Mohit Tater's Blog, page 543

TOP 7 Forex Trading Books For 2019

We all know that there is no room for slacking in forex. You have to be on top of your game all the time and your knowledge is your best tool for success. It doesn’t matter if you are a complete beginner or a veteran trader, learning something new can only benefit you and that is why we put this list together. According to Business Insider,  when Warren Buffet ( one of the most successful investors of all time) started his investing career, he would read 750 or even 1, 000 pages of a book a day. He still spends about 80% of his day reading.

If you want to become successful investor, here are some book suggestions:

1. How to Day Trade for a Living by Andrew Aziz ($10.53)

When learning about something it usually helps if you have some visual examples that can help you understand the whole situation a bit better. How to Day Trade for a Living for a living does just that. The author, Andrew Aziz, did a great job outlining day trading with some real trades as examples. On top of that, the book also talks about money management, discipline and much more. When you think about a step-by-step guide for day trading, it probably can’t get better than this.

2. Forex Trading for Beginners by Finance Illustrated (FREE)

The title of this book stays true to the contents. This Forex PDF (available online for free) covers everything a trading beginner should know. Learn TOP 3 Forex strategies, how to read charts, how to recognize the best times for trading currencies online and more. 

Forex for Beginners is a very simple but also very educative piece of learning material. It does a great job of explaining every important aspect of trading while keeping the reader entertained and engaged. If you are a complete beginner at trading, look no further because this e-book will get you started in no time!

3. Currency Trading For Dummies by Brian Dolan ($10.60)

This one has become a classic from the For Dummies brand. It is a user-friendly introduction into the FOREX world with all the details you, as a beginner may need. The book has some expert advice on trading as well, so you can expect a bit more than a simple beginner’s guide.

4. Naked Forex by Walter Peters ($46.35)

If you aren’t familiar with the term “naked trading” we don’t blame you because this was done before traders started using calculators and computers. There was no technical analysis, no price predictions… just naked trading based on the price chart. If you don’t like to overcomplicate things, but still want to be a trader, this is a book for you.

5. Technical Analysis of the Financial Markets John Murphy ($32.19)

Opposed to naked trading, TA seems to be a lot more reliable for most traders that want to keep things tight and disciplined. There is no consensus about technical analysis though. Different traders use different methods with more or less success but one thing is certain – technical analysis works and you should probably know a thing or two about it. This book is probably the best starting point for that.

6. Trading in the Zone by Mark Douglas ($38.39)

Trading is considered a science by most but there is a lot more to it than just looking at the numbers and placing orders. Discipline and self-control are very important in trading. Even the best traders had bad days because they acted on emotion and made a few bad calls because of that. This book will help you avoid those situations and teach you the true realities of risk.

7. The Art of Currency Trading by Brent Donnelly ($33.43)

Brent Donnelly packed 20 years of professional trading in this book. In his own words, he did that because there was some information that every other book lacked and he wanted to bridge the knowledge gap. You can say with confidence that he did a good job at that as well. The book is very informative and touches on a lot of important subjects related to currency trading. It’s always good to take advice from an expert and this book is your chance to do just that.

And there you have it – our top 7 picks to feed your curiosity and expand your knowledge. We hope you will enjoy reading these great titles as much as we did! Always remember – Knowledge is power and you should expand yours whenever you can.

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Why you shouldn’t rush to Automate all your Marketing

Automation is a marketing megatrend.
It allows your lead generation efforts to scale because you don’t have
to guide every single prospect through your sales cycle. The promise is
alluring; you sit back and watch your business grow.

But there is a cost to scaling via complete
automation. It’s the ‘human powered’ touch points in your sales cycle
that help build trust, create a genuine connection, and set up your
customer for a long-lasting partnership with you.

Given the positives of a human-centred
approach to marketing, maybe you shouldn’t automate every single aspect
of your sales cycle. Yes, automate where it makes sense, but if you can
also understand where human contact really matters, you will benefit the
most from marketing automation options.

What is the promise of automation?

