Rachna Jain's Blog, page 29

Building Your Business The Right Brain Way

My friend and colleague, Jennifer Lee, has just published her second book: Building Your Business the Right Brain Way, and I’m happy to tell you about this book, as it is a worthwhile and useful addition to your business library, especially if you are a creative entrepreneur.

You know, one of those people who’d love to have a business around your art, but you find the art side easier than the business side. In this second book, Jenn has put together a series of exercises and tools – gathered t...

How to Make Your Next Presentation Memorable

Speaking- either to live audience or virtually (such as on teleseminars or webinars) is one of the best marketing strategies you can adopt for greater visibility and client attraction. Speaking is an excellent way to get potential clients excited about who you are, what you do, and about working with you.

Presenting your ideas creates a platform for you to be noticed. It gives you the opportunity to make connections that are difficult to make through email or a web page.

So if you’re convinced...

May 2 Social Media Post Roundup

It’s a new month, and I can barely contain my excitement for the 2nd issue of my new digital magazine, which publishes next week. Don’t forget to download your copy — and in the meantime, here’s another roundup of last week’s Facebook posts:

1. Instagram is growing day by day. Small businesses and huge brands are taking advantage of this platform.

2. Confidence goes a long way in business.

3. Sometimes, it’s good to step back and evaluate your plan objectively.

4. Almost every social media platfo...

How Many Chances Should You Give?

One of the things I remember hearing quite often is that “It’s not personal, it’s business.”

As I’ve grown as a business-owner, I see now, that, actually, “It’s not business, it’s personal.” seems much more accurate.

Initially, when you first begin your business, you are focused mostly on what you can do with your own two hands- how you do marketing, how you do sales, how you deliver on the promise of what you sold. Many business owners never move past this level of business, and that’s complet...

April 25 Social Media Post Roundup

Has it been a busy week for you? Are you working towards reaching your goals? Hope you enjoyed your holiday weekend — here are a few of our most popular Facebook posts this week:

1. Julia thought that this marketing fail was so funny.

2. Setting realistic goals and schedules will allow for better time management and increased productivity.

3. Social media platforms that use visuals and images are trending. As a marketer and entrepreneur, you should consider trying them out.

4. Don’t write it of...

A Simple Plan for Your Social Media Management

One of the biggest concerns my clients have- especially those who are solopreneurs, or don’t have extensive teams, is the time it takes to manage their social media.

Of course, they want to build relationships and connections with others, but they, also, don’t want social media to take over all their time.

So how to balance these two desires?

The answer is in systems- a set of social media habits that you repeat daily, without having to constantly think about it. Like anything, the more you do t...

April 18 Social Media Post Roundup

Were you pranked this April Fool’s Day? Lots of companies took advantage of the holiday to come up with some very creative marketing ideas – like Netflix’s streaming rotisserie. For now, here’s another round-up of last week’s most popular posts from my Facebook page:

1. I always stress the importance of creating high-quality content, but it doesn’t necessarily mean that quantity should be compromised.

2. Stress not only disrupts your work but also your health. How do you fight it?

3. Sometimes...

Simple Tips for Creating Stunning Pinterest Pins

I’ll admit it- when I first set up my Pinterest profile, I was a little intimidated. Everywhere I looked, everyone was pinning beautiful tutorials and gorgeous photos and luscious product shots- and I was thinking, “How the heck am I going to create images even half as good?”

The first thing I realized was that I needed to not panic- and the second thing I realized is that I needed to take a look at resources I already had to help me do the job.

As a novice digital photographer, I began to real...

April 11 Social Media Post Roundup

It was a very productive March for me, and I hope everyone else feels the same way. Here are a few highlights from last week’s Facebook posts:

1. This is a good reminder when you have too much to do. Any workload looks easier when it’s broken down into “bites.”

2. Aim for originality, and make sure you’ve got valuable information to present to your audience.

3. LinkedIn seems to be adding useful new features every week. To get the most out of this platform, make a good first impression with you...

My New Digital Baby!

My new digital baby was born this morning in the iTunes store!

It’s my new digital magazine- IM For the Rest of Us: Digital Marketing Simplified- which has been in the works for just about six months. It’s taken quite a bit of effort to learn how to put this together, but now I could not be more pleased with the results!

My goal with this monthly magazine is to help demystify the world of online marketing, especially for solopreneurs, professionals, and small business owners who are often fulfi...