Leonie Dawson's Blog, page 34
June 18, 2021
June 17, 2021
The Rooted Reinvention podcast
Possums,
I sat down with Katy-Rose Bye from The Rooted Reinvention podcast recently and talked all about how I refuse to be categorised!
We spoke about:
How we are animals (and zebras don’t base their worth on the width of their stripes)My dad, a North Queensland sixth generation wild bushman cattle farmer could join David Attenborough on Nature Documentaries.Using cognitive therapy concepts to undo the conditioning of the patriarchyWhy I gave up “conforming to the standard view of being a woman” after 3 hoursHow you want to prioritise your time and energy, to actively create your lifeWhy your inner compass should point to ‘fun’How I have implemented life rules that work for my family, such as “this is a working home” and “my kids (age 7 and 11) both go to bed at 630.”Separating business creativity and personal creativityHow television can be beneficial to our creativity and my current favourite shows to watch“Discerning between projects” by considering the value/quality of the taskYou can listen HERE or if watching podcasts is more your thing, click HERE instead!
Katy-Rose is also one of my top affiliates, which is absolutely delightful!
Big love,
FREE GOODIES:
[image error] Daily-ish writings
[image error] Weekly love letters
[image error] Podcast: Leonie Dawson Refuses To Be Categorised
[image error] A library of free treasures
COURSES:
[image error] Sales Star
[image error] Money, Manifesting & Multiple Streams of Income
[image error] 40 Days To A Finished Book
[image error] 40 Days To Create & Sell Your E-Course
The post The Rooted Reinvention podcast appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
June 16, 2021
June 15, 2021
New Course! 3 Day Early Bird Discount!
Pooky bears,
You asked for it… over and over again. Clearly, we’re all HUNGERING for ways to grow our businesses WITHOUT it costing us our time, money, joy, self esteem and inner peace. I’m here to tell you there ARE smart, savvy and super profitable ways to market your business WITHOUT social media!
So my new program is here… just for you!
My MARKETING WITHOUT SOCIAL MEDIA WORKSHOP is officially HERE & we start in just two weeks!
I’m offering a 3 day early bird discount of $20 off, so if you are keen, make sure you jump in now.
Head here to snare your early bird discount.
This could be the most life-changing thing you do this year.
Big love,
P.S. You’ve probably got PLENTY of questions… don’t worry, I’ve already answered them over on this page for you!
The post New Course! 3 Day Early Bird Discount! appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
June 14, 2021
A Summit on Limiting Beliefs is available NOW!
Loves,
The other day I mentioned I had linked up with some gorgeous peeps to expose lack-thinking and limiting beliefs in all their forms in an online event:
“Scarcity-thinking Sucks. So Do Limiting Beliefs. Let’s Dissolve Them, Own Your Power, and Get You Back On Your Feet Reaching for the Stars!”Unworthiness, scarcity thinking, fear about your future…and all those kinds of limiting beliefs that hold you back and hold you down?
We’re going to expose, derail them, and clean them out of your life.
The result of this series of interviews? You’ll discover a dazzling, clear path in yourself toward comfortably being seen, lose the worries about your future, and experience newly energised relationships with those you love.
And the best part? It’s available RIGHT NOW!
[image error]You don’t need to suffer any more babes, it’s time to let go of unhelpful thoughts and beliefs.
You deserve abundance, joy, miracles and MAGIC!
PLUS! You get a free goodie bag from everyone of us! Gifts! Presents! Literally my love language LOLZ.
Big love,
The post A Summit on Limiting Beliefs is available NOW! appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
June 10, 2021
Podcast: Random Assortment of Blatherings
Darlinghearts,
I mean the title says it all, really…
Random Assortment of BlatheringsConsider this a catch up episode, where I read you some of my diary entries and talk shit.
What’s new? HA!
Explicit AFJust to reiterate: this is one sweary motherfucker of a podcast. So if you listen to it around kids… they will defo learn some new vocabulary from Aunty Leonie. MWHAHAHAHA. ENJOYYYYY!
How to listenListen below, or subscribe via Apple Podcasts, Spotify, PocketCast (or wherever else you listen to podcasts!)
Want to find all of my podcast episodes?Just pop over here treasure!
You can also just sit on your couch and yell “OK Google! Play me “Leonie Dawson Refuses To Be Categorised” podcast!” and your digital servant shall administer to your needs.
Who gives a fuck about privacy when you can have a little robot assistant at your beck and call so you may never leave the couch again.
HONESTLY HOW GOOD IS LIFE.
THE END.
Big hugs,
The post Podcast: Random Assortment of Blatherings appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
Treat yourself to the ULTIMATE Writer’s Toolkit!
