Renée Wallen's Blog, page 2

Free social media content support to kickstart 2024

If you started the year full of enthusiasm and positivity for your social media, but are already starting to feel in need of some inspiration, this will help!

The following calendar gives you a mix of social media awareness days, important recognition days, serious anniversaries, fun and funny days, some religious holidays and various wonderful reasons to celebrate. 

Now, here’s the thing…

When you create your posts or blogs, try to relate the relevant days to your own business. Many are quite straightforwardly business-oriented, such as Employee Appreciation Day, International Co-working Day and National Fun at Work Day, so that should be easy enough.

Most of the special days can be adapted in creative ways to suit your own industry or workplace. The trick is to weave a story around the theme of the day that will be of interest to your audience and target customers, whilst clearly establishing a link to show why you’re supporting, promoting or simply mentioning the day. (Don’t forget to use that particular day’s trending hashtag.)

Some of the more random calendar events include: Talk like Willliam Shatner Day, World Laughter Day, Tequila Day, Skinny Dip Day and International Kissing Day.  (In fact, re-reading these choices – you could probably have a very fun day taking part in them all at once!)

Chuck in Talk like a Pirate Day (and yes, many, many people participate), cuddle your cat and a few of the chocolate / cake / cupcake/ pancake days and I’m in my element!

And here’s my promise to you…

If you genuinely can’t think of how to apply any of these listed days to your social media posts within the first two months of this year, I’ll help you out free of charge. We can zoom over a cup of coffee (or Irish coffee, if it’s January 25th) and I’ll give you ideas of how to apply five of the days to your business in a way that’s interesting, professional and exciting.

Wishing you all the best for a happy, successful and prosperous 2024!

Your Free Social Media Calendar for 2024

January 2024

Veganuary Month01: New Year’s Day 04: World Braille Day 04: World Hypnotism Day04: National Trivia Day05: National Bird Day 07: Orthodox Christmas10: Brit Awards14: World Logic Day19: National Popcorn Day 21: World Religion Day 24: National Peanut Butter Day 24: International Day of Education 25: National Irish Coffee Day25: Burns Night 26: National Fun at Work Day 27: International Holocaust Remembrance Day27: National Chocolate Cake Day28: International Lego Day 30: National Croissant Day31: National Hot Chocolate Day

February 2024

Black History Month LGBT+ History Month01: Imbolc02: Groundhog Day 04: World Cancer Day 04: British Yorkshire Pudding Day 05: World Nutella day05: National Apprentice Week begins07: Safer Internet Day 09: National Pizza Day10: Chinese New Year (Dragon) 10: Lunar New Year 11: International Day of Women and Girls in Science13: Pancake Day 13: World Radio Day 13: Galentines Day 1: World Radio Day14: Ash Wednesday 14: Valentine’s Day 15: International Childhood Cancer day17: Random Acts of Kindness Day 18: BAFTAs20: National Love Your Pet Day 20: World Day of Social Justice20: Cheese Lovers day22: World Thinking Day 26: International Tongue Twister Contest Day27: National Pokemon Day 28: Rare Disease Day

March 2024

Women’s History Month01: Employee Appreciation Day 01: St David’s Day01: International Women of Colour Day04: National Grammar Day04: British Pie Week 06: National Dentist’s Day 07: National Cereal Day 07: World Book Day08: International Women’s Day 08: National Proofreading Day10: Mother’s Day 10: 96th Academy Awards10: Ramadam begins11: National Napping Day 14: Pi Day 15: World Consumer Rights Day 15: Red Nose Day17: St. Patrick’s Day18: Global Recycling Day 18: Neurodiversity Celebration Week Begins19: St. Joseph’s Day 20: Spring Equinox 20: International Day of Happiness 21: World Down Syndrome Day 21: World Poetry Day21: International Day for the Elimination of Racial Discrimination22: International Talk Like William Shatner Day23: National Puppy Day 23: Purim begins24: Palm Sunday25: International Waffle Day25: World Autism Acceptance Week25: Holi26: Wear a Hat Day (some websites show it as 28th)27: World Theatre Day28: World Piano Day29: Good Friday 30: National Doctors’ Day30: World Bipolar Day31: Easter Sunday 31: Daylight Savings Time Starts31: International Transgender Day of Disability

April 2024

Stress Awareness MonthWorld Autism Month01: April Fool’s Day 01: Easter Monday02: Autism Awareness Day 03: National Walking Day05: International Day of Conscience06: International Pillow Fight Day 07: World Health Day 08: Masters Golf begins09: Eid Al-Fitr10: National Siblings Day 10: International Day of Pink 11: National Pet Day 12: Day of Silence 13: Grand National13: Mental Health Awareness Week14: National Gardening Day 14: YBC 10th Anniversary15: World Art Day16: World Voice Day 17: International Haiku Poetry Day17: World Haemophilia Day21: National Tea Day21: World Creativity and Innovation Day 22: Earth Day 22: Passover begins22: MS Awareness week begins23: World Book Day 23: English Language Day 23: St George’s Day24: International Guide Dog Day25: World Malaria Day26: World IP Day27 International Sculpture Day27: Woody Woodpecker Day28: World Day for Safety and Health at Work29: International Dance Day30: International Jazz Day

