Mohit Tater's Blog, page 644

4 Ways to Create a Millennial-Friendly Environment

Millennials, or those born roughly between the 1980s and 2000s, make the third of today’s workforce. They are known for their work preferences that are rather different from older generations. For example, they don’t really tend to work the usual hours from 9 to 5 and they like a unique approach to workplace organization.

As they are very creative and good with the modern technology, HR managers ask of architects and interior designers to design an office that will suit the millennials and draw them into their companies. If you too are considering employing the millennial workforce, here’s what you should do at your workplace:

1. Have a breakout area

Forget about traditional conference rooms. The millennials enjoy creative approach to brainstorming and exploring new ideas. It’s better to set up space with comfortable furniture and various technical devices, as millennials just love tech-savvy environment, where your employees can gather when they feel it would be useful to have constructive discussions, exchange suggestions do their research. Whether it’s used by a team or for a private conversation, this area should be reserved for their thoughts.

2. Space for socializing

A great workplace is the one that feels more like a home, and not really a workplace. That’s why you need to provide your employees with community space, such as a kitchen or a coffee bar, where they can chat and relax. This is how employees start to consider each other as a big family. Help them awaken that feeling by allowing them to bring personal photos into that space or to make a pinboard with articles which motivate and inspire them.

And don’t be stingy with different types of coffee machines – make your employees’ coffee break a real enjoyment! Another way to use this space is to mark important holidays in it. Christmas, Halloween or 4 July can be celebrated by decorating the space as a team, or even better – as a family.

3. Specific design and furniture

If you want to make the best possible use of your working space and need expert drafting, Sydney is full of companies that can give you just that. They will design the best combination of open space and modern furniture, to the millennials’ taste. Using modern furniture in the office rather than traditional cubicles is a better solution if you want the millennials to see your company as forward-thinking. They prefer the airy and bright open floor plan so they can communicate with their colleagues at any moment and feel the atmosphere of togetherness. In this way, there is no visible hierarchy in the office and the way the company functions is out here in the open. Easily portable furniture will allow the employees to quickly change the scenery and organize working teams if needed. This type of office design will also boost productivity and enhance the power of brainstorming. Also, it’s good to change the office layout at least once a year, to start the energy flowing.

4. Small things do wonders

Tiny details around the office and minor events can really change the dynamics in a team. For example, a candy drawer is sure to bring a smile on your millennial employees face. A bit of sugar lightens the mood and boost energy. Another trick with food is to have a pizza Friday, for instance. Every Friday, celebrate the end of the work week by ordering pizza from a nearby pizza restaurant, gather around and enjoy the food and relaxing conversation. The end of a long and exhausting project is always nice to celebrate as a team somewhere outside the office. Think of a picnic to a nearby park or a trip to a Mexican restaurant. Whatever the place is, it will send the employees the message that their work is valuable and appreciated.

Final words

Millennials are not going anywhere. Their modern creative and forward thinking have been changing traditional workplaces for some time now and it’s highly unlikely this is going to change in the years to come. The best thing companies can do is to try to meet their needs and listen to their suggestions, and in return, have bright and inspiring members in their company’s team.

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Using Live Chat to Generate More Leads

According to the 2016 Mobile Messaging Report, 51 percent of consumers say a business needs to be available 24/7. But that doesn’t necessarily mean you need to be sitting next to your phone all day and night just in case a lead wants to connect. Leveraging live chat, whether via messaging app or video, is a resourceful way to stay connected with potential customers and turn them into warm leads. And you don’t have to stay glued to your electronics to do it right. Fortunately, there are plenty of options on the market that can help streamline your lead generation efforts. Here’s how to get started.

Use a Call Center Software

Finding the right call center software can give your business a boost and give customers the service they’re looking for. In fact, quality call center software that integrates your web chat channels with email, phone calls, social media channels and more can give customers the information they want quickly. It’s also a comprehensive way to integrate a variety of solutions in one place so you can serve leads whether they prefer to use live chat or social media. But it’s important to know which packages integrate with live chat. 8×8 offers a few solutions, like their Virtual Contact Center service.