Automation is a current marketing buzzword. It makes
all sorts of promises: use technology to automatically grow your
business. The fantasy is that you can set-it-and-forget-it with your sales process. Simply create a funnel – drip campaigns, chatbots, autoresponders – and then automate.

But things are different in practice. Yes, you can
market at scale, but put yourself in your customer’s shoes. When you’re
sold to without ever interacting with a human, how does that make you
feel?

For most small businesses, it’s exactly that
familiarity and personability that allows them to compete against larger
rivals. So don’t just try to ‘out automate’ the large-scale automaters; try to give your customers a personal touch at the critical touchpoints of your sales process.

Do you really want to ignore customers and leave critical moments to autoresponders?

What is lost with automation?

How you handle moments of ‘high emotion’ is crucial
to how your business is perceived. The first time a potential customer
calls you, when they’re ready to buy, when something goes wrong;
handling these scenarios well are how you can differentiate from your
competitors. People remember how you treat them in these moments.

As customers find you and explore your offering, you
are building trust. Quite simply, you won’t make a sale without building
trust. For customers to stick with you for the long term, you need to
make connections and foster partnerships. Make sure you create human
moments in your sales and marketing process where this connection can
form.

If you are able to make a genuine connection as you
market and sell your product or service, then you create the foundations
for a sale and, crucially, a lasting partnership. Human-centred marketing means more understanding and empathy, and therefore a long-lasting, loyal customer. Don’t let automation suffocate your efforts to build trust with prospects.

What can choosing people first do for your business?

There are crucial times in your relationship with
customers when it makes sense to offer people the chance to communicate
with your business rather than opt to automate.

When prospects are hesitant, support them. When
something has gone wrong, help them. By recognising key moments of
anxiety and encouraging human interaction with you during them, you can
make people feel positive about doing business with you.

Automation can​ ​be
used to remove people entirely from your sales process. In theory, you
can scale indefinitely. But for most businesses infinite scale is not
the goal and isn’t even desirable. So don’t automate away areas where
you can compete with larger competitors: use your size to help people.
Don’t put a ‘noreply’ email address and chatbots in the way.

Look for moments of human connection

There are many ways to inject humanity into your
business processes, even as you grow. The key is to carefully consider
when to automate and when not to. Don’t make it hard to talk to you when
customers are at important junctures in your sales cycle.

You can handle these critical touchpoints yourself or with your in-house
team, but you can also explore other options. A live answering service,
for example, can handle calls and chats for you, giving your customers a
friendly voice even when you’re busy or if customer communications
occur out-of-hours.

Consider an answering service that allows you to
leverage the power of the human voice while also keeping your costs
under control. Creating better relationships with your customers will be
worth the investment.

People buy from people. Choose human-centred marketing with HelloSells’​ live answering service.​

The post Why you shouldn’t rush to Automate all your Marketing appeared first on Entrepreneurship Life.

What Should You Do After A Motorcycle Accident

With more and more vehicles on the road today, motorcyclists are at greater risk of being involved in an accident. Unfortunately, when these accidents occur, the motorcyclist is often severely injured. In many cases, these accidents happen due to the driver of a motor vehicle failing to obey the rules of the road and pay attention to the motorcyclist. Whether a driver is distracted with a cellphone, driving impaired, or driving recklessly, these and other factors contribute to these accidents being extremely serious. Should you find yourself involved in an accident while riding your motorcycle, here are some steps you should take following your accident.

Make Sure You are Safe

If you can do so, make sure you can be as safe as possible at the accident scene. If able, get yourself to the side of the road until help arrives. Also, try to assess how seriously you are injured, as well as check on others who may also be injured.

Call Police

Since these accidents often involve serious injuries and extensive damage to vehicles and property, always call 9-1-1 to summon police, firefighters, and paramedics to the scene. When they arrive, they will be able to make the accident scene safe, assess and treat injuries, and begin to determine how the accident happened. When investigating the accident, police will make an initial judgment as to who caused the accident and note this in their accident report. Once this report is filed, hire an experienced motorcycle accident lawyer and make sure they obtain a copy of the report. In doing so, your attorney can use the information to not only plan legal strategy, but also put pressure on the driver’s attorney and insurance company to reach a fair and equitable out-of-court settlement.