May 2024

Stroke Awareness Month01: May Day 01: Beltane02: International Harry Potter Day04: International Firefighters Day 04: Star Wars Day 05: World Laughter Day 06: Early May Bank Holiday08: World Red Cross Day 11: Eat What You Want Day 12: International Nurses Day 12: National Limerick Day13: World Cocktail Day15: International Day of Families16: International Day of Light 17: Endangered Species Day 17: International Day Against Homophobia, Transphobia and Biphobia18: Armed Forces Day 18: International Museum Day 18: Facebook’s 20th Anniversary 19: Chelsea Flower Show20: World Bee Day 21: International Tea Day21: World Day for Cultural Diversity for Dialogue and Development23: World Turtle Day 24: World Schizophrenia Day25: FA Cup Final27: Spring Bank Holiday 29; National Biscuit Day30: National Creativity Day 30: World MS Day30: International Hug Your Cat Day31: World No Tobacco Day

June 2024

Pride Month 01: Global Day of Parents 01: International Children’s Day01: UEFA Champion’s League Final02: National Cancer Survivors Day 03: National Egg Day 03: World Bicycle Day04: National Cheese Day 05: Global Running Day 05: World Environment Day06: D-Day Anniversary 08: National Best Friends Day 08: World Oceans Day 10: Men’s Health Week begins12: World Day Against Child Labour 14: World Blood Donor Day 15: Beer Day Britain 15: Clean Air Day16: Father’s Day 16: National Fudge Day18: International Picnic Day 18: International Sushi Day 20: World Refugee Day 21: Summer Solstice 21: International Yoga Day 21: World Music Day 21: Take Your Dog To Work Day22: World Rainforest Day22: Windrush Day23: National Writing Day23: International Women in Engineering Day24: International Fairy Day24: Deaf-Blind Awareness Week Begins25: Global Beatles Day27: National PTSD Awareness Day 27: Micro-, Small and Medium-Sized Enterprises Day29: National Camera Day 29: Armed Forces DayTour de France begins30: BET Awards30: International Asteroid Day

July 2024

01: International Joke Day 01: Wimbledon Begins02: World UFO Day 04: US Independence Day06: International Kissing Day 07: World Chocolate Day 07: F1 British Grand Prix11: World Population Day 13: International Skinny Dip Day15: National Give Something Away Day 15: World Youth Skills Day 16: World Snake Day 16: Eid Al-Adha17: World Emoji Day 17: World day for International Justice18: Nelson Mandela Day20: International Chess Day21: National Ice Cream Day 24: Tequila Day25: Cheese and Wine Day26: Paris Olympics Begins28: World Nature Conservation Day29: National Lipstick Day 30: International Day of Friendship

August 2024

02: International Beer Day 02: Cycle to Work Day02: Organ Donation Week03: National Watermelon Day 03: Brighton Pride04: International Assistance Dog Week06: Hiroshima Day08: International Cat Day 09: Book Lovers Day 09: International Co-working Day10: National Lazy Day 12: International Youth Day12: Afternoon Tea Week13: International Left-Handers Day 13: National Prosecco Day14: World Lizard Day 14: World Calligraphy Day15: National Relaxation Day 16: National Tell a Joke Day 16: National Rum Day 16: National Rollercoaster Day17: National Non-profit Day17: National Cupcake Day18: Breast Cancer Research Day19: World Photo Day19: World Humanitarian Day20: National Radio Day24: Pride Cymru25: Notting Hill Carnival 26: Summer Bank Holiday 26: National Dog Day 30: National Beach Day 31: Overdose Awareness Day

September 2024

Hispanic Heritage Month World Alzheimer’s Month02: Organ Donation Week05: International Day of Charity 06: Read a Book Day 06: National Food Bank Day 07: World Beard Day07: International Day of Clean Air08: World Physical Therapy Day08: International Literacy Day 09: 999 Day10: World Suicide Prevention Day 13: Positive Thinking Day 13: London Fashion Week Begins15: First Day of Hispanic Heritage Month 15: International Day of Democracy16: International Coastal Cleanup Day17: International Country Music Day18: National Cheeseburger Day 19: Talk Like a Pirate Day20: International Week of Happiness at Work21: International Day of Peace 21: Oktoberfest Starts 21: World Alzheimer’s Day21: Wales International Film Festival22: Hobbit Day23: International Day of Sign Languages 24: World day of the Deaf24: World Bollywood Day25: World Pharmacists Day26: World Contraception Day26: World Day of Migrants and Refugees27: World Tourism Day 29: World Heart Day 30: International Podcast Day 

