Leonie Dawson's Blog, page 15

April 20, 2023

April 19, 2023

March 16, 2023

Catch up over tea

Hi gorgeous ones,

If you haven’t seen already, I’m in full launch mode at the moment…

Doors for the Academy are closing in 48 hours!

I am here to support you in every way I can to help you create success in your life. The Brilliant Biz & Life Academy is THE most affordable, comprehensive, transformative, life-changing program out there… one that is rapidly becoming THE indispensable resource for every entrepreneur when starting & growing their business. I’ll teach you absolutely EVERYTHING I’ve learned along the way to creating a high growth, high profit business that doesn’t cost you your health, time or sanity.

Enrolments are closing soon, and I don’t want you to miss out.

Anyway! Podcast time!

A nice short & simple one for you this week.

Books 📚Life ☀️Business 💸Parenting 👨‍👩‍👧‍👧All the things 🦄How To Listen:


Listen above, or subscribe via Apple PodcastsSpotifyPocketCast.

Grab a cuppa, get cozy and enjoy!

Love always,

😮 Days left before 😮
enrolments closemailtimers.comClick to grab the Academy now!P.S. Just so you know my dudettes… I’ve created the Academy to make it the easiest decision of your life.

The Academy has EVERYTHING you need, chock full of courses, coaching, workbooks, templates & workshops.

Want to make more money? Take the Money course. Want to get better at selling? Sales Star is for you. Want to create & sell an e-course? This course is your new best friend. Write a book in 40 days? There’s a program for that too. Need to get your life & biz sorted? Get Organised is the medicine you need. Want to work less & earn more? Tick. There’s a course for that too! Tired of social media & want to market in a different way? Marketing Without Social Media will blow your mind!

ALL of these courses I’ve sold individually for hundreds of dollars. They’ve all had thousands of students… and heard so often that they have the same amount (or more) valuable content than most $2,000 programs.

And ALL of these are included in your Academy membership! Wild, I know! For less than $100 (!!!!!!!!!!)

And this is just scratching the surface of the $5,000+ in courses, books, coaching and support available to you.

It’s literally EVERYTHING you need to grow a wildly profitable business & make more cash. I genuinely don’t know how I could make it any more amazing than it already is.

Time is ticking, my queens… it’s time to make a decision!

😮 Days left before 😮
enrolments closemailtimers.comClick to grab the Academy now!

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Published on March 16, 2023 00:06

Leonie Talks Shit, Because What Else Would She Do?

Precious, precious darlings,

What can I say about this new episode of my very corporate, very professional, poised & perfected podcast?

Ahem. Ok, I think I’ve got it. Here goes:

WRITE A SCRIPT? OR BULLET POINTS?

HA!

YOU ARE IN THE WRONG PLACE FOR THAT KIND OF PROFESSIONAL MALARKEY MY FRIENDS!

How To Listen:


Listen above, or subscribe via Apple PodcastsSpotifyPocketCast.

Fucking nailed it.

Love always,

FREE GOODIES:

Newsletter with absoloodely everything I createWeekly love lettersPodcast: Leonie Dawson Refuses To Be CategorisedA library of free treasures

BOOKS:

My Brilliant Year workbooks for 2023 & beyond!Calm Christmas PlannerSalt: a hottttt romance novella (published under my pen name Lola Leigh)

COURSES:

The Brilliant Biz & Life AcademySuccess Habits with Tash CorbinHow to Hire & Train a VAGet Organised!Work Less, Earn MoreBehind The Scenes of a Multi-Millionaire’s Finances (only $7!)Sales StarMarketing Without Social MediaMoney, Manifesting & Multiple Streams of Income40 Days To A Finished Book40 Days To Create & Sell Your E-Course

The post Leonie Talks Shit, Because What Else Would She Do? appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.

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Published on March 16, 2023 00:06

March 12, 2023

Leonie Talks Shit, Because What Else Would She Do?

Precious, precious darlings,

What can I say about this new episode of my very corporate, very professional, poised & perfected podcast?

Ahem. Ok, I think I’ve got it. Here goes:

WRITE A SCRIPT? OR BULLET POINTS?

HA!