Speak to the Driver and Witnesses

While you are at the accident scene, always speak to the other driver and anyone who witnessed the accident so that you can obtain their contact information. This should include names, addresses, phone numbers, email addresses, license numbers, and insurance information. When speaking to witnesses, also obtain much of the same information, but also be sure to write down or record on your cellphone each person’s account of what happened. Since these stories can often change and witnesses can have difficulty remembering key details, always get this information at the scene. Once you do, turn it over to your Los Angeles personal injury attorney, since they will likely want to interview anyone who witnessed the crash.

Get Treated for Your Injuries

In these situations, never assume you are not injured. Since certain injuries such as back injuries, brain injuries, and whiplash may not immediately exhibit symptoms, always assume the worst and let yourself be examined by medical personnel at the scene. Once this is completed, allow yourself to be taken to a hospital for further examination. By doing so, you will ensure any injuries you sustained will be treated and noted in your medical records, which will eliminate the chance the driver’s attorney and insurance company will be able to say you were not injured in the accident.

Do Not Admit Fault

When speaking with police, witnesses, and the other driver, never say anything that sounds as if you are admitting fault for the accident. Though you should try to be as pleasant as possible when speaking with others, never say anything such as “I’m sorry” or “I should have been more careful” to anyone at the scene. If you do, these words will be used against you, and will likely be noted in the police accident report. By failing to use common sense in these situations, you may inadvertently make it more difficult for your motorcycle accident lawyer to develop a strategy that will get you the financial compensation you need and deserve.

Note Details of the Accident Scene

If you can, try to note details of the accident scene. For example, if there are nearby stop signs or traffic signals, make a note of these, since this may help prove the driver ignored these and caused the accident. Also, if there are skid marks on the road, take pictures of these as well, since these may indicate the driver was speeding at the time of the accident. By using your smartphone to take photos of these details as well as injuries you sustained, damage to your bike, and other pertinent details, your Los Angeles personal injury attorney can use these to show the court the accident was in no way your fault.

Don’t Negotiate with Insurance Companies Yourself

If the other driver’s insurance company contacts you shortly after the accident, don’t think you can handle these conversations on your own. When the insurance company comes calling, its goal will be to either find something it can use against you or to offer you a very low amount of money to settle the case. Rather than make a mistake that can cost you the chance to get fully compensated for medical treatment, lost wages, property damage, and pain and suffering, refer the insurance company to your motorcycle accident lawyer. Since your lawyer is experienced and knowledgeable about these cases, they will be able to negotiate on your behalf and ensure you get the compensation you deserve.

Be Careful of Social Media

If you are injured in a motorcycle accident and then continue to be a presence on social media, you may be setting yourself up for failure from a legal standpoint. For many accident victims, they make the mistake of going on social media and posting comments about the accident or photos of themselves post-accident. When this occurs, there is almost always something that can be used against them. Therefore, take the advice of your attorney and lay low on social media until your case is resolved.

To ensure you get the full and fair compensation you need while also making the driver accountable for their actions, schedule a consultation with a Los Angeles personal injury attorney as soon as possible.

The post What Should You Do After A Motorcycle Accident appeared first on Entrepreneurship Life.

2 Crucial Things That You Need to Open up a Restaurant

A passion for food has inspired you to
open up your own restaurant. You can picture the patrons sitting at their
tables, looking at the menus and debating about what delicious items they
should pick. Before you get ahead of yourself, you need two things to open up a
restaurant.

1.    Funding

Restaurants need a lot of funding to open. You will need renovations and interior decorating. You will need expensive equipment for cooks and kitchen workers. You will need to acquire licenses and permits. These are all things that you have to pay for before you can open your doors to the public. And you still need funds to take care of daily expenses and unexpected emergencies.

