Leonie Dawson's Blog, page 87
May 23, 2016
My Wellpreneur Online Podcast Debut
Hola gorgeous souls,
I was deeeeelighted to be a guest expert on the Wellpreneur Podcast… a podcast for health & wellness business owners.
The lovely Amanda dived deep into some interrogation questions about how I run my business & how I’ve managed to scale it into a multi-million dollar company… and the business lessons anyone can use to grow their own.
We chat about:
how I took my business from $30k to $2 Million revenue
what needed to change to be able to run a million-dollar biz
how I built my biz working 2 hours/day
how to get off the ‘working all the time’ treadmill that we can all get into!
As always, so lovely to see how my story and advice connects with others…


Come listen/watch/read over heresies!
Enjoy sweet souls!
May 19, 2016
New Course Release: 6i Success System
Hola gorgeous goddesses,
As promised, day 2 of the Shining Retreat, Canberra 2016 is here! (Missed day 1? Check it out here!)
It’s time to discover and FIX the blocks in your business that are limiting your growth!
The 6i Success System is a comprehensive diagnostic tool to help you work out EXACTLY what you need to work on next in your business in order to take it to the next level.
It sums up the 6 essential mindset habits required to create success… the habits I’ve used each day for the last 8 years to create a multi-million dollar company working part-time hours.
Recorded on Day 2 of the Shining Academy Conference held in Canberra, these three videos will help you understand the cycles of your biz and exactly what you need to do in each one.
In this intensive one day workshop, you will learn:
The “6i” success habits you need to see your dreams get birthed into the world.
How to diagnose what you need to work on next.
The structures and systems your biz needs so that it can grow as far as your dreams dare.
With more heart-sharings, raucous laughter + soul-truth telling, let the magic of the 6i Success System clarify exactly where your current business growth blocks are + how to fix them!
Bonus: get to see exactly how the 6i Success System dovetails with the 7 Chakra Business Model to give you a compete picture of where you are in your biz, and precisely what to do next to grow it!
Listen to “AHA” moments, sacred spirit downloads, deeply moving Q&A sessions + sharings, and never-before heard storytelling from moi about life, biz, soul + work.
Start now, and be inspired out the wazoo to focus, then surge forward in your biz in the direction of your dreams!
If you’re an Academy member, join us over here! Not a member of the Shining Academy yet? Gain access to 70+ courses now!

“It was an amazing conference – I was amazed at how relevant the information was to me and how it’s changed the way I will manage what comes next.”
– Cheralyn Darcy
International best-selling author
“The 6i Success System is brilliant! One of the biggest challenges business owners experience when growing their business is information overwhelm and decision fatigue. What makes the 6i Success System such a unique and powerful resource is that it helps you filter out what is irrelevant to the stage of business you are at which gives you back so much time and mental space for what is important AND concisely shows you what to focus on NOW to make traction and create results. Thank you for this implementable business map that is going to serve for years to come!”
– Melissa Prince
Women’s spirituality expert
Also, if you haven’t checked it out yet… there’s been a few big treasures I’ve shared lately… please do check them out…
[NEW COURSE!] How To Align To Your Goals
[NEW COURSE!] 7 Life-Changing Habits For An Abundant 2016
[NEW COURSE!] 7 Chakra Business Model (Day 1 of Retreat)
[FREE GIVEAWAY] Internet Addiction Zine
(Make sure you sign-up to be on our magical mailing list to hear about these goodies first!)
Love & dreams come true,
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May 17, 2016
Leonie’s Scrapbook: butt fuck o’clock parties, giving back + girl dates
Hola panda bears,
It’s that time again – scrapbook time, of course!
That time where I share with you all my photos & stories of the past couple of weeks.
First up… me and my Starry girl had a girl’s date together.
I was so sure for so long that I would only have one kid… and sometimes I peek the sliding door of the life where I only had one. It would have been a lot quieter… and we would have been out of the wild mess of toddler days by now. I do miss that deep, close connection I had with Starry when she was my one and only moon and sun.