Pooky bears,
As you might know… I’m sharing about a glorious bundle sale I’m in right now… the Writer’s Toolkit!
The Writer’s Toolkit is a digital collection of trainings and tools to help you improve your writing and finally achieve your writing goals.
This Toolkit has been curated to give you a bloody BANG for your buck… you’ll score 39 resources worth a whopping $5354… all for just $97.
Check out the Writer’s Toolkit right HERE!Here’s just SOME of the goodies you’ll score:
40 Days to a Finished Book e-course by meeeeeeee! Worth $199 Freelance Writer Contract Template by Lucrezia Iapichino worth $87.00 Plug-and-play contract template professionally drafted by an experienced lawyer for freelance writersProBlogger’s Ultimate Guide to Freelance Writing: How to Get Paid Blogging Jobs by ProBlogger valued at $29.00 Once you’ve read this guide, you’ll know everything you need in order to become a paid blogger.The Ultimate Guide to Ghostwriting by Heather Ritchie priced at $47.00 Learn everything you need to know about starting a ghostwriting business so you can ditch your 9-5 and start making some serious money.Freelance Book Editing 101 by Susannah Noel & Nancy Marriott priced at $149.00 Turn your love of books into a rewarding part-time or full-time career as a freelance book editor.Publicist in a Box by Larissa Banting (eCourse) $141.00 The #1 strategy to get free top-tier media exposure without a publicistYour Message Matters Masterclass by Mark Timm (eCourse) $399 A 10 module online course where best selling author, Mark Timm, shares secrets to successfully writing and launching a best selling book.Content Planning Toolkit by Tonia Kendrick (eCourse) $67.00 A complete system to help you create a smart, actionable content plan so that you publish consistently without being so overwhelmed.The 10-Day Smart Author Publicity Challenge by Belinda Griffin (eCourse) $97.00 Secure your first or next guest post or podcast interview in just 10 days, so you can get in front of your ideal readers, grow your platform and sell more books.Mastering Keywords and Categories by Dave Chesson (eCourse) $49.99 Through this course, you’ll be able to look over my shoulder as I show you how to find the best Amazon keywords and categories and use them to your advantage.LinkedIn Marketing for Freelance Writers by Carol Tice (eCourse ) $79.00 Discover how to use LinkedIn to get well-paid writing jobs.Build Your Book Cover by Friday by Abi Partridge (eCourse) $65.20. With this course you will finally give your book it’s birthday in a cover that you love and are proud to share.Copyright and Disclaimer Template for Ebooks by Amira Irfan (Template) $97 If you have an ebook or are considering creating one, this is the legal template you will need! You Must Include Proper Copyright Notice and Disclaimer Language in Your Book to Be Legally Protected. This template works for both printed and ebooks!Make Publishing Profitable and Fun by Kathryn Guylay (eCourse) $198.00 How to successfully navigate the complex publishing industry and avoid mistakes that have cost other authors thousands of dollars.Self-Publish Kickstart Program by Bridget Liggett (eCourse) $97.00 Everything you need to know about publishing and marketing your self-published book! Plus over $800 in bonuses! All for under $100! NOICE!It’s ONLY available for the next 24 hours though… so if you’re keen, jump in lickety split!
Grab the Writer’s Toolkit Ultimate Bundle HERE!
To your best book!
Love,
P.P.S. Having issues with the sale or your goodies? No worries! Just email customerservice@ultimatebundles.com and they’ll get you sorted lickety-split!
The post Treat yourself to the ULTIMATE Writer’s Toolkit! appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
June 8, 2021
April & May 2021 Review! Life, Business, Money & More…
Pooky bears,
I love a good monthly life review post. My assistant Zita does great longer ones, and the author/entrepeneur Kimberly Wilson does shorter, picture-laden ones. Whatever the style and length, I love ’em. So I thought I’d give it a crack.
In this one I’ll review both April + May, because I took May off from creating so they were two very different rhythms. Give you a long overview of life, money + business!
Chockfulla pictures and words because… WHY NOT!
Get yourself a cuppa tea, coz this is a longer one!
LET THE GAMES BEGIN!
First up: Life & Kidliwinks… because that’s the most important stuff!April started off with two weeks of school holidays. I always look forward to school holidays – I love that we don’t have to do school runs, and can merrily mooch around the house together. It was an especially cosy school holidays – we had heavy rainfall, and for the first week, my eldest kid was nursing a sprained ankle (which required an emergency room visit). Plus, our state was on high alert for a potential Corona mini-outbreak, so it was all great impetus just to stay home.
