Robin Storey's Blog, page 13

BOOK MARKETING FOR THE FAINT-HEARTED PART 1

Marketing Tree

Marketing – a word avoided and even feared by many writers. Most of us are shy retiring types to whom blowing our own trumpet is akin to running down the main street stark naked.

But it’s more important now than ever. Even if you’re published by a legacy publisher, there’s a limit to how much marketing they will do for you, especially if you’re a new author.

And if you’re self-publishing an e-book it’s essential. There are so many books in the marketplace competing for readers’ attention that you have to work hard to make sure your book is noticed.

There are three facets of book marketing that are vital:

Start well before publication date.  Six months minimum, twelve is better.

It takes time to find and come to the attention of your target market – ie people who enjoy the genre you write in and are potential buyers.

2.  Have an online presence – website, blog, social media, writers forums, book reviews, guest post on blogs.

There are endless ways but the first three are the basics. If you don’t have a website and blog, and do at least some basic social media, you’re behind the eight ball before you start.

3.  Connect with other writers and readers by means of the above tools – post regular blogs and invite comments, start an email sign up list to your blog by offering a free product, eg a short e-book on a topic of interest to your readers, post regularly on social media, contribute to writers forums, write reviews of books.

Connecting is the secret to effective marketing.  Doing the hard sell will alienate people and if you’re only connecting with them to sell your book they’ll soon realise it and turn off. Being genuine is important.

Besides, connecting with other writers is fun and helpful, because exchanging ideas, tips and the ups and downs of the creative life will not only improve your writing but give you support and motivation – and we all need plenty of that. Not all readers are writers but most writers are avid readers, and sooner or later you’ll find and connect with those who’ll be interested in buying your book.

‘How am I going to find time to do all this and write?’ I hear you wail.

By taking it slowly so it doesn’t overwhelm you. Next post I’ll share my start-up marketing plan.

Do you have any thoughts on marketing or experiences to share?  I’d love to hear them.

HOW TO FALL IN LOVE AGAIN WITH YOUR TRUNK NOVEL

 

Falling in love again...

So you’ve dragged your manuscript from the depths of the trunk or bottom drawer, tucked away for the last few years under a pile of warranties for goods you no longer own and a bundle of  birthday cards you haven’t had the heart to throw out. Or maybe, like me, you’d sentenced it to literary life imprisonment, stamped with the words 'Never To Be Released'.

But you decide to give it a reprieve, brush off the dust and settle down to read it. You wince a lot at your over-written sentences, flowery descriptions and cliches. Or maybe the writing’s not too bad but your characterisation is patchy and your plot is full of holes. After all, you’ve grown a lot as a person and a writer since you wrote it.

But if, when you come to the end, you think, ‘Even with its faults it’s a good story,’ you’re on the right path to falling in love with your novel again. Here’s how to rekindle the passion:

Think back to when you first had the idea, what inspired you to write that particular story. Was it based on an experience you had, a news item, a book you’d read, or just a random idea that popped into your head?

My trunk novel Perfect Sex takes place in the milieu of internet dating. At the time I’d dabbled in the waters a bit myself and an idea occurred to me – ‘What if you dated as many men as you could and then wrote a book based on your experiences?’ That was the starting point for my novel, in which my protagonist does that very thing, with unexpected consequences.

Remember the excited spark deep within you that made you plonk your butt down and write even when you were dead tired, how your skin tingled on the days it was all coming together, the delicious anticipation as you neared the finish line?

I remember jumping out of my chair and punching the air after typing the words 'The End'. It was 6.30pm on a Friday night and I was due to meet friends at 7pm for dinner, so was able to celebrate in style. It was only the first draft and there was still lots to do, but for a brief period I felt ten feet tall.

Taking yourself back to the time you were writing it will help you re-capture your initial enthusiasm for your novel.  Like thinking back to your first dates with your spouse/partner and re-living that first flush of excitement.

Research the genre of your novel by finding out what’s in the market today. Read some contemporary novels by different authors in that genre if you haven’t already, become a member of readers sites such as Goodreads or Library Thing and read reviews of books similar to yours. In that way you get a clear idea of what’s being written in your genre and where your novel fits in.


Review your plot. Is it still fresh and relevant or is it a bit hackneyed or outdated?  If the latter, think of ways you can tweak it to make it more contemporary or original. How can you make it stand out from the crowd?

Fortunately for me, internet dating is still as popular today as it was when I wrote the first draft of Perfect Sex in 2003. But there are certain aspects I have to update – small details such as giving everyone iPhones instead of mobile phones and larger changes such as having my protagonist publish her novel as an e-book instead of/as well as traditional publishing.

Examine your characters. Do they still jump out of the page at you as real people? Or are they a bit wishy-washy or inconsistent? Should you get rid of a few minor characters to tighten up the story?  Or maybe add a couple to give more depth?  Are there any changes you should make to the protagonist to make him/her more sympathetic, believable or intriguing?

I’ve decided that some of my minor characters are cliched, so one of my aims is to make them more quirky and interesting, while still ensuring they stick to their supporting role and don’t try to take over the story. An interesting challenge!

Of course there are many other aspects of your novel you’ll need to look at, but the plot and the characters are usually the most obvious on your first re-read.

Think back to your inspiration for your novel, find your niche in the marketplace and make a list of the changes needed to make it stronger, tighter and more relevant and – voila! You’re in love again!

 

Have I missed anything?  Do you think love a second time round can work? (when it comes to novels, that is).