Austin S. Camacho's Blog, page 16

What About Reviews?

My recent blogs about author platforms have started some good conversation, and raised a couple questions. In particular, one of my readers asked about other options. Traci McDonald specifically said, “If you can suggest a good way to get reviews and guest posts on blogs, let me know.” Well I do have a few ideas and since Traci has a new novel coming out this spring I thought I would share them.
Reviews come in different forms. Mainstream reviews – the ones you get from Publisher’s Weekly, The Washington Post or the Library Journal - are the most sought-after and hardest to get. Major newspapers and magazines receive hundreds of Advance Reader Copies every week. To have a chance at all of getting reviewed in these venues, have the sent by your publisher. The ARC should be labeled that way or with the words “unedited galley.” The reviewer should receive it at least 120 days before the release date, and it should be accompanied by your marketing plan.
These reviewers are not trying to do anyone a favor. They enhance their publications by posting helpful advice for readers. Why the time frame? They want their reviews to appear just before the book hits bookstores. Why favor big publishers? They want to review books their readers will see in bookstores. And with hundreds to choose from each book has only a slim chance of success. That is NOT to say you should give up. We at Intrigue Publishing send ARCs of each new release to a couple dozen major reviewers. The odds are long but the payoff is well worth the gamble.
Reader reviews are easier to get and, while they may not carry as much weight they can help people decide to buy your book. You get them by asking. At book signings as every person who buys your book to please write a review. Or you hold a giveaway, and ask everyone who got a copy of your book for free to post a review on Amazon or Goodreads where readers are influenced by their peers. Or you seek out the top Amazon reviewers – these people are more influential than you might think – and send them copies of your book. This can become a numbers game. Some small percentage of the people you ask will write a review, so the more you ask the more you’ll get.
Don’t forget that subset of comments called blurbs. These come from other writers in your genre or experts in a related field. These folks can be true opinion leaders. These you get by meeting people and asking them, individually, if they will do you a favor by reading your book and writing a short, honest comment about it. Most of these people are flattered to be asked and happy to oblige if they turn out to like your work. If they turn you down it is usually because they simply don’t have time to read your book. Be gracious and thank them anyway. Who knows, they may have time for your next book.
Just remember that reader reviews and blurbs will not automatically appear in any high-circulation venue. When you get them you’ll want to push them through social media, send them to bookstores and radio hosts, and get the best printed on your book.

We’ll save guest blogs for next week.

More about Platforms

Last week we talked about building an author platform – a worthy goal going into 2015. I asserted that to build a strong platform you need to do those things that get you in front of your reader.  It should be obvious that the way to find readers is to go to where they are. Where’s that? Well, for millions of readers that would be Goodreads and Library Thing. If you don’t have a strong presence in those locations you’re missing out. Like Twitter, it pays to be on these sites every day, and you can attract the attention of a lot of readers with a raffle or giveaway.
Book signings and readings are great ways to draw an audience and personally, I enjoy the personal contact with readers at these events. Sadly, this is getting harder as the number of bookstores shrinks and other event options narrow. The answer may be to use a little imagination. I’ve seen successful author events in restaurants, card stores, gyms, gift shops and even grocery stores. If you can figure a way that your book ties in to the venue you can make it work. Just remember that they’ve probably never done it before so you’ll have to educate the owners.
Non-bookstores probably can’t order your books so you should offer to bring them yourself and sell on consignment. Give an interesting talk if it seems appropriate, but if the store has a lot of traffic, just get a table and good signage and do a book signing. Just be sure to bring a sign-up sheet and collect email addresses for your mailing list. You should offer some sort of incentive for those emails: a free ebook download, an exclusive short story or maybe entry in a contest for a more substantial prize.
It may surprise you that your web site is an effective tool for platform building. Despite the apparent take-over of social media, every published author should have a well-designed web site. And that web site needs to have a mailing list sign-up button, because the best way to make your web site work for you is to use it to capture emails. This ties in to another useful platform building tool – an e-newsletter. A newsletter can put you in front of your readers several times a year. Many writers send one every week or every 2 weeks. I send one out the week before any event I’m going to be part of. I keep my formula simple; a cute opening remark, my latest writing news, details of the upcoming event, and something of value to my readers that is NOT self-promotional. That last bit is usually a review of someone else’s book or a web site I found particularly useful or fun. Whatever you choose as a format, be sure to include some helpful or insightful information that will help readers remember you. (and yes, you should hurry to my website - www.ascamacho.com– and sign up for my newsletter.)