State government contained the mini-outbreak, so we relatively quickly went back to having no Covid cases again. HOO-FUCKING-RAY. (Also, I know that for 99% of the world, this is not the case. I’m so sorry. It’s like Australia and New Zealand are living in an alternative reality, right?)
In terms of actually leaving the house over the school holidays, we ended up visiting a friend’s farm for the morning, and did a quick roadtrip to visit my in-laws. Mostly my kids just played for gloriously long amounts of time.
We also had a successful mission taking the kids to a new dentist. The backstory: we WERE going to a specialist because both my kids have a teeth condition (likely caused by me having hyperemesis gravidarum during their pregnancies.) But the specialist left, we got assigned a new one, and it was total DOOM. The dude just had no fucking clue how to successfully work with kids, and would refuse my requests when I would advocate for my kids’ needs. Cue meltdowns from my kids, and one pissed off mama bear. So we ended up getting recommendations for kid-friendly dentists, tried them out, and had a stellar experience. No meltdowns! Dentists who are happy to make gentle accommodations when needed! Parents and kids who didn’t need a day to recover because it was all actually lovely! I’d like to give myself a Gold Star for that parenting initiative.
While I’m on the topic, I’d like to joyfully support you fucking FIRING any professional who isn’t the right fit for you and your family.
I fired one doctor because he told me in front of my children: “Don’t forget your children when you leave here, I don’t want them around here.” (EXCUSE ME FUCKING WOT)
I fired another doctor who thought I was lying about a rare health condition I have, and referred to me dismissively as “some girl” when he called a specialist in front of me. (I AM NOT A GIRL. I AM A 38 YEAR OLD GROWN FUCKING WOMAN, CHEERS. ALSO: I WAS RIGHT + YOU WERE WRONG.)
I will not have me (or my kids) needs or humanity dismissed by any other motherfucker.
/rant over
Kids + Horses!My kids have been doing equine assisted learning, mostly just as a way to get them comfortable and confident around horses. I grew up around horses and it was one of the greatest blessings. So I want to expose them to the gift that is horse love. They’ve both previously done horseriding and they’d love to do it again – I just haven’t been able to find a horseriding school that teaches kids under 10 here on the Sunshine Coast. Equine assisted learning isn’t about riding – it’s about learning how to communicate with horses and it’s a tonne of fun.
Other kid highlights:my eldest kid did extra swimming lessons as well which was bonza.my eldest kid decided to go from loooooong mermaid hair to a shoulder-length lob, and donated over a foot of hair to Variety Children’s Charitymy youngest kid has lost a bunch of baby teeth!all of us have been doing an art e-course together. They are both such awesome artists.my youngest said: “Mum, I just love WRITING so much. I could just write all day and all night and all day again.”I took my eldest kid shopping and we bought three matching dresses for her and her two besties. It was hilarious how excited she was, and truly a Peak Tween experience.
Anniversary!Me & my love celebrated our anniversary – 20 years together and 10 years married. We were going to go for a little day drive by ourselves to Maleny & Montville – two cute little mountain villages not far from here. But one of the kids was sick, so that’s still on the backburner.
Instead, we bought an Instax square hybrid camera. We’ve had an Instax Mini for 7 years and have loved it and used it crap tonnes. I was really wanting to get a square version, and I’m SO glad we paid extra for the HYBRID version… you can edit on screen before you print, use filters, make collages, do double exposures… all sorts of fun creative goodness!
Above is a photo I took on our anniversary… it’s a double exposure of me & my love merged as one human, and it is creeeeeepy as fuck. Very unsexy. HO HO HO. Also, this camera strikes me as the perfect 20th anniversary present, really. Even when we had fuck all money, this bloke has always said YES to me buying creative shit. Anything to support my dreams, he’d go for it. Expensive cameras, art supplies, laptops… whatever I thought I needed, he was all in.
20 years on, and I really do feel very lucky. The love keeps deepening, the space between us continues to soften and I still think he has the loveliest face I’ve ever seen.
HealthI started seeing a naturopath to try and improve my health. It’s been useful just to try and organise health stuff like:
getting all my old doctors records from various medical centres around Australia consolidated into onegetting My Health Record setup and collecting test resultsdoing a bunch of at-home poop & hormone tests (remember?)getting more tests ordered via my GPkeeping a food diary and weekly health checklist.Still more to do, but it is progress!
I’ve also been seeing my osteopath regularly to try and keep my back and neck functioning without pain.