YOU ARE IN THE WRONG PLACE FOR THAT KIND OF PROFESSIONAL MALARKEY MY FRIENDS!

How To Listen:


Listen above, or subscribe via Apple PodcastsSpotifyPocketCast.

Fucking nailed it.

Love always,

FREE GOODIES:

Newsletter with absoloodely everything I createWeekly love lettersPodcast: Leonie Dawson Refuses To Be CategorisedA library of free treasures

BOOKS:

My Brilliant Year workbooks for 2023 & beyond!Calm Christmas PlannerSalt: a hottttt romance novella (published under my pen name Lola Leigh)

COURSES:

The Brilliant Biz & Life AcademyGet Organised!Work Less, Earn MoreBehind The Scenes of a Multi-Millionaire’s Finances (only $7!)Sales StarMarketing Without Social MediaMoney, Manifesting & Multiple Streams of Income40 Days To A Finished Book40 Days To Create & Sell Your E-Course

The post Leonie Talks Shit, Because What Else Would She Do? appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.

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Published on March 12, 2023 20:43

Behind The Scenes of a Full Day Videoshoot

Possums,

I’ve just wrapped one of my biggest projects I’ve done in years – a full day shoot for a video about my Brilliant Biz & Life Academy!

In this long-ass post, I’ll share behind the scenes with all the goss including:

how much it costhow I organised itwhich videographers I usedthe assistants, volunteers & modelsbehind-the-scenes photosand the finished video… it’s my most favourite I’ve ever made… brilliant, gorgeous AND hilarious!

Let the oversharing commence!

Why I decided to do a professional videoshoot

At the start of this year, I felt a new wave of energy coming into me. I decided I wanted to enter into a new phase of my business of active regrowth and expansion. I’ve been running my online business for nearly 2 decades. Me & my husband have been solely employed by my company since 2010. Along the way there’s been years of explosive growth, periods of “maintenance mode,” endings and new beginnings. It’s totally normal to have cycles in business, especially when you’ve been in business for a long time!

It’s been exciting to ride this wave of energy. I wrote a big list of things I felt like would help with expansion, and one of the big things on my list was to rewrite my Brilliant Biz & Life Academy sales page and record a professional video ad for it.

I already knew how I wanted the video to run – I’d made a similar video 6-ish years ago for the Academy which makes it easier. I’d filmed it when we were living in Canberra, and I used Screencraft to film then.

For this time around, I updated the old script I’d used previously, and then started looking for local videographers on the Sunshine Coast.

How I found the videographer

I googled “Sunshine Coast videographer” and looked at a bunch of websites.

From then, I eliminated the ones that were wedding focussed or I didn’t like the video style of.

Then I emailed about 8 of them and gave clear details on exactly what I wanted to create, including giving the link of the previous video I was updating, the length I wanted it to be, and the timeline I needed it in. I asked about their availability and for a general quote.

This makes me laugh, but I chose my videographer because he:

responded the quickest to my emailsdidn’t need to get on a phone call with me to give me a quote!

Everybody else asked me to get on a phone call with them to get a quote, even though I’d already given very clear details about what was I was needing.

I totally get that that’s how a lot of people work, and it gives businesses a chance to build a rapport with possible customers, but I:

hate talking on the phone (thanks Autism)work at odd hours when inspiration strikestreat my work hours as super precious.

Adam from Film Tree was great – he emailed me straight back to clarify a question, gave me a quote & made it simple for me to just book straight in.

When I told him I’d picked him purely because he didn’t push for a call, he said:

“Usually potential clients want to jump on a call, but it was pretty obvious that you weren’t one of them. So I was happy to communicate in the way that works for you.”

Champion! And a good business lesson, I reckon. Sometimes potential clients will want to communicate differently. And if you want their business, you might need to change how you communicate with them.

Once I accepted the quote & we started brainstorming over email, we had a 30 minute call about a week before the day to discuss our expectations for the day.

I also told Adam before the shoot that I was Autistic and had a sensory processing disorder. And that I’m usually fine on shoot days, but I could become overstimulated and need some downtime. He was rad & understanding about it & is such an ally. I’m so grateful!

Here’s the general schedule we decided on for the day:

Adam had a more comprehensive schedule on his end, including the shots he wanted to take & at what time.

