Mohit Tater's Blog, page 535

Let Your Creativity Shine

Photos help us remember the people we love most. They also help us remember some of the best moments of our lives. Simply put—photos help us understand what life is really about.

Here at Mixbook, we provide one-of-a-kind photo solutions. From our trendy design options to our amazing editor, we help our users create breathtaking solutions to showcase life’s most precious photos. Keep reading to learn about the many benefits of Mixbook.

User-Friendly Platform

Our platform here at Mixbook is one of our best qualities. From everyday photobooks and cards to stunning calendars and home decor options, we help you bring your favorite photos to life with the help of our user-friendly interface. Choose from our pre designed-themes or create your own—either way, you can experience a customizable journey that is focused on your specific needs.

Convenience

Mixbook services can be accessed from anywhere. Simply upload your favorite photos from your phone, laptop, or other mobile device and watch your photo project be made. Mixbook makes it super simple to design beautiful works of art—which make the perfect gift for the holidays! From our easy-to-use platform to our fast shipments to any location, we provide the convenience you need.

Top-Notch Customer Service

Have questions about our services? Want to discuss a photo project you have in mind? If so, we’d be happy to hear from you! Another great quality here at Mixbook is our outstanding customer service. Whether you have questions, comments, or concerns, our team is standing by ready to help! We even offer a 100% Happiness Guarantee to ensure you’re pleased with our services!

Wide Variety of Products

Want to design a calendar? Thinking about building a photo album for your children? Here at Mixbook, the photo possibilities are endless! No matter what photo design idea you have in mind, Mixbook more than likely has a solution for you. Check out the customizable solutions you can create on our platform:

PhotobooksCardsCalendarsHome decorPhoto prints



Our Inspiration Section

Not only do we provide an avenue for building and purchasing a wide variety of photo goods, but we also have a section on our website that gives pointers, tips, and how-to’s involving the world of photos, design, and home decor! Check out our engaging inspiration section and improve your skills today!

Many Deals Available

While our photobooks, calendars, and other products are already cost-effective, Mixbook offers deals so you can save even more! No matter when you’re looking for photo solutions, we always offer a great deal for you.

Special Programs

Here at Mixbook, we want to please all of our amazing customers. That’s why we are happy to also cater to schools and business. From school yearbooks to portfolios for professionals, Mixbook can help with all of your photo needs, big or small.

Many Shipping Options!

Need a photo album in a few days? Not really concerned about a fast shipment? Mixbook is proud to offer many shipping solutions to best suit your needs. We provide our users with 5 shipping choices that range from 4-day delivery to 11-day delivery.

Start Designing Today!

Mixbook is here to provide heartwarming photo solutions that’ll take your breath away. From our low prices to our easy-to-use platform, Mixbook provides an experience like no other. Feel free to contact us if you have any questions!

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Starting An Ecommerce Site? What You Need To Know

You’ve finally landed an excellent decision starting an e-commerce site. So, launch your e-commerce business successfully by having a well-designed e-commerce website. Also, don’t forget the most important elements, such as search engine optimization or SEO when creating content.

When it comes to business operations, shipping and fulfillment are crucial aspects you need to manage. And for monitoring your progress, asking customer feedback and using automated tools will greatly help your e-commerce site.

But, wait. How exactly do you start an e-commerce website? Continue reading below to find out more.

Determine What Niche and Products to Sell 

The first thing you want to know if you’re starting an e-commerce site is the niche of your business and the products you’ll offer to your target audience. In that way, you can base the design specifics of your website on these two factors.

The most common products are commodities, such as clothes, food, toys, and shoes. Of course, you want to choose a niche that will best represent your target audience, including their needs and preferences. 

Here are some tips and tricks when determining the best products to sell online:

Solve a Problem: Create or identify products that solve a problem. For example, you can think of a product that will help business owners secure their stock or inventory in their warehouses, like security seals. Find Your Passion: Find products that you and other people love and are passionate about. It’s a good idea to start selling something that you are knowledgeable about, such as gadgets, musical instruments, or gardening supplies.Branding Potential: Find products you can confidently sell online with branding potential. Keep yourself abreast with the trends and demands of today’s consumers by reading what’s hot or keeping in the constant eye with the news.Serve Niche Segments: Selling general items would not necessarily make you more competitive, and doing the other way around can be more beneficial. So why not select a segmented niche or population and offer products that are helpful to them? For instance, you can offer an oversized calendar, digital alarm clocks, or organizer to working mothers to keep them reminded of their daily supermom duties.



