limited number of surveys per person per month, so the trick is to join as many websites as possible. For a complete guide on taking online surveys and finding the best sites, visit surveyssay.com

Product reviews 

If you have a way with words, do not waste your talent. You can make cash online by writing reviews on certain products and services and get paid for it. Reviews are a great way to give potential buyers a perspective of what they should expect when they buy and use a certain product. You can expect to earn anywhere between $10 and $100 per review that you write depending on the kind of products, size of the article and your writing skills.

Product reviews can also be used together with affiliate marketing to earn you continuous income as long as the review and the seller exist. Affiliate marketers insert their affiliate links in product reviews to direct buyers to the target site and earn a commission on every purchase. When used with affiliate marketing, you can expect to earn anywhere between $10-$50 per day per review, but again, this will primarily depend on how much traffic your site receives.

Get-paid-to-sites

Get-paid-to-sites are basically websites that pay you a quick buck for completing certain relatively simple tasks. Many of these sites will pay you to do the things that you already do, so if you are already doing it, what not get paid? This is probably one of the laziest but, reliable ways to make cash online risk free.

Some of the simplest tasks you can get paid to do includes testing websites, reading adverts, playing games online, testing apps, filling forms, shopping, listening to music, watching videos, answering questions, and much more. You can expect to earn anything from $2-$25 per task on these websites.

Conclusion 

As you can see, it’s quite easy to make cash online as long as you have a reliable internet connection and some basic computer skills. Most of the above tasks do not require any form of investment, and some of them can start earning you cash almost instantly. However, you need to watch out for online scams that deceive you into investing your effort and time in them and end up getting nothing. Before making any serious engagement with any platform, be sure to do some research about their history and reputation, or simply visit sites like surveyssay.com for reliable and trusted recommendations.

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How Starting a Business Later in Life Made Me A Better Entrepreneur

The entrepreneurial bug hit me early.  The first time I got that rush of excitement takes me back to selling gum for the cub scouts door to door.  I realized then that I wanted to be number one, and remembered that feeling of pleasure when a sale was made.

Fast forward to high school selling encyclopedias and learning a lesson about myself in the process.  I remember having to memorize the sales script before heading out with the “boss” and others on a drive one evening up to small towns in New Hampshire, about an hour from my home.  Someone made a sale of the entire World Book Encyclopedia plus yearly updates and everyone was ecstatic from the manager on down.  But… I had to open my mouth.  What was this guy with no family, and it appeared not much money going to do with his purchase?  “Who cares, just count your money” was the answer.

It was not my answer and that was the end of my door-to-door sales career.

Fast forward to my first real job after college.  I started working for a large holding company that had recently purchased the smaller national firm that hired me.  This was my first taste of the corporate world, and I learned a valuable lesson there.  Make sure your boss likes you, and he did!  But, after 18 months on the job he was told to economize.  Last hired (me) was first to be fired.  It had nothing to do with me personally, it was just numbers.  But then, he found me another job in a different city and this was a promotion.  I went from being fired to promoted the same day.

Valuable lesson #2.  When you work for someone else, being good at your job is only part of the equation for success.  If you really want to be in charge, then you must be in charge of everything, and that means learning about all those things that allow you to sell and work effectively!

Valuable lesson #3.  Keep your overhead as low as possible.  Spend money only on those items which will either give you more time or can add to your bottom line.

One way of being in charge is to work on commission.  Now, before you start picturing the guys down at the local used car lot, remember that nothing in the world of business happens before something is sold.  From the paperboy delivering the subscription you bought to your physician selling his or her expertise.

Deciding that this was for me, I joined a stock brokerage firm that sent me to their training school for 3 months of learning about stocks, bonds and assorted other security transactions.  Boy, was this different that selling encyclopedias!  It wasn’t OK just to sell something, it had to be appropriate for the client’s objective, age and financial condition.  This is a valuable lesson that has stayed with me throughout my business career.

For me, being an entrepreneur is not just working for myself, but working in an ethical manner.  From past experience, I know there is the “rush” in getting that sale, but all of my lessons from earlier put me on the ethical straight and narrow.

Since I started my own life insurance business some 25 years ago, I have prospered because of how I treat the prospects and clients that have come to me.  When you start your own business, think about what you would want from someone selling whatever product or service you offer, especially if you have lots of competition.

Now think about how to set yourself apart from that competition.  My advice.  Find yourself a small niche in a great big market.  You will find that the smaller the niche, the more likely you are to succeed.  It seems almost counter-intuitive, but think about it this way.   If you want to solve a problem, would you rather speak with a specialist with extensive experience particular to your need, or someone who knows a little about everything.

