5 Behavioral Economics Principles Marketers Can't Afford to Ignore

This is a contributed article by my colleague, Mukul Patki. Mukul has 10+ years of experience in Analytics and is Aryng's main instructor on Experimentation.  ------------------------------------- Understanding the consumer psyche and the irrationality of the human decision-making process is key to developing winning value propositions or product features to test in the market. Here is a discussion [...]