Ina Disguise's Blog: New blog, page 87
February 5, 2016
All about love
Well, yesterday’s post about Return of King’s author Roosh and his allegedly rape-supporting club of inadequate males went down like a lead balloon. I took a gander at his facebook page today, and those people who would potentially be interested were very busy threatening to kill him.
I think it is possible to give such people too much credit. He is just a little guy, after all. I took much the same view about Harley when Wolfe was at his most furious about him. There are key moments in your life which define you, and getting annoyed by little men should count as moments when you realise how big you are.
In the case of Roosh, he is just trying to make a living like everybody else. His points are fairly puerile, but there is a lot of money in the puerile market, especially in the USA, although he seems to think many of his fans are British. I caught a video of someone trying to interview him, and the punters are all clean cut young men, which says more about their sense of society-grade emasculation than about women. Far be it from me to pander to this market, but I strongly suspect that I could help them a lot more than he can. Food for thought.
So, all about the love. I have written on this topic before, so forgive me if you have read my books, or been around for a while and seen this stuff covered. It is not quite my favourite topic, but it is something I know rather a lot about, in a variety of contexts.
Here is what love is not:
It is not a list of conditions or aspirations.
It is not a duty.
It is not a game.
It is not a weakness.
It is not about ownership.
It is not necessarily about suffering.
It is not necessarily about being together.
It is not necessarily about sex.
It definitely is not about being nice to each other.
Here is what love is:
It is irrational.
It is about self-development, in every context.
It requires focus and strength.
It requires the development of a high degree of self expression.
It is about stamina against the odds.
It is a self-challenge.
It is similar to a lengthy backgammon or chess match, depending on who you are playing.
Obviously, in my case, I am playing this lengthy backgammon match against me, as attempting to play against Wolfe would be rather pointless. He probably does not know how to play, for one thing, and for another I am a rather good player. So perhaps we should look on this as a lengthy exhibition match that I am playing for his benefit.
I do realise that a great number of my readers will wonder to what end I would pursue this project? Do I seriously want to be hooked up with Wolfe?
The answer to this question is obscure, even now. I am working from a very small amount of information, delivered in some haste on a very limited number of occasions. Without going into it too deeply, it does not take much information exchange to pick up several year’s worth of communication, and since I am, for some reason, hyper-sensitive to it, it is much better to avoid as much as possible. It would drive you insane, if you let it, so it is much better to assume that you are taking a small seed and growing it carefully for some unknown end.
I would not, in person, be beneficial for Wolfe’s career, given the grief he has been given over the years. I would not enjoy the public eye, and I would not appreciate the people that he clearly relishes being with. The reality is, that despite my intuition, he would be much better off with someone less connected, less interested, and considerably more attractive. This does not stop me seeing things every day that I am well aware he would find as funny as I do, and they are by no means obvious to anybody else. We should probably look on my project as a well-meaning and rather fractious hug from a very safe distance. Whilst I am sure, in another life, it might have worked out very well, I have pondered this carefully and I do not see myself ever making myself a good fit for a power position in the sense that he appears to require.
I do not think that there is anything all that strange about this, but then I have been in a variety of very strange situations throughout my life, many of them extremely unpleasant. This absentee situation that I have created, on the other hand, has been extremely fruitful and does not cramp his style one bit. He is extremely welcome to do whatever he does, as long as it is not making him miserable. If I suspected misery, it might be a different story, but I try not to look. In addition, the situation that I am in makes it impractical to either look, or worry.
So, then, to conclude:
The person you are in a relationship with is not necessarily the person you truly love, or end up loving, because love itself does not really require companionship, feeding, or conditions. Those are earthly requirements, which Plato would refer to as bestial. When he says this he means that you require those things as an animal, not in the modern context.
What we are looking at in relation to the Ina Disguise/Wolfe epic, is a tangible expression of what Plato refers to as divine love, which is a form of inspiration in order to express something which cannot normally be expressed. An abstraction, which is not only useful, but has enabled me to unlock the door on my own peculiar brand of bravado.