With the advent of the internet, the entrepreneur spirit has grown dramatically because of the ease in which people can set up their own businesses while working their “day job”.  There are countless courses about building websites and ecommerce that are tailor made for the newly minted entrepreneur.

It’s very empowering to think of an idea that could possibly make money, then research it thoroughly to learn about your potential customer.  Put yourself in your possible new client’s position.  Whatever you’re selling, they will buy if it eliminates some “pain point”.

If you can alleviate your prospects’ pain points with a workable solution, you’re on your way.

Lenny Robbins has spent his entire business career in financial services.  He was a VP of Oppenheimer & Co., Inc. prior to starting his own securities broker/dealer.  In 1991 he founded LifeNet Insurance Solutions which specializes in life insurance for seniors and baby booomers.

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Warrior Trading Review

There are a lot of day trading services out there so you may be asking yourself why have we chosen to review and recommend Warrior Trading. Well it is pretty simple actually, we found that they do the best all-around job for both the newbie day trader and the seasoned day trader. In case you want to know why, here is why we consider Warrior Trading one the best in the industry:

Customer Service

Ross Cameron is one of the best in the business and has built the best staff imaginable to handle every issue you might encounter. The best part is that the classes, online support, and training feel one and one. You feel like you get special, individualized attention that better sets you up to succeed.

Teachers

Warrior Trading has the best teachers in the business. These are not just salesman they have trained t teach about day trading these are successful day traders that they have trained to be teachers. This makes all the difference. These teachers have been where you are now and can offer you the advice, information, and tools to reach your goals.

Materials

Warrior Trading has the most up t date and complete source materials of any day trading program on the market. Their series of day trading courses, online and in person classes, and video tutorials are the most comprehensive on the market. There is something to learn for beginners and experts.

Chat Room

They have cultivated one of the most informative, yet friendly, chat rooms focused on day trading in the industry. Their seasoned market veterans are always willing to give advice to the newbies. Additionally, the information and news flow in the chat room is vital to successful trading.

Social Media

When you’re on the go you might not always have access to the chat room, luckily for you, and me, Warrior Trading has one of the best social media programs out there. You can connect to Warrior Trading in whatever platform you prefer, I particularly like their Facebook page. It offers just the right amount of information and links to the best full length articles. You can find their Facebook page here.

You really cannot go wrong with Warrior Trading. If you are just getting started in day trading or you are looking for additional resources and learning tools to become a better day trader, Warrior Trading is going to be a great place to call “home” for you. Best of luck to you!

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Don’t let Communication Gap Ruin Business for You

You may be immensely talented, but you build your reputation on certain other things as well, one of them being your communication skills. While it is important to be clear about your own goals in your own head and about what you are willing to do to succeed. You must have a clear understanding about the consequences of your action. But what is the point of all your efforts you are not able to communicate your interests and ideas or understand the other perspective? Become a communications expert.

When you are sending an application for a job interview, the email you’re sending should be checked twice before you hit the ‘send’ button. You can’t afford to make a silly error in the email, because unlike in casual texts or WhatsApp messages, making corrections with an Asterix (*) wouldn’t look very neat. Mistakes with spelling, tone, and grammar make you look careless. How is the employer supposed to trust with the job when you are ignorant enough to get a spelling right? Poorly prepared reports, presentations or emails, frustrate the receiver or audience, damaging your reputation with time. If you are the boss, you have to be extra careful, otherwise both your clients and your team members won’t take you seriously. And NEVER deliver a bad news on email or text; that is rude and very insensitive. As much as you want to avoid an awkward conversation, you have to make you convey your message without any misinterpretations and long-turn upset at the same time.

In the same way, even misrepresented reports and unclear instructions lead to unnecessary confusions and wastage of time. People can’t read your mind, you have to very understandable with what you want to convey to them. Simplify the message. Repeat the message. Whether it is working with a VA, an employee, a vendor, a partner, or a client, clear and positive communication is essential. Sometimes you have turn down deals keeping in mind your own interests, which is when you are assertive of your point. Assertiveness is stating what you want and what you don’t want, without sending any wrong signals to the other person. Also make sure you don’t pressurize your client or employee to satisfy your own interests, without paying heat to their needs. This creates a negative image of you in their minds, of distrust and aggression.

Effective communication does not only mean you speak well, it also includes careful listening, understanding what the other person is telling you, and observing your feedback. Set time aside to listen when you meet someone new. Give them space to talk about their viewpoints, and take time to absorb these. You must have a clear understanding about their needs, and always take time in clearing your queries. Don’t assume that you have understood everything, write down the key points of what your client needs. Or what you need done by your employee. If you want your employee to be attentive while you give him/her instructions, you are also to do the same.

Communication is a two way process, and a very important exercise to improve and enhance the working conditions, encouraging growth and profit.

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