October 2024

Black History Month01: International Coffee Day 01: World Vegetarian Day 02: International Day of Non-Violence 02: Rosh Hashana begins03: National Poetry Day 04: National Taco Day 04: World Animal Day 04: World Smile Day 05: World Teachers’ Day 05: World Meningitis Day06: Grandparents Day 06: World Cerebral Palsy Day07: International Day of Peaceful Communication10: World Mental Health Day 10: World Homeless Day11: Yom Kippur Begins13: National Yorkshire Pudding Day14: National Baking Week15: UK Coffee Week 17: International Day for the Eradication of Poverty18: United Nations Week18: World Menopause Day20: National Chefs Day20: World Osteoporosis Day20: World Statistics Day21: National Apple Day 21: Back to the Future Day24: United Nations Day26: National Pumpkin Day 26: World Howl at the Moon Night27: National Mentoring Day27: Daylight Savings Time Ends 29: National Cat Day 29: International Brain Tumour Awareness Week31: Diwali begins31: Halloween 

November 2024

Movember01: National Authors’ Day 01: World Vegan Day 02: Day of the Dead 02: World Ballet Day04: National Roast Dinner Day05: Bonfire Night 06: Stress Awareness Day08: National Cappuccino Day 08: Science, Technology, Engineering, and Medicine (STEM) Day08: Renée’s Birthday09: British Pudding Day 09: World Adoption Day10: Science Day for Peace and Development 11: Remembrance Day 13: World Kindness Day 14: World Diabetes Day 14: King Charles III Birthday15: National Philanthropy Day 16: International Day for Tolerance 17: International Students Day19: International Men’s Day 19: National Play Monopoly Day20: Transgender Day of Remembrance 21: World Television Day 23: National Espresso Day 25: International Day for the Elimination of Violence Against Women26: International Cake Day28: US Thanksgiving Day 29: Black Friday30: St Andrew’s Day30: Small Business Saturday

December 2024

01: World AIDS Day 02: Cyber Monday 02: International Day for Abolition of Slavery 03: International Day of Persons with Disabilities04: Wildlife Conservation Day 05: International Volunteer Day 05: International Ninja Day08: National Brownie Day 10: Human Rights Day 10: Noble Prize Day 21: Start of Winter 24: Christmas Eve 25: Christmas Day 25: Hanukkah Begins26: Kwanzaa Begins26: Boxing Day 31: New Year’s Eve31: Hogmanay

With thanks to Metricool.com, LinkDigital.co.uk, thewellbeingproject.co.uk

Nude modelling, footie and a bucket list – quite a week!

Not quite sure what I was asked more often this week – was it nippy when I modelled naked, am I now a die-for-my-team Arsenal fan, or what are the other things on my list of “60 things to do before I’m 60”?

Firstly, I’d like thank everyone who wished me a happy birthdayon Facebook, LinkedIn and Instagram. It’s been an absolutely incredible week,and I’m truly grateful for the many, many messages, cards, gifts, flowers and –of course – chocolates. I’ve certainly felt the love – thank you!

(Quick note – this is not a typical social media blog – and I know I’m overdue giving you up-to-date LinkedIn and social media strategy tips. I promise that blog is coming… This is purely a shameless, self-indulgent birthday blog!!)

Birthday week has been so much fun, and I’ve enjoyed every minute spent with my fabulous family and wonderful friends. How did I celebrate…? By doing something incredibly unexpected!

Let’s start at the beginning.

The artist

On Tuesday, Grayson Perry was as fantastic as always. Hisshow at the London Palladium focussed on identity and we (the packed audience)took part in various polls and word clouds by tapping our phones and laughing.If you don’t know Grayson (actually Sir Grayson now), he’s a transvestiteceramist based in Shoreditch who can often be seen cycling around town in abeautiful (or gawdy) dress. He’s the most down to earth, funny,super-intelligent artist – a rightful national treasure (as he laughingly describeshimself).

Before the show we had dinner in the Clachan Pub in KinglyStreet, which had been my go-to haunt for a couple of years in the 80s, both whenI sold balloons and jokes in Hamleys and then when I selected jewellery andknickers for Principles. Every night in the Clachan! It was riotous back then,the best fun, and a place where we squashed in with cocktails and danced in theupstairs disco to the Eurythmics and Terence Trent Derby.  On Tuesday, we sat in the pub’s dining room,formerly the aforementioned disco, but this time we ate a delicious dinner withscrummy desserts and reminisced about forty year old friendships that havedeepened over the decades.

My birthday

Wednesday, my actual birthday, was mostly spent with mylovely family and one of my closest friends – more food – followed by theactivity most people are asking about.  I’llcome back to that….

Chocolate, chocolate and more chocolate

Thursday in Marylebone was full of treats! A visit to my favourite bookshop (Daunts) and favourite chocolate shop (Pierre Marcolini) was followed by lunch at the Ivy. (My second trip to an Ivy in four days – Sunday was also a lovely lunch, this time in Cambridge, where the beautiful city never fails to delight.) Marylebone also offered hot chocolate, chocolate and walnut cream cake, winning a couple of backgammon games, more chocolates – all great fun. Someone knows me well. I came home early though, for a family quiz night – which we did not win, but hey ho, cookie crumbling and all that.

