Maxim Behar's Blog, page 14

Maxim Behar Leads a BBLF Discussion on Dealing with the Coronacrisis

Maxim Behar, along with more than 35 other BBLF members, took part in an online discussion on ways to tackle the economic crisis, a consequence of the spread of the COVID-19 virus. Maxim moderated the event, and a special guest on the online platform Zoom was Denitsa Sacheva, current Minister of Labor and Social Policy.

��

"The main goal of the measure to support business 60:40 is to support employment by providing funds for wages and encouraging employers to keep jobs" - said Denitsa Sacheva. A debate ensued, which included questions and answers on the current topic, about the consequences of the crisis, and the opportunities that the state offers to employers.

��

Minister Sacheva clarified to the Bulgarian business leaders that the next steps of the Government will be in line with the development of the situation in the country. Funds to support flexible employment will be granted only under stricter requirements for safe working conditions and health prevention, which will be specified and announced by the end of the year.

Maxim Behar at the Glamorous Fashion Event "Rising Star" 2020

Maxim Behar was a guest at the "Rising Star��� 2020 fashion awards ceremony, which took place at Vitosha Park Hotel. With this award, the Fashion Academy turned its attention to young talented designers who have made a strong impression in the creation of original clothing and accessories over the past year.

��

The beautiful statuette "Rising Star", a symbol of the award, was made by the emblematic jeweller Angelo Cassini. A glamorous parade of the new collections of designers who won ���Golden Needle��� took place just before the award ceremony.

��

The President of the Fashion Academy, Professor Lyubomir Stoykov, addressed the media on the occasion of the new award - "Bulgarian students of fashion design and young fashion designers deserve this recognition because they are creative, rebellious, inventive and unencumbered. But they are still not receiving enough incentive, publicity, and support to continue their creative work and be motivated to realize in their home country."

Maxim Behar Is A Speaker at TEDxLozenets 2020

Maxim Behar will take part in as a speaker at the TEDxLozenets 2020 event entitled "New Wave", which will be held at the National Palace of Culture (NDK) at the end of July this year. The TED talks will be under the title "New Wave" as they will inform the public about the new waves of innovation and creativity.

��

TED Talks is a world-renowned event organized in a number of countries in order to spread original ideas among the community. They are held in Bulgaria for another year, and TEDxLozenets is an independent event organized by Atanas Neychev.

��

During the event, Maxim Behar will speak and share his innovative ideas from the past year, and his message will be in English so that it reaches foreign audiences. The focus of Maxim's TED talk will be about the changes that have taken place in recent months and the new reality in which we live.

Maxim Behar Hosts the 2019 Honorary Ambassador of Novinite Award Ceremony

Tsvetelina Nikolova, who is an entrepreneur and managing director of Katarzyna Estate by profession, was awarded as "Honorary Ambassador of Novinite 2019" in the "Business" category, in the ranking of Novinite Group.

��

The executive director of Novinite Group - Daniela Ketenlieva presented the award and shared that the choice for the Business category was very difficult, and the fact that it was won by a lady made the achievement even greater.

��

Tsvetelina Nikolova thanked for the award, she was extremely happy with the recognition and��said that she will continue her active work to spread the Bulgarian wine culture around the world.

��

The award ceremony took place in the office of M3 Communications Group, where Maxim Behar, the agency's CEO, also greeted the new Honorary Ambassador of Novinite 2019.

Maxim Behar Was Elected a Member of the Board of Trustees of the University of National and World Economy

Maxim Behar was elected a member of the Board of Trustees of the University of National and World Economy. "This is an extremely great responsibility, a high recognition and I look forward to getting actively involved in the work of the Council," Maxim said immediately after the election was announced. He studied in the University of National and World Economy but graduated from the University of Economics in Prague.

��

Maxim is a world-renowned expert in the field of public communications, a former President of the World PR Organization ICCO, and now President of the World Communication Forum Association in Davos, Switzerland. He graduated ecexcutve program from Harvard Kennedy School, as well as business programs at the Yokohama Kenshu Center in Japan and The Pacific Institute in Seattle, USA. He was inducted in the PR Hall of Fame in London. In 1994, Maxim founded the leading PR company M3 Communications Group, Inc. and he is still CEO and Chairman of the Board.

��

Apart from Maxim Behar, the rest of the members of the Board of Trustess are Violina Marinova, Chairman of the Management Board and Chief Executive Officer of DSK Bank, Petar Andronov, Chairman of the Management Board, Chief Executive Officer of UBB, Assoc. Prof. Dr. Lilyana Valcheva, representative of the Minister of Education and Science, Ms. Velina Beleva - Vlahova - of the Mayor of Sofia Municipality, Mr. Marin Petkov, a Ph.D. student in the Department of International Economic Relations and Business - of the Student Council, Mr. Yovko Atanasov, Lenovo Regional Manager for Bulgaria and Macedonia, and Mr. Kiril Boshov, Chairman of the Management Board of Eurohold Bulgaria.��

��

The new Board of Trustees was officially presented to the Academic Body of the University by the Rector of UNWE Prof. Dr. Dimitar Dimitrov.