Underestimating funding needs is one of the top reasons for restaurant failure — this can happen within the first year of opening the business. Unfortunately, a lot of owners can’t access enough funds to get their business safely past its first year. Big banks are notoriously strict when it comes to small business funding. Your chance of having your application rejected is higher when you have one of the following qualities:

Bad personal
creditBad business
creditNo collateralShort business
history

Banks are also likely to reject
applications for members of high-risk industries. As you can guess, the
restaurant industry is considered high-risk.

Aspiring owners don’t have to choose between a precarious financial position or no restaurant at all. There are alternative funding resources that don’t have the bank’s strict requirements. Your personal credit and lack of assets don’t have to hold you back. You can visit First Down Funding to learn more about this funding alternative and fill out an application for your business.

2.    Location

A restaurant’s location can determine whether customers line up half-way down the block to get in. A bad restaurant location is difficult for customers to reach — this means you could be nowhere near a subway station, a bus stop or a parking lot. If it feels like it will be a trial just to get to a restaurant, customers will skip it in favor of something more convenient.

A bad location could also mean that
the area will make potential customers wary. They will worry about violent
crime statistics, boarded-up buildings and other red flags.

You could even take a look at the bigger picture. The town or city that you’re living in can affect the fate of your brand-new business. Check out the best cities to open a restaurant to see if you’re more likely to be successful or if you’re going to struggle in a tough market. It’ll be easier to learn now than find out later.

It seems strange to think that the
ingredients and the menu aren’t the top two things that can affect the destiny
of your restaurant. You could have the best dishes in the entire city, but if
customers can’t find your place or you don’t have enough money to keep your
doors open, impressive dishes can’t save you.

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Setting up Your Artisan Bakery Business

Fresh bread is big business in the United States. According to Information Resources, a market research firm based in the Midwest, fresh bread sales across the country top out at over $9 billion annually. That equates to some 3 billion plus loaves of bread sold.

Artisan bread is the hottest trend in the fresh bread sector. Consumer demand for quality, artisanal products is growing across multiple categories. Delicious loaves of freshly baked bread evoke a time when things were simpler and better. The local corner bakery, once forgotten, is now making a comeback. 

Things to Consider When Starting Your New Business

There are a lot of important considerations when starting an Artisan Bakery business. Experts recommend writing a business plan and seeking financing for your venture. In addition to immersing yourself in the art of baking and developing and fine-tuning recipes, there are a host of administrative tasks necessary. You will want to make sure you have systems and procedures in place for payroll, and hiring a bookkeeper at the start will help make your business manageable.

It’s also critical to understand your market and do the market research necessary to help you determine demand and product price points. Labor is typically 30% of the cost of the bread so you will want to price your bread or manage your labor accordingly. And remember, starting up an artisan bakery is lots of hard work! More than one new owner reported baking 24 hours a day and sleeping on the office floor in the beginning.

Equipment You Will Need for Your Artisan Bakery

Initially, you will need to outfit your new bakery with all the equipment needed to prepare and bake your bread. The most important purchase decision you will make is to decide on what oven to buy. A deck oven is typically the best type oven for baking artisan bread. Deck ovens use both conduction heat and radiant heat to cook your loaves of bread. They provide consistent heat throughout the chamber and allow you to bake many loaves of bread perfectly at the same time.

In addition to purchasing an oven, you will need proof boxes that allow the bread to rise at the correct temperature. Experts recommend mobile proof boxes for smaller bakeries. You will also need racks, baking sheets and counter mixers and dough mixers. When it comes to work tables, buy the sturdiest and best quality tables you can afford. Remember to check the table heights and make sure they are at the right level for how tall you are. 

Purchase a chiller for you cold items, and look for one with a stainless steel work surface on top that will give you extra prep space in your bakery. Last but not least, you will need multiple sinks per health code requirements. Set up a three section sink to wash, rinse and sanitize items, a small sink to wash your hands and a separate mop sink.

Opening an artisan bakery is a step by step process, but by laying the right starting foundation you can enjoy many years of success. And seeing happy customers who love your delicious bread come back for more is a reward for all of your hard work.