It is not something that I expect poor old Roosh V will have much of a handle on.
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February 4, 2016
Roosh V Male emancipation
Today, I learned that I am a fat cyborg.
I am a fat cyborg because all my friends are male. I am a fat cyborg because my exs have come back so many times that I actually had to devote a year to telling them to fuck off and leave me alone because I was in love with Wolfe. I am a fat cyborg because looking after my disabled mother 24 hours a day leaves me with little inclination to conform to Roosh’s ideal world of submissive women awaiting a charmless twunt to waste their time and presumably steal their diamond’s worth of hymen.
So, all in all, I am quite happy to be a fat cyborg.
I took the trouble of looking through Roosh’s blog to see if I could find any redeeming features. This is not the first time that I have taken the trouble to investigate the world of male emancipation. I previously infiltrated the male rights movement on Youtube, thinking that since I was quite sympathetic, I would find some interesting points. This stems from my disappointment at university, in finding that only one student was studying gender studies from a male perspective. Seriously people, this ain’t good enough.
Where does my sympathy come from? Men, whilst their mistakes may seem unforgivable, such as suddenly remembering that they only really wanted to sleep with you until you got bored, as opposed to actually building a future together, are just like women. The difference is that they waste a lot less time jostling with you for social supremacy, and they are unfettered by the constraints of a fertile life that really lasts only 25 years or so. They do not understand that life is finite, because it is in the interests of the gene pool that they spray their tiresome seed around as much as possible until they are killed by old age, disease, or each other. Quite a few of them just do not know any better, and why should they, if they can avoid the consequences?
The economy is set up in their favour for this very reason. Were we to impose the constraints of fertility on them, that have been set aside for women, such as enforced leave, regardless of the source of their children, they would suddenly discover consequences for actions and we would quite rightly impose the same social norms “Why didn’t you keep your zipper up if you didn’t want kids?” etc etc. Instead of which, women continue to bear this burden. Roosh, with his childlike sense of unfairness that his ass does not get kissed often enough, just echoes the views of many men, who quietly type with one hand and seek out big girl pornography whilst telling everyone how much they love anorexic chicks with fake tits.
The great shame of the modern male, in my view, is that they are being groomed to be just as neurotic as women when it comes to their looks. It is undoubtedly great marketing for the personal hygeine products, and if you have some issues with body hair, I am sure that it is very nice that they seem to be taking umbrage with their own fur, but largely, I am afraid that I am with Germaine Greer on this one. Anything over 5-15 minutes is a waste of your intellectual capacity and time, and you really should get a life if you spend it staring at yourself in the mirror. When it’s right it’s right, and you really will not care if your ultimate beloved has less than two eyes/arms/ears never mind if they have had twenty concubines, six wives or husbands, or have plucked their surplus eyebrows or beard. Sorry to burst your marketing bubble.
Anyway, back to the youtubers. It turned out that their victimitis consisted of wondering how they could shake off the psychopath they banged in the bar of a weekend, and why should they pay for their own offspring. What lovely gents. I note that Roosh would like to prevent women from working. What a bleak future his offspring are going to have, given that he seems to think anorexic submissive virgins are in unlimited supply.
Should they all be white too, Roosh, given your evident hatred for immigrants?
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January 30, 2016
Conscious Business Branding and Digital Hippies
An interesting feature I have come across since embarking on my current course binge, is the rise of the digital hippies and conscious business networks. A great number of high achieving, big brand middle managers and branding specialists seem to discover yoga at a formative mid-life-crisis point in their lives, and are now making their living ‘transforming’ business.
Far be it from me to criticize this worthy effort, but I have to say the effects of this B2B marketing are variable. I do like the manner of some of these uber calm Steve Jobs impersonators, but I am not at all sure that creating a kind of hippy subculture in relation to something as serious as ecological economics is entirely sensible.