Cliff

Whoever sniggered when I said that Gill and I were seeing Cliff Richard on Friday please note that we had the last laugh, as he was a magnificent performer – especially considering he’s 83!! Dancing, sparkling, making jokes (sort of). The concert followed more delicious food: a wonderful dinner in a bistro/pub in Hammersmith and, prior to that, lunch in the British Library (where I highly recommend the Fantasy exhibition).

Getting my kit on

And on to Saturday…. A-R-S-E-N-A-L !!  I’d never ever beento a football match, unless you can count my kids playing on a Sunday morning,spending more time picking daisies than scoring goals!

My list of “60 things to do before I’m 60” includedattending a match – any team, anywhere in London, ideally a premiership team. Ihave friends with season tickets to Arsenal, West Ham and Spurs, but it was anArsenal fan who immediately offered to take me. And I loved the whole experience!

So this was the second item ticked off my ’60 before 60′ list.

And yes, the most asked questions have been about thefirst. 

Getting my kit off

I still can’t quite believe I actually did it. It’s the furthest I’ve ever strayed from my comfort zone by a country mile!!

So to answer the most FAQs: Yes, I was completely naked; no I didn’t pose with strategically placed feathers, scarves or hands; yes, my art group is both men and women; yes, I was a bit nervous and not sure until the last second whether I would actually go through with it; yes, I laughed; no I wasn’t cold; yes I felt empowered; yes, I was proud of myself; and yes, it was a brilliant boost to my self-esteem.

I’ve been going to the Life Drawing group for about six months – it’s run by my friend and colleague Martyn Royce in Epping. A dozen or so lovely people spend a couple of hours drawing a model each week; I find it relaxing, almost therapeutic, and highly enjoyable.

When I told Martyn about my list, he suggested modelling for the group and I immediately said “No way!!!”  But on my birthday – along with the ‘launch’ of my list of activities, I suddenly changed my mind.  So I arrived at our art studio armed with a huge, very gorgeous shawl that I’d been given during a trip to Scotland a couple of years ago.

To everyone’s surprise (shock!!) I stood at the front of the room with the shawl wrapped tightly around me, giggled a bit, then dramatically let it fall to the floor.

The drawings I have been given by the artists are wonderful and some friends have seen them all. I’m happy to share just this one beautiful and less revealing sketch by the hugely talented @misslottiekaye. (Obviously there’s no way I’m sharing full frontal nudity on any social media…)

The list

I’m not really calling it a bucket list.  It’s just 60 things to do before I’m 60 that I’ve never done before. And there are a couple of years to go – it’s not right around the corner, in case you were wondering.

Loads of people have asked what else is on the list.  Well, I haven’t got the full 60 things as I’ve only thought of 24 so far, so I welcome suggestions!!!  If you can think of anything fun, exciting or challenging that I’ve never done before, I’ll think about adding it on.

My list currently includes flying a plane (definitely not jumping out of one), going on a lovely balloon ride, tea at the Ritz, an archaeological dig, tour of Pompeii and getting a tattoo. (A tiny one somewhere inconspicuous.) I’d also like to go on safari and visit the far east – so if anyone fancies taking me on either of those holidays that will be very merrily received…

Birthday week isn’t over just yet – I enjoyed a lovely trip to the Design Museum today to see the exhibition: REBEL: 30 Years of London Fashion. It wasn’t on my list as I’ve been to the museum before, but I got a glimpse on a computer screen of how I’d look with blue hair, and that’s now a serious consideration!

The exhibition included designers that I’ve blogged about in the past for clients, and some that I think I’ve seen in years gone by at London fashion shows. Quirky, outrageous and fantastical designs – if you like fashion you should go!!

And luckily for me the week will continue to be celebratory… Ronnie Scott’s followed by dinner at the Groucho Club on Saturday may well be eclipsed by Mamma Mia at the O2 on Sunday! #feelinglucky #feelingloved

Thank you again to everyone who has helped to make this time amazing and especially to the people I shared my week with – love you all! X

(More pics on insta: @weekendwitchsocialmedia)

Free social media coaching and business mentoring

You probably know that I love coaching people to be better at what they do, and I spend a fair amount of time helping people 121 via Zoom, or in group workshops.

Well, I’m proud to say that I’ve taken on a new role as a volunteer business mentor supporting companies registered as part of the Help to Grow scheme offered by Enterprise Nation. This is in addition to my role as a Business Captain with X-Forces, which provides support to ex-military personnel on their business journeys.

So I’m now a registered member of the Association of Business Mentors.

I’ll be specialising in marketing support, of course – in particular social media related. As always, LinkedIn coaching features highly, both in terms of helping people to improve their profiles and widen their visibility, as well as exploring ways to generate leads.

It’s all about being part of an engaged online community and – the phrase I absolutely can’t stand: “building your personal brand.” (This simply means making sure your personal profile is better than the rest and that you’re using your social media to its best advantage.)

If you need my help and you qualify for either of the free schemes I’ve mentioned, you can register through the relevant websites. Drop me a line if you’re not sure and I can point you in the right direction.

Threads – the new rival to Twitter

Less than 24 hours in and I’m being bombarded with queries about Threads: What is it? What does it do? Do I need it?