Chat With Potential Customers Online

Instead of driving customers to a phone number on your website, try the live chat feature to optimize conversions. According to research and first-hand experience from Kissmetrics, between 10 to 50 percent of all website visitors will engage with you when you’re using a live chat feature. That engagement and the ability to talk to a human and get real-time answers can turn into leads or customers. However, like with anything you try on your website, you should test the data and see what kind of impact it’s making and what times of day to man the chat function the most.

Leverage Facebook Live

According to research from Western University, surveyed participants were more likely to respond to a request when it was done in person as opposed to over email. You can apply this same psychology of talking with others face to face to generate more leads — but you don’t necessarily need to talk to leads across a conference table. Turn to tools like Facebook Live to get that face-to-face interaction without leaving your home or office.

Launch a Webinar

Webinars can be an effective way to generate leads and make more sales at the same time. And according to research from BigMarker, 92 percent of webinar attendees want a live question and answer session at the end of a webinar. This means you can leverage both the power of face-to-face lead generation with a live chat feature. With software like Webinar Jam, attendees can type their questions and you can answer them live during your webinar.

Get Connected on a Messaging App

Messaging apps and bots are popular and effective ways to connect with leads. Facebook bots can target potential leads and customers as they stop by your business page. SnapChat can also put leads at your fingertips with the ability to message back and forth to talk about business, a promotion at your restaurant or an upcoming sale. The more options you give customers to connect in real time, the more likely they are to make a decision about your business.

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Why You Need To Pay Attention To Local SEO Today

Local SEO is a marketing tactic that helps businesses reach local customers that are actively seeking their services and products. Google is all about the user, and when a user searches for a business specific to a certain location, Google spews out a list of the most relevant local results. This is a big opportunity for local businesses. Often, the person has no information about any of the businesses listed and will simply choose from the highest ranked result. To really leverage search engine potential, it’s important that you incorporate local SEO into your marketing strategy.

Understanding Traditional SEO vs. Local SEO

To begin, it’s important that you understand the difference between local SEO and traditional (or organic) SEO. Traditional SEO focuses on building around the business’s website, whether or not they have a geographical component. The primary goal is to increase traffic and improve your ranking. Even though this is still the case with local SEO, the primary goal is different there are more specific methods to local focus.

Local SEO focuses on building authority and relevance around the a specific location, rather than just a website. Often, this is a brick-and-mortar business, but it could also include location-based services. In a nutshell, with organic SEO, Google is searching for the most relevant content, while with local SEO, Google is searching for the most relevant location.

Citations Build Relevancy

While traditional SEO focuses on links, local SEO focuses on citations. Citations are references to your place of business. Citations are very important, and they are a major ranking factor in Google’s algorithm. And while the search giant likes to change their algorithm often, this is one area that appears to be constant. You should be listed on all possible directories (like Yelp and Yellow Pages). This makes your business look more official to search engines. The more citations you have, the more valid your local business appears.

This is different from links, which essentially acts as a “vote” for a specific business. However, the more citations, the stronger you appear in local search results. For example, if you’re a tax consultant in Buffalo, and you have all your citations in order, you’re more likely to come up in search results for Buffalo tax services.

Additionally, there are different levels to citations. Skylar Malley, who runs an SEO company based in Denver, says that there’s even more opportunity when you list in niche places, too. “The main directories are helpful of course, but if you want a bit more juice, go deeper and look for niche specific directories, as well as hyper local location specific,” says Malley. Malley went on to list niche directories like Houzz and Porch that will also house your business information. Research to learn more about directories specific to your industry and niche.

You Reach Your Customer at the Perfect Time

When your customer is searching for a local business, they actively need help and are searching for an immediate solution. Every day, hundreds of customers in your area are looking for the right local option. Whether they’re searching for the best local pizza shop or local moving services, it’s a task or situation that needs prompt handling. Through local SEO, you can capitalize on customers who want to take action and are in the position to do so.

Powerful Local SEO Statistics

There are several local SEO statistics that demonstrate the power this marketing tactic has. A local search study conducted by com Score and affiliates found that 80% of local searches made on mobile devices resulted in offline purchases. Of those, 76% happened on the same day, and within a few hours. This shows exactly how eager consumers are to make a move based on local search.

Furthermore, a whopping 96% of PC users search for local results. And a majority of Google users across the board use the search engine to search for business contact information. This enables them to contact a business they already have in mind. Without proper SEO, business owners could lose guaranteed sales.