Now I can’t promise that any of the ideas I’ve offered will make your book a bestseller. I just wanted to make the point that “building a platform” is another way of saying “Get in front of your reader as often as possible.” It’s really up to you to figure out how to reach YOUR individual reader. So try some of these ideas, and let us know what has worked for you. 

Resolution: Build a Solid Platform

As a writer, my new year’s goals tend toward pages written. And looking at a new year from a publisher’s perspective it’s easy to focus on numerical goals or detailed planned activities. But it’s important to step back and look at broader objectives and try to see the big picture. The big goal, for most publishers will surely be: sell more books. When we look for the big picture ways to accomplish that I think building our platform is at the top of that list.
Publishers want authors with platforms because their books are easier to sell. But if you’re a genre fiction writer having a platform is tricky because what it consists of varies. So for my authors – and my readers here – I will offer a very simple definition.  Think of it this way: for your platform it’s not who you know but who knows you.
In the past, the fiction market often relied on reviews either from professional reviewers or from readers. That has gotten tougher with the flood of books hitting the market today. However, if you have fans built up, have a good website and are active on social media, you actually have a platform. That puts you ahead of most of the writers out there.
To build a stronger platform, you need to do those things that get you in front of your reader. You might consider running ads but readers don't seem to favor them. What they DO appear to like is content that they find naturally, when it’s not pushed on them. That would include blog posts including guest blogging and of course, social media.
Our Marketing Director asserts that a writer does not need to work every social media platform out there. The writer does need to find the ones they’re comfortable with and work them consistently. By consistently I mean daily. If you can spend hours engaging with people that's great, but there’s nothing wrong with a plan to post one thing, engage and move on. Or you can do just a few effective things. Remember, being busy and being productive are not the same. Let me put it this way: if you spend an hour reading your friends’ feeds without posting or commenting, you wasted an hour of valuable marketing time.
Blogging is also a valuable platform building tool, but is often misunderstood. It is, after all, your own voice. Again, it’s great if you can blog every day. If not, twice a week is fine. I only manage it once a week, but I try to be consistent. I think it’s better to have something to say once a week than to post trash every day. I’ve seen blogs where the writer is writing a lot of stuff but it’s not stuff worth reading. You need to write something helpful. If you can’t then write something insightful. If not, at least be engaging. Remember, you can write about your characters, or write as one of your characters. Post an excerpt of your novel. Talk about your writing process, or how you do research. If your writers are readers too, talk about the industry. If you run short of ideas, just wander back through my blog.

Next week I’ll share a couple more ideas for platform building.

Now THAT was a year!

We in the Intrigue Publishing family have a lot to be proud of as we look back on 2014. We started the year with the release of our first sensual romance short story, Chocolate, Cheese and Choices, by Juli Monroe. 
Intrigue Publishing made a fine showing at the Love is Murder Con in Chicago, where CA Verstraete gathered a Lovey Award for best paranormal/sci-fi/horror novel with Girl Z: My Life as a Teenage Zombie.
We followed that up with a collection of Hannibal Jones mysteries in each of the next three months. Publishing short stories for the Kindle gives readers a chance to try our authors for just 99 cents.
In July we published The Girl They Sold to the Moon by ChrisStevenson in paperback and ebook versions. This Young Adult dystopian science fiction novel has gathered some great reviews, which is no surprise since he is a past Finalist in the L. Ron Hubbard Writers of the Future Contest and took 1rst place in the Entranced novel writing competition.
August brought our first urban drama, Let Me Just Say This by B. SwanginWebster. The author is in great demand at book clubs, in part due to her popular online radio show We  Be Swanginon  on Listen Vision Live.  Webster also featured several of our authors on her show through the year.
We released Beyond Blue in September, introducing my new detective series. I’m told it is a fitting companion to my Hannibal Jones series.    The second annual Creatures,Crimes & Creativity Con in October proved to be the party of the year. We enjoyed three days of panels, presentations and book signings, and people are still talking about John Gilstrap’s stirring keynote speech.
In November we offered two new Hannibal Jones short story e-books including a Christmas-themed collection. We also faced a new, unexpected challenge. We discovered that an unrelated individual was publishing self-help and medical advice pamphlets under the name Intrigue Publishing. After some legal research and a cease-and-desist letter we put that threat to our brand behind us.
We ended the year with a bang! We celebrated Annie Rose Alexander’s Retributionat a fine dinner book release event which gave the Intrigue team a chance to meet and greet Annie’s wonderful family and friends. That was quickly followed by the ebook crime short story Death of a Sandman by Ed Teja. And the Intrigue team traveled to New York to attend the release party for Jeff Markowitz’s Death and White Diamonds at the Mysterious Bookshop. Jeff’s novel quickly hit the list of Amazon Hot New Releases.
And all of that is just hitting the highlights of 2014. We want to thank all of you for your help and support, and thank our authors for their talent AND hard work. We promise them, and you, even bigger things in 2015! Intrigue Publishing is on the move.