Before you read on, let me just say…

Don’t worry, don’t panic, there’s no need to stress. Remember that your social media should target your clients and potential customers – and they won’t all be on Threads yet. And when / if they are, they’ll still be on the established platforms too. 

What is it?

Quite simply, it’s Instagram’s version of Twitter.

What does it do?

It’s a new social media platform for posting your thoughts, ideas, useful information, photos, business updates, products, services, fun stuff – and also, if you choose, rubbish and nonsense.

You can publish posts up to 500 characters long (Twitter is only 280) and you can include links, photos and videos. In the same way that Twitter works, posts can be replied to, liked or shared by other people.

it’s ‘algorythmic’ feed means that posts will be displayed according to their engagement rather than as a chronological timeline. The more you like, the more you’ll see – and the same goes for your followers. 

How do you get it?

From the App Store or Google Play.

How do you set it up?

This is supremely simple if you’re an Instagram user, as you can import your profile and follow all the same users.  

Do I need it?

If it turns out your audience becomes active on Threads, you may want to consider setting up an account and creating a strategy. 

I’m always happy to chat if you’re unsure about this or any aspect of your social media.

Do you misquote, misread or mis-attribute on social media?

I’ve mentioned before that two thirds ofmy clients are aged over 50. They like the fact that I have many years ofbusiness acumen, and we enjoy a good number of shared references,  comparable music tastes and similar points ofview.

The UK’s Grande Dame of Acting, JudiDench, is older than any of my current clients, but she popped up on my socialmedia today, which is why I’m mentioning her in this blog.

I love this quote; one of my Facebookfriends posted it, although I’m pretty sure I’ve seen it before. Yet… Althoughin today’s Facebook feed it’s attributed to Dame Judi, it was actually writtenby Donna Ashworth, a Sunday Times author and poet.

It’s a fact of life now that anythingposted on social media can easily be misquoted, misread or mis-attributed, soit’s important to ensure anything you post is correctly referenced if it’s fromany source other than your own creativity.

This is not intended to be business advice, but it’s excellent marketing guidance for anyone taking stock of themselves.

“Don’t prioritise your looks my friend, as they won’t last the journey.
Your sense of humour though, will only get better with age.
Your intuition will grow and expand like a majestic cloak of wisdom.
Your ability to choose your battles will be fine-tuned to perfection.
Your capacity for stillness, for living in the moment, will blossom.
Your desire to live each and every moment will transcend all other wants.
Your instinct for knowing what (and who) is worth your time, will grow and flourish like ivy on a castle wall.
Don’t prioritise your looks my friend, they will change forevermore, that pursuit is one of much sadness and disappointment.
Prioritise the uniqueness that makes you you, and the invisible magnet that draws in other like-minded souls to dance in your orbit.
These are the things which will only get better.”

Intuition, choice, instinct, prioritisingand invisible magnets – all factors that are relevant in a good social mediastrategy. All things that will help you to be better.

And, as a side issue, when I’m asked toreview someone’s social media profiles – particularly LinkedIn, the first thingI comment on is their photo. “Don’t prioritise your looks?” Well, in this case,do! Choose an image that is current, engaging, in focus, business-like (not abeach or pub snap) – one that shows personality.

If you’d like to chat about your onlineprofile – or, indeed, any other aspect of your social media marketing, feelfree to get in touch. A Power Hour session is usually £100, but if you’re over50 you can claim a 50 minute session for just £50.

Get in touch today, as the offer onlystands until the end of July.

The excitment of AI blogging: Not the usual social media tips for Accountants

It’s always an honour to be invited as the guest speaker ata networking event, especially if you’ve presented to the group before and they’veasked you to come back for more! One challenge, though, is coming up with afresh topic that’s going to be interesting, useful and fun!

Fortunately, with social media there’s always something new to chat about!

At last week’s YBC brunch in Holborn, I wanted to talk about content but knew that someone else had spoken previously about the hottest topic at the moment: Chat GPT. If you’re still in the dark about this game-changing Artificial Intelligence (AI) site, now’s the time to check it out, as it can dramatically cut down the time you spend on creating content such as blogs, articles, web pages and social media posts.

I chose a simple topic to demonstrate its speed and versatility: “Top social media tips for accountants.” Without hesitation, my laptop churned out a brilliant blog with eight key points for accountants to bear in mind when using social media. You know the stuff; these tips are relevant for everybody’s businesses – define goals, choose the platform, post regularly, engage with your audience etc…

But that’s not enough to make a presentation fun – or to showcasemy own creativity.  So I asked the AI toalso give me a number of similar blogs, but “in the style of” various famousauthors, people or characters.

Here are a few snippets – can you guess the different styles?I love that it wrote most of them in rhyme!!

There’s a link at the end to see if you’ve guessed correctly!

SocialMedia Tips for Accountants In The Style Of…?

One
Oh worthy accountants, heed my words with care,
And listen to the counsel that I doth share.
Content of value, doth thou need to create,
Helpful tips, industry news to educate.

Two
Create content, like a siren’s call that lures your followers,
With financial knowledge and expertise that will enrich their lives.
Engage with your audience, like a charming Count that mesmerizes,
To build a loyal following that will be your faithful servants.