Use Third-Party Fulfillment

As a new e-commerce entrepreneur, logistics and order fulfillment could be a big deal for you. It’s a good thing that third party fulfillment is now available, which is a modern and cost-effective way to engage in an e-commerce business today.

Use third-party fulfillment to store your merchandise, pack orders, and take care of the shipping of orders on your behalf. In that way, you can purchase your inventory in bulk and contract a fulfillment warehouse to manage all aspects of order fulfillment. It’s a great option if you don’t have a warehouse of your own but would like to keep your own inventory. Also, you’ll save much on shipping costs.

Determine the Best Features of an Ecommerce Website

If you’re running an eCommerce website, all important features should be maintained and monitored to ensure that they’re updated. Remember that online business undergoes rapid changes. You want to ensure that you keep up with these changes and that your e-commerce website is never left behind by your competitors. 

Here are the essential features of an e-commerce website:

Shopping Cart: Make sure that your shopping cart is flexible both for guests and registered users. Guest users shouldn’t be asked to sign up to make their order processing faster.Payment Gateway Integration: Offer flexible payment options and integrate them with diverse payment gateways.Security: Every e-commerce business owner should ensure the security of all data entered on the site, such as customers’ personal and financial information, like addresses, contact numbers, and credit card information. All data should be encrypted or SSL-protected, which means that data stored are not in a readable format to prevent a cyber attack.Order management: A great e-commerce website should have an order management panel, which contains detailed information on order verification, refunds, buyer cancellation, order progress, and more. Scalable Hosting Infrastructure: When it comes to web hosting, you should choose one that won’t only cater to your current needs but also your future needs as a business. In that way, you won’t waste time, money, and effort switching to another web host in the future because of the need to expand or re-scale. Content Management System: Manage your products, policies, logo, banner, and footer links with a reliable content management system.Mobile Compatibility: Your e-commerce website should have a responsive mobile view since the majority of consumers use smartphones to shop online. Mobile use is one of the top digital transformations since the advent of e-commerce.Reports: A great e-commerce website has built-in analytics and marketing tools to track performance and better brand marketing.Communications: Make sure that your customers can easily reach you through online chat support, contact form, or any other communication method you like to offer via your e-commerce site.Logistics Integration: Get real-time order updates with logistics integrated into your e-commerce website.

Note: Even if you have some technical expertise, consulting a website professional like a web designer and developer is a wise move. In that way, you can get professional advice as to how to start building an e-commerce website that would embody the best features and benefits of doing business online.

Conclusion

A successful e-commerce website is a well-thought-out website. It should contain all the essential elements to make it a safe and fun place for your customers to shop. Make it responsive, fast, easy to navigate, and secure. Also, use a reliable web host and hire a professional web designer to ensure that your e-commerce website will be competitive. Once you have a decent customer base and plenty of orders, you might want to hire a third-party fulfillment company to take care of logistics for you.

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How to Start your Business with Bad Credit?

Many people dream about running their own business these days; they want to earn money while doing something they’re passionate about. Do you also have a passion that you would like to share with the world or you simply want to be your own boss, but you don’t have enough money to get the business going? Are you looking for a loan, but you worry you won’t get it because of your financial history? Fortunately, apart from regular banks, there are direct lenders and online installment loans with instant approval, like Realistic Loans, who are there to help you if you are declined by your bank because of your bad credit.

What does it mean to have bad credit?

In general, your credit score shows how you dealt with your previous loans. If you had problems with paying them off, your credit score is low and lending you anything is risky for a lender, that’s why most banks won’t do it. But your loan history is not the only thing that impacts your loan eligibility. Here are the factors that influence it and how important each of them is: your bill payment history (35% of the score), any current debts (30%), age of your credit account (15%), types of credits on your report (10%) and number of credit inquiries (10%). 

How does bad credit loans work?

Basically, if you’re a risky borrower, a lender needs to somehow secure their future. Because of that, you will probably get a loan, but with a higher interest rate than someone with good credit. That’s how the creditor makes sure to stay in business, even if some of their borrowers don’t pay off their loans.

Bad credit loans can be either secure or not. If it’s secure, you have to present an item of value that will be claimed by a lender if you don’t pay off your loan, e.g. your house or car. In the case of an unsecured loan, you simply sign documents as a promise of giving the money back. If you don’t do it, the creditor can use debt collection measures.