We started with filming the video with audio where I talk straight to camera, and the rest of the day was spent filming B-Roll to layer in.

On the day, he also had Charis Gibson as his assistant & she was a total babe as well. Totally my kind of people, and I’m so excited to work with them again!

Date & Location

When we locked in a date to film, I immediately contacted Noosa Valley Manor to book in to film at. It’s the most gorgeous, eclectic, maximalist, bohemian B&B. I have previously done a photoshoot there as well with Michelle Swan from Eyes of Love Photography… plus stayed overnight with friends for my birthday, and went to a painting workshop with my kids & friends as well. It’s my home away from home!

I wanted to work at the manor again because:

I don’t need to bring many props for it to match my aestheticit’s got a range of different backdrops we can work inI adore the owners Roberto & Renate and feel so at home therethe owners were able to cater lunch for us (the most amazing Italian vegetarian pasta!)Models & Volunteers

For this shoot, I knew I wanted a bigger group of volunteers & models for group shots. Previously for video & photo shoots, I’ve had about 5 friends or customers volunteer to be a part of them. Usually I gift them workbooks & merch as a thank you, but usually they’re just there because it’s great fun to ham it up for a camera.

This time I wanted about 20 people. And I also wanted to make sure it was a diverse group of womenfolk. I knew I wouldn’t be able to find that organically as I live in a white-washed area in Australia. So I decided to hire in Black, Indigenous and People of Colour (BIPOC) models on top of our usual volunteers. I paid $200 per model for about 2 hours work (we managed to finish in about an hour though, we were super speedy!)

I hired BIPOC models by posting a job on Star Now and advertising in this Sunshine Coast models group. They ended up being amazing to work with, and I’m so grateful I got to meet them!

BIPOC models I can heartily recommend:Sabrina FuSkye KadenEmily MayneValentina VargasVegas-Latina CastleJessica Ellie AndersonIjeoma IkpeI also had one of my Academy members fly up from Sydney for it too… I’m so grateful! Professor Malisa Ali is a phenomenal and inspirational human!I also had some beautiful Academy members & friends volunteer:Lisa TwohigSam StarshineAmanda RootseyKarren ClarkLea CleaNadja OstroRenee AllertLeonie RastasGabriele Dockendorf Allert

I also let both models & volunteers bring their babies, kids & teens along if they wanted or needed to… so we have at least half a dozen of them too! It was gorgeous!

I gave volunteers a Brilliant Year Life workbook & a Biz workbook & a unicorn tshirt as a thank you.

The always amazing Sam in her unicorn tee.

I was THRILLED with our models & volunteers… and it was divine to see everyone commune and connect and make new besties. As I always say… when women circle, magic happens!

Assistants

I always have shoot assistants on video shoots & photo shoots. I pay a day rate of around $350.

Usually for photoshoots, I have one assistant for the day. However, I knew this would be a bigger production because we would be having about 20 volunteers & models also coming in for group shots.

So I treated myself to TWO assistants for the day, and I’m really glad I did. We definitely needed them, and they worked as an awesome team together to cover all bases.

I usually hire a friend who knows me and loves me already just so I don’t feel like I need to perform or do small talk. I had two of my darling friends as assistants for this shoot – Madi Beaufort (an incredible artist) and Jody Lee (an amazing hypnotherapist).

I got my shoot assistants to:buy fresh flowers beforehand to use in the shootorder my favourite smoothie & bring it for me to drink while getting hair & makeup doneunpack my car (clothes, jewellery, props… it usually ends up being a huge amount of STUFF)set up & manage wardrobe & arrange it into outfitswalk around the property with the videographers to plan out shotsbe on hand incase they need to run out for supplies or errandshelp stage sets & add propsmanage contractorswatch for wardrobe & makeup malfunctions on set (at one point, I went rogue and attempted to come up with an outfit myself when I was a bit overstimulated. I walked out of the room, and they sweetly intersected me before I got in front of the camera again.
“How are you feeling about that outfit, Lones?”
Me: “Really not great, I don’t know what I’m doing.”
Them: “Okay, let’s find something that works better & you feel great in.”
And they got me changed into something far less dishevelled.)help with packing up & cleaning up after… always a big job.managing the models & volunteers for group scenes.