And of course we would never wish back our wild impish fae Bethany… she brings a whole lot of love and joy and noise to our days. But still… these one-on-one dates… they fill up my well (and Starry’s too). I feel like I’m a better mama… more present… more able to listen… when I’m not racing after our runaway imp who has thrown all her fucks to the wind.
Anywaysies… we went to the 52 Story Treehouse play/concert together. Starry loves the Story Treehouse series. And they are pretty fun to read them to her… so double win!
Afterwards we hung out in the city with my ye olden day cubicle boss/bosom buddy Lile & her fam.
We even went to go for a carousel ride together!
I’m sure everyone who has been in Canberra for any length of time has their own stories about the carousel.
Mine are the days in my early 20’s when me & a bunch of random and rad folk from work would trollop across the city for free meditation classes at the Sri Chinmoy centre, then go eat roasted chestnuts from the little cart on Garema Place before rounding out our lunch hour with riding the carousel, yahoo-ing like we were cowboys. Ding dang hilarious times.
I hope my daughters remember to keep being wild at heart. This was the first step. My sweet Stargirl – she of the super sensitive variety – wanted to get off ASAP once she realised the horses actually move. A little bit of gentle coaching & back rubs & deep breathing & basically every parenting tool I had in me – helped keep her there…
And even enjoying it and wanting another turn by the end.
I’ll take that as a win!!!! Booooyahhhh!!!
I accidentally fell into a bookstore. These things happen, guyz.
Finished reading Rob Bell’s book on love & marriage today. Although Rob is Christian-focussed & I’m not, we defo have a lot of the same ideas. I love how deep he goes into the energy of marriage, and celebrates the sacred of it. Recommended read! #leoniestopbooks2016
Mama is fucking freezing in her studio so mama bought herself a fake fire heater and now mama’s fingers can unfreeze enough for her to do some writing. #happyending
Could not be more delighted to announce this!
Sonya my BFF and Chief Operations Manager rode her trusty steed, the Vespa, over to Room To Read Australia’s office to present them with a cheque…. from us… to them… for $10,000… enough to build a new school library in Vietnam!!!!!!!!!!
Reading John Wood’s “Creating Room To Read” was a huge turning point in my life a couple of years ago. It is one of the greatest books I’ve ever read and hugely inspirational. I am honoured to help this man’s vision in educating the world’s children.
Thank you to my incredible Academy members + workbook customers – you all make this work possible. And thank you to my wonderful team who work so hard because they truly believe in what we are doing.
Together, we can do big things, my loves. Please give some gold today to heal the planet… in whatever direction you are called. As the Dalai Llama said: “It is the Western Woman who will change the world.” And we will do it through philanthropy.
I’m solving my ailments with raw ice cream in the backyard.
(Recipe: I blended two frozen bananas, a handful of dates, a splodge of honey and a decent sprinkle of cacao powder. Yes, I’m highly scientific with my measurements.)
Lately I’ve been burnt out & sick & overstimulated & overpeopled & needing to return to my own energy and rhythm again. I’ve been having many home days and they are the greatest cure known to Leoniekind.
I also bought craft carts from Officeworks and have been reorganising my art and journaling stashes.
I’ve also developed a flaming red hot passion for planners & washi tape & stickers. I get it now, I get it.
My two year old is doing this new trick lately. One that consists of waking up and partying for a couple of hours at 3am.
I got four hours of sleep last night. Toothpick my eyes please baes. I’m sure this is some kind of important brain development stage for her…
A “wonder week” as the experts say… Or as I call it a “bullshit week”.
Apologies for the bloody terrible image quality… I really need to get my phone camera fixed! I promise I’m not trying to be intentionally opaque! Ha!
Soooooooo I’ve been trying out different planners, and I finally get the sticker obsession!!! I don’t use it to plan appointments and daily to-do’s – I’ve got way too many to fit in here.
I use Google calendar so my husband & team can see everything I’m up to, and a Google spreadsheet to keep track of my priorities.
Anywaysies, I’ve been using this planner in three ways – a gratitude journal, a one sentence diary & also to look over my coming weeks appointments to see if I’ve packed my schedule too heavy.
My sensitive introvert self needs lots of quiet time to thrive!
