Crystal Washington's Blog, page 6

Wow Prospects and Influencers: 3 Social Media Daily Tasks

Social media allows professionals to construct strong business relationships leveraging insights and data previously unavailable pre new millennium.So why are so many professionals wasting time, not getting results? They typically have a weak personal brand and network, and don’t invest time building relationships.

Create a Strong Network

Prior to joining any social network for business, professionals must identify their desired target market. Are they looking to connect with hiring managers,...

You’re Losing Money by not Using These Prospecting Tips

How to leverage Google and LinkedIn for high-level prospecting.

One of the things that surfaces when I’m training sales professionals is how much time many of them waste on social media by not being strategic. Instead, they find themselves watching cat videos, playing Candy Crush, or reading endless tweets. I won’t even get started on the ladies and Pinterest. However, there are many ways to use social media for efficiency.

While I cannot squeeze an hour long keynote into a blog post, I wil...

Seven Social Media Tips You Cannot Afford To Ignore

If you have been using social media for more than a couple months,you’veseen professionals who could use an etiquette refresher course. Interestingly enough, many of the offenders you have observed are extremely professional and kind in the “real world.” What accounts for the discrepancy between their in-person and online personas?They don’t understand that the rules of engagement online are exactly the same as those in person.

Seven Social Media Etiquette Tips

Have a visible profile photo.I kn...

5 Simple Tips for Creating Boundaries on Social Media

Photo by Andre Hayward

With more than 73% of online adults using social media, the opportunity for users to connect with personal and business contacts is at an all-time high. Facebook is a great resource for staying connected with family and reconnecting with old friends. Sites like LinkedIn, Twitter, and Facebook offer strategic opportunities to build relationships with hiring managers and learn about open job positions.

While social media provides innumerable opportunities for relationship b...

LinkedIn Connection Requests via Facebook Message?

One of my mentors recently contacted me when she received a LinkedIn connection request via her Facebook inbox. Was it legit or spam? I decided to conduct a little experiment to see. Over a year ago, Facebook assigned users a Facebook email address. If you do not update your email address, your Facebook email appears [...]

4 Tips for Getting More LinkedIn Leads

I just received an email from one of my clients that his profile ranked in the top 1% of profiles for views on LinkedIn in 2012. I’m pretty stoked because this is precisely why he hired me last year to optimize his profile and teach him how to be more strategic on LinkedIn. Believe it [...]

Turn Negative Yelp and Google+ Reviews Into Cash

The fact that the Internet, specifically sites like Yelp and Google, allow anyone on the Internet to comment on a business is amazingly awesome scary. One question that I often receive from audience members who own restaurants or car dealerships is, “How do I control what people say about my business?” In short, you cannot. [...]

Using Facebook for Business? You’ve Probably Missed Important Messages in Secret Message Folders!

You probably check your Facebook Inbox for messages on a semi-regular basis but did you know that you are likely missing important messages? That’s because you have two other message folders—no joke—and most Facebook users don’t even know that they’re there. The worse part is that messages for legitimate contacts can end up in these folders!

5 Social Network and Mobile App Resources for New Year’s Resolution Success

What are your New Year’s resolutions for 2013? Are you going to lose weight, eat healthier, manage your finances better or work on professional networking? Chances are, whatever your New Year’s resolutions are, there are apps and social networks that can support you in your goals. Below are some of my favorites.

‘Why Every Social Media Manager Should Be Under 25′ Is NOT the Way to Go!

A few days ago, a young woman by the name of Cathryn Sloan started a bit of controversy with her post on NextGen Journal entitled, "Why Every Social Media Manager Should Be Under 25." In her post, Cathryn points out the she and her peers were in high school when Facebook and Twitter became hugely popular, which allowed them to grasp an understanding of how these networks operated.