If I was doing all of that myself, I would end up sweaty and overstimulated… and we would definitely get less shots by the end of the day.

Also: when I’m hyperfixated on work and conscious of how much other people are waiting on me, I flip into performance mode and forget my basic needs. So I always ask my assistant to help with the “Care and Feeding of Leonie.” It’s helpful when I’m performing, and it’s especially helpful because I’m Autistic.

I got my shoot assistants to:constantly pass me water without asking so I stay hydratedcarry food & snacks & push me into eating (I forget to otherwise)remind me to use the bathroom (I’ll go without otherwise)keep an eye on whether I am getting autistically overstimulated & get me to take a short break to recalibrate.

I have this all written in a document that I’ve been giving to shoot assistants since 2015! Ha!

At one point, we were running early on our schedule, and I was starting to get a bit blank eyed, so they ushered me into a bedroom to lie down in for 15 minutes while we waited for lunch to be ready.

They were absolutely indispensable… I don’t know how I would have navigated the day without them.

Hair & Makeup

I had Valentina Pintus come out to do my hair and makeup for the shoot. I’ve used her before for a photoshoot and was thrilled with her. She’s great at perfecting natural style makeup. I’ve also previously used Sian Howard who is brilliant too.

Wardrobe

Over the years, I’ve collected a bunch of colourful, drapey clothes that I drag out for shoots (& wear regularly too).

Ruby YayaLula SoulSan Jose the labelBamboo Body

Renate the gorgeous owner at Noosa Valley Manor also lent me one of her precious Camilla dresses!

How The Day Went

What I most loved about this videoshoot is how flexible & creative Film Tree are. We followed the script, but then started improvising & adlibbing, and I think the video ended up being even more hilarious.

At one point, Adam said:

“Look… I don’t know if this is too out there or wild but I’ve got an idea…”

I responded:

“YOU SHUT YOUR MOUTH ADAM. NOTHING YOU EVER SAY WILL BE TOO MUCH FOR ME.”

And so we carried on, being ridiculous and inventive.

At one point, Jody said:

I love that they have a POOL! I had a dream last night that you were getting pushed across a pool on a giant floatie for the video!

And we looked at each other and KNEW we would do it. And KNEW that our friend Sam would be the one to volunteer to jump in the pool to do it. And that’s how I ended up fully clothed in the pool at the end of the day.

All in all, it was the best fun ever.

Total Budget

Including:

videographersshoot location hireassistantshair & makeup artistcateringpaid modelsbooks & merch for volunteers

… the total cost for this shoot was just over $8,000.

It’s a big investment, but worth it for an investment that will bring in more Academy members I reckon!

I’m SO SO proud of how it’s turned out… my most favourite video EVER!

Can’t wait to hear what you think!

Big love,

Days Left To Get An Academy Membership:mailtimers.com

Join the Brilliant Biz & Life Academy today!

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Published on March 12, 2023 01:45

March 8, 2023

A biz & life update!

My loves,

I’ve got so many projects and ideas going on… wanted to share them with you before I forget!

The new energy I’ve been experiencingThe possibility of growing my teamWhat expansion might look like for meHow I want my biz to feelCopywriting retreatThe last month of Academy enrolments (for now!)What’s planned for the Academy so far…How To Listen:

Listen above, or subscribe via Apple PodcastsSpotifyPocketCast.

I love you!

FREE GOODIES:

Newsletter with absoloodely everything I createWeekly love lettersPodcast: Leonie Dawson Refuses To Be CategorisedA library of free treasures

BOOKS:

My Brilliant Year workbooks for 2023 & beyond!Calm Christmas PlannerSalt: a hottttt romance novella (published under my pen name Lola Leigh)

COURSES:

The Brilliant Biz & Life AcademySuccess Habits with Tash CorbinHow to Hire & Train a VAGet Organised!Work Less, Earn MoreBehind The Scenes of a Multi-Millionaire’s Finances (only $7!)Sales StarMarketing Without Social MediaMoney, Manifesting & Multiple Streams of Income40 Days To A Finished Book40 Days To Create & Sell Your E-Course

The post A biz & life update! appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.