Me & Lile remortgaged our houses so we could go to Hoyt’s cinema (holy FUCK are they expensive!) and watch a trashy chick flick.
Then we went to the chocolate churros place to talk shit.
Most excellent date.
Spent 2.5 hours with my accountants doing quarterly financial planning for my company…
It was a goal I set myself two workbooks ago… It took some time to find the right accountant…
But I have fantastic ones now who are just right for our level of business growth right now.
Next week me & hunky love go in for personal financial planning as well.
It feels so damn great to keep learning new things and getting more financially literate and getting more and more money-empowered. It’s important work to do.
My girls… One pea and one corn… Both from the same pod. So different in so many ways… And they can fight like billy-o… And they are also each other’s favourite person in the world. The leprechaun baby & the faery.
Utterly immersed in the important work of brushing her toy Guinea pig’s mouth with her actual toothbrush. That’s going to be one fluff-filled toothbrush.
(Also – that painting is one of me and Starry’s from when she was Beth’s age. We threw paint at a canvas in the garden and stomped all over it. Happy memories!)
At the doctors making sure I don’t have some hellish contagious disease because I have puss-y pimply rash over my belly. #blessed #sexyselfiequeen#nosuchthingasTMI #Inearlywrotepussy
Never in my life have I been so excited to hear that I have the beginning stages of school sores… Not shingles!!!!! Hoooooooooray!!!! Living the DREAM, guyzzzzzzz!!!!
HA!
Well… that went all over the place. That was a real rollercoaster… from carousels to medical grossness. MWAHAHAHA!
That’s it for now – see ya for our next date for chai and cake and catch-ups!
GINORMOUS love,
May 15, 2016
A Little Note On Being An Introvert
Hi poppets,
So, most of y’all know I’m an introvert. I wrote a big article about succeeding in life + biz as an introvert actually.
I thought I’d share what I’m discovering the moment about my introvert self. Just a small thing. A small note as the sun sets and I’m collecting my thoughts and waking up.
I napped today – twice – for a total of 5.5 hours. Wake up at buttfuck o’clock for a call, finish the call and head back to bed, Chris and the kids wake me so we can run errands. Run errands, come home, and I head back to bed. Because there’s nothing else I can do but nap. I’m exhausted at the moment for many reasons, not least of which my 2 year old is going through a bonkers sleep regression of some kind.
And I’ve been thinking of why I’m so exhausted. (And no – I’m not pregnant. I’m joyously neutered!)
And here’s what I’ve realised:
So – for many years – I was remote. I lived in far flung places around Australia where there wasn’t much happening with events, concerts, conferences or things to do “out in the world.” I also didn’t have many local friends… I’d left all my bosom buddy tribe back in Canberra, and it takes years to build up deep, strong connections… not just one… but a tribe of them.
So, in a way, my lifestyle and location dictated that I actually didn’t do much socially. There wasn’t really business events I could attend. I spent almost all of my time at home, with my lil family. When we did go out, it was just our lil fam, heading to small country towns or the beach. Occasionally I’d hang out with a new friend, and I felt so starved of human interaction I would be all over them like an excitable labrador puppy.
And now… NOW! We moved back to the city, back to where 99% of my friends live, back into that tiny corner of Australia where civilisation resides. And we’re oversaturated with possibility and things to do and places to go to and friends to visit. And I’m not saying this to be: WOE! WOE IS ME! WOE THIS ABUNDANCE OF LOVE AND OPPORTUNITY!
What I’m saying is: I’m finding that where I live is no longer the natural protection barrier for my introvert nature. I never got burnt out from seeing people or doing stuff or going out because I couldn’t. Now I am the one who has to be the natural protection barrier for my introvert self. And frankly, I feel pretty shithouse at it. This is a muscle I haven’t had to use before.
I’ve been feeling frantic and exhausted and like a completely shithouse friend because I just can’t see everyone that I want to see – and when I do see them, it feels so far and few between that it doesn’t feel enough.And then when I do book everything in and go to stuff and go see friends I inevitably overschedule and use up all my “people-ing” resource well and bottom the fuck out. And there’s events happening and sometimes I get to them and then feel burnt out afterwards, and then sometimes I don’t go to them and I have FOMO.