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Key Reasons You Should Hire a Personal Injury Lawyer

The statistics for personal injuries in the United States are staggering. Every year over 31 million people are injured and require medical care. Approximately two million of those people have injuries that require them to be hospitalized. Additionally, there are over three million injuries from automobile and truck accidents alone. Fatalities from personal injury are estimated to be over 200,000 annually. 

If you or a loved one has been injured through the negligence of another party, you have the right to file a tort claim seeking damages. When you have been seriously injured, your life is turned upside down. You will likely incur lost time and wages at work, need very expensive medical treatments and doctors’ services and endure pain and suffering on your road to recovery. If the injury resulted in a fatality, your family may struggle to recover both financially and emotionally. A good personal injury attorney can help you fight for what you need to make it through this very difficult time.

What Can a Personal Injury Lawyer Do for You

When you have been severely injured you are entitled to compensation for your injuries and your lost wages, earning power and more. The at fault party may have insurance, but getting fair payments from an opposing insurance company is no simple task. They have the resources of a large corporation and countless legal advocates on staff. You need an expert in personal injury law on your side, someone who stands up for your interests and fights for the compensation you deserve.

A personal injury lawyer can represent you on cases involving car accidents, public transportation accidents, workplace injuries, slips, trips and falls, and injuries from chemicals or toxic substances. If you have been injured through the negligence or incompetence of a hospital or doctor, they can help you with your medical malpractice claim. They are familiar with the intricacies and complexities of the law and can help guide you to the best resolution for your case.

You Need Someone to Stand Up for You

In many cases, insurance companies or government agencies do not negotiate in good faith. You need someone in your corner who is going to stand up for your rights and fight to assure you are adequately compensated. Your personal injury lawyer can help cut through all the red tape and can stand up to the insurance company when they fail to do what is right.

Your personal injury attorney will have the resources to fully evaluate your claim, and can save you time by handling all the administrative aspects such as requesting medical reports, review accident reports and more. If necessary, they can take your case to trial or reach a settlement that gives you what you need.

When you have been injured, you need time to recuperate and heal so you can get on with your life. Hiring a personal injury lawyer who is highly qualified to represent you is a very important first step to helping you get your life back together again.

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How Public Relations Can Accelerate Brand and Business Success

In today’s hectic world of social media saturation and eight second sound bites, it is vitally important for businesses to fine tune both their marketing message and their communication channels. Customer attention is often fragmented and simply running sporadic Facebook ads or creating a monthly newsletter is not enough. It’s critical that customers find you on a wide variety of platforms and media. You want your brand and business appearing everywhere. It’s the layering that counts!

The Benefits of Hiring a Public Relations (PR) Agency

In the recent past many firms relied on Facebook to get their message out. They built up their followers and relied on Facebook to continually share their posts. Then something changed and Facebook cut off most access to your own interested people and fans. It’s now estimated that less than 2% of your followers even see what you have to say.

Public relations agencies specialize in helping you fine tune your brand positioning, come up with or hone your marketing message and perhaps most importantly, get your message out… everywhere! They have expertise with both print and video communications channels, know how to produce viral online campaigns and can create successful product launches and live events. These agencies have years of success getting the message out, and having it appear everywhere that counts.

What Services Does a Good PR Firm Offer

Today it’s absolutely critical that you create a strategic plan for tapping into all forms of media, social media and in-person campaigns and live events. Your PR agency can conceptualize and execute a plan that weaves together multiple ways to communicate with your customer, with each communication designed to increasingly draw your customer closer to a buying decision. An excellent, well-rounded public relations agency has all of these skills, and more.

PR firms have extensive contacts in TV and print journalism, and with bloggers and freelancers in the marketplace. They can pitch your unique story, message and brand to these people and you may find yourself appearing in an article that goes viral or a segment on the TV news. The publicity from this method alone could result in an incredible increase in business.

The best PR agency also has significant expertise in creating compelling content and managing targeted social media campaigns. In addition, they can reach out to social media influencers to magnify the reach of your message by providing complementary products or services. They can also create innovative live events that draw both customers and media coverage, and create professional media kits. 

