Rachna Jain's Blog, page 29

August 29 Social Media Post Roundup

As August comes to a close, kids are returning to school and some of you with home businesses may find yourself with a little more time to get organized and focus on your goals. For now, here’s our weekly roundup: 1. It’s time to get off the beaten path and create your own trail. 2. […]

TimeBoxing to Get More Done

What timeboxing is and how to use it for greater business productivity.

August 22 Social Media Post Roundup

As business owners, it’s easy to get bogged down in worries about the past or the future. There’s no point wishing you’d done something differently, the key is to learn from your mistakes and move forward. And worrying about the future can keep you stuck, scared to make any move at all. The most important […]

What Google’s Pigeon Update Means For You

An 'in plain English' overview of what Google's latest search engine algorithm update means for you.

May 16 Social Media Roundup

Does your marketing plan include holidays like Mother’s Day? If so, how do you incorporate them into your strategy? With this in mind, here are a few highlights from last week’s Facebook posts:

1. The increasing number of ads going viral just proves that people pay more attention to heartwarming or funny videos.

2. Always start the day with a positive state of mind.

3. The new changes at Facebook have affected several accounts and posts already.

4. Just a little marketing humor.

5. It can be dan...

Why You Need to Provide Quality Content

If you’ve been online for as long as I have (almost 16 years at the time of this post), you’ll remember life before the Internet. At that time, the Internet barely existed, and communication was done through the written or spoken word. In those days, some years ago, all successful marketers and salespeople knew that the quality and value of their words was key to their success. Today, where online content dominates print content, many of the world’s top SEO and web marketing experts still say...

May 9 Social Media Roundup

Even though Facebook still holds the largest audience, LinkedIn is stepping up their game. Which one helps your business the most? In the meantime, here’s what you need to know today — our weekly roundup:

1. Glenda commented, “It’s funny how once you get into doing something you really didn’t want to, you feel good about yourself and happy to not have succumbed to the lizard brain.”

2. Viewers love anything visual — images, infographics and most of all, videos. But keep it short and straight to...

Building Your Business The Right Brain Way

My friend and colleague, Jennifer Lee, has just published her second book: Building Your Business the Right Brain Way, and I’m happy to tell you about this book, as it is a worthwhile and useful addition to your business library, especially if you are a creative entrepreneur.

You know, one of those people who’d love to have a business around your art, but you find the art side easier than the business side. In this second book, Jenn has put together a series of exercises and tools – gathered t...

How to Make Your Next Presentation Memorable

Speaking- either to live audience or virtually (such as on teleseminars or webinars) is one of the best marketing strategies you can adopt for greater visibility and client attraction. Speaking is an excellent way to get potential clients excited about who you are, what you do, and about working with you.

Presenting your ideas creates a platform for you to be noticed. It gives you the opportunity to make connections that are difficult to make through email or a web page.

So if you’re convinced...

May 2 Social Media Post Roundup

It’s a new month, and I can barely contain my excitement for the 2nd issue of my new digital magazine, which publishes next week. Don’t forget to download your copy — and in the meantime, here’s another roundup of last week’s Facebook posts:

1. Instagram is growing day by day. Small businesses and huge brands are taking advantage of this platform.

2. Confidence goes a long way in business.

3. Sometimes, it’s good to step back and evaluate your plan objectively.

4. Almost every social media platfo...