So I’ve had to learn what is enough and what is too much. How to say YES and how to say NO. I’m still learning it. And it’s hard.
My introvert self NEEDS space and quiet and ample home time in order to not want to crawl up in bed with a blanket over my head. I need a lot of padding around things in order for me to process them. I get so stimulated and excited by the smallest things… the world is an endlessly fascinating, miraculous place… and people’s stories are so thrilling to listen to… and the colours… oh the colours!
So I go out – and I need to go out – I need to connect and see new things and experience – it fuels me up in ways I can’t explain. But then I need to go home, and I need to sit quietly, and I need to journal, and I need to write it all out until it makes sense to me, and I need to make art. And if I don’t have the time to gestate it all before I go out again, I feel oversaturated and overwhelmed and like I can’t digest the beauty and the pain of my life anymore.
It’s a constant dance… trying to find the spot where I am out enough to feel connected and inspired and alive… and then be home enough, inward enough… for all those birds to come home to rest inside my heart again. To hear the rhythm of my own heart and my own gentle heart once more.
That’s all.
That’s all I wanted to share.
Just this one little finding in my learning of How To Be Leonie In The World.
I was talking to Hiro last week, complaining about how all I insatiably crave right now is being at home. And she said “Is that a problem? If you crave it, can’t you just have that? You don’t need to be anything but what you are.”
I hope wherever you are, whoever you are… you’re finding (and being okay with) the lessons of what it means to be you in the world… and what it takes for you to thrive.
Love bright like Grandmother Moon,
May 13, 2016
Numbers That I’m Proud Of…
This right here… these are numbers I am so very proud of:

They aren’t the numbers of what I’ve sold. They are the numbers of what I’ve kept.
They are the ones that show I haven’t just written a great sales page but haven’t delivered on those promises – but that I’ve delivered… and even better… EXCEEDED expectations.
These are the numbers of how many of my Academy members finish their year at the Academy and decide to pay for a whole new year because they are getting so much out of it and don’t want to be without the Academy!!!
Nearly 3 out of 4 customers!!!!!!!!!!!
This is a HUGELY successful rate… and one I have goals to increase even more and more.
I’m SO excited for what’s next for my Academy:
more courses released than ever before…
more support and teachers for our members…
and THREE HUGE brand new special bonus offerings and services that will be released this month that are going to make people shiz their pants with joy! HOORAY!!!!
No stone left unturned… no customer left undelighted!
Big love, as always,

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May 9, 2016
Best Of April: Here’s What I Shared Last Month…
Hola darlinghearts,
Here’s the best of what I shared last month… check out the goodies to make sure you didn’t miss anything!
How To Run A Two Day Conference
At the end of February I ran a 2 day conference for my Academy members.
It ended up going incredibly well, with hugely positive feedback, with lots of people sharing that it was a truly world-class event.
It was run seamlessly, and I thought I would share with you some hints and tips on running a powerful & beautifully-run event.
A Dog’s Life. A Dog’s Death.
My darling Charlie dog passed away a couple of months ago.
I was finally able to manage writing the story of his life and his death, and all the lessons I learned from him.
One of those long, tear-streaked Leonie-esque posts.
To read, click here.
Autumn, Women’s Circle and New Friends
My latest photos + musings of what I’ve been up to!
Letter To A New Mother
Incase you’ve ever felt alone as a mama.
Incase you’ve ever felt judged.
Incase you’ve ever believed you are less than.
This is for you, my darling.
Read my letter to mothers here.
And grab this free printable poster here!
NEW! FREE! Illustrated Internet Addiction Zine
It’s here! It’s here! It’s hereee! My FREE + illustrated zine.
And if it resonates with your spirit, please do share it along.
Enjoying @leonie_dawson's new + FREE illustrated Internet Addiction Zine!…
Click To Tweet
I also released two new Academy courses last month:
New Course Release: 7 Life-Changing Habits For An Abundant 2016
One of the world’s best teachers on Law of Attraction + money blocks – the incredible Denise Duffield-Thomas – is the guest teacher of this brand NEW Academy course:
Recorded live at our Shining Academy Conference in Canberra, Australia, Denise’s powerful one hour workshop will teach you:
How to attract more abundance into your life in 2016
How to remove money blocks from your mindset
The habits of the rich
The essential mindset secrets you need to create more success in your life.