What ELSE Do Writers Want from Readers for Christmas

A couple weeks ago I told you some of the things avid readers could give their favorite writers. In this season of giving, I'd like you to consider a few more ideas that will help those authors have a merry Christmas.
Last time I mentioned making a video, but you don’t have to go that far to show your chosen writer love. He or she would appreciate you posting pictures on your social media pages just as much. It’s always cool to see a reader holding up a copy of one of my books. So take that selfie with the novel you loved. Ask someone to take your picture while you’re reading the book. If you take it on vacation with you, post some location shots. That’s a gift every author would like.
We writers know that getting published does not mean our book will appear on the shelf in the local bookstore. And a fan may not be able to give their favorite author that gift, but it is worth a try. The managers of bookstores, especially independent stores, do listen to their customers. If just a few readers tell a store manager that they had to buy a book on Amazon because it wasn’t in their store she may well take the hint and decide to stock the book.
An in with a local reading group would be a much welcomed gift. The book clubs are a great way to get the word out about a book. They are also hard to reach and usually choose their books months in advance. So if you’re a member of a book club, or know about one, let them know about books you love and then put them in touch with the author.                                Readers love to be the topic of conversation, so every time you mention a book you loved on social media, you’re giving its author a great gift. After you post on Facebook and Twitter, don’t forget Library Thing and Goodreads.
Most authors love to get emails or messages through social media, but how about offering more than praise? Ask the author for a stack of bookmarks. Then leave them where they’ll be appreciated: bookstores and libraries. Put them on the counter, or slip them into books of the same genre. Every writer I know would love this kind of local exposure.
Keep track of your favorite author’s travels and if they’re going to be in your area for a reading or signing you can offer them a great gift. You could distribute flyers. Or you could call your local newspaper and ask them to write a story. Such a request from a local reader is much more effective than a call from a publicist.
BTW, making a beloved book a gift is also a gift to the writer. So if you just finished a great read, buy a copy for a friend. If you REALLY want to boost the author, remind the person you give his book to that they should review it when they finish it.
And if gifting to a friend is nice to the author, gifting to a library is even better.  So donate a book. Then contact the writer. Let them know where readers can check out their book at a local library.

Then tell them Merry Christmas, because local exposure is a wonderful gift for any writer.  

Why a Private Eye?

Today’s guest blogger, Dana King, works at an undisclosed location. It’s not classified; he’s just not going to tell you. Dana’s writing has appeared in New Mystery Reader, Powder Burn Flash, A Twist of Noir, Mysterical-E, and the original Thuglit web site. He also has several novels out including his latest, The Stuff That Dreams Are Made of: A Nick Forte Mystery. Dana stopped in to tell us why he writes what he writes…

First, thank you to Austin for allowing me to share his blog space today. He suggested I write about how I chose crime fiction, specifically private eye fiction, as my preferred genre.
I’ve read PI stories ever since I started with The Hardy Boys and Encyclopedia Brown. When I got serious about writing myself, crime was the obvious choice for a simple reason: it was easy to tell when the story should end. I’d read literary and mainstream fiction and, too often, otherwise excellent books seemed to peter out toward the end until they reminded me of a former music teacher’s description of Impressionism: music that gets sicker and sicker until it dies. (John Irving is a notable exception. The endings of A Widow For One Year and A Prayer For Owen Meany are damn near perfect.)
But crime stories, well, they ended when the case was solved. Sure, there would be some housekeeping to tidy up, but the thread of the story was the crime, its investigation and resolution. Other things could go on, but those touchstones were always there.
It was the private eye aspect that allowed me to go deeper. First person has been the default mode of telling PI stories pretty much since their inception, and describing how the detective saw and interpreted things allowed me to do a lot with character. The more I wrote in the genre, the more, and better, PI fiction I read. Raymond Chandler, Dashiell Hammett, Ross Macdonald, John D. Macdonald, Robert B. Parker, Robert Crais, and others taught me there were things the PI could get into cops never bothered with. Cops have to close cases, and they have more than they can handle. PIs—at least fictional ones—can worry about closure. (I’ve written about this in more detail on my blog, One Bite at a Time.)
I chose wisely. Declan Hughes gave an impassioned speech at Bouchercon in 2008, arguing that the PI story, when done well, is the highest form of crime fiction. Listening to him, I felt proud to write PIs. Last year I joined the Private Eye Writers of America, and attended the banquet at Bouchercon in Long Beach. The camaraderie there was obvious, a group that felt strongly about the genre and were delighted to share their enthusiasm with like minds. To have my novel, A Small Sacrifice, nominated for the Best Indie award, was truly an honor. Never mind that I didn’t win.
I write procedurals now, too, but I’m always on the alert for an idea that can work as a PI story. Some say the genre is dying; I don’t buy it. Why not? As his core, even the modern, flawed PI meets the standard set by Raymond Chandler in his essay, “The Simple Art of Murder,” distilled to its essence:
If there were enough like him, I think the world would be a very safe place to live in, and yet not too dull to be worth living in.

