Michael Eging's Blog: The Silver Horn Echoes and Assorted Other Tales - Posts Tagged "medieval"
Promotion of an Indie Book
With the release of The Silver Horn Echoes: A Song of Roland, we have once more begun to navigate the mass of distribution channels as a means to getting the book into the hands of readers in their own local bookstore. Working with Ingram and other distributors is no guarantee that wholesalers and chains will carry the book, even with a return policy in place. So, this book will be Steve and my test with marketing in a much broader sense than anything we've ever done before.
What avenues have we found to promote our book?
Of course, we have reached out to bloggers and book reviewers to navigate the processes that each of them have for accepting a book to review. Many of the bloggers and reviewers are very supportive of indie work, however, due to the broad nature of the indie world, many have waded through books that were not edited or executed with a high level of professionalism. So, some reviewers and bloggers have limited the indie work they currently review. Of course, this is an issue that should be addressed in books long before they reach the hands of the reviewer.
Over the past week, we've began sending introduction packages to small, independent booksellers. You know, the community mom-and-pop book stores that smell of worn pages and adventure. The Silver Horn Echoes has captured the imagination of stores thus far who have agreed to carry the book. My daughter, who is starting her freshman year at a local college, has become our chief marketer and publicist. She enjoys the challenge and loves bookstores--a match made in heaven.
Another route, again, with some success is to schedule book signings with independent bookstores. We supply the posters, the shoe leather in promotion (particularly earned media), and the door prizes. The bookstore, hopefully, will see a bump in foot traffic. Our best responses thus far have been comic shops. Yes, comic shops. Our cover was created by an artist who has experience with major comic publishers. Many shop owners gravitate immediately to the cover, and then we book an afternoon signing. Stay tuned, we will be announcing them here!
Well, we don't have a best seller yet. But we do have a plan and are in the middle of execution. We'll keep you updated on our progress. If you happen to see a signing or book fair appearance in your neck of the woods, please stop by and say "hello!"
What avenues have we found to promote our book?
Of course, we have reached out to bloggers and book reviewers to navigate the processes that each of them have for accepting a book to review. Many of the bloggers and reviewers are very supportive of indie work, however, due to the broad nature of the indie world, many have waded through books that were not edited or executed with a high level of professionalism. So, some reviewers and bloggers have limited the indie work they currently review. Of course, this is an issue that should be addressed in books long before they reach the hands of the reviewer.
Over the past week, we've began sending introduction packages to small, independent booksellers. You know, the community mom-and-pop book stores that smell of worn pages and adventure. The Silver Horn Echoes has captured the imagination of stores thus far who have agreed to carry the book. My daughter, who is starting her freshman year at a local college, has become our chief marketer and publicist. She enjoys the challenge and loves bookstores--a match made in heaven.
Another route, again, with some success is to schedule book signings with independent bookstores. We supply the posters, the shoe leather in promotion (particularly earned media), and the door prizes. The bookstore, hopefully, will see a bump in foot traffic. Our best responses thus far have been comic shops. Yes, comic shops. Our cover was created by an artist who has experience with major comic publishers. Many shop owners gravitate immediately to the cover, and then we book an afternoon signing. Stay tuned, we will be announcing them here!
Well, we don't have a best seller yet. But we do have a plan and are in the middle of execution. We'll keep you updated on our progress. If you happen to see a signing or book fair appearance in your neck of the woods, please stop by and say "hello!"
The Silver Horn Echoes and Assorted Other Tales
Welcome to the world of Michael Eging! A place where time and space collide in works of fiction. Come along for the journey, but beware the dragons. They don't play in the sandbox well.
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