Ani Alexander's Blog, page 5
September 6, 2020
Ever Wondered What Happened to ICOs?
Although I have been in the blockchain space for more than 3 years, I am not from tech, which is probably why this post will be looking more into the story and the human aspects of ICOs. If I have to summarise what will be presented here then I will tell 3 very un-techy words […]
August 18, 2020
Storytelling, Messaging and Positioning with Mark Evans
Today my guest is Mark Evans. Mark is a fractional CMO for a fast-growing B2B companies. In his episode we speak about the importance of the storytelling in marketing what kind of stories could you potentially tell the importance of transparency how to find your differentiator what is a fractional CMO the future of work […]
August 3, 2020
Social Media and Online Communities with Felix Sander
In today’s episode we had a nice conversation with Felix Sander. Felix is the CMO of Appics – reward-based social media platform. Their mission is to return the value created by the time spent in a social network back to the content creators and the audiences who love and support them. In this episode we […]
July 27, 2020
Discussing Marketing Tech Startups with Timothy Peterson
Don’t want to miss anything? Make sure you subscribe to get all my content (blog posts, videos, 2 podcasts, etc.) straight into your inbox. Today my guest is Timothy Peterson. His LinkedIn profile summary is a spot on. It states “Marketing Expertise, Delivered with Personality, Style, and Showmanship!” In this episode we spoke about: Personalisation […]
July 19, 2020
First Customers, Personal Brands and Marketing with Luc Bohunicky
In this episode I spoke with Luc Bohunicky. Luc is helps startups find, keep and grow their first customers and users. He also works with tech leaders helping them look good in the process. In this episode we spoke about: The importance of the marketing involvement from the start The need for the tech and […]
June 17, 2020
Diving into Advanced LinkedIn Strategies with Andy Foote
My today’s guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast. In this episode we discuss: how much has LinkedIn changed over the years “overnight” success what to do when you’re invisible on LinkedIn LinkedIn engagement pods LinkedIn algorithm how to succeed on the LinkedIn […]
May 26, 2020
How to Become the Story Everyone is Sharing with Dennis Moseley-Williams
My today’s guest is Dennis Moseley-Williams. Dennis is a keynote speaker, author and the founder Dennis Moseley-Williams Strategic Counsel. He works with small and medium size companies and help them become more profitable. In this episode we speak about The value of experience The experience economy Brand and commodities Becoming the story everyone is sharing […]
May 20, 2020
Creativity, stories and data driven marketing with Jeremy Carson
My today’s guest is Jeremy Carson. Jeremy is a Creative Director at Saatchi & Saatchi, leading the industry in data-driven creative. He is true believer in data and tech co-existing with creativity and his daily work consists of figuring out how to make digital work more creative. In this episode we speak about data driven […]
Creativity, stories and data driven marketing
My today’s guest is Jeremy Carson. Jeremy is a Creative Director at Saatchi & Saatchi, leading the industry in data-driven creative. He is true believer in data and tech co-existing with creativity and his daily work consists of figuring out how to make digital work more creative. In this episode we speak about data driven […]
May 12, 2020
LinkedIn and Personal Branding with String Nguyen
String is LinkedIn Top Voice, personal branding expert, online content creator and and the founder of The Trusted Voice. She helps leaders and experts build their online presence, because as she put it String says that content creation is like a car that never turns off. If you stop people forget about u. On []
