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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
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Rajkumar Venkatesan
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Paul W. Farris
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Ronald T. Wilcox
4.21 avg rating — 24 ratings
— published 2014 —
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Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series)
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Rajkumar Venkatesan
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Paul W. Farris
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Ronald T. Wilcox
4.43 avg rating — 7 ratings
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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
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The Seven Questions of Marketing Strategy
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Mark E. Parry
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2.67 avg rating — 3 ratings
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The Definitive Guide to Marketing Analytics and Metrics
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Rajkumar Venkatesan
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Paul W. Farris
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Netflix, Inc.: DVD Wars
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Advertising Experiments at the Ohio Art Company
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Paul W. Farris
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Cutting Edge Marketing Analytics
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Paul Farris
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The AI Marketing Canvas, Second Edition: A Five-Step AI Plan for Marketers
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Rajkumar Venkatesan
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Jim Lecinski
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