Today’s top notch PR agencies are the perfect partner for communicating your unique brand message to your prospective customers. They have the unique ability to create a compelling strategy and craft business and brand stories that are both memorable and persuasive. Because they are masterful communicators with significant experience across both traditional media channels and social media, they can conceptualize and execute comprehensive marketing plans that consistently deliver your message to your prospective customers and fans.

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Five Tips for Entrepreneurs Taking Out a Loan

Being an entrepreneur comes at a cost. Sometimes that debt is paid in time, other times, only cold hard cash will do. As intimidating as taking a loan can be, it’s sometimes the buffer an entrepreneur needs to start or expand their difference.

By taking a strategic approach to borrowing, entrepreneurs can optimize their return on investment and use the money borrowed to pave the road to success. Here are five tips for entrepreneurs who are considering a loan.

Organize Your Business Data

Before you consider taking out a loan, you need to get your data in order. For a new business, this could mean creating a financial plan that outlines not only what you need the money for, but how your business will earn it back. For established companies, having a record of past expenses, revenue, debts, etc. will be required.

Get your business information in order before you approach a bank or loan company. They will want to see that above all else, you are capable of paying the loan back within the terms you’ve agreed upon.

Look at Your Loan Options

There’s no shortage of loan options available. From business line of credits to things like boat title loans, even those with little or no credit are able to borrow money.

That being said, you should take a smart approach to finding the loan that works for your needs. If you already have bad debt, finding a way to refinance that debt will take precedence over new loans. Depending on your business and personal history, you may be eligible or ineligible for various loan types.

Take some time to do research about the loans available to you and shop around. Talking to a financial expert can help you find options you hadn’t previously considered.

Read the Fine Print

When taking a loan, it’s your responsibility to be sure that you understand what you’re agreeing to. Go over your agreement with a fine-tooth comb. Highlight things and ask questions. A reputable loan provider will be more than willing to help you understand. If you feel uncomfortable about something, don’t sign it.

You’ll also want to be wary of offers that seem too good to be true. As the saying goes, if it sounds too good to be true, it probably is. The last thing you want to do is put your business at risk.

Perfect Your Approach to Business Finances

While looking at your loan options, don’t forget to look closer to home for more money as well. If you haven’t been tracking your expenses or lack a P&L, it’s time to get your house in order.

In many cases, entrepreneurs are spending more than they realize. It’s not until tax time a year later when their expenses are tallied up, that they realize they’ve spent hundreds or thousands of dollars that they didn’t need to.

Look into various ways to manage your business finances, whether it’s by using apps or a system like Profit First. You may find that you don’t need to borrow as much money as you had originally anticipated or at all.

Create a Spending and Payback Plan

Before you take out a loan, outline precisely how much money you need and what you need it for. Do this even if the bank or loan officer doesn’t need this information. This document will be your guideline for spending and help you stay on track.

Sometimes when an entrepreneur sees an influx of cash, they’re tempted to buy a few extras. With a plan in place, you create the structure you need to overcome that temptation and focus on the goals you’ve set out for your business and yourself.

Borrowing money doesn’t have to be a negative experience, as long as you’re smart about it. Stick to the terms and pay it back when it’s due. If an issue arises, be proactive and discuss your options with the provider. Most importantly, never borrow money unless you’re sure you can pay it back.

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uKit Website Builder Reviewed

For several years now, on the Internet, there has been a real “gold rush” caused by website builders. These services offer tools for crafting a website with everything you need for next to nothing and within a few minutes. It’s a piece of cake compared with hiring a team of web pros, web designers, etc. or a web studio. Even a complete newbie can handle it. Despite the fact that the current SaaS web-building nich operates with more than one hundred online website builders, according to SuperbWebsiteBuilders.com research most of them require at least basic coding skills to create even a simple website. But what should you do in case if you’re a complete newbie but still willing to create a website on your own? Let us uncover the answer to this question.

uKit.com – Is it a good website builder?

uKit – is the platform that allows everyone to create a modern high-quality site and, at the same time, doesn’t require any coding skills. This is a commercial project tailored to the interests of small businesses that want to invest less and get more. 

