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L.J. Shrum

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L.J. Shrum



L. J. Shrum (PhD, University of Illinois) is Associate Professor of Marketing at the University of Texas-San Antonio. His research investigates the psychological processes underlying media effects, and particularly the role of media information in the construction of values, attitudes, and beliefs. His work has appeared in such journals as Journal of Consumer Research, Human Communication Research, Journal of Advertising, and Public Opinion Quarterly.

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Average rating: 3.71 · 7 ratings · 0 reviews · 1 distinct work
The Psychology of Entertain...
3.71 avg rating — 7 ratings — published 2003 — 17 editions
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