Local SEO isn’t as complicated as traditional SEO, but it’s important to understand that the two should be used in conjunction with one another. Even after you follow all of the advised tactics for local SEO, keep in mind that content is still king in the SEO world. By using both strategies, you’re increasing your chances of getting better rankings across the board.

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IT Sectors to Watch For 2018

The field of information technology encompasses a broad range of different jobs and consequently draws from a varied and diverse skills pool. As technology becomes ever more ubiquitous in our personal and professional lives, it is being utilized to perform a variety of different functions, some of which we couldn’t have imagined previously. As we enter the second half of 2017 and gear up for 2018, now is a good time to review which sectors of the IT market are likely to experience the most growth over the next year. Below is a list of some of the most important sectors for industry observers to keep an eye on.

VoIP

VoIP (Voice over IP) is the technology which underpins services such as Skype, allowing voice communications to be sent and received over the internet. VoIP services have become increasingly popular with both consumers and with businesses. Consumers enjoy the convenience of free and fast voice communications, while businesses can take advantage of VoIP services to conduct conference calls amongst individuals who are many miles apart physically.

Data Management

Because we are now generating more data than ever before and because of increasing awareness of privacy concerns, the question of how to most appropriately gather, store, and utilize personal data is one which triggers frequent and passionate debates. There are now a variety of different degree options and potential career paths whose primary focus is on the ethics, legal obligations, and practicalities of storing and utilizing very large data sets.

One example of this new trend is the MSHI (master of science in health informatics), which is focused on how to gather and store healthcare related data in a hospital setting. All such data collection and usage is subject to increasingly strict regulation designed to ensure patient confidence remains high and that personal data is not at risk from unauthorized intrusion. The online MSHI degree, such as that offered by Adelphi University, is one of the many online degrees that has seen a surge in demand in recent years. An online masters in health informatics is a fantastic choice for those who are looking to switch career paths to something IT-related and offers graduates the opportunity to make a tangible difference to people’s lives by improving hospital procedures and patient care.

E-commerce

The juggernaut that is the e-commerce industry seems to be moving from strength to strength. Some analysts are predicting that by 2020 the market will be worth some $4 trillion or so. E-commerce has evolved a great deal from the early days when it consisted of a lone company called Amazon who were using the newly invented internet as a platform through which to sell books. Now, one can purchase just about any imaginable product somewhere on the internet, from land and automobiles to books, games, and music.

The IT industry remains at the heart of our everyday lives and is now a feature of just about every other industry on the planet. It is impossible to overstate the impact that IT has had and continues to have on all aspects of our lives, making it one of the most versatile areas of study in existence.

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Tips for Selling Digital Products Overseas

Startups and small businesses can find excellent success if the product line can be expanded to the international market. Selling physical products overseas can be a major challenge due to regulations and shipping problems. But digital products don’t need to be shipped and regulations largely mirror the ones in the U.S. If you are thinking about selling to an international customer audience, here are several tips to follow:

Design Product Placement Pages with an International Audience in Mind

Don’t send international customers to the regular U.S. product pages. Design separate product pages for potential international customers. You can set up auto redirects from the U.S. page to country page depending on where the user is coming from. Country pages should be specially customized. For example, if you are redirecting a customer to a country page in France, you should have all the text on the page translated to French. Do not rely on Google Translate to do this. Find reputable translation and localization services to make your product pages coherent and understandable to an international customer.

Display Prices in Local Currency

Get rid of the dollar values for the international product pages and show values in local currencies. You can include auto currency exchange calculations. But it’s best to decide on prices for various international markets and display them. The currency exchange calculator may generate weird prices with a lot of decimals.

Change Images to Suit Local Audiences

What sort of slogans and images are being displayed on your site’s home page and product pages? Slogans you can translate with the help of professional linguists. But you will have to decide which images to keep and which to change. If images you have chosen pose cultural issues, you will need to change those for international audiences.

Set Up International Customer Support

Set up a separate line of customer support for international audiences if you can afford it. It’s highly worthwhile if you get many international customers. You may need customer reps who can speak more than English. Offer customer service in the languages of the main international audiences. You will have to translate all supporting documents during this process. Invest in technical translation services for this.

Expanding internationally is a major project. You will need localization specialists, translators, and also lawyers. You should add the above tips to the list of things to do.

