Austin S. Camacho's Blog, page 17

The Art of the Blog

As bookstores dwindle and the cost of advertising rises, online promotion becomes more and more important. But when I mention it I see many writers’ eyes glaze over. There are two reasons. First, it can be very time consuming. Second, there are so many things a writer could do it can be overwhelming. I recommend writers keep it simple… like I’m doing right now.
Blogging is easy, it can be fast, and it gives you something you can share online to keep your writing in peoples’ minds. It also helps to keep you at the top of Google search results, as long as you do it regularly. Higher search ranking is well worth blogging once a week, like I do.
But, you ask, what should I blog about? Well, your writing is a good place to start. You can blog as one of your characters to give readers an inside view. My fictional detective Hannibal Jones blogged every week for a couple of years.
What else are you interested in? You can blog about what’s happening in publishing today. You can write reviews about other writers’ books in your genre.
How about posting short stories? I taught myself how to write flash fiction by posting 1200 word mysteries. Or post snippets of your next book (what a great way to get reader feedback AND pique reader interest.)  Or you could interview other writers, editors, anybody you know in the publishing industry.
And if you run out of ideas, you can get some from the idea generator. Go to http://www.hubspot.com/blog-topic-generatorand type in any three nouns. The software will spit out five related blog ideas.
Once you’re on a regular schedule posting items of interest on your blog you need to let everyone know. So share it on all your social media outlets: Facebook, Twitter, LinkedIn, Google Plus, whichever you’re comfortable with. And don’t just post the same thing. Posts on each site need to be a bit different. For example, Tweets need to be very short, and Facebook posts work best if you ask questions. But they should have one thing in common – attach a picture. Most recent research indicates that photos are very important on social media.
And remember that social media is about having a conversation, and that conversation is a two-way activity. So follow other writer’s blogs, and comment on their posts. Answer questions. Send invites to grow your social media following. Offer your opinions. Above all, support other writers. This is how you build your credibility and gain followers.  

And aren’t those good reasons for maintaining a blog?

More Author Mistakes

After my first two blogs about the biggest mistakes writers make when they get published, or self-publish, other writers have been giving me their suggestions. So here are some real biggies I didn’t mention before:
Ignoring the timing is a huge gaffe. If you want reviews from good sources you need to build it into your schedule, which is why you have to have a marketing plan. Magazines, newspapers and other major review sources want copies of your book four months before the release date. There are, in fact, lots of things you should do before publication, and timing is important to all of them. There is a best time for cover reveals, character interviews and sample chapters, and it takes time to get a distributor if you’re self-publishing. You need to examine your market and set the dates.
Yet another big blunder is not giving your website the attention it deserves. Facebook and other social media engines may get all your attention and web sites might seem passé. But remember, social media posts are transient. Your web site is your standing billboard, every hour of every day. And if you learn enough about Search Engine Optimization (SEO) or hire the right web site builder, you may well learn how to “convert” web visitors into buyers. Done right, your web site can help your ranking in Google Search, and even sell books.
A couple of friends mentioned that being isolated was a big mistake new writers often make. They mentioned how important conferences and places like The Writers Center in Bethesda, MD are to their careers. To be successful, a writer needs to be part of the writing community and build relationships. You will get more (and better) interviews, reviews and author blurbs if you remember to send those thank-you notes. Read and comment on other writers’ books. Comment on their blogs too. It is a networking business.
As a small publisher I want to throw in one more error authors make: failing to trust their publishing team. Believe me, no one wants you to succeed more than your publisher. If you’re self-publishing, the cover artists, editor, and designer you hire all want to use your book as part of their resume so they want it to be the best it can be. Either way, check those people out before you decide to work with them.  Once you make the decision, trust their expertise. Publish with (or hire) people with solid track records and then TAKE THEIR ADVICE!

I don’t know if anyone can avoid all these mistakes, but if you do it will certainly make writing success a lot easier to attain.