You have the money… what’s next?

Starting your own business is always a little bit risky and puts the pressure on you, but the pressure is even bigger when you’re starting everything with borrowed money that you know you will have to pay back, no matter the outcome. That’s why you have to think everything through very carefully. The first and most important thing is to find a profitable idea for your business. First of all, think about something that you’re good at, that maybe you could teach or share with people and consider if there’s a way to make money from it. If you’re not sure how to approach this, here are some ideas for business that are likely to be successful:

Bookkeeping – if you’re good with numbers, you’ll always find other companies and individuals who will gladly give their books to you to manage them. The advantage of bookkeeping is that you don’t need any special equipment to do it, so it’s less expensive to start it up. And the standard rate of a bookkeeper is also not bad. Gardening – taking care of a garden is very time-consuming, so there will always be a demand for good gardeners. If you’re great with plants, you like physical activity and have an eye for landscaping – this may be something for you. Catering services – do you feel good in the kitchen and your friends tell you you’re a great cook? Do it for a living. Catering services are desirable in today’s world where everyone is busy and always in a hurry. All you need is some equipment – you can even operate from home.Cleaning services – a lot of people don’t have time to clean their houses these days, there are also many companies that need to find someone to keep their offices nice and tidy. You only have to get some cleaning products, a vacuum cleaner, and a car to get you to your clients. Tutoring – you can teach at your students’ homes, online or open a little school. It doesn’t matter what skills you’ve got, as long as you can share your knowledge – you can teach languages, math, literature or how to play instruments. You only need something that others would like to learn.Technology repair services – do you have an eye for technology? Do you know how different devices work? Great, because many people don’t. You can use these skills and help those who can’t deal with their technical problems by themselves. It can be a very lucrative business because there are many people who will gladly pay more to have something done thoroughly, but quickly.

Of course, this is all just a beginning. You can have the best idea for your business and money for starting it, but without a well-thought marketing strategy and budget planning, you won’t be able to make any profit and keep going. So be bold and don’t hold yourself back, but stay cautious and reasonable as well.

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5 Reasons why Celebrities Earn Money buying Instagram followers

Introduction

Today, social media has changed how businesses are operating. In general, if your business doesn’t have any social media profile, it will be difficult for consumers to trust your brand leading to low sales. Likewise, if you have few followers on your Instagram, customers will ignore you.

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Instagram has over 500 million active users daily; as a business owner, you must make most out of it. Imagine how many people you can reach with your Instagram account. Business owners have employed buying followers’ tactics to reach as many people as they can. You must know why you need to buy Instagram followers. Therefore, here are the reasons why you should purchase followers on Instagram.

1) Increase your Business growth

Many business holders are aware of the power of social media. They know that having many followers helps to prove the credibility of their business. 

In short, to show that your business is legal, you need to have many active followers and be active on Instagram.

Always engage with your customers. You should answer their questions, comment, like their posts, and try to follow some of them. It will help build a good relationship that will add value to your business and help it grow.

2) You become an influencer

If you have a dream of becoming an influencer, buying Instagram followers will help you achieve this. When you have a large number of followers, some companies will ask you to share their products online. In the process, you get paid and share what you love.

3) Increased exposure to search engine

Instagram search page supports those posts or images that get a lot of likes and comments by making them more visible on the network. When you buy followers, your account will gain extensive exposure on the net. For example, if Mark is one of the followers that you purchased when he likes your image, the image will show on his friends’ profile (Mary), who is not following yet. Mary will be able to see your image on her search engine, and in the process, she will follow you.

4) Improved website visits

Instagram allows a user to include a link to their website while filling bio. When you have a large number of followers, it will lead to an increase in the number of people visiting your page. For example, if you are an artist, you can post your latest work, and include a link of your website in the description. Your followers will then click on the link and visit your website link. And when your site has many visits, it ranks better in Google algorithms. Furthermore, an increase in your website traffic leads to an increase in sales.

5) Increase account activities

When you buy Instagram followers, you will increase your account activities. Because when you have more followers, your account will receive more events. For example, followers will like, comment, and share; as a result, your account will be more active and rank better in search engines.

Conclusion

Buying Instagram followers will help you improve and boost your profile. Also, it is a strategy that will help you improve your brand marketing. No matter what your reasons are, it is a better strategy.

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Can Minimizing Wait Time Be Beneficial For Your Business?

