Piyanka Jain's Blog, page 8

4 Steps to Turning Big Data into Business Impact

This article is part of Aryng's "analytics tips for executives" series specially addressing CEO, CMO, CPO, VP of Marketing/Product, GM, Head of Business Unit. ------------------------------------------------ Are you an executive responsible for driving incremental revenue to the company and delivering incremental value to your stakeholders, but not very confident of the initiatives in place [...]

5 Behavioral Economics Principles Marketers Can't Afford to Ignore

This is a contributed article by my colleague, Mukul Patki. Mukul has 10+ years of experience in Analytics and is Aryng's main instructor on Experimentation.  ------------------------------------- Understanding the consumer psyche and the irrationality of the human decision-making process is key to developing winning value propositions or product features to test in the market. Here is a discussion [...]

Data Science or Analytics?

As published on Aryng- Analytics consulting company that helps organizations in-source analytics I came across the word “Data Scientist” a few years ago when somebody (from the valley, of course) asked me, “So you are a data scientist”? And my immediate answer was, “No, I am not a scientist “. Although [...]