Friends & Family Fun!We had an aunt and uncle come and stay on our acreage in their caravan for a few days. We had the BEST time hanging out by their little wood stove hoovering through charcuterie boards. It felt like we were camping too… but could sleep in our own beds at night!Me and the kids went to a paint & pizza workshop with my crew of hags & their wombfruits.Me & my darling mate M had a dinner date at Spero – a Greek restaurant that was so freaking delicious my mouth waters just thinking about it.MoneyA few money things happened:
Our net worth increased quite a bit from owning two homes (one is a house that we used to live in which is now rented out long term, and the other is our principal residence). The housing market here in Australia is growing wildly and it seems completely stupid, but there we are.We inched closer to getting a new financial setup finalised… it’s been a year in the making. Hopefully will get sorted by the end of this month.I’ve got a bunch of cash savings that I’d like to invest in more ethical managed funds once it’s complete.I signed off on last year’s financial year records and had a meeting with two of our accountants. We’ve kept the same accounting firm we had in Canberra and do all our meetings via Zoom now.I’ve been keeping a monthly spreadsheet of how I am going with reaching savings and investment goals, and am six months ahead now of target. HEYO!
My current financial goal is to have enough in ethical managed funds that we could easily live off the dividends from it if we wanted to. Not that I’m interested in retiring… I think I’ll be making shit forevs really. But it’s a fun goal to have. So my goal currently is to have roughly $6.2 million in overall net worth. My accountant is like “LOLZ YOU DON’T NEED THAT MUCH CHILL OUT” but I prefer going for a bigger goal than a smaller one. Plus, it’s invested in ethical companies, so it’s kind of a win-win really.I go into more detail about exactly what income streams I have & how I manage them in this program if you’re interested.
PhilanthropyWe’ve done a bunch of rad stuff with our money over the years, including:
building a library in Vietnam through Room to Readhelping build a 6 room school in Ghana through Pencils of Promisedonating over $45,000 to a Kenyan children’s organisationbeing in the top 1% of Kiva lenders worldwide.I’ve also done some revenge donating over the years because YES I AM A SCORPIO THANK YOU… so when a conservative politician (or even… extended family member) pisses me off, I donate to a non profit that benefits causes that they rail against. HO HO HO. #fuckem
Last year I decided I needed to consolidate most of our donations and support the fight against the climate crisis. I donated $25,000 to Australian Wildlife Conservancy to help them buy more land for wildlife conservation.
This year I’m still trying to decide on our approach – I think we may need to split the funds so half goes to an organisation like The Wilderness Society which does more advocacy and activism to try and enact wider spread environmental legislative protections. And then the other half to a direct action organisation like Wildlife Conservancy or Bush Heritage Australia. I’m still working on the details.
In the meantime, we’ve donated to Doctors Without Borders and sponsored a child through The Smith Family.
CreativityI blogged everyday in AprilI podcasted everyday in AprilI did a travelling art journal circle with my darling mate TI took a water-damaged book and made it into an altered art book to do as a group project with my sweet friend MI upcycled a pinboard with my eldest kidI art journaled course notesDrew pictures of books I read & comedians I watchedI did an acrylic painting (above) at a paint & pizza workshopTWO assistants!I’ve already mentioned elsewhere, but I have TWO assistants again! I’ve sworn for a few years now that I would only ever have one team member going forward, but it’s ended up working perfectly.
My usual assistant needed a break after a busy work period so I asked someone who has worked for me before (and is still a dear friend) if she was able to fill in with customer service emails. It was only supposed to be for a couple of weeks. But it ended up being such a wonderful fit for all three of us that we’ve carried on.
Together, they only do about 25 hours a week, so still less than one full time staff member. And we all share the same communication style and commitment to healthy boundaries and empathy, so it’s easy as fuck really. But nope, this is not a sign I’m going to grow a big team again. It’s not my lifestyle or personality preference whatsoever. I want to make shit, not manage people!
I much prefer having a tiny team, tiny work hours + excellent profit than big team, big work load + less profit.
April Sale ResultsIn April, I ran a promotion to give people a month’s notice to grab three of my courses before prices double.
It ended up bringing in about $150,000 in sales which was rad.
Where the sales came from:
the vast majority were, as always, people on my mailing list. It’s why I’ve ALWAYS taught to focus on building a mailing list over social media – you will earn SO much more money from them! Plus you OWN your access to them! If you need to learn how to write emails that sell $$$$, this course of mine is for you.about $25,000 of sales came from my affiliate program which pays you 50% for every enrolment you refer. I love sending this money out… it’s giving money to people who love my work & share about it with others. I’d much rather pay them than Facebook ads! Fuck that nonsense!