Here are a few examples:
Conscious Business Institute – Peter Matties – Peter has a lovely manner, but is very keen to sell courses in leadership and culture transformation, as long as it suits his work-life balance at the time. You can find more information from his website. Whilst, as a habitual overworker, I can see the value in ensuring that your (often very productive) time off to think is just as important as your time in the saddle, I question the general value of meditation and spiritualism in a business context, unless you can persuade everyone to do it.
Ulab Presencing Institute – Otto Scharmer MIT has a department devoted to Otto, who has some interesting publications, and 28,000 people, including many from the Scottish Government, have embraced his notion that collective hivemind meditation will lead to a more progressive form of economics for the future. Sadly, I missed the course, but I have some of the files from the 2010 course. In the event that he runs another one this year, it might be worth taking a look at, since this seems to be the Scottish Nationalist/civil service equivalent of Common Purpose for the Labourites in the UK.
Robert Bo Lockwood Regenerating America. I am sorry to say that I was unable to complete Bo’s course as he has a bad tendency to stick to a script, to the point of rendering his course unlistenable-to. He is using hippy imagery to sell a branding and ethical concept to American business. Good luck to him, but he really needs to sharpen his act to appeal to a wider audience and cut down on superfluous words and uber-patriotism.
Seva business Networking A place for believers in conscious business to oil each other up, in the tradition of business networkers everywhere. Again, good idea, but we seem to be creating a B2B niche, rather than genuinely making efforts to change business practice.
I am sorry, Cathi, but Abundance Reality Group rings serious bells of doom.
Conscious Business Network another network for practitioners of conscious business. If you are in the USA, enjoy yoga, or sell to people who like talking a good game and selling themselves as ethical/sustainable/conscious this is possibly the place for you.
Fred Kofman has a book and some of the usual American marketing techniques, but this at least appears to be some attempt at a cultural shift in addition to money generation. The difference is that if a cultural shift were affected, Trump would be sneering about his better-than-the-opposition commitment to renewables, instead of dissing Mexicans.
Conscious Business Network UK the UK version, for serious worthies who want to meet, greet and market to each other.
Call me cynical, but I feel a style is developing in which people talk only to each other. A worthy clique, or set of worthy cliques, is not the same as a cultural shift. I am working on a couple of relevant courses at the moment, and the spirit of perfectly normal marketing is strong. Nobody is making any clear definitions, and nobody is being encouraged to talk about it rationally. eg. Sourcing a proportion of organic cotton is not the same as recycling waste. Hemp is not truly avoiding exploiting land for production. Discussing the ethics of re-use in terms of lost jobs, is not the same as a genuine commitment to think differently. Then, of course, you see a backlash:
Most of the genuine eco-warriors I know, who are carrying out perfectly normal, if technologically advanced, businesses in solar, renewables and alternative technical wizardry, would find this movement rather perplexing. They have a completely different approach, involving a more scientific vision of the world, and practical methods of approaching change.
I’m with them on this one. Either you make a policy statement if you are an artist or small business; you market, if you are an alternative health practitioner; or you learn and transform as an individual or academic. B2B marketing is a different thing, and whilst I applaud the sentiment and the effort, I would caution people in the conscious business movement not to cling too hard to the sandals and dreadlocks. There are plenty of meditative pursuits that do not involve sharing a space with cross legged friends.
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Conscious Branding and Business gurus
An interesting feature I have come across since embarking on my current course binge, is the rise of the digital hippies. A great number of high achieving, big brand middle managers and branding specialists seem to discover yoga at a formative mid-life-crisis point in their lives, and are now making their living ‘transforming’ business.
Far be it from me to criticize this worthy effort, but I have to say the effects of this B2B marketing are variable. I do like the manner of some of these uber calm Steve Jobs impersonators, but I am not at all sure that creating a kind of hippy subculture in relation to something as serious as ecological economics is entirely sensible.
Here are a few examples:
Conscious Business Institute – Peter Matties – Peter has a lovely manner, but is very keen to sell courses in leadership and culture transformation, as long as it suits his work-life balance at the time. You can find more information from his website. Whilst, as a habitual overworker, I can see the value in ensuring that your (often very productive) time off to think is just as important as your time in the saddle, I question the general value of meditation and spiritualism in a business context, unless you can persuade everyone to do it.
