Justin Jackson's Blog, page 10

2021 year in review

Justin Jackson's annual review: personal update, business, community

The vague headline

I see new startups emulating the vague, aspirational, "benefits-driven" headlines from established brands, and I think it's a mistake.

Don't use vague, aspirational headlines

I see new startups emulating the vague, aspirational, "benefits-driven" headlines from established brands, and I think it's a mistake.

Why didn't my project take off?

We think we should be rewarded for the effort, resources, and time we invest in a project.

The limits of conventional wisdom

All bits of wisdom have limits, boundaries, thresholds.

It might never go away

When you click "publish" thousands of copies are generated and sent to individual inboxes. Once you've sent an email, people can keep a copy of it in their archive, forever. You can't take it back.

Do you need marketing tracking and automation?

I used to invest heavily in marketing automation, tracking, attribution, configuring funnels, and retargeting. But after 13 years of doing marketing for SaaS companies. But now I'm convinced that 90% of it is unnecessary.

Expanding my horizons

Everything we come up with is a mixture of what we've seen, heard, and experienced.

Should my SaaS try to get enterprise customers?

Meeps

Working with Joshua Anderton on a new product: the best way to build a membership site