Maxim Behar: Now ��veryone Has Media In Their Hands

Source: Interview with Maxim Behar in Starter - Morning block with Bogdana and Simeon on BG Radio

��

Simeon:

��

This morning it is a great pleasure for us to say good morning not only to a friend but also to a person who changes the environment and a person who, if we can talk about a guru in the PR industry in Bulgaria at all, then certainly the PR industry is an industry because of Maxim Behar. Good morning, Maxim! How are you?

��

Maxim Behar:

��

Good morning, starters! How can I be when I am with you? Great, optimistic, full of energy!

��

Bogdan:

��

We are very pleased with your company because it always brings something extra and more and more. In this case, we praise you a lot for the latest book ���The Global PR Revolution���.

��

Maxim Behar:

��

Well, this is the Bulgarian edition that I brought to you and now I will sign it with great pleasure. It was on the market in America in October and I am very pleased with the completely unexpected success for me, which is all over the world and people from Japan, Australia, Canada, from all over they call me. It is being translated into 7-8 languages at the moment and this is the Bulgarian edition. I am pleased that we are already doing a third edition with my friends from the Enthusiast publishing house.

��

Bogdan:

��

Well, it becomes like a student book. You realize that there is such a value.

��

Maxim Behar:

��

There are not many books about PR, about our business, about marketing, which are published in Bulgaria. On the other hand, I really tried to make it a world book, because inside there are opinions of 100 people from 65 countries. And with all the conventions - one may like it, another may not like it, one may read it, a third may not pay attention to it at all. No one has ever published such a book with so many opinions of world leaders in our business and so, I look ahead. I'm doing more things, I have a few more things on my laptop.

��

Bogdan:

��

You have the next steps that you are preparing.

��

Maxim Behar:

��

Basically, you know, I'm not a writer. I try to put the things that happen to me in my everyday life in writing because I have had a lot of years in journalism and I am very happy that things are readable.

��

Bogdan:

��

If you have to define PR in one word, is a strategy the word?

��

Maxim Behar:

��

No. The word must be the truth.

��

Bogdan:

��

How nicely said!

��

Maxim Behar:

��

Because, for better or worse, our business has not had a very good connotation for the last few years, mainly due to the fact that many people say, for example, about politicians - "Ah, he does PR���.

��

Bogdan:

��

Yes, you are absolutely right.

��

Maxim Behar:

��

Which means he's doing something wrong or in a way, he's lying. But, "he's doing PR" means "he's lying." On the other hand, and here in the book, I have developed it quite extensively, in my opinion, the current shortest definition of PR is actually, to tell the truth, so that people understand it. On the one hand, truth is a keyword, on the other hand, is understanding, because sometimes we see sentences that are long, vague, inaccurate, in an effort to sometimes be original, filling our texts with foreign words. Therefore, especially in today's world, in which we are immersed in information from morning to evening, with millions of things, we must be very clear, accurate, and, of course, fast, but the most important thing is, to tell the truth. That's why I associate PR with the truth.

��

Simeon:

��

Maxim Behar, known in the circles as Maximus prime guest in the morning show Starter. Can good PR revise a dead business?

��

Maxim Behar:

��

No. We are in the secondary business. We can do something, pack it better, tell it better, but in fact, the primary thing is what is sold.

��

Bogdan:

��

The product, what is sold.

��

Maxim Behar:

��

What we need to explain. If a person is bad, we cannot make him good. If a person is lazy, we cannot make him industrious or we cannot present him as such. If we present him on the second or third day, it will be clear that he is not like that. 20 years ago, perhaps, it was possible because our role as PR experts or specialists was quite different. We were intermediaries between business and politics and our clients and the media. While now, in fact, our customers own the media. We own media. And that's actually the basis of this whole global PR revolution. Media ownership has changed.

��

Simeon:

��

And is there a business or company left that doesn't need PR?

��

Maxim Behar:

��

Oh, there is, of course. I don't know what you put into your definition of someone needing or not PR. Given that everyone has a medium in their hands, they can tell the truth through that medium. If a person is honest and respectable and wants to do something good in business or politics, he can now communicate it without consulting a PR expert, because he has the media in his hands. 10-15 years ago, our clients came to us and said - "Mr. PR expert, we need to tell about our achievements to the media." These were traditional radios that are becoming more and more podcasts. These were the televisions and the newspapers. And we formulated the achievements or messages of this person, politician, businessman so that the media would understand him and be interested in him. Now, however, this same person comes and says, "Mr. PR expert, I have media, but I don't know how to use it." That is, we are no longer intermediaries, but we are people who make decisions, and this has radically, revolutionized our business.