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Marketable Investments: Marketing Vs. Finance Office Design

Never has the impact of office design on a company’s functionally been so heavily examined as it is today. In increasing quantities, businesses are employing the assistance of professional service companies to optimise their office design for improved productivity levels, higher staff morale, and more defined company branding, among other advantages. Companies in two industries in particular stand to benefit from such investment: marketing and finance. We illustrate case studies from the work of a leading office consultancy to reflect on the distinctions in office design between marketing and finance companies.

Office Design for Finance Companies

The offices of Natixis Global – an asset management firm – are a good place to start. Having recently engaged design and relocation experts, Interactive Space, to oversee the design and management of the company’s first UK office, Natixis were keen to create a bold design statement through their workplace. Interactive Space achieved a workspace aesthetic that is focused on conveying a modern, forward-thinking finance company. From entering the reception area to walking through the designated work areas, from rooms fit for board meetings to breakout areas for colleague brainstorming, the overall tone seamlessly blended the corporate setting with a tone of contemporaneity. Soothing colours were employed to create an inviting feel, with the brand’s chosen shade of purple visible in the reception area – an unmissable contrast against the clean white walls. In the staff room, bold monochrome purple tiles are complemented by unusual lighting and comfortable seating to offer a relaxing breakout room. The accomplished design is a testament to the changing face of perceived professionalism: corporate is no longer bland and authoritative no longer lacks character.

Over at financial consultancy Accuracy, Interactive Space assisted in conjuring up a dynamic environment. Much thought was given as to which types of elements would deliver the greatest impact, with the final outcome including a dominant formal workroom, a large café-style break-out space for staff, and a series of informal workspaces. Interestingly, an emphasis was placed on the ‘wow’ factor: a tour of the new space reveals an extensive use of bright colours and unique wall textures, as well as a classic Smeg fridge that is adorned with the Union flag. Quirky, chic and unique. Is this the new face of finance?

Office Design for Marketing Companies

And what of working life on the flipside? Over at Dentsu, a London-based advertising agency, Interactive Space was tasked with evoking Dentsu’s mission statement: “making future magic.” And they certainly delivered! The inside of the building is wholly in keeping with the building’s futuristic, aluminium-clad façade, with the reception area somewhat reminiscent of a spaceship; white curved walls and striking green floors complete the space. Standalone white and wooden pods offer secluded areas for meetings and brainstorming, while – as is to be expected – colour reigns supreme throughout.

Likewise, at EDC Communications – a provider of speaker skills training – quirky is key. The company employed Interactive Space to develop a ‘radical shabby-chic scheme,’ and the result is phenomenal and beautifully individual. The overall look and feel are akin to sitting in the woods; Interactive Space opted for faux grass flooring in meeting areas, with bespoke wooden tables and chairs. This rustic aesthetic contrasts with exposed pipework, artfully ‘unfinished’ plaster work on pillars, and football tables peppered about the place. More importantly, it’s certainly one that clients won’t forget. It demonstrates that the offices of marketing companies still channel a sense of creativity to support their brand’s ethos.

The Outcome?

Today, while embracing the propensity to incorporate colour and fluid ways of working into their workplace strategy, companies in the finance industry seem to remain partial to a conservative look and a sense of formality. Marketing agencies have opened the floodgates of creativity, and constantly seek for ways to innovate their offices and share their dynamism. Nevertheless, the two roads seem to be verging together: financial firms are becoming more expressive and marketing agencies are seeking for ways to enhance their professionalism. Who knows what the future of office design may bring?

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The Benefits of Getting a Digital Marketing MBA Degree

Are you a digital marketer that wants to take their education to the next level?  If so, then you might want to consider getting your digital marketing MBA.  As you will learn below, this advanced degree will allow you to do things in your career that you never thought possible.

The Increase in Pay Is Well Worth It

After you have completed your digital marketing MBA,there is a good chance that your salary will increase.  Many companies will automatically give those with higher degrees raises.  But if the company you are working for doesn’t offer you a raise, you will have tons of other companies trying to hire you.  Because there is a shortage of workers with digital marketing MBA degrees, you can easily find a better paying job.  So instead of competing for a job, these companies will be competing for you!  This can open doors for you that you probably never thought possible.