When’s the last time you actually enjoyed speaking to a support rep over live chat? 

Or have you ever bragged about how the first person you chatted with resolved your issue? (that too in a matter of minutes)? 

For most of us, it’s rare. You have more than likely been on this side of the spectrum so when building your own customer service you should keep in mind the issues that you have faced and people continue to face. Long wait time is the most common issue.

People complain about being left hanging, waiting for a resolution or response that never came. They also tend to go back into the chat window right after being disconnected, not aware that they are no longer writing to the same person.

And that leaves a bad taste in their mouth.

Here’s the kicker: live chat is no longer a luxury that will please customers by its mere existence. People now expect it, and they expect premium support while using it. And when every other website offers a live chat option, you need to boost your live chat customer support to stand out of the crowd.

But where do you start?

Minimize Wait Time

Ideally, people shouldn’t be made to wait for long between when they start a chat request and when your agent accepts it. Almost one-fourth of customers rate long wait times as their biggest frustration. They hate being put into a queue, understandably so.

The only way to ensure that doesn’t happen is by accepting the chat request as soon as it’s initiated. 

Imagine if the person on the chat is angry or needs support urgently. It won’t leave a good impression if they’ve already been on hold for too long. Ask your agents to aim for an average wait time of 30 seconds or less.

Additionally, set up canned messages to reduce the pressure on your support staff.

Most live chat tools offer an ability to create pre-set messages, which automatically appear when the chat begins. You can greet the customer, provide some basic information, or just thank them for reaching out. Definitely, displaying these messages is a great way to provide some leeway to your agents.

When customers get an immediate response it makes them feel heard and valued. This feeling is important for holding onto customers. If they think they have a relationship with your business, they are most likely to stay with you, and this definitely is beneficial for you.

Final Thoughts

As I have talked already in a previous post, the agility factor helps you provide better customer support and because there are various channels available for the customer to contact, it also reduced the wait time making the experience far more pleasant.

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Google Ads and How They Can Help Your Business Thrive Online

Businesses are venturing into online marketing as the number of internet users continuously increase. Any brand or business now has a website and social media pages to increase their visibility in the market. Since Google is the leading search engine, Google Ads is now synonymous with online marketing and is considered one of the most popular tools today as it is straightforward to use and as economical at the same time. If you are planning to increase traffic on your website or earn more customers, Google Ads should work in your favor.

How Google Ads Work

More often than not, people directly use Google when they are looking for a particular product or service. As mentioned, Google is the most popular search engine where users can find answers to any inquiry they may have. As part of Google’s advertising platform, Google Ads work by placing an ad at the front of the search page that is relevant to the keywords users type in the search bar. Simply put, Google Ads are the little texts that are found on the search results page on top of the search results, as well as the bottom. Google Ads continues to evolve as more features that are helpful for businesses are added.

For example, you are selling skincare products that address acne issues. When a particular person searches for “skincare products for acne,” Google will post a link to your ad on top of the results page. By doing so, Google promotes your product and, at the same time, creates a potential customer for you. Google Ads is proven to help any business thrive as long as you are aware of the basics used by this tool.

How Google Ads Can Help Your Business Grow



1. Google Ads Helps You Become Visible Online

Marketing ensures that people are aware you exist. Being visible in the market is essential as it is a way to invite new customers and retain the loyalty of your existing ones. Today, any online page wants to be on the first page of Google search results. Being seen on the first page increases your chance to garner potential customers. Google Ads makes sure that internet users understand all your relevant information, such as what you are selling, deals or discounts, and your brand reputation.

2. Google Ads Is Economic And Flexible

What is great about Google Ads is that smaller businesses can afford to use this tool since it is inexpensive. Google Ads is also an extremely flexible online marketing strategy. Google gives you the option to set budgets according to the amount you are willing to spend on this advertising tool. You can set daily budgets and limits on the amount per click on specific keywords. 

Aside from that, the platform is compatible with other marketing platforms and software. You can easily download and analyze data from Google Ads using simple Excel spreadsheets and studying your traffic trends. Google Ads also adjusts to your needs. It will promote your chosen locations and target audience.

3. Google Ads Helps You Track Your Campaign Results

When you advertise your product on TV or print an ad in a magazine, you will not know how many people have seen your ad. The only way to know if your advertisement is successful is if you are able to increase your revenue. Online marketing tools like Google Ads will provide you with data regarding your online campaigns and assess if they were successful or not. 