Three
Define your goals, you must,
And choose your platform, with care you trust.
Post regularly, you should,
To build a presence that’s strong and good.

Four
Shaken, not stirred: Don’t be afraid to mix things up on your social media channels. Share a variety of content, including industry news, tips and tricks, and behind-the-scenes glimpses of your work. Keep your friends close, but your enemies closer: Pay attention to what your competitors are doing on social media. See what’s working for them and adapt those strategies to your own brand.

Five
Engage with your audience, like the moors at dawn,
Show them your knowledge, like the light of the sun.
Visuals, like a painting, can add beauty and grace,
Infographics, images, videos, to take their place.

Six
Alright guvnor, listen up,
Social media can be a right up and down, but don’t throw in the towel and give up.
Choose your dog and bone, and get yourself online,
And start building your profile and online shine.

Seven
Create content, like a tale of romance,
And your audience will swoon, like in a dreamy trance.
Engage with your followers, like love’s sweet kiss,
And your bond will be strong, like a love that’s bliss.

(Click here to see if you’re right, and read – or skim through! – the full versions.)

On a more serious note, if you’re using an AI programme to write for you, make sure you check the grammar, spelling and accuracy of the content. It’s not infallible! And unless you’re so widely published that the AI can pick up your personal style, edit, tweak and make it your own before you publish!

This blog was written by me, apart from the “In the style of” snippets, which were artfully crafted by the robotic hand of ChatGPT.

I’d love to know what you think!

James Bond & Dracula’s social media tips for accountants

The following blogs were created by ChatGPT to demonstrate its versatility! If using it for your business, don’t forget to top and tail with relevant info, and check the spellings, grammar and accuracy of all content.

Here’s the main blog that explains why I was using it!

Enjoy!!

Top social media tips for accountants in the style of Shakespeare

Oh worthy accountants, heed my words with care,
And listen to the counsel that I doth share.
For social media, a great tool it be,
To spread your knowledge far and wide, you’ll see.

First, set your goals with clarity and might,
And choose the platform where your clients take flight.
For posting regularly, be not tardy,
For a steady presence helps build your party.

Content of value, doth thou need to create,
Helpful tips, industry news to educate.
Engage with your followers, like friends so dear,
And showeth them thy knowledge, without fear.

Incorporate visuals, to add some flair,
Images, videos, infographics to share.
Metrics thou must track, to stay on course,
For this will help to measure your progress.

Stay professional, be careful what you say,
Offensive topics, avoid them, come what may.
For in social media, you represent your brand,
And to maintain its honor, that be thy stand.

Top social media tips for accountants in the style of Yoda

Listen, young Padawans of the accounting way,
Social media, a powerful tool it may.
To connect with clients, spread knowledge you can,
But remember, with great power comes great responsibility, it can.

Define your goals, you must,
And choose your platform, with care you trust.
Post regularly, you should,
To build a presence that’s strong and good.

Valuable content, you must create,
Helpful tips, industry news, don’t hesitate.
Engage with your audience, answer their call,
Build a relationship, trust you shall.

Use visuals, images and videos, you can,
To increase engagement and reach more fans.
Track your metrics, measure progress you must,
Adjust your strategy, if results aren’t just.

Professionalism, always remember,
Represent your brand, with honor and fervor.
Sensitive topics, avoid you should,
For controversy, trouble it could.

So, follow these tips, young Padawans of accounting land,
And spread your knowledge, far and wide, you can.

Top social media tips for accountants in the style of Emily Bronte

Oh accountants! Social media, a realm of wonders untold,
Where you can build your brand and knowledge, unfold.
Set your goals with care, like a rose in bloom,
And choose your platform wisely, in the gloom.

Consistency, a virtue to be prized,
Regular posting, a strategy devised.
Valuable content, like the wind that blows,
To your followers, your expertise you expose.

Engage with your audience, like the moors at dawn,
Show them your knowledge, like the light of the sun.
Visuals, like a painting, can add beauty and grace,
Infographics, images, videos, to take their place.

Metrics, like a compass, can guide your way,
To measure your progress, day by day.
Professionalism, a code to live by,
To maintain your brand’s integrity, don’t be shy.

Social media, like a story to be told,
Your voice, like the wind, can be both fierce and bold.
So, heed these tips, dear accountants of the land,
And conquer social media, with grace and a steady hand.

Top social media tips for accountants in the style of ET

E.T. phone home to all accountants out there,
Listen up, my friends, and be prepared to share!
Social media, a tool of great renown,
Can help you connect and spread your knowledge around.

First, decide your goals and make them clear,
Pick the platform where your clients appear.
Post regularly, don’t be MIA,
Building a strong presence is the only way.

Create content that adds value to your tribe,
News and tips that will keep them alive.
Engage with your followers, show them you care,
And build a relationship that’s beyond compare.

Use visuals to add some pizzazz,
Images and videos, that’s the jazz!
Track your metrics, stay on the beat,
And measure your progress to make it neat.