You Can Work Virtually Anywhere

Would you like to work on the beach or from the comfort of your own home?  If so, then getting a digital marketing MBA degree just might be right for you!  Many companies offer remote positions, which you can do anywhere in the world.  As long as you have an internet connection and a computer, you are good to go.  Many companies actually prefer to hire remote workers because it saves them money and it can even boost productivity levels.  If you would like to have that kind of flexibility,you should really think about going back to college for this very lucrative degree. This will allow you to travel around the world if you choose to do so.  Working remotely will provide you with many different opportunities.  Additionally, you will never have to worry about the daily commute.  This will help you keep more money in your pocket and more time at home with the ones you love.

The Chance to Become A leader

If you have always dreamed of being in a leadership role, you should think about getting your MBA.  Most people in leadership roles have their MBA degree and it can really help you work your way to the top of any organization.  When companies see that you have gone the extra mile to get your advanced degree, they will often reward those workers with leadership roles.  Being a leader in your field is a great feeling and your job will be very rewarding.  Guiding those who work under you and being in charge of important decision-making processes can be stressful, but the benefits that you will receive are well worth it.

As you can see, getting your digital marketing MBA degree is well worth the time spent in school.  Having such a lucrative degree can provide more income for your family and help you live the life you always dreamed of.  So, what are you waiting for?  Get out there and start your journey today! You will be glad that you did.

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Health IQ Intro

Do you know the difference between whole life insurance and term life insurance? How about the reason that life insurance companies need a medical exam from you before offering a policy? These are important questions to answer if you’re considering buying life insurance. The answers: 1.) Term life ends after a period of time, while whole life ends when you die. 2.) The medical exam helps the insurer assess your risk level.

Your lifestyle and age also add to your risk level. The older you are, unfortunately, the riskier you are to insure. However, a lifestyle with a lot of high-risk decisions in it (decisions that put your health in jeopardy) will make your premium go up, too, just like age will. Your best bet is to get life insurance as soon as possible and lead a low-risk lifestyle. Decrease the odds of a high premium payment, and decrease the odds something will happen to you. This is a win-win, no matter how you look at it.

By the way, a whole life insurance policy builds cash value, which your beneficiaries get when it matures. If you’re curious about a company’s stability, look at the A.M. Best Stability Rankings, instead of stock prices or other information. If you thought you were uninsurable, that’s not true. A guaranteed issue policy will get you the insurance you need. You hope nothing will happen to you, but you should learn about life insurance just in case. Take this simple and quick Health IQ quiz about life insurance to test your knowledge.

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Four Keys to a Secure Business BYOD Policy

Bringing your own device to work has become standard policy in the U.S. business world, and its ascendance has been accompanied by the emergence of new security concerns. Seventy-two percent of U.S. organizations across five major industries now support BYOD, with the highest adoption rate in the financial services industry. But despite security concerns and industry regulations, fewer than 60 percent of financial organizations follow such basic BYOD security measures as using encryption and maintaining remote data wiping capability. These types of security oversights can have serious consequences, including data breaches.

If your company supports BYOD, having an effective security policy is crucial for protecting your company against a security breach. Here are four keys to implementing a secure BYOD policy for your business.

Keep Devices Secure

Over one in four data business data breaches since 2006 can be traced to lost or stolen mobile devices. Addressing this vulnerability by taking steps to protect employee devices is a cornerstone of an effective BYOD security policy.

The most important step to secure employee devices is to require workers to adopt strong security login measures. Using a passcode or password provides basic protection. For stronger security, employ biometric identity verification such as fingerprint scans or face recognition. Biometric security depends on the security of input methods and sensors used to verify information. Encourage your employees to use devices with robust security, such as smartphones that use mobile processors like Qualcomm Snapdragon, which comes with Qualcomm’s Haven security suite to ensure that only smartphone owners and other authorized individuals can access device data.

As a contingency in case a device gets stolen or lost, and for situations where an employee leaves the company with data stored on their device, it’s important to maintain the capability to remotely lock and wipe workers’ devices. This can be done through a mobile device management (MDM) app such as Android’s Find My Device or Apple’s Find My iPhone. There are several other mobile management device solutions with advanced features geared toward business users, such as enterprise wipe, which enables employers to delete company data without affecting personal data on the employee’s phone.