Day of Retribution is Here

When I met R. Terry McAnally years ago I knew she was a writer to watch. After leaving a fortune 500 company where for most of her 23 years she taught adults, she now alternates between writing adult mysteries and books for younger folks with her daughter under the Mother Daughter Arts imprint. Today she tells us a bit about what inspires her and shares a sample of her writing.
My biggest thrill in life was reading a great book and discussing it with my brother. But, as I watched him slowly die from lung cancer. I saw his greatest pleasure in life was reading. It was he who started me writing and gave me pointers on what to and not to do. After he passed, I started writing with a vengeance trying to prove myself worthy of him, I wanted him to read my books, so each book I wrote became more and more in depth, more thrilling to write, I know he would be proud of my work, and that is enough for me. I went back to school and received a degree from the Institute of Children’s Literature; they helped me understand what writing was all about.
Here is a little blurb from my book Day of Retribution.
His golden-brown eyes focused on her face. His eyes moved downward, inspecting her body. She could not breath she looked at him; there was something about his face that didn't ring true. He was big and hard he was handsome and all hers for the night. She wanted him to touch her, waiting with anticipation. He smiled and ran his hand across her breast. She gasped with pleasure. He pulled her to him, lowering his mouth to hers in a ravenous kiss, just as he pushed the knife into her body and twisting it, she collapsed too late to understand why his face didn't ring true. He let her body fall to the ground…suddenly Tressa awoke with a scream on her mouth. It was the same dream she had every night, jumping up. She ran into the bathroom and threw cold water on her face.

A paragraph like this keeps one wondering what next; always start a book that draws a person in so they want to keep reading. This paragraph is near the middle to keep you reading. I started out with: The temperature outside hovered only a few degrees above freezing. Rain slid down his cap and under the collar of his jacket, there was a thick mist that seemed to rise from the wet streets and gather at the corner of the building. It then continues on to the call telling him he has 48 hours to live...now if you are interested you can purchase my books on Amazon.com…Barns & Noble.com…Good Reads and many more on line stores. Pull up R. Terry McAnally to see all of my books or go to my web site at www.motherdaughtermystery.vpweb.com

What Else Am I Doing Wrong?

Before the wildly successful Creatures, Crimes & Creativity Con I posted a blog about some big mistakes authors make, and during the Con there were several conversations involving that topic.
One thing we agreed on was that many writers underestimate the importance of editing. With 300,000 or so books being published every year, quality is an important discriminator for readers. Even if your story and prose are both great, if your book is poorly edited readers will not become fans and reviewers won’t want to finish reading it. I think poor editing is the most common complaint I hear about books, especially self-published and small press books.
It’s less specific, but one big mistake I think writers make is failing to get good advice. People ask their friends and family what to do with their stories, but sadly, those people are generally not experts at publishing or promotion. Those same writers often fail to take advantage of opportunities like the C3 Con, where they can sit with best-selling authors and get marketing advice from highly successful writers. There are lots of other, often free sources of reliable good advice such as social media groups and writers’ blogs. The wise author takes advantage of these resources.
Yet another major blunder some writers fall prey to is not putting enough focus on their specific market. The cool thing, as CJ Ellisson shared in her master class at C3, is that today’s social media platforms let you find and target the people who read books in your genre. And there are lots of ways to cultivate these readers beside just getting them to read, buy, read and review your work. Look at the number of writers who have built up a solid group of beta readers – those people who read their books before publication. Aside from providing valuable insight into the appeal of your story, these folks become invested in your book and that can start the word-of-mouth support you need to succeed.
I also have to list impatience as one of the biggest errors authors commit. As John Gilstrap reminded us in his keynote address at C3, it’s a marathon, not a sprint. It takes almost all writers many years to become an overnight success.  By the time you hear about a writer he or she has probably already spent a lot of time working on their craft, getting published, finding their audience and building a following. You need to have a marketing plan, and you have to approach it with the long-term in mind.

I can think of three or four other big career-killing mistakes writers make, but they’ll have to wait until next week.

Six Days from the Big Game!

