Simon Wroe's Blog, page 3

October 11, 2014

September 15, 2014

myfoodtalkstoomuch:

The ad guys call it “tone of voice”....



myfoodtalkstoomuch:



The ad guys call it “tone of voice”. Innocent smoothies presumably took “quirky”. So what are Frijj going for here? Hard to know for sure, but “stag party moron” seems about right.


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Published on September 15, 2014 05:50

September 12, 2014

Three great minds you didn’t know were in the food...







Three great minds you didn’t know were in the food business.

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Published on September 12, 2014 03:50

September 5, 2014

Literary Friction - 2nd September 2014

Literary Friction - 2nd September 2014:


Radio interview on the parallels between cooking and writing, and why kitchens make good settings for novels.

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Published on September 05, 2014 07:37

September 1, 2014

BURGER KING, STFU

BURGER KING, STFU:

myfoodtalkstoomuch:



Congratulations to Burger King, winners of today’s “Awful bullshit” award. You have outdone yourselves.


image


We have crossed some sort of rubicon when burger chains start telling you that drinking two litres of coke is a statement of self-empowerment.


image


Isn’t packing supposed to be…


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Published on September 01, 2014 03:36

August 22, 2014

Menu Speak

Menu Speak:


What our menus are trying to say (it’s more about us than the food)…

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Published on August 22, 2014 02:48

August 21, 2014

http://myfoodtalkstoomuch.tumblr.com/...

http://myfoodtalkstoomuch.tumblr.com/post/95368486070/food-packaging-has-got-awfully-chatty-of-late-it:

I’ve started an occasional blog about overly talkative food packaging at http://myfoodtalkstoomuch.tumblr.com


Any suggestions, please send ‘em in… 


myfoodtalkstoomuch:



Food packaging has got awfully chatty of late. It likes to tell you how to eat, it wants to make little jokes and talk a yard of crap about nothing in particular. I’m not sure when it started, I don’t know how it will end (badly, I’m guessing), but I don’t want my food talking to me. This is a…


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Published on August 21, 2014 06:32

August 5, 2014

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Published on August 05, 2014 08:35

August 1, 2014

At the chopping board

At the chopping board:


Making the transition from chef to novelist (click on title for Bookanista link).

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Published on August 01, 2014 03:32

July 7, 2014