Stay professional, be cautious with what you say,
And avoid any topics that might lead you astray.
For you represent your brand, it’s out of this world,
And keeping it intact, that’s what you’re hurled.

Top social media tips for accountants in the style of Borat

My friend, accountants of great success,
On social media, you can spread knowledge, no less!
Follow these tips, and you’ll be doing just fine,
With your followers, you’ll be like cheese and fine wine!

First, choose your platform, it’s very nice,
Where your clients are, that’s your best advice.
Post regularly, like Kazakhs do their dance,
And build a presence that’s strong, like a Roman’s stance.

Content, make it great, like a chicken in a stew,
Helpful tips, industry news, your audience will thank you.
Engage with your followers, it’s very nice,
Like playing ping-pong, but with comments, it’s paradise!

Visuals, my friend, they’re like a golden shower,
Images, videos, infographics, they’ll give you power.
Metrics, track them well, like a hawk in the sky,
And measure your progress, like the distance to fly.

Professionalism, my friend, is very important,
Don’t act like a fool, or your brand will be an excrement.
Sensitive topics, avoid, like a bath without water,
Or you’ll end up with a disaster, like a chicken with slaughter.

So, dear accountants, follow these tips with great care,
And your social media presence will be a success, I swear!
You’ll reach new clients, like a bird that’s set free,
And you’ll be as happy as a man with a wife, like me!

Top social media tips for accountants in the style of Mills & Boone

Oh accountants, hear my call,
For social media can be your all.
Like two lovers, so deeply in love,
Your brand and followers can soar above.

Choose your platform, with care and grace,
And set your goals, like a tender embrace.
Post with frequency, like beating hearts,
And your presence will grow, like love’s fine arts.

Create content, like a tale of romance,
And your audience will swoon, like in a dreamy trance.
Engage with your followers, like love’s sweet kiss,
And your bond will be strong, like a love that’s bliss.

Visuals, like love letters, can be so sweet,
To captivate your audience, like love’s first meet.
Metrics, like love’s measure, must be tracked,
To measure your progress, and love’s steps retracked.

Professionalism, like love’s noble way,
To maintain your brand, and love’s sweet sway.
Sensitive topics, like love’s gentle touch,
Avoid like heartbreak, and love’s woes that clutch.

So, dear accountants, let social media be your love,
And your brand will soar, like love’s sweet dove.
Your knowledge will spread, like love’s tender care,
And your clients will thrive, like love’s gentle pair.

Top social media tips for accountants in the style of James Bond

Ah, Mr./Ms.Accountant, I see you’re looking to up your social media game. Very well, hereare my top social media tips for you, presented in the style of James Bond:

“The name’sBond, James Bond.” Likewise, make sure your social media profiles reflectyour professional brand. Use a consistent profile picture, cover photo, and bioacross all platforms.

“Shaken, not stirred.” Similarly, don’t be afraid to mix things up on your social media channels. Share a variety of content, including industry news, tips and tricks, and behind-the-scenes glimpses of your work.

“I never jokeabout my work, 007.” While it’s important to have a bit of personality onsocial media, remember that you’re representing your firm and your profession.Avoid controversial or inappropriate topics, and keep things professional.

“The world isnot enough.” Don’t limit yourself to one social media platform. Considerexpanding your presence to LinkedIn, Twitter, Instagram, or other relevantchannels.

“Keep your friends close, but your enemies closer.” Pay attention to what your competitors are doing on social media. See what’s working for them and adapt those strategies to your own brand.

“The bestweapon is knowledge.” Stay up-to-date on the latest social media trendsand best practices. Attend webinars, read industry blogs, and follow socialmedia experts to stay informed.

“You only livetwice.” Don’t be afraid to experiment with new social media strategies.Try out different types of content, posting schedules, and engagement techniquesto see what works best for your brand.

“Bond. JamesBond.” Finally, be yourself. Don’t try to be something you’re not onsocial media. Embrace your unique personality and let it shine through in yourposts and interactions.

Top social media tips for accountants in the style of Dracula

Listen carefully, dear accountants,
For social media can be your ally or your adversary,
Much like a stake can be your salvation or your doom

Choose your platform wisely, like the blood you thirst for,
And set your goals, like a hunter stalking his prey.
Post with calculated frequency, like a vampire’s thirst,
To build a strong presence that will be feared and revered.

Create content, like a siren’s call that lures your followers,
With financial knowledge and expertise that will enrich their lives.
Engage with your audience, like a charming Count that mesmerizes,
To build a loyal following that will be your faithful servants.

Visuals, like a beautiful maiden’s neck, can be alluring,
To capture your audience’s attention and keep them coming back.
Metrics, like the blood flow in your veins, must be tracked,
To measure your success and plan your next attack.

Professionalism, like a nobleman’s code of honor,
Must be upheld at all times, to protect your reputation.
Sensitive topics, like a wooden stake, must be avoided,
To prevent backlash and protect your brand from ruin.

So, dear accountants, heed these tips and thrive,
On social media’s platform, like a vampire that thrives.
Your knowledge will spread, like a plague that infects,
And your clients will be loyal, like a thrall that obeys your every beck.