Seems to me to be a worthy spot for a writer to stake out.

What Writers Want from Readers for Christmas

What most writers I know want more than anything is readers. We all want to be someone’s favorite author and would love to have lots and lots of those kinds of readers.
Well, few of us have legions of fans, but many of us have a few. We have a handful of true fans who love our work, eagerly await our next books and usually want to help our writing careers. Why don’t they? I think very often they just don’t know what to do that might help. SO, for all the avid readers who visit my blog, I’m going to be blatant. If you want to give your favorite writer what he really wants, here’s an author’s Christmas list. Here’s what we’d really LOVE to get from you for Christmas.
Number one on my wish list, and I suspect on many other authors’ lists, is reviews. Whenever I am at a live book event I give my card to every person I sign a book for and ask them to send me an email after they read my novel to tell me what they thought. Many of them do write to me, giving me a chance to thank them for reading my work. At the same time I always ask them to post a review on Amazon.com. It’s hard to underestimate the value of real opinions about your book, written by a reader. I fear a lot of readers don’t post reviews because they think their opinion matters. Readers, please believe me when I say it does! If you like a book, please review it. In fact, if you DON’T like the book, review it. Constructive criticism is almost always welcome.  
Avid readers who want to give their favorite writer something more special can consider putting their review on video.  Amazon will post it and imagine how thrilled that author will be when he checks his book’s page and sees a video there. It’s easy to make your video a special gift. Just make it short (try not to go over a minute) smile, hold up the book and, when the video is done you an upload it to Dropbox and get it onto amazon. What a great way to form a personal connection with a writer.

Next week I’ll give avid readers some more hints of what their favorite author really wants for Christmas.  And writers – you might want to share these hints with YOUR fans.

Thanksgiving Aftermath

This is a difficult time of year for those of us who are both family oriented and small business owners. The real holiday, Thanksgiving, tempts us to focus entirely on the beloved visitors. We had 16 at the table this year, family up from Florida and down from New York State, plus a few from closer to home. Nothing beats a house full of love and a vast variety of yummy food.
We've all had some losses and challenges in the last year, but we were all focused on how thankful we are for our many many blessings. And I was thankful for my family who were able to join together this year.
However, the artificial holiday, Black Friday, tempts us to focus on business. Advertisement rises almost to the level of white noise because all businesses know that a lot of money will be spent on this official start of the 30 day gift-buying binge. As a publisher, I owe it to our authors to try to capture some of those dollars. So even though my parents are here with us for a few more days, and Christmas decorating starts the day after Thanksgiving, I had to turn my mind to business.
Luckily, Intrigue Publishing Marketing Director Sandra Bowman put out a call a few days ago for video promotions from each of our authors. We received some great ads and Sandra took a break from building the best tabletop Christmas village ever to post the first video online, starting with Annie Rose Alexander’s ad for her upcoming thriller, Retribution.  This video is the leading edge of Intrigue Publishing’s holiday sales push.
As an author, I want to get readers’ attention to my own work too. So I released a compilation of three longish short stories that are all set at Christmas time. These Hannibal Jones Mystery: Christmas Short Stories are available on Kindle for just 99 cents.
So the day AFTER Thanksgiving, I am thankful for a lot of people I haven’t met. Not just my fans (although I am of course very thankful for them) but also for all avid readers and everyone who loves a good story enough to keep trying new authors.
And, in case it isn't obvious, I’m also thankful for all the writers who keep at it, and risk harsh rejection by sending their manuscripts to publishers, small and large.

So thank you, readers, for supporting us. And thank you, writers, for feeding our thirst for new stories.