For more details + to learn more about the Academy, click here.
New Course Release: How To Align To Your Goals
One of our latest course releases is here – “How To Align To Your Goals” – presented by my FAVE kinesiologist and brilliant business brain, the amazing Kerry Rowett.
Kerry Rowett is the founder of awakenkinesiology.com, a gifted energy healer and coach who shares her techniques for clearing any blocks we have from attaining our goals, and allowing our dreams to come true at a faster, easier rate.
Using tapping technique, visualizations, and tools Kerry will guide you through a hands-on presentation to bring you in alignment with your goals and your soul purpose.
In this live video workshop recorded at the Shining Academy Retreat this past February, Kerry will teach you:
Powerful energy practices you can use straight away to clear blocks and fears.
How to manifest your goals faster.
How to stay on soul purpose as you do it all!
ENJOY MY LOVES!
May 5, 2016
7 Chakra Business Model LIVE Masterclass
Hi gorgeous goddesses,
If it already wasn’t one of the raddest places to hang + grow your biz online, the Shining Academy is bursting with new content!
Recorded over three video sessions that span Day 1 of the Shining Retreat, Canberra 2016, the 7 Chakra Business Model is a powerful, profound in-depth workshop exploration.
In this intensive deep dive, you will learn:
what stage your business is at
what you need to focus on right now to move your business to the next level
pitfalls to be wary of
resources to help (and avoid)
how to avoid doing the infamous “Bird” maneuver which will render you stuck, procrastinating and inert!
Find out exactly where you are in business + what you need to focus on right now!
Featuring never-before shared stories from Leonie’s biz experiences, examples of real-life growth + success born from overcoming mistakes, this powerful workshop will inspire you to focus + grow, regardless of your business level.
Follow along to see where you are in your business + what you need to do to break through to the next stage.
Gain massive clarity on everything you DON’T need to do right now in your biz!
Learn where to apply your attention + energy for quickest results.
Listen as insightful Q & A sessions delve deep into common problems + aha moments for all businesses.
And most of all, get ready to get the inside story on what went down on Day 1 of the Shining Retreat, Canberra!
If you’re an Academy member, join us over here! Not a member of the Shining Academy yet? Gain access to 70+ courses now!
What Other’s Are Saying…
“Feeling so full & inspired & implement-y (that’s a word, right?). So, so good to be surrounded by such wise, compassionate & vibrant women such as the Shining Souls in the Academy.” ~ Melissa P.
“Amazing, amazing retreat! I have learnt SO much, I am so ready for the next step in my business and to move from the Heart to Throat Chakra!! I am so inspired to take action.” ~ Michaela M.
“It was an amazing weekend and I can not wait to cut the crap out of my business of being an author and focus on what is my business!!!! I was amazed at how relevant the information was to me and how it’s changed the way I will manage what comes next.” ~ Cheralyn D.
“What a full on weekend! I met some amazing women, found two accountability partners and got that kick up the butt I needed to go from the Heart to Throat Chakra. Thank you for sharing your knowledge. I now know where I want my business to head, I can’t thank you enough.” ~ Katrina B.
“Thank you infinitely Leonie for seeing the value in a face to face event for your peeps! You’re a total dag, business savvy and ooze bubbling love wherever you go. Love you and what you do!” ~ Daniela M.
Also, if you haven’t checked it out yet… there’s been a few big treasures I’ve shared lately… please do check them out… I am muchos proud of these creations!)
[NEW COURSE!] How To Align To Your Goals
[NEW COURSE!] 7 Life-Changing Habits For An Abundant 2016
Internet Addiction Zine
(Make sure you sign-up to be on our mailing list to hear about these goodies first!)
HUUUUUUUUUUUGE love,
8 Ways To Instant Happy: Free Poster & Desktop Wallpaper!
Panda bears!
Time for something fun!
Here’s a free poster for you to:
print out
pop above your desk as a reminder throughout your day how to get out of grumpsville
pop in your diary or art journal!
