Brian Wansink


Born
in Sioux City, Iowa, The United States
June 28, 1960

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Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is currently serving as the Executive Director of the USDA's Center for Nutrition Policy and Promotion (CNPP), which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid (MyPyramid).

Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos." His research has focused on how our immediate environment (supermarkets, packaging, homes, pantries, and tablescapes) influences eating habits and preferences. Wansink holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University. He is the
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“The best diet is the one you don't know you're on.”
Brian Wansink, Mindless Eating: Why We Eat More Than We Think

“There's only one thing that's strong enough to defeat the tyranny of the moment. Habit.”
Brian Wansink, Mindless Eating: Why We Eat More Than We Think

“Suppose you found yourself two miles from home without a ride. Although you could get home three times faster if you ran, most people would settle for walking. Running wouldn’t be worth the sweat and discomfort, and walking will get you there at a reasonable and painless rate. Each step brings you a little closer, and before you know it, you are halfway home and still moving forward.

It’s the same with mindlessly losing weight. It need not be a sweaty, painful sprint. It can be a slow, steady walk that begins with removing unwanted eating cues and rearranging your home, office, and eating habits so they work for you and your family rather than against you. These comfortable steps will add up—one or two pounds a month. Before long you’ll find yourself at home.

The best diet is the one you don’t know you’re on.”
Brian Wansink, Mindless Eating: Why We Eat More Than We Think

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