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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

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The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product ...more
Hardcover, 312 pages
Published September 1st 2003 by Erlbaum Psych Press (first published January 1st 2003)
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L. J. Shrum (PhD, University of Illinois) is Associate Professor of Marketing at the University of Texas-San Antonio. His research investigates the psychological processes underlying media effects, and particularly the role of media information in the construction of values, attitudes, and beliefs. His work has appeared in such journals as Journal of Consumer Research, Human Communication Research ...more