These are all things I do when I find my energy is lagging and I need a bolt of joy/inspiration/divine guidance/gigglesnorts! Certified Fill-Your-Well activities!
Want a desktop wallpaper of it instead?
Never fear, my dear!
CLICK HERE TO DOWNLOAD YOUR INSTANT HAPPY DESKTOP WALLPAPER!
Enjoy sweet souls!
And feel free to share along… let’s paint the world happy!
Big love,
May 4, 2016
WE ARE HIRING!
Dearests,
We are hiring!
We’re looking for the missing members of our team:
Project Manager
Customer Delight Officer
Head here for all the details + to apply.
Please do me have a huge favour + send this on to anyone who would be a brilliant fit for our Get Shit Done + Make Miracles Happen Club (aka… our team!)
Big love + expansion,
May 2, 2016
This Mother’s Day, Give The Gift Of Saving Another Mother’s Life
Kittens,
Lately I’ve been finding it hard to sleep. I stay awake worrying about this planet we’re on, feeling the ache of the land and its people and its animals.
This Mother’s Day… instead of giving (or asking for) presents that will soon be forgotten…
why not take the opportunity to save another mother’s life?
Two beautiful ways to do just that:
Send Hope Not Flowers
For as little as $28, you can save a woman’s life… and give a newborn baby the gift of their mother.
$28. $28!!!!!!!!! That’s how cheap it is for a life?????
Papua New Guinea has one of the highest mother and infant mortality rates in the world… rates that can be dramatically reduced by a simple $28 birthing kit which provides the essential medical and hygiene supplies that we take for granted.
I read an article on Dr Barry Kirby – the lead dude behind Send Hope Not Flowers – a couple of years ago. When I finished reading the article, I lay my head on the table and sobbed, so touched was I by his earth angel mission.
Barry was an Australian carpenter working in construction in Papua New Guinea when he tried (unsuccessfully) to save a dying mother. His despair at health services in PNG led him to sell everything he owned at the age of 40 to start a medical degree. Once he graduated, he based himself in one of the most remote islands to provide obstetric services and reverse the horrific mortality rate. He has reduced the rate of 1 in 20 women in childbirth dying down by 78%.
There is still more work to be done though.
Sending a donation to Send Hope Not Flowers will continue saving mother’s lives.
They will also send a Mother’s Day card out as a thank you! Donate and get one here.
Essential Links:
Huffington Post article here. Facebook page here.

Compassionate Collective
Ooof. Where do I even start with this one?
Today’s refugee crisis is the worst humanitarian emergency the world has seen since World War II.
Run by some of my favourite writers/people in the world – Glennon, Liz, Cheryl, Rob, Brené – the Compassionate Collective – is a grassroots organisation that is bringing people together to give small sums of money that make a huge change.
In $1 – $25 amounts, they raised over a million dollars to feed and clothe and save and help refugees.
I read Glennon’s incredible book a year ago and it illuminated my world. It skyrocketed into my list of favouritest books EVER. I am an unabashed Glennon-fangirl, and whenever I think of her, I feel like Will’s sister Honey in Notting Hill.
(Please note – if you buy that book or indeed anything through that link, all affiliate earnings are donated to the incredible Doctors Without Borders. In fact, anytime you shop at Amazon – just head to smile.amazon.com instead to raise cash for charities with your purchases!)
(From 1:07)
Oh God, this is one of those key moments in life, when it’s possible you can be really, genuinely cool – and I’m failing 100%. I absolutely and totally and utterly adore you and I think you’re the most beautiful woman in the world and more importantly I genuinely believe and have believed for some time now that we can be best friends. What do YOU think?
That has nothing to do with very important refugee stuff, but I felt like I needed to share that anyway.
So… back to it…
There is another Love Flash Mob happening TOMORROW for the Compassion Collective. Please tell your friends + turn up.
Watch on Glennon’s FB page for the announcement.
Good-doing-good links:
Read Glennon’s incredible blog post about the work they are doing here.
Website here.
This Mother’s Day, let’s save other mamas.
We’re in this together, my darlinghearts.
Big big love,