A Sound Decision

Everyone knows that audio products are effective for getting people’s attention. The question is, do they sell books? Well, we’re going to try to find out.
Sandra Bowman, Marketing Director for Intrigue Publishing has asked each of our authors to produce a short Christmas commercial to run on Facebook. After about a half-second of consideration I realized it was not only a great idea, but a wonderful first step to see how effective audio could be.
I decided that, while I’m doing that, I’ll just voice a book excerpt. I’ll just do a reading from my newest book, BeyondBlue, and post it on my website. I've noticed that some other authors have an audio file on their sites that loads as soon as you get there. It’s usually more of a “Hi there!  Welcome to my world” type of thing than a sales pitch. I don’t mind encountering such a thing, and it might be a cool idea for you, but I don’t think it’s quite my style.
Years ago I did a weekly podcast, but that doesn’t fit into my time budget these days. I must admit it was a great way to get attention for my latest novel. These days there’s no need to download software and record a podcast yourself. It’s pretty easy to do through BlogTalk radio and other platforms. And if you have the personality, why not engage other authors in interviews? Urban drama author B. Swangin Webster does a weekly show on Listen Vision Live and now draws an international audience. In fact, this afternoon Intrigue authors Penny Clover Petersen and Jeff Markowitzwill be guests on what she calls the We B Swangin show at 4pm Eastern time. If you tune in you’ll get a good idea of how this medium can be used well. 
It might take you some time to build up an audience the way the We B Swangin show has, but in the meantime don’t overlook other people’s shows. I definitely saw a spike in sales when I was interviewed on Conversations Live with Cyrus Webb. Cyrus has been doing this a while so he gets the big names on his show (from Oprah to the cast of The Walking Dead) so being on his show puts you in great company!
Of course, there’s commercial radio too, but there you’re more likely to get a three minute interview, not the 30 minutes you usually get on computer broadcast shows. So you need to prepare differently, with bullet points and short but hard-hitting answers to questions. Quick, pithy comments can drive listeners to the bookstores looking for your book.
So think about how audio can help your book sales and do your research. Of course, I've offered some easy research steps above, so be listening for Intrigue Publishing authors audio spots on Facebook, check my web site in the next couple of days for an audio excerpt, and be sure to tune in to the We B Swangin show today (Wednesday) at 4pm for an example of online broadcasting.

And let me know how it works for you!

‘Tis the season for live book events

As the holiday season approaches, fall bazaars, winter festivals and Christmas markets pop up. These events are all thinly disguised craft fairs – great shopping opportunities, and book signing opportunities as well. This is also the best time for book signing events in bookstores and other venues. We at Intrigue Publishing participate in these events and prompt our authors to do so as well.  

Like them, you've surely heard stories of authors sitting at events where no one shows up and no books get signed or sold. In part, this can happen because we all spend so much time and energy on our online marketing that we slight our offline marketing efforts. Reversing that trend can be very profitable.
Marketing the event itself is important, and not just through social media. If you’re going to be in a store, give the store some help promoting you. Create some flyers that will pique peoples’ interest. I like a tri-fold that shows my book covers and synopses. I create them on my own computer in Word and bookstore workers can drop one in every bag. If you don’t want to take that much trouble you could just order a bunch of bookmarks and ask the store to use them as bag stuffers. Don’t listen to people who tell you bookmarks are old fashioned.  People still love them.
When the time comes, plan to give a talk rather than just a signing. Sometimes people who have no interest in an author sitting at a table may be drawn into a discussion.
Your event might get more attention if it takes place in a unique place. I've known of writers to speak in gyms, greeting card stores, electronics and video stores. I've done it myself in bars and restaurants on slow nights. Anyplace that’s not a bookstore, like those bazaars and festivals I mentioned, gives you the advantage of not competing with a thousand other writer’s books.
Wherever you plan your event, make friends with the people in charge. For the festivals, welcome their suggestions for your display. Ask if a reading for the whole event might be appropriate. You might consider donating a book as a door prize. Showing yourself to be a team player can result in better placement at the event or being a featured vendor.  If it’s a store, see if you can leave those bookmarks and pamphlets at the Information desk in addition to the register. And it can’t hurt to let the folks at nearby stores know about your event. If you draw a crowd it helps them too.
Events often benefit from some sort of special. Consider offering two books at a small discount. You can add a less expensive book, or even an ebook that you send to their Kindle or Nook. And, price aside, make your books easy to buy. Especially at festivals and fairs, be sure to bring enough change, round your prices to whole dollars, accept checks and be able to take credit cards. I use the free software that allows me to photograph a credit card and load the payment directly into Paypal.  You can also swipe the card or just punch in the number.

Don’t short yourself during gift giving season. Remember that getting your name, face and book title out there is almost as important as selling books so make the best of live in-person events. You might even find it to be fun! I do.