I had planned to discuss more mistakes writers make today, but I’m too distracted. We are less than a week away from the Creatures, Crimes &Creativity Con and we are hip deep in last minute details.
It all starts with making sure we have registration set up. We’re making sure we have name tags for all the attendees and tent cards for everyone who will sit on a panel. That means checking and re-checking the list of attendees.  We’ve got to make sure the right people are on each panel, and that the writers know which panels they’re on. And we’ve got to be sure our head count is 100% accurate, so there are enough meals for everybody.
We are verifying all the gifts our sponsors have given us, starting with the goody-bags donated by Intrigue Publishing author Jeff Markowitz. We have to fill those bags with the different books, magazines, pens, hand sanitizers, water bottles, etc, that our generous supporters have donated.  Of course each bag has to have a copy of our exclusive C3 anthology.
We have to set up the C3 website so that during the Con attendees can register for next year’s Con at a big discount. We need to total all the tweets that have used our hashtag (#MdC3Con) to determine who will win the Kindle Fire. And we have to finalize the details of the scavenger hunt so we can fairly judge who will win the $50 Amazon gift card.
We need to verify that each of our volunteers knows their schedule and understands their duties, in order for panel shifts and other scheduled events go smoothly.
We’re setting up schedules and sign-up sheets for our literary agents, so they will know who they are meeting with when. We’re also creating a sign-up sheet for the “Buzz Your Book” session, so every participant will know when to step up and share their elevator pitch with the group.
And we’re verifying that our on-site bookstore, run by Novel Books, has copies of novels by each of our attending authors. We want them all to be able to participate in the big book signings Friday and Saturday night.

Running the Creatures, Crimes & Creativity Con is a great joy for all of us involved, but it’s also a huge responsibility and we are determined to get it right. If you’re going to be there, make sure you let us know if we did.

What Am I Doing Wrong?

You spent a year crafting the perfect novel. Rewrites. Polishing. Editing. Proofreading. Finally you release your baby into the world and await the crowds of avid readers. But sadly, sales of your new masterpiece falter soon after your family members all have one. It is at this point that you ask yourself, “What am I doing wrong?”
During last weekend’s Just Write writer’s conference I was thinking about how writers get off track once their manuscript becomes a book. I was considering the big blunders, the global errors.  I wanted to write about the worst mistake a writer can make. The longer I thought the more I realized there are LOTS of “worst mistakes.”  I sorted thru my list to figure out the worst of the worst.
At the top of my list is failing to learn about the business. Just because you wrote a book doesn’t mean anyone is going to buy it. But if you write the right book you can improve the odds. So before you self-publish or send that manuscript off to a small press, do some research. Know who your competitors are and what they publish. Know how strong your genre is in the marketplace. What’s missing from the shelves right now? The better you know your market, the easier it will be to figure out a way to connect with readers, to get reviews, to build a platform and ultimately, to sell books.
Another big mistake writers may make is underestimating the importance of their book cover. I’ve even had authors tell me that since they’ve published an ebook the cover is irrelevant. It’s true that readers and book buyers often spend only seconds looking at book covers, and many of them are now viewing thumbnail-size images online. But I think that makes the cover more important than ever, and makes it more challenging to get a cover that hooks a reader in. That’s why we at Intrigue Publishing always invest in a professionally designed cover by someone who understands book design and the publishing industry and I think you should too. If you can't capture people’s attention with a strong cover, you will probably lose potential readers and buyers. If you put a lot of work into writing your book, give your book’s cover the same level of effort.
That’s just a couple of the worst mistakes I think writers can make.  Next week I’ll talk about a couple more.