Google Ads results are effortless to track. It will provide you with measurable data and results, so you will know which campaign generated the highest number of clicks or engagement from customers. Information like how long a user stayed on your homepage or what words they were searching for that led to your page are readily available anytime. By knowing this information, you can take note of the useful areas in your campaign and work on the issues that need improvement. If there are parts of the campaign that you think are too costly and are not giving you enough returns, you can immediately make changes. 

Google Ads Is The Best Choice To Help Your Business 

Since Google is considered to be the top search engine in the world, Google Ads then becomes a necessary online marketing tool to help your business grow. One of the benefits of using this tool is that it increases your visibility online and attracts many potential customers. It is also very economical and flexible to use. Data regarding your campaign are readily available so that you can make adjustments to your ads instantly. Therefore, if you want your business to grow and for people to be familiar with your brand, Google Ads is the best choice. 

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Why Getting a Serviced Apartment in Australia is a Great Option

Australia is one of the biggest destinations for students and tourists alike across the world. A country that has a history of widespread immigration, worldwide tourism, and housing one of the biggest universities in the world needs more and more temporary housing options each year.

With the popularity of metropolitan cities like Melbourne and Sydney, which are currently the second and third most livable cities in the world respectively according to EIU’s Global Liveability Ranking, there is a massive need for housing which cannot be satisfied with the hotels and even services like Airbnb alone. With the scarcity and expensiveness of hotels in these modern cities, folks are left with the option of renting serviced apartments in Australia. 

With most of the tourist attractions and universities being in the heart of these cities in Australia, it is rather convenient to find a space to live in the city itself. The high hotel prices and prebooking of Airbnb accommodations – given that the large cities in Australia rarely have an off-season – means you need to find another cheaper and convenient option.

This is where serviced apartments come into the picture. They are 15-30% cheaper, are more spacious, and provide more privacy. They also provide a kitchen that can cut down the cost of food significantly. Living for a significant amount of time away from home can cause health issues because of eating out on a regular basis. A kitchen tackles that problem for you by providing you means to cook your own food.

They are way cheaper as compared to hotels while providing services like room service, housekeeping, fitness center, laundry area, and concierge, not to mention they are fully furnished, satisfying all your day-to-day requirements. It is a perfect blend of what’s good with apartments and hotels – the best of both worlds!

Most apartments in CBD of Australian cities are owned for investment purposes, meaning rarely any owners actually live in the apartments, most Australians live in the suburbs with barbeques and grills (such an Aussie thing to do!), consequently, there is no scarcity of apartments to rent in the city.

Doesn’t matter what the purpose of your trip is, you can book these apartments for as less as a day to months on end, giving you the feel of home away from home. If you’re on a business trip these apartments will provide you with good transport connections and central locations closer to your offices.

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The Most Important Asset You Have

When you’re running a business or taking
high-level decisions for one, the most important thing you can do is understand
the value of the assets you have available. It’s these assets you can use to solve
problems and pursue opportunities so you have to know what you have at your
fingertips.

The list might include the money your
business has in the bank, and its capacity to obtain funding and credit; the
products on the shelf and in the warehouse, its capacity to make or obtain
more; the skills of its employees, be they customer-facing or employed in
research, HR or executive-level skills; even the contacts you have in the
business community are an asset you could make use of. None of these are your
most valuable asset though, the one that’s intrinsic to your business, and that
can be built or undermined with every decision you make. Your most important
asset, your most irreplaceable resource is your brand, and it’s important to
understand how and why it’s so vital if you’re going to make use of it
effectively.

Building a Brand

Your brand is made up of every interaction
a customer has with your business – a pooled, consensus identity that’s
assigned to the company and that people can then relate to, similar to how they
would with a person. It’s this brand, this identity, that tells people that
your business is right
for them.

You can build your brand by focusing on
consistency and customer interactions – your brand values need to be expressed
every time a customer interacts with your business, from seeing an advert to
buying a product to browsing your website. If you’re trying to build a
reputation for being a responsible, caring brand you need to make sure that
isn’t being contradicted by some part of the customer experience – delivery and
courier partners often let down retail businesses here.

Tracking Your Brand

It’s important to keep track of what
customers think of your brand, so you can lean into the qualities they most
strongly associate with your business. Running a brand tracker survey over
time doesn’t just give you a snapshot of what the market thinks of your
business, it lets you see, almost in real-time, how customers respond to
different decisions you make. This means you can judge how each marketing
campaign, new product or sale affects your brand strength, and optimise your
decision making process for a strong, consistent
brand!