Top social media tips for accountants in the style of cockney rhyming slang

Alright guvnor, listen up,
Social media can be a right up and down, but don’t throw in the towel and give up.
Choose your dog and bone, and get yourself online,
And start building your profile and online shine.

Post regular and keep it brief,
Don’t be a porky pie, just give them the beef.
Add some rabbit and pork, with some snaps too,
And make sure it’s bang on, just like a cockney stew.

Engage with your followers and don’t be a berk,
Answer their questions and don’t let it be a bit of a dirk.
Use your loaf and keep it clean,
And don’t be a scallywag or they’ll soon be keen.

Visuals are key, so don’t be a plonker,
Use them wisely and don’t be a wonga.
Metrics matter, so keep them close to your chest,
And track your progress, like you’re on a quest.

Professionalism is a must, so don’t be a mug,
Be respectful and don’t be a bug.
Sensitive topics are like Marmite, either love it or hate it,
So avoid them altogether, or your reputation will take a hit.

So, dear accountants, use these tips and make a splash,
On social media, like a proper Jack Flash.
Your knowledge will spread, like a jar of honey,
And your clients will be chuffed, like they won a bit of money.

And the straightforward ‘normal’ one courtesy of ChatGPT

Top social media tips for accountants

Here are some general tips for accountants who want to effectively use social media to engage with their clients and build their brand:

Define your goals: Determine your objectives andcreate a social media plan that aligns with your business goals.Choose the right platform: Choose the socialmedia platforms that are most relevant to your target audience and where theyare most active.Post regularly: Consistency is key to building asocial media following, so establish a regular posting schedule.Provide valuable content: Share helpful tips,industry news, and insights that demonstrate your expertise and provide valueto your audience.Engage with your audience: Respond to commentsand questions, and actively engage with your followers to build relationshipsand establish trust.Use visuals: Incorporate visuals, such as infographics,images, and videos, to increase engagement and make your content moreshareable.Monitor your metrics: Track your social mediametrics, such as engagement rates, follower growth, and website traffic, tomeasure the effectiveness of your social media efforts and adjust your strategyaccordingly.Stay professional: While social media can becasual, remember that you are representing your brand and should maintain aprofessional tone and demeanour. Avoid controversial or sensitive topics thatcould offend your audience.

If you don’t have time to create your own content and would prefer someone else to make sure you have a steady stream of stuff going out on social media, give us a call – or get in touch via social media!

How to celebrate International Women’s Day on social media

Tomorrow is International Women’s Day, a global celebrationof the social, economic, cultural and political achievements of women. Thisyear’s theme of #EmbraceEquity, aims to “get the world talking about Why equal opportunitiesaren’t enough. People start from different places, so trueinclusion and belonging require equitable action.”

This is a great opportunity to celebrate and recognise the achievements and contributions of women around the world – starting with those you know!

Here are a few of the ways you can make the most of International Women’s Day 2023 on social media:

Share inspiring stories of women who have made an impact in your life or in the world. This can include women from your personal life, historical figures or current leaders in various fields.Use the official hashtags for International Women’s Day 2023, such as #IWD2023, #InternationalWomensDay, or ##EmbraceEquity. This will help your posts reach a wider audience and connect with others who are celebrating the day.Share statistics and facts about gender inequality and the progress that has been made towards gender equity. This can help raise awareness and promote advocacy for gender equality.Share resources and information about organisations and initiatives that work to empower women and advance gender equality. This can include women’s rights organizations, charities, or other groups that support gender equity.Amplify the voices of women by sharing their work and promoting their projects or businesses. This can include sharing their social media accounts, blog posts, or other content that showcases their talents and contributions.

Remember that International Women’s Day is a day tocelebrate women and support gender equality. By using social media to spreadawareness and promote gender equity, you can help make a difference in the livesof women around the world.

Happy IWD!!!

Social Media Audit? When did your socials last have a health check?

Six weeks in to 2023 and I’m getting calls from people who intendedto make great changes to their social media. As they admit that their new year’sresolution to manage their marketing better didn’t actually get off the ground,I’m in agreement that my own resolutions are long forgotten… (In my case less cheese,no cream, more fruit, fewer cakes, more workouts – you get the picture!)

With a borderline cholesterol problem I’m not great athelping myself, but I can certainly help those business owners that recognise aneed for a clearer social media strategy.

So how’s your social media looking?

Imagine you’re a first-time visitor to your own profiles,what would be your first impression?

Is it immediately clear what services orproducts you offer? Do the social media posts make you want to findout more?Is your branding consistent across all yoursocial media channels and in line with your website?Is your profile picture and/or logo the sameacross all platforms? Remember that someone needs to see it around seven timesto remember it.How up-to-date is the info in your bios?Are the pages active with recent, interestingposts or looking a bit stale and dated?Is your written messaging nice and clear?Are all the links in your bio still relevant andpointing to the right web pages?Are you posting a good mix of content: created, curated(shared from elsewhere), visually appealing?

Obviously, it’s hard to be subjective when looking at