Besides fair pricing plans and user-friendly interface, their customers enjoy one more advantage: by creating a site yourself, you know how it is constructed and how it functions. That means you won’t have to pay extra money for managing the site, you will be able to edit the site yourself in the future, update the content, etc. It takes 20 minutes to get used to the system and achieve your goals.

uKit provides one of the best foolproof interfaces of its kind. All the pages consist of blocks containing such functional elements (widgets) as a gallery, texts, contact forms, tables, cards, social media buttons and more. You can also use ready-made blocks prepared for different purposes: contacts, content, testimonials, etc. The blocks can be added, edited, moved, removed, ordered and so on.

Experts’ thoughts:

uKit website builder comes with intuitive and modern interface. It is devoid of unnecessary functions and stages that slow down the web design process. This makes the service highly effective.

Howard Steele , uKit review at SuperbWebsiteBuilders.com

uKit website builder is probably the most modern builder around, bringing together all the latest trends of web design. With uKit you don’t even need to have basic technical experience.

Malcolm Thomas , uKit review at MMThomasblog.com

uKit is a serious option for small or local business owners looking to create a website to showcase their business online with relative ease.

Lee Raybould , uKit review at WebsiteBuilderWars.com

The service has a wide range of widgets, each can be customized. For example, for the Slider widget, you can enable animation effects, automatic scroll, button settings and more.

Roughly speaking, uKit consists of two parts – Dashboard and Editor. The Dashboard is your one-stop location where you can easily manage your account and websites, see your billing information including payments filtered for a particular website, and get assistance from the uKit Support Team. Here you will also find various useful tools like Google Analytics that helps understand your traffic to create a great marketing strategy and effective campaigns, learn what search queries bring traffic, understand which social platforms to pay attention to and so on.

Another tool, Promotion, shows if your site is optimized enough based on 5 criteria: texts, images, widgets, meta tags, and a domain name. If there’s a weak spot, you get advice on how to improve each of them. This is sure to help the users achieve the desired results.

One more feature installed in the uKit builder is amoCRM which keeps track of all potential customers and orders and helps increase your sales. It’s very easy to integrate your website with amoCRM but the service itself isn’t free. Nevertheless, it’s worth it as the system collects info about each client and sends reports to your mail, so this functional element may stand you (especially online store owners) in good stead.

Another advantage you can take of uKit is an SSL certificate that you can enable for your website. It creates a secure link between your site and a visitor’s browser. By ensuring that all data passed between the two remains private and secure, this technology prevents hackers from stealing private information such as credit card numbers, names, and addresses.

An SSL certificate wouldn’t come amiss for those who sell products or services and accept credit cards online for website security. If you don’t sell online but want to add credibility to your site, an SSL certificate may be sufficient otherwise Google shows the site as unsafe. 

The editing panel has three modes of work: Design, Builder, and Site Pages.

In the Design mode, you can select a color scheme and background — one for all pages, or different schemes for each page. It’s also possible to activate the “Back to Top” button, site version for visually impaired and enable animation for widgets. 

Considering the templates, it is certainly one of the strongest points of the uKit builder. Firstly, the service has a rich library. Secondly, the templates are grouped into themed categories. Thirdly, they are beautiful and modern. Moreover, you may like the classic design of landing pages, too, as they are not only just stylish but also feature the clear structure and informative full-fledged blocks.

It’s better to select a template of your sphere as it will let you create the site much faster because all you need to do is to change the default texts and pictures. What is more, all the templates and the site, in general, can be customized for all devices. 

In the Pages Mode, you can add or delete pages, change their order and names, edit their content, etc. Besides, you can configure pop-up windows that are normally used to notify your clients of special offers, offer a subscription to the company’s news or offer a callback option at the preferred time.