Protect Company Data

Unprotected data is another vulnerability that should be addressed. One of the best defenses for safeguarding data is encryption, which encodes data so that unauthorized users can’t access it without the key. Encryption on iPhone devices is activated automatically by setting up a PIN or password. On Androids, an option to activate encryption is available under security settings.

Another strategy for protecting data is containerization, which segregates company data from personal data so that it can be encrypted or wiped remotely without affecting personal information stored on employee phones. You can deploy containerization by using a mobile content management (MCM) app such as the BlackBerry Dynamics container.

Connect through Secure Networks

Another potential point of vulnerability is the connection employees use to access your network. Using an insecure network such as a public Wi-Fi network can allow hackers to intercept your data. You can reduce this risk by requiring that employees connect through a secure network such as a virtual private network or private Wi-Fi network.

For additional security, you can use an app that allows you to set up individual security profiles for employees that limit access. Cisco’s Identity Services Engine allows you to set up profiles based on a device, user type, user location and time of access.

Only Allow Approved Apps

Insecure mobile apps are another security vulnerability your BYOD policy should address. Employees can expose your network to malware by downloading apps from unsecured sites or by using devices that have been jailbroken.

You can deter this by restricting use of unauthorized apps or jailbroken devices. An effective way to make sure only authorized apps are used is to employ a mobile application management (MAM) system that defines which apps can be used on your company’s network. You can set up a customized app store for your company with Citrix XenMobile and requiring your employees to use approved apps downloaded from your store.

Securing devices, data, networks and apps will go a long ways toward addressing BYOD-related security issues. To implement these guidelines effectively, it’s important to make sure your staff is trained to follow these procedures. Build these BYOD security measures into your standard operating procedures and employee training in order to ensure that your employees’ devices stay secure.

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Owning a Franchise in your 20s. Who’s in?

By Eric Bell, Franchise Gator

When someone says “franchisee,” the image that comes to mind is usually a middle-aged man or woman and not a recent college grad just entering the workforce. However, several factors have begun turning that perception on its ear – one of the most glaring being the job market. Although marginally improving, the job market has for years been extremely tough on new graduates. Today, the unemployment rate for college graduates isn’t much better than the overall domestic unemployment rate – a reality that has many thinking about starting their own business instead of finding employment.

Twenty-somethings have grown up in a culture of entrepreneurship. They have seen contemporaries turn their ideas into tech start-ups, successful apps, important non-profits and small operations that grow and profit on the strengths of their own ideas and efforts. It’s a very appealing alternative to working hard for the benefit of a large company, whose obligations are first and foremost to their shareholders and executives in the C-suite.

And yet with all of that motivation to run their own businesses, young business people often lack the essential components necessary to run a successful start-up: experience in the business world, familiarity with business systems and programs, and a network of support to lend guidance and knowledge to flatten the learning curve and greatly improve the odds of success. That is why franchising is an attractive option for younger entrepreneurs.

Many franchise opportunities have business models and programs that appeal specifically to Millennials. For example, the Tutor Doctorfranchise system offers low-cost entry, a focus on technology, and the ability to get up and running quickly because there is no inventory, no build-out, and no lease, which sets younger entrepreneurs up to begin seeing cash flow almost immediately. In addition, Tutor Doctor offers a “Young Entrepreneur Scholarship” Program that provides up to 100% financing at 0% for qualified applicants.

Oxi Fresh Carpet Cleaning, whose founder Jonathan Barnett started the franchise when he was just 26, is another concept that appeals to Millennials because of its low cost, tech-based model. And its environmentally-friendly cleaning system is attractive to young entrepreneurs who are conscious about being green.

Franchising offers a range of opportunities to fit the interests and skills of Millennial’s looking to start a business, many being low-cost and home-based businesses that offer both the flexibility and independence they seek.

Advantages of becoming a young franchisee

Younger entrepreneurs often don’t have the obligations of family and can devote more time and youthful enthusiasm to starting a business. Even those who have started a family can benefit from the flexibility many franchise opportunities offer to allow you to set your own schedule.

Your youth can help you better connect with new customers as many franchisors have a younger target market, giving you an advantage over those in their 40s and 50s.

Your unique and fresh perspective on business and the economy and can be an advantage.

You’re not alone, making mistakes through trial and error. When you buy into a franchise, the critical infrastructure and training and support systems are already built-in.

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