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Published on March 08, 2023 12:59

February 23, 2023

My brother died. What a miracle.

Want to listen to this as a podcast episode?

Dearests,

Last week, I talked to an old friend who’d lost her children’s father and was raising her sons, fraught with the knowledge that they’d been irreparably damaged by such a traumatic childhood loss.

I felt her pain, knowing it was the pain that my own mother would have felt when my brother died in a traumatic accident. Not only did she need to survive the great gaping hole of that grief, but she needed to parent four children through that senseless loss too. She too, must have wondered how that explosion of pain would shape us for the rest of our lives.

So I told my friend what I know to be true. As a child who suffered a devastating loss. As a woman who has been shaped by it. It was a defining event, but not in the way you might expect.

For me, losing my brother was one of the great miracles of my life.

No, I’m not saying that his love was a great miracle, though that is true too. I’m not saying it was a relief to be without him. I’m saying that his death, and my loss and suffering was a miracle.

Imagine this, if you will.

You believe, as we all do, that life is infinite. That you are immortal, infallible. That bad things only happen to others. That if we just read enough fairytales and do all the right things, we will be immune to loss.

And then, it happens anyway.

I was 14 years old when it happened. Still remember the afternoon we drove home in the fading sunlight. I’d been to a gifted and talented art program, and was waxing lyrical about how my life was in a good direction. How the art program was meant for me, how even my jeans were the perfect fit.

We arrived home, only to see my two sisters hovering at the stairs.

“Mum,” they say haltingly. “The police were here. They wanted to talk to you. They wouldn’t say why. They just said they would be back.”

A strange kind of quiet descends then.

The police arrive soon after. Take my mum to a room by herself.

Soon after she calls us down the stairs.

“We’ve just heard from very sad news. Clinton has been in an accident, and is dead.”

I sit on the stairs, my head swimming.

“No,” I think to myself. “This isn’t how the story goes. He was in an accident but he is okay! He will survive!”

The quiet reality tells me otherwise.

My wild bushman dad is nowhere to be seen. I volunteer to go to the cattle yards to climb to their peak, survey the paddocks to see where he could be. There is no tractor, no motorbike, no ute hauling a molasses tank. I scream at the top of my lungs, but there is only quiet in response.

I call his phone, over and over. It doesn’t connect. Eventually, it does, and I tell him a small, stricken voice to come home. “What has happened?” he asks urgently. I am tight lipped. “I can’t tell you. You just need to come home.”

When he finally does, it is dark. When he is told, he sinks to the floor.

My brother arrives home with his girlfriend, ashen faced.

All we do that night, and for many nights afterwards, is sit in a room and sob together.

*

I go to school the next day. I go only because we are given a choice, and my older sister elects not to have to be there when we tell our beloved grandmother. So I follow her to school. We are shell shocked children, blank faced and broken. There is suddenly a chasm between us and everyone else. There are the children who haven’t faced the great abyss yet, and there are the children who have.

A teacher asks me, as I sit weeping in class:

“Are you okay?”
“No. My brother just died.”
“I know. Your friend just told me. Should you really be here?”
“I don’t know.”

In classes, nothing makes sense. Nothing will make sense for months to come. My grades fall dramatically as my brain reboots from the great reset.

It takes a year for the pain to feel less razor edge, for my brain to begin to work again. Ten years to recover. A quarter of a century later, I’m at peace but sometimes the grief wave rises suddenly and leaves me in a shock of tears.

And yet still, it is a miracle.

*

Suffering a significant loss at a young age shaped me in ways that is sometimes hard to explain. I will try anyway.

At 14, I learned that life isn’t guaranteed. That death is coming for all of us, and all we love. And we have no idea of when it will happen. A life is not an average life expectancy guarantee. A life can sometimes be a blip – a few days like my beautiful friend’s beautiful baby. A life can sometimes be a wide expanse – my beloved grandmother at 97, her sister at 99, our adopted nan at 102. My brother’s was 25. The numbers don’t matter. What matters is: the miracle of living and loving at all.