Ulab Presencing Institute – Otto Scharmer MIT has a department devoted to Otto, who has some interesting publications, and 28,000 people, including many from the Scottish Government, have embraced his notion that collective hivemind meditation will lead to a more progressive form of economics for the future. Sadly, I missed the course, but I have some of the files from the 2010 course. In the event that he runs another one this year, it might be worth taking a look at, since this seems to be the Scottish Nationalist/civil service equivalent of Common Purpose for the Labourites in the UK.
Robert Bo Lockwood Regenerating America. I am sorry to say that I was unable to complete Bo’s course as he has a bad tendency to stick to a script, to the point of rendering his course unlistenable-to. He is using hippy imagery to sell a branding and ethical concept to American business. Good luck to him, but he really needs to sharpen his act to appeal to a wider audience and cut down on superfluous words and uber-patriotism.
Seva business Networking A place for believers in conscious business to oil each other up, in the tradition of business networkers everywhere. Again, good idea, but we seem to be creating a B2B niche, rather than genuinely making efforts to change business practice.
I am sorry, Cathi, but Abundance Reality Group rings serious bells of doom.
Conscious Business Network another network for practitioners of conscious business. If you are in the USA, enjoy yoga, or sell to people who like talking a good game and selling themselves as ethical/sustainable/conscious this is possibly the place for you.
Fred Kofman has a book and some of the usual American marketing techniques, but this at least appears to be some attempt at a cultural shift in addition to money generation. The difference is that if a cultural shift were affected, Trump would be sneering about his better-than-the-opposition commitment to renewables, instead of dissing Mexicans.
Conscious Business Network UK the UK version, for serious worthies who want to meet, greet and market to each other.
Call me cynical, but I feel a style is developing in which people talk only to each other. A worthy clique, or set of worthy cliques, is not the same as a cultural shift. I am working on a couple of relevant courses at the moment, and the spirit of perfectly normal marketing is strong. Nobody is making any clear definitions, and nobody is being encouraged to talk about it rationally. eg. Sourcing a proportion of organic cotton is not the same as recycling waste. Hemp is not truly avoiding exploiting land for production. Discussing the ethics of re-use in terms of lost jobs, is not the same as a genuine commitment to think differently. Then, of course, you see a backlash:
Most of the genuine eco-warriors I know, who are carrying out perfectly normal, if technologically advanced, businesses in solar, renewables and alternative technical wizardry, would find this movement rather perplexing. They have a completely different approach, involving a more scientific vision of the world, and practical methods of approaching change.
I’m with them on this one. Either you make a policy statement if you are an artist or small business; you market, if you are an alternative health practitioner; or you learn and transform as an individual or academic. B2B marketing is a different thing, and whilst I applaud the sentiment and the effort, I would caution people in the conscious business movement not to cling too hard to the sandals and dreadlocks. There are plenty of meditative pursuits that do not involve sharing a space with cross legged friends.
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January 29, 2016
TV and Alternative Media coverage
Ok, continuing in my series on promoting yourself, here are a few avenues you may not have considered, or have felt to cowed to pursue. There are a variety of avenues to go down. In the UK, we traditionally prefer people to be on the radio before they are considered for TV, but this should not stop you registering yourself as an expert on some of the directory sites. Some of these are quite well used, and as we know in the UK, you do not have to have a squeaky clean rap sheet to make it in the media. Adopt the same principles as for your SEO – start small and diverse and generalize from there. If all else fails, the channels are woefully short of ideas, and it is up to you if you want to try the various production companies to pitch a programme idea if you see nothing that currently suits you. Well worth an afternoon or two of effort if your schtick is publicity.
How to be a TV expert Peter Shankman USA
What does it take to get booked as an expert?