Why Should Readers Attend the Creatures, Crimes & Creativity Con

Last week I told you why authors should attend the Creatures, Crimes & Creativity (C3) Con. Today I’d like to discuss the reasons avid readers and fans of genre fiction should be there.
As you know, the C3 Con gathers readers and writers of mystery, thriller, suspense, horror, sci-fi, fantasy and paranormal fiction. When they arrive, each attendee will receive a goodie-bag filled with cool stuff, including free books, magazines, a notebook and pen, and a couple of surprises. They will also receive a copy of our exclusive anthology filled with stories written by attending authors, including bestselling mystery author Brad Parks and International bestselling romantic suspense/sci-fi/fantasy author Rebecca York. This annual collectors’ item is NOT sold in stores or on line.
Over the three days fans will be offered 36 panels and classes presented by the writers present.  In addition, fans will sit side-by-side with their favorite authors at five meals. Rebecca York will deliver a keynote address at Friday’s dinner.  Saturday’s lunch will feature an interview with Brad Parks. International best-selling thriller author John Gilstrap will deliver a keynote address at Saturday’s dinner. And with Sunday’s breakfast fans will watch an interview of bestselling paranormal/urban fantasy writer C.J. Ellisson.
An on-site bookstore will carry books from all attending authors.  Fans won’t have to hunt the writers down for autograph, because they’ll all be available at two huge book signings held before dinner Friday and Saturday.
And let’s not forget the fun contests.  The twitter contest is already on and the attendee who posts the most tweets with the C3 hashtag - #MdC3Con – during the month before the Con will receive a new Kindle Fire.  And the winner of the scavenger hunt will get a $50 Amazon gift card.
And then there are the master classes.
Thriller, horror and mystery fans will want to attend John Gilstrap’s class called "Broken Bones, Ballistics and Backdrafts: Technical Stuff the Writers Get Wrong." Gilstrap brings his thirty years of experience as a firefighter, EMT, safety engineer and hazardous materials specialist to the classroom to explain the basics of projectile ballistics, fire behavior, how explosives work, and what actually happens when a person gets shot or stabbed.
Readers of any kind of speculative fiction will enjoy Rebecca York’s presentation, “Defining Your Fictional Universe.” A novel must look, sound, smell and taste real to the reader.  But it’s not reality.  It’s a world an author builds.  From plot and character to setting and dialogue, the writer makes the decisions that define the fictional universe and you can learn how it’s done.
For aspiring writers, Brad Parks will present “Where is Papa Going with That Ax?” Writing page-turning fiction that seizes a reader’s imagination and then holds it for 350 pages is hard. But the concepts behind it are actually quite simple. As a matter of fact, one novel Parks discusses accomplishes everything you want fiction to do in just four paragraphs.
And for all fans who want to get closer to the writers they love, CJ Ellisson offers “Facebook: how fans and writers connect.” Readers utilize social media every day, just like authors do. In this session, Ellison explains how fans use Facebook to connect with their favorite writers – and how smart authors use social media to interact in book clubs, meet bloggers and more.

All this, plus the chance to spend relaxed, informal time with dozens of authors, make the C3 Con the perfect place for the avid reader.

Why Should Writers Attend the C3 Con?

In the last few weeks I’ve used this blog to chatter about what was going on in my writing life and my publishing life. But now, within a month of my company’s event of the year, I need to spend some time reminding you of all the reasons you should attend the Creatures, Crimes& Creativity (C3) Con.
This year the C3 Con runs from noon on Friday, October 10 to Sunday October 12. At theAnd BTW, members of major fiction writer organizations (MWA, ITW, SFFAA, SinC) get a substantial discount off the registration cost.
The C3 Con offers a lot to published authors.  It is a great opportunity to spend time with their fans, and to expose new readers to their writing by presenting on panels.  Their books will be available in our on-site bookstore set up by Novel Books. There will be two big book signings, Friday and Saturday before dinner.  Each author’s name is posted on the C3 website with a link to their website or their book. Their photo and bio will be posted in the C3 program book and they are all invited to contribute to the C3 blog. 
Pitch sessions are available with two literary agents.  One, Dawn Dowdle runs the Blue Ridge Literary Agency, a Virginia firm focused on helping authors, especially new authors. The other, Alec Shane, is with Writers House, one of the biggest New York agencies.
Among the great presentations, bestselling mystery author Brad Parks will teach a Master Class called “Where Papa Going With That Ax?” He says writing page-turning fiction that seizes a reader’s imagination and then holds it for 350 pages is hard, but the concepts behind it are actually quite simple. As a matter of fact, one novel he will discuss accomplishes everything you want fiction to do in just four paragraphs. Attendees will also study voice, character, pacing and unveil the patented Brad Parks Formula For Suspense.
International bestselling romantic suspense/sci-fi/fantasy author Rebecca York will also teach a Master Class. She says, "A novel must look, sound, smell and taste real to the reader.  But it’s not reality.  It’s a world you build.  From plot and character to setting and dialogue, you make the decisions that define your fictional universe." And she will show you how.
There are more good reasons for writers to attend, but next week I’ll want to focus on reasons readers and fans will want to be there.  Meanwhile you can gather more details, and register if you’re smart, at http://creaturescrimesandcreativity.com