I also did a few other things which helped with sales:
I blogged & podcasted every day in AprilI did a webinar/open office party where people could pick my braintested using Chatra to provide live chat functionality on my websiteused TrustPulse popup to provide social proof of other purchases
Where the sales did NOT come from:
social media (because I don’t do it anymore)paid ads on Facebook, Instagram etc (I’ve previously spent a lot of money on them, and I just don’t love them. I much prefer organic traffic, building a mailing list and having word of mouth referrals.)
May SabbaticalAfter a giant month in April, I ended up taking May as a sabbatical month. I was fallow, and needed to fill my well again. Consume instead of create. I went to an art gallery. I ate a lot of cake in cafes. I took an artist’s date to a little town by myself, and cried to Taylor Swift in the car like an emo teen. All the usual, really! I wrote a lot in my journal.
I’m glad I did take the sabbatical… I’m feeling revved up and ready to create again!
What’s next?I’ll have a new e-course coming out this month… so I’m in the planning stages for that.
I just surveyed y’all – thank you so much for your responses! We’ve already had over 800 responses! OMG! So ding dang helpful!
Plus I feel like I’ve got a crap tonne of blogging + free goodie making to catch up on. Back in the creative saddle!
School holidays starts soon.
All in all, I’m looking forward to more well-filling and creative-making!
Hope you found this useful!Let me know if you want to see more like this.
Big love & gladness,
FREE GOODIES:
[image error] Daily-ish writings
[image error] Weekly love letters
[image error] Podcast: Leonie Dawson Refuses To Be Categorised
[image error] A library of free treasures
COURSES:
[image error] Sales Star
[image error] Money, Manifesting & Multiple Streams of Income
[image error] 40 Days To A Finished Book
[image error] 40 Days To Create & Sell Your E-Course
The post April & May 2021 Review! Life, Business, Money & More… appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
June 7, 2021
Drawings Of Books I’ve Read Lately
Blossoms,
In the times of fallow, I’ve focussed on consuming. TV and comedy specials and books.
And then of course, I wanted to draw some of them too.
First up: This Woman’s Work by Julia Delporte.
It’s part graphic memoir, part artist scrapbook. It is L O O S E as a goose, and glorious. The mark of the maker is firmly in it, and it inspires me to be wilder with my mark making, and with my very idea of what a book is.
Women Don’t Owe You Pretty – Florence Given is absolutely one of the best books I’ve read this year. It’s a fantastic read on self love and boundaries through the lens of intersectional feminism.
Every page has some absolute zingers, and I’ve taken to going through it with a pen and highlighter to annotate as I go. Almost all pages look something like this. I think it’s that bloody wonderful that me and my two assistants are going to have a travelling book club on it. I’ll finish annotating, then send to one, she’ll do the same and send to the next. Then we can all discuss together.
(Also… yep… I have TWO assistants again! I’ve sworn for a few years now that I would only ever have one team member going forward, but it’s ended up working perfectly. My usual assistant needed a break after a busy work period so I asked someone who has worked for me before (and is still a dear friend) if she was able to fill in with customer service emails. It was only supposed to be for a couple of weeks. But it ended up being such a wonderful fit for all three of us that we’ve carried on. Together, they only do about 25 hours a week, so still less than one full time staff member. And we all share the same communication style and commitment to healthy boundaries and empathy, so it’s easy as fuck really. But no, fuck having any other staff! I much prefer having a tiny team, tiny work hours + excellent profit than big team, big work load + less profit. But that’s a rant for another time. Even though I’ve just had it. HO. HO HO.)
Next up! Deep Work by Cal Newport.
I’ve been on a Cal bender this year. I’ve written before about how I am studying this book like a textbook.
I’m still embedded in its world. Taking it slowly, slowly. Piece by piece.
There’s a lot in this book. Decadent. And I don’t really want to finish it until I’ve soaked in its lessons enough.
Anyways, drawing these books was a bit of fun.I haven’t done that since I drew a reading log of all the books read in 2016.
Drawing them in Procreate on my iPad with Apple Pencil was even more fun. You can see all the creative & business tools I use right here.
Big hugs!
P.S. I wrote this in a cafe I haven’t been in before, run by an eccentric French man. He is LOUD, and tells me, shouting “I AM CRAZY! YOU KNOW! CUCKOO! BUT LIFE IS TOO SHORT! I MUST HAVE FUN!”
Exactly, boo!
FREE GOODIES:
[image error] Daily-ish writings
[image error] Weekly love letters
[image error] Podcast: Leonie Dawson Refuses To Be Categorised
[image error] A library of free treasures
COURSES:
[image error] Sales Star
[image error] Money, Manifesting & Multiple Streams of Income
[image error] 40 Days To A Finished Book
[image error] 40 Days To Create & Sell Your E-Course
The post Drawings Of Books I’ve Read Lately appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