How to get media coverage as an expert USA
Pitching for TV
BBC pitching for TV advice – go for radio first (see below)
Pitching for Radio
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January 28, 2016
Blogging update 2 (business)
I hope regular readers are enjoying my sojourn into the world of online business. My apologies for readers who bounce onto the blog when I have just published entries, as they are often quite rough when I first put them out, but since I am completing a course every day, whilst continuing on heavier courses, and I have a heavy workload at the moment, I am in rather a hurry and it often takes me a few hours to come back and tidy up the rough bits. Suffice to say, if you think it looks a bit tatty, come back in twelve hours or so for the cleaned up version. I realise this is less than ideal, but I am trying to put the information together at some speed.
I will probably put the sections together in yet another free book once I have completed all relevant sections. As the information is designed to help start ups and individuals, rather than time poor, cash rich businesses, I hope this will encourage people to take matters into their own hands on at least a part time basis. It is helpful to have the vocabulary to get the best out of your budget either way. You can thank Wolfe for this, since one of the first things I noticed about his business model was the absence of a coherent strategy in terms of administration. He is somewhat guilty of trusting other people to competently do what he should have a handle on managing himself. Tough at the top, eh David?
Anyway, this is only one of several strands I am pursuing at the moment, on my way to the next stage of the project, which is going to be rather interesting. It is a fairly new concept, that I believe I am in a unique position of being able to pull off successfully, as a rather eccentric polymath. We shall see if I can persuade Twisty of the sense of urgency about getting this side of things underway, since liberating him is a major feature of the plan.
A rather irritating feature of this new branch is the idea of building a brand when I am deeply anti-brand. No fun without a paradox. I note from one of the courses, that the hippies are still using the old CND sign, whilst I have adopted the ‘Nazi/right wing version.’ There is no error here, I decided to reclaim the diversity/anti-harmony rune as I fear homogeneity rather more than I fear being different. I think being different is something that should be encouraged.
As my frictional fondness for Wolfe demonstrates, there is no progress without confrontation.
Toodle pip
Ina
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Quick and Dirty SEO
SEO is a terrifying mystery to many people, and there is a lot of money being made from people who simply cannot be bothered, or are confused into paying other people to do it. Here is a fast tour of what sort of information you require, and how to find it fast.
Please use this in conjunction with the previous posts for best effects. This is more important than posting on Twitter or Facebook and you should spend some time doing this unless you are, like me, not in a hurry for growth.
If entering the marketplace or engaging in SEO for first time – best to use keyword modifiers to narrow your optimised searches to begin with and strip it down from there, rather than try to compete in a crowded and established marketplace – start diverse and become generic. Choose an area in which you can compete and widen from there as you grow.
Web developer toolbar – you will need to download and install this to look at your website, and competitor website html for the purposes of generating keywords. Look at terms used by top ranking sites – are they relevant to you? Available as plug ins for firefox or chrome. Note – you do not require any knowledge of html or scripting to evaluate meta data in the html file.
Inbound links from other sites – .gov .edu .mil sites are better for backlinks due to percieved influence of google search. Worth checking authority on other sites in terms of finding ways of getting better quality links than they have for your own site.
On page seo/inbound links – always use anchor text for hyperlinks rather than plaintext weblinks. Embedded links are always better, rather than risking losing the hyperlink by allowing people to copy paste.
Off page seo – meta data – meta keywords/descriptions/tags – title tag can be viewed in your own or competitors html under view source from the developer toolbar/tools. Browser page title – meta description – snippet in page results – can see in google – need a different yet related one for each page – idea is to come up first in search for categories not title or consistent words – most read this part of website due to appearance in search.
Dynamic and generic meta data – not the job of a webdesigner – may instruct google to use page text in html – SEO costs extra. need to specify keyword rich descriptors for each page and avoid generic descriptions to avoid being overlooked eg. page may come up top of search but have vague or irrelevant descriptions meaning people do not click. Keywords often left blank as Google may ignore this due to blackhat gaming (see below).
Basic keyword discovery demo – steps to finding keywords to rank for Show search tools when searching on Google. Check related searches to find keyword terms, particularly for local businesses. Do not be afraid to use words such as cheap in seo that you wouldnt use in advertising. Use keyword planner in Google (see above) in addition to examining source in webpages using your developers toolbar. Use Google insights for search to isolate use of terms, geographical relevance if necessary.