What Makes a Publisher Smile

Next summer Intrigue Publishing will release a Young Adult adventure novel called The Boy Who Knew Too Much by Jeff Westhoff.  It’s going to be a great book, but the reason I’m talking about it now is that it is a great manuscript.When we receive a new manuscript it’s always a crap shoot, so I greet each one with suspicion.  This manuscript quickly dispelled my doubts. First, the author took the time to read our submission guidelines and sent just what we wanted: the first 50 pages, a synopsis and a brief bio.  Those 50 pages were free of spelling or grammar errors, an indication that he actually read it a couple times before sending it. You may not understand this, but publishers can take bad spelling or grammatical gaffs as a sign of disrespect. I didn’t see any of the usual signs of writers who don’t read: no overuse of ellipsis or exclamation points, no capitalized words or fragment sentences everywhere.  The writing was clear and understandable.And the story was there. It hooked me immediately, and I knew very quickly where it was going.  The 50 pages did exactly what we wanted them to do. They left me eager to read the rest of the story.The rest of the story was equally solid, which I might not have noticed if the rest of the manuscript had not been as clean as the beginning.  By doing a good job of proof reading and pre-editing, Westhoff had removed the distractions that might have kept me from seeing the smooth flow and rhythm of his manuscript.  After we accepted the book we heard similar praise from our proofreader and our content editor, who called it the cleanest manuscript she had ever worked on.Was it perfect? Of course not.  Everyone needs an editor.  But it showed the level of effort we hope for.  We want to see that the writer paid attention to detail and wanted to impress us, not just with his writing, but with his professionalism. This writer did.  And more. He made us smile.
If you have a crime fiction, YA, Contemporary drama or sensual romance manuscript you are proud of, Intrigue Publishing is accepting submissions at http://www.intriguepublishing.com