��

Bogdan:��

��

Is this what the book is about?

��

Maxim Behar:

��

Yes, mainly about what has actually changed. Mainly about how each of us already owns a media and should not think that he is the editor-in-chief of this media. On the contrary, he must be aware of his responsibilities, to tell the truth. This is a huge global fight against fake news. To tell the truth, to be accurate, to be honest, and this thing will happen.

��

Simeon:

��

Maxim Behar in "Five Questions" in a moment.

��

Listen to the full podcast here.

Maxim Behar moderated First Davos Online Communication Summit

Maxim Behar moderated the First Online Communications Summit organized by the World Communication Forum Association n Davos, Switzerland. Maxim is the current President of the Association of the World Communication Forum and in his role as such was a speaker during the event. Important speeches were also made by David Gallagher, Francis Ingham, and Nitin Mantri,Cesare Valli, Johna Burke and many others. .

��

The online conference brought together more than 145 participants from 41 countries from all continents. Europe, Asia, and Latin America. The event aroused serious interest, heated discussion, and was a great success in the business community. The title of the meeting was "Crisis in the societies, crisis in the industry" and the current situation in business was discussed in detail, as well as new ideas and approaches in the business community.

��

"It was a great event and we were happy to have such a distinguished top professional��both as speakers and as participants. We have been doing Communications Forums in Davos, Switzerland for the past 10 years and they were always among main global PR, Marketing, and Social Media events. Today - more than ever - it is important to keep together, to meet and to discuss, public communications are changing literally every day and we must keep an eye on that changes constantly "- Maxim Behar, WCFA President said.

Maxim Behar with a Lecture to the Students of the Bulgarian Diplomatic Institute

Maxim Behar gave an online lecture for the trainee attach��s from the Bulgarian Diplomatic Institute, led by the Deputy Minister of Education and Science - Tanya Mihailova. Maxim's experience for many years in the sphere of diplomacy and communications generated an interesting discussion about diplomacy, ethics, business transparency, the Fiji Independent Commission against Corruption, and diplomatic issues from Maxim's work as an Honorary Consul General of the Republic of Seychelles.

��

The virtual event, organized by the Bulgarian Diplomatic Institute, was part of the curriculum of the diplomacy course for trainee attach��s "Marko Balabanov". The online event was held thanks to the agreement between the Bulgarian Diplomatic Institute and the Association of Honorary Consuls in Bulgaria, whose President is Borislav Boyanov. The meeting was entitled "Communications and Modern Diplomacy", revealing the future of diplomatic representatives in the digital era, the ways to communicate in times of crisis, the behavior of world leaders in social networks, and the role of social and traditional media in diplomatic work.

��

The lecture with special guest Maxim Behar was organized for the first time, and the representatives of the Bulgarian Diplomatic Institute said that they plan to hold more forums for their students.

Maxim Behar Is Part of a Webinar of the American Chamber of Commerce in Bulgaria

Maxim Behar participated in the webinar of the American Chamber of Commerce in Bulgaria, which was attended by over 200 representatives of the business community. A special guest of the exclusive event was the American Ambassador to Bulgaria - H.E. Herro Mustafa, who had the opportunity to answer questions related to the current situation and present the position of her country to the participants in the discussion.

��

���I am proud of the support AmCham members have shown for Bulgaria in this challenging time, and have been awed by the generosity of U.S. companies.�� In collaboration with AmCham���s leadership and members, the U.S. Embassy is working hard to strengthen U.S.-Bulgaria ties, and I am optimistic about the future��� - said Ambassador Mustafa addressing the AmCham Bulgaria community.

��

During the webinar, the President of the American Chamber of Commerce in Bulgaria - Olivier Marquette stated that they aspired to be active during the state of emergency, observing the measures and carrying out charitable causes. He mentioned that there are a number of examples of adapted businesses in the crisis, and the main goal of the chamber has been the constant focus on the basics of the business environment, protection of enterprises and employment.

Maxim Behar Meets the New Ambassador of Novinite Group

Maxim Behar met the famous Bulgarian actor, part of the team of the Oscar-winning "Green Book" movie - Dimitar Marinov. The meeting took place in the office of the leading PR agency M3 Communications Group, whose CEO is Maxim, and it recently started to work in collaboration with the Novinite Group.

��

The editorial team of Novinite Group voted for Honorary Ambassador of Novinite.com 2019, part of the ranking "Personality in the News 2019���. The winners were selected by the team of Novinite Group after an active and careful study of the most successful and significant personalities in the news flow in 2019, who contributed to the positive image of Bulgaria in the world.

��

The Bulgarian star from Hollywood Dimitar Marinov received the "Personality in the News" award for 2019. The actor and lecturer in the USA and Bulgaria accepted the award only a day before leaving for the USA. It was presented personally by Maxim Behar, who also announced Marinov as the new Ambassador of the Novinite Group.