At 14, I learned that relationships don’t end with a person’s death. They grow and change and deepen over the years, even through the walls of life and death. I can’t see him, but I can still love him. I can still talk to him. I can still heal the parts of our relationship that needs to be repaired. And somehow, through the vast expanse, I can feel him doing the same. Still loving me. Still talking to me. Still healing himself and blooming our relationship into a different kind of garden. It is a miracle, all of this.

At 14, I learned that wishing you were anything but what you are is a farce, a fucking ridiculous way to spend the precious time you do have on the planet.

My brother had cerebral palsy that affected his body and his brain. I’m sure he sometimes wished it was different. And yet he did everything he could with what he had: won second place for para-athletic high jump in Australia. Could drive and fix more kinds of machinery and vehicles than I ever could. Joked about wishing he was more disabled so he could compete in more disabled sports.

You’re given a body, and a personality, and it might be wonky, but it is YOURS. Glory be! Let us enjoy it for the time we have with it!

At 14, I learned that sometimes the worst things in the world can be the best. The things that seem most tragic, most awful, most feared… can become an unexpected blessing. The illusion of immortality was torn from my eyes, and what I saw in place was tender, precious, precarious beauty. The light shimmering at the edge of leaves after a storm. A stray kitten finding me at the back of the bakery I worked. Unexpected tenderness. The knowing that life was passing me by, one moment at a time. This moment, only once. Look carefully, and you’ll see there are tiny miracles, everywhere.

My mother was right. Her children were changed from that profound loss. Just not always in the way she expected.

I want you to know that it wasn’t just the wonderful things in my life that make my wonderful parts. The hard, the fucked, the excruciating too. They made the gold, they made me deepen with wisdom, they softened me like a river crashes around a rock until it is polished smooth. The tragedies and the grief are a part of my tapestry, weaving me into something more.

My brother died. What a miracle.

All my love,

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Published on February 23, 2023 17:21

Coach with Clarity podcast

Lovebugs,

Very excited to share another delightful podcast interview with you today!

Lee Chaix McDonough invited me on the Coach with Clarity podcast to chat all things business. Here’s what Lee had to say about our exquisite episode together:


In this conversation, Leonie shares how she’s created a thriving business while working only 10 hours a week, how they avoid the hustle culture trap, what it looks like to build a business without having to rely on social media, bringing your whole self into your business, getting clarity around the time you spend working, and more. Let’s get right to it!


Topics coveredHow Leonie shows up fully and authentically in her workBuilding a business that rejects “conventional wisdom”Embracing that you’re not for everyoneHow Leonie continues to build her business while working only 10 hours a weekDaily practices to foster creativity in your businessHow generosity fuels Leonie’s businessSignificant lessons from almost 20 years of businessLeonie’s perspective on using social media intentionally for your businessCrafting a different experience for yourself on social media
Ready to listen?

Just press play:

You can also listen here (and there’s a transcript too)!

Enjoy listening, my loves!

Love always,

FREE GOODIES:

Newsletter with absoloodely everything I createWeekly love lettersPodcast: Leonie Dawson Refuses To Be CategorisedA library of free treasures

BOOKS:

My Brilliant Year workbooks for 2023 & beyond!Calm Christmas PlannerSalt: a hottttt romance novella (published under my pen name Lola Leigh)

COURSES:

The Brilliant Biz & Life AcademySuccess Habits with Tash CorbinHow to Hire & Train a VAGet Organised!Work Less, Earn MoreBehind The Scenes of a Multi-Millionaire’s Finances (only $7!)Sales StarMarketing Without Social MediaMoney, Manifesting & Multiple Streams of Income40 Days To A Finished Book40 Days To Create & Sell Your E-Course

The post Coach with Clarity podcast appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.

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Published on February 23, 2023 12:00

February 22, 2023

An anxiety releasing meditation

Love bugs,

A gentle one for you today.

I recorded a 10 minute meditation for you to listen to whenever you feel the anxiety & overwhelm building up. Carve out 10 minutes for yourself on the train to work, before bed, in the bath, on the school run.

Just press play & breathe.

How To Listen:

Listen above, or subscribe via Apple PodcastsSpotifyPocketCast.

Wishing you peace & gentleness, whenever & wherever you may need it.

Love always,

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Published on February 22, 2023 23:19