The Builder Mode is the focus of your work. This is the place where you can activate the widgets which are numerous. Using some of them you can create a great online store as the platform has all the necessary tools for that. Actually, there are three ways you can do it: with the help of the Product widget, the Card or Price List widgets or with an external widget from Ecwid which is easy to set up on your uKit website. The store settings let you connect and configure payment and shipping methods, customize the order form for buyers, choose currency and units of measure for your store, and more.

If you already have a store on Facebook, uKit has an option for converting your Facebook page or group into a uKit website in a flash. 

At any time, you can preview the result before publishing the site. It should be noted that spoiling a site built with uKit is very hard. Anyway, the service offers you to create a backup copy as it saves the version of your website in a particular moment of time so you will be able to return to this version later in case you made something wrong. In addition, you can give the third parties access to the uKit builder but their rights are limited. Nevertheless, the Builder automatically creates backup copies of the site after temporary access has been given.

To sum up, uKit is sure to be a top modern website builder that has all the necessary tools and features for creating a successful website whether it’s a multi-page site, landing page, blog, online store, promo website, etc. With uKit, you can create everything! The platform developers keep on upgrading it and adding new features to meet the users’ needs and preferences.

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Lightspeed Retail POS Review

The Lightspeed Retail POS system is open on many different POS platforms vying for the attention of smaller businesses needing a more professional POS system as the business grows in scope and reach. This is a busy market segment with several well-established companies competing for the same customer base. Lightspeed Retail POS is one such point of sale system that offers flexibility and an expandable set of sale management tools.   

Lightspeed Retail POS Features

Lightspeed Retail POS offers users many useful features that make it not only a useful system for processing payments but also keeping up with stock information, important data, and still allowing accessibility. These features include the following.

Inventory Tools

A store’s inventory is one of the most important parts of the business and many stores have failed due to improper inventory management techniques which can be quite costly. Lightspeed Retail POS’s inventory tracking tools not only keep track of stock it also can track stock across multiple store locations, organized by variables such as size and color, and also integrate with vendor catalogs making repurchasing and various custom stock orders far less complicated. Automation tools such as setting discounts when specific parameters are met and ordering replacement stock automatically also make inventory management far less stressful.     

Reports

Lightspeed Retail POS also includes many useful reporting tools to track various important performance results. Reports can track data sets such as which items sell the most, how often do our customers make purchases, what items are not big sellers, what items are driving customer demand, and other important information. These reports keep you informed and can help you respond to market trends reducing waste and increasing profitability. 

Versatility

The Lightspeed Retail POS system is highly flexible and makes use of cloud technology meaning it can be accessed from various different platforms such as smartphones, tablet devices, and traditional terminal hardware. This type of flexibility is useful for businesses because it does not lock them into a single vendor or operating platform to run their payment system. Plus being able to use portable payment platforms such as smartphones (either iOS or Android) is useful if your business doesn’t use a traditional storefront, is not in a set location, or goes directly to the customers.  

Support

Lightspeed offers support 24/7 for free with its subscription costs. Support features such as onboarding help bring new clients up to speed and learn how to best use their new point of sale system. Other learning tools such as webinars, videos, and demos allowa you to learn at your own pace and need. With any software platform training to use a new system is critical so Lightspeed’s 24/7 support can help ease that transition period as you become more familiar with their system. 

An Expandable Platform

As previously noted Lightspeed Retail POS can track inventory across multiple stores a useful feature as your business grows and opens more locations. Other useful growth-related tools include customer records across every location and parrots that can be customized for any store or multiple stores depending on what type of information is needed. These growth features let you keep using your existing POS system as your business expands without the need to upgrade to a new platform, import data, and learn an entirely new system.   

Pricing And Final Thoughts 

For small and medium-sized businesses Lightspeed Retail POS is an affordable and flexible system to meet the needs of small to medium-sized businesses. Pricing is fair and also scales for need with a single user subscription costs $99.00 per month (with a yearly subscription) and pricing options for $169 per month for two users and $289 per month for 4 users also being available. The portability of the system, its tracking tools, growth options, and support system also add value making Lightspeed Retail POS a serious consideration for any small business needing a POS system as it offers an easy to use rich feature set and an affordable price point.

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