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Creating a Trade Show Booth for Maximum Impact

In the noises and bustles of the activities that are associated with trade shows, your trade show display has just a few seconds to get the attention of potential customers. If you cannot do that, then the money, time, and effort that have directed towards preparing yourself for the event might all go to waste. Furthermore, if your trade show display can attract the attention of attendees, but cannot deliver the right message to them, then they may lose confidence they have in your company and all your efforts may be in vain. In addition to working with dependable trade show display experts, below are some of the tips that you can count on in order to use your trade show display for maximum impact.

Know Trade show’s Limits and Flexibility

Even before you start designing your trade show booth, it is imperative for you to familiarize yourself with the exhibit floor. Therefore, it is wise for you to check the exhibitor’s manual for the regulations that are going to govern the trade show and even contact the organizers if you have any questions. For instance, you should seek to understand the amount of space that will be available for your display. You may also have to inquire about the technologies that the exhibition is going to support and even the kind of light that may or may not be permitted.

Plan before the Show

Once you have understood the exhibition’s limitations and flexibilities, it is important for you to make all the necessary preparations. For instance, you should decide if you want to buy or rent a trade show booth, and contact your trade show company to ensure that the booth is ready on time. You can also ask your trade show displays vendor to help you with shipping, installing, managing, and tearing down the booth. This will give you adequate time to prepare for your presentations.

Customize your Booth

Of course, you will not be the only exhibitor attending the trade show. There will be dozens of others, also trying to get the attention of the attendees. Therefore, it pays to make your trade show booth as unique as possible. You can do this by customizing it with graphics of your logo and even products. You can also have a colorful banner with the concise message that you want to pass. The idea is to make your booth as conspicuous as possible and give the people attending a trade show the reasons to seek more information about your products and services.

The Takeaway

Overall, it is apparent that although trade shows are excellent platforms for businesses to sell their products and meet new and existing clients, the truth is that it is easier said than done. There is a lot that you have to do in order for you to achieve the goal of attending a trade show. If you are looking for a trade show company that can help you with designing a trade show booth that will get the attention of the people attending a trade show and pass the right message to them, you can count on ExpoMarketing to get the job done.

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Client Entertainment: The Do’s and Don’ts

It would be fair to say that client entertainment has developed significantly over the years. Once upon a time, it might have involved boozy excursions. While this still might take place in some industries, on the whole, such practices are becoming less common.

Instead, client entertainment tends to be more regulated, and a greater degree of professionalism is embedded within it. Of course, this doesn’t mean that it’s boring, and through the course of today we will mull over some of the key do’s and don’ts to make sure that your business is taking care of clients the right way.

Location, location, location

The importance of where you choose to host your events is an utter cliché for a good reason. In short, when it comes to these events, your location matters. We don’t want to reiterate the point we made on alcohol – but the days of relying on this alone are long gone. The details matter and the venue falls into said category.

For some companies, this might be reliant on business meeting rooms and golf at somewhere like the Belfry. Others might opt for something a little different. The point we are trying to make is that don’t choose the venue as a second thought – it is key to the whole day. Make sure you factor in your client’s interests when you make your decision, and build your day out from there.

Don’t be the first to leave

First and foremost, you’re under no obligation to be out until the early hours. Sure, the company credit card might be funding your evening, but you are within your right to have boundaries.

With that being said, try not to leave the event too early. The last thing you want is your clients to be huddled around themselves for hours on end. After all, you’ve taken the time to entertain them, and you need to finish the job, make sure you socialize with them too. Sometimes, this might breach your standard work hours, but as long as this isn’t a regular occurrence it’s something that you should accept.

Resist the urge to talk shop

Sure, the overall purpose of this might be for work, but resist the urge to talk shop unless your clients actively pursue this topic.

The main aim of these days is to build long-term relationships and ultimately benefit later down the line when clients tap into these relationships. If you try and go for the kill straight away and try to strike deals, you’re on an absolute hiding to nothing.

A final point on alcohol

It’s something that we touched upon in the early parts of this article, but we have to conclude proceedings with a final point about alcohol. As much as it used to grab the headlines when it came to client entertainment, those days are long gone.If you overindulge, you are risking your company’s reputation. Suffice to say, this isn’t what modern-day client entertainment is all about – there are far more innovative ideas which are going to foster better relationships in the long-term.

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