Keyword modifiers – if search range is too wide – use modifiers – eg dog training singapore may have too many established sites so try best, best local, best local obedience etc. Start narrow and then drop modifiers as site gains traction. Do not pick keywords that get searched a lot to begin with as unable to compete. aka Long tail SEO – choose rarer keywords that others may not be optimized for.
Keyword density – density pretty much useless unless you are in a sector where nobody knows anything about SEO. Not about saying same words – same thing in a different way – high relevance rather than repetition
Analyze competitors via inbound links – use opensite explorer (see link below), google tools to see what successful online businesses are doing in addition to looking at html with developers toolbar. eg. If a sales site is using aggregator sites – may have thousands of backlinks from very few sites. Could also be sockpuppeting own reviews on aggregator sites.
SEO for mobiles – more difficult to compete internationally, since search results will always be localised. Boosting local profile good for mobiles. eg. Offering a local class may make you more relevant if your business is international for mobile searches. Foursquare important. Yelp also may be of relevance. Mobile is the future – make yourself relevant on mobile. Not just apps – browser access.
Writing for search – direct clear and under 40 characters for titles. Lots of related words in text.
SEO generally – benefits from press releases, articles and alternative information (see previous articles)
White hat seo/black hat seo ethical versus cheating SEO eg. using aggregator sites and posting own reviews.
Sources – the excellent free SEO courses on Udemy from Tolga and Eric
For more see their websites:
Their courses:
Complete Search Engine Optimization SEO Course
Search Engine Optimization for Business
You will also need the following tools:
Beginner’s guide to SEO from Moz
This page is likely to be updated as time goes on, feel free to check back. If it seems rough, please invest the time in taking a course or two and reread this quick memory aid to steps in SEO.
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January 26, 2016
Public relations training and resources
This post follows on from my previous post, useful to marketers, authors, artists and educators alike – for those who are not familiar with the term, public relations is your lofty voice to the world, stating your mission for the benefit for the public and spinning your errors so that they no longer look like errors. a good grounding in public relations will save you money and benefit your efforts in SEO. This post will also help you gain traffic at the cost of time rather than money:
Public Relations
Please find below, free training and implementation resources to conduct your own public relations campaign and expand your audience. There will be further posts in this series, designed to help new businesses, time poor individuals and famewhores alike on their way to glory:
Five free Online Social media PR courses
https://www.marketingsherpa.com/article/25-best-free-online-resources
This list will be added to as time goes on, these links are mostly free. You can find guidance from the courses on offer as to how to frame your press release. I have tried at least one of these, and I got a very good result, but as I am in no hurry to grow at present, I thought it might be helpful to share.
Ina
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Free PR training and resources
This post follows on from my previous post, useful to marketers, authors, artists and educators alike:
Please find below, free training and implementation resources to conduct your own public relations campaign and expand your audience. There will be further posts in this series, designed to help new businesses, time poor individuals and famewhores alike on their way to glory:
Five free Online Social media PR courses
https://www.marketingsherpa.com/article/25-best-free-online-resources
This list will be added to as time goes on, these links are mostly free. You can find guidance from the courses on offer as to how to frame your press release. I have tried at least one of these, and I got a very good result, but as I am in no hurry to grow at present, I thought it might be helpful to share.
Ina
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Free shameless self promoting
For bloggers, marketers and shameless self promoters alike, there are a wealth of ways to put yourself out there which do not cost you anything but time. I am sure there are far more, and more efficient ways of doing it, but here are a few, which I have thus far picked up both from courses, and a cursory search.
Seeking Alpha (stockmarket insights)
List of 80 sites from ranktactics
250 pr articles submission sites
That should keep you busy for a while. These links are tried and tested apart from the last two. It is time consuming to set yourself up on some of these sites, but you will find with time that it takes little more time than maintaining your website, blog and online promotion.
And drop in on this chap, he has lots of experience.
Ina
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