Beyond Blue Excerpt #5 - Ruby Sanchez

In this scene, Ruby is held captive along with a reluctant terrorist she has fallen for. The bad guys have her doing "woman's work" which they will soon regret!
The only other person in the room, one of the quiet Peruvians, just stared at her.  He had been assigned to watch her the whole time she was in the kitchen, crushing kidney beans, chopping tomatoes, browning slivers of steak, and dicing the peppers and onions.  He always kept a close eye on her when she was using a knife, as if that were the only way she could be dangerous.  Still, he watched in silence while she chattered.  In all that time, Ruby had not said one thing that pissed him off.  And Lord knows she had tried.
"Man, I don't know how you got this babysitting gig with no sense of humor," Ruby said, adding salt and crushed garlic to the pot.  "If I get too bored, I might try to run off, just to find some decent conversation."The man just stared, so Ruby wandered into the living room.  The room was starting to smell of men who didn't bathe often enough, especially the corn chip odor of jungle-toughened feet.  And damned if there wasn't another soccer game up on the big screen.  Two South American teams were going at it, and the local audience was all smiles.  de la Fuente sat with his arm around Rafael, shouting at every play.  Rafe was somewhat less enthusiastic.  When he looked at Ruby, she could see the pain in his eyes.  She knew he was embarrassed by being played for a sucker by these bargain-basement Marxists.  What she hadn't predicted was the obvious guilt over getting her stuck in the middle.  Beyond Rafael's troubled face, de la Fuente turned to her, grinning wider than ever, light glinting off that one gold tooth she had come to hate.
"Don't be so antisocial, girl," the Shining Path leader said.  "Can't you see how lonely your dear Rafael is?  Why not come join us for the end of the game?  Come watch Peru destroy Brazil."
"I think I'll pass.  What I'd really like is to get some fresh air, but I guess under the circumstances I'll just walk around the house."
De la Fuente responded to her remark, but Ruby didn't hear him.  She was on her way toward the back door.  The man who had watched her in the kitchen stayed behind, but another follower rose and followed her. 
Ruby was walking slowly because she wanted some time to pass.  de la Fuente and the others should be fully occupied by the game.  When she finally reached the door, she walked back and forth slowly in front of it, tracking her follower's movements by sound.  She could unlock the door and fling it open inside of two seconds, and be through the door in three.  Unfortunately, even the clod watching her would have his gun out and aimed in half a second less than that, and he would not hesitate to put a bullet in her back.
Still she couldn't resist a test.  She stopped in front of the door and turned to present her profile to her watcher.  She gave him a sly smile, and coyly reached for the doorknob.  Before her hand actually made contact, her watcher was reaching for his weapon.  She snatched her hand back quickly.  No slack.  She could only hope that she had cultivated her appearance of helplessness well enough to ease his nervousness.    
"Don't you think this is a little extreme, sugar?" she asked him.  "I mean, I been stuck in this house for two days.  But then, so have you.  Ain't you feeling a little cabin fever?"
To her surprise, this solicited a small smile from the Peruvian terrorist.  Perhaps he was reachable.  He didn't move when Ruby walked toward him.  He was her height, mildly handsome, and quietly muscular the way the best fighters are. 
"Look, how about you open the door while I stand way back here?" Ruby asked, adding a little silk to her normally squeaky tones.  "That way I could at least see the outside.""Look out a window," he said.
"My Lordy Lord, he can talk!"  Ruby flashed him her most brilliant, heart-stopping smile.  "Come on now.  We can work something out here, can't we?"
The guard shook his head, but he looked a little uncomfortable, like he didn't know what to do with his hands.  Ruby raised her own left hand toward him causing him to flinch.
"Oh, now, I won't hurt you, honey," Ruby said.  "You're too cute."  His smile grew by a couple of degrees, and she took that as permission to continue.  Very gently, Ruby drew her hand down the man's cheek, inhaling as if it were a special thrill for her. 
The guard was a little off balance, but he didn't react as if he were threatened in any way.  In fact, he winked at her.  No, his right eye was blinking.  He reached up to rub it. 
"What's the matter, sugar?"  Ruby asked.  "Something in your eye?"  Maintaining a non-threatening tone she reached up again, cradling his cheek in her right hand while rubbing her thumb across his left eye as if to clear it. 
"Ahhh!" It was a low howl of pain.  The guard bent almost double, covering his face with his hands.  He didn't know why, but of course, Ruby did.  Capsicum, it's called.  The active ingredient in pepper spray is the same chemical that makes your eyes water and your nose run when you bite into a real hot pepper.  Good cooks learn very quickly not to touch their faces after dicing those peppers.  To do so can subject a person to a paralyzing burst of intense pain.  By not washing her hands after preparing dinner, Ruby had armed herself with a homemade chemical weapon.  It was not a weapon of mass destruction, but it was powerful enough to buy her the three seconds she needed.

Ruby knew there were men patrolling the outside of the house, but couldn't be sure if one would be at the back.  As it turned out there was a man there, but he was more surprised to see her than she was to meet him.  Black jeans and jacket made him inconspicuous, but it also meant his gun was concealed.  Ruby dived sideways along the edge of the house while the guard was reaching under his jacket.  She came up faster, flinging one of the white stones.  The guard raised an arm to protect his face.  Ruby rolled forward, then swung her legs around to sweep his feet out from under him.  His hands broke his fall, but he could not protect himself from the stone in her left hand, which she swung down hard on his temple.  After that he lay still and Ruby was on the move, knowing the people inside would be after her in a matter of seconds.
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