Rachna Jain's Blog, page 30
April 28, 2014
How Many Chances Should You Give?
One of the things I remember hearing quite often is that “It’s not personal, it’s business.”
As I’ve grown as a business-owner, I see now, that, actually, “It’s not business, it’s personal.” seems much more accurate.
Initially, when you first begin your business, you are focused mostly on what you can do with your own two hands- how you do marketing, how you do sales, how you deliver on the promise of what you sold. Many business owners never move past this level of business, and that’s complet...
April 25, 2014
April 25 Social Media Post Roundup
Has it been a busy week for you? Are you working towards reaching your goals? Hope you enjoyed your holiday weekend — here are a few of our most popular Facebook posts this week:
1. Julia thought that this marketing fail was so funny. 
2. Setting realistic goals and schedules will allow for better time management and increased productivity.
3. Social media platforms that use visuals and images are trending. As a marketer and entrepreneur, you should consider trying them out.
4. Don’t write it of...
April 22, 2014
A Simple Plan for Your Social Media Management
One of the biggest concerns my clients have- especially those who are solopreneurs, or don’t have extensive teams, is the time it takes to manage their social media.
Of course, they want to build relationships and connections with others, but they, also, don’t want social media to take over all their time.
So how to balance these two desires?
The answer is in systems- a set of social media habits that you repeat daily, without having to constantly think about it. Like anything, the more you do t...
April 18, 2014
April 18 Social Media Post Roundup
Were you pranked this April Fool’s Day? Lots of companies took advantage of the holiday to come up with some very creative marketing ideas – like Netflix’s streaming rotisserie. For now, here’s another round-up of last week’s most popular posts from my Facebook page:
1. I always stress the importance of creating high-quality content, but it doesn’t necessarily mean that quantity should be compromised.
2. Stress not only disrupts your work but also your health. How do you fight it?
3. Sometimes...
April 15, 2014
Simple Tips for Creating Stunning Pinterest Pins
I’ll admit it- when I first set up my Pinterest profile, I was a little intimidated. Everywhere I looked, everyone was pinning beautiful tutorials and gorgeous photos and luscious product shots- and I was thinking, “How the heck am I going to create images even half as good?”
The first thing I realized was that I needed to not panic- and the second thing I realized is that I needed to take a look at resources I already had to help me do the job.
As a novice digital photographer, I began to real...
April 11, 2014
April 11 Social Media Post Roundup
It was a very productive March for me, and I hope everyone else feels the same way. Here are a few highlights from last week’s Facebook posts:
1. This is a good reminder when you have too much to do. Any workload looks easier when it’s broken down into “bites.” 
2. Aim for originality, and make sure you’ve got valuable information to present to your audience.
3. LinkedIn seems to be adding useful new features every week. To get the most out of this platform, make a good first impression with you...
April 8, 2014
My New Digital Baby!
My new digital baby was born this morning in the iTunes store!
It’s my new digital magazine- IM For the Rest of Us: Digital Marketing Simplified- which has been in the works for just about six months. It’s taken quite a bit of effort to learn how to put this together, but now I could not be more pleased with the results!
My goal with this monthly magazine is to help demystify the world of online marketing, especially for solopreneurs, professionals, and small business owners who are often fulfi...
April 4, 2014
April 4 Social Media Post Roundup
Do you know what I like best about welcoming another month? It gives you plenty of chances to plan contests or promotions for your business. With April now here, here’s a look-back at our previous week’s Facebook posts:
1. You will always benefit from giving your 100%.
2. Now, it’s easier to localize your search.
3. Every business has at least one unsatisfied customer. Instead of taking their negative feedback personally, respond professionally and try to address their concerns.
March 31, 2014
How to Use Instagram in Your Business
As you may know, I am a novice digital photographer, and I’m finding that images are becoming more and more important to me as a result. I get thrilled by beautiful images, and, like many others, pay a lot more attention to any content that captures my visual interest.
[image error]In a recent post, I wrote about why visual marketing is important, and I wanted to follow on to that post, a bit, by talking about Instagram.
In case you don’t know, Instagram is a photo-sharing social network. It was purchased b...
March 28, 2014
March 28 Social Media Post Roundup
March is almost over — did it go out like a lion or a lamb for you? Let’s end it with a little inspiration: here are a few highlights from last week’s Facebook posts.
1. Setting clear, realistic goals will help keep you on track.
2. Don’t let good ideas go to waste. If you think it’s the right time, act on it.
3. And now, he’s a legend.
4. You don’t have to jump straight from Point A to Point Z.
5. First impressions last, so you might as well make them good.
6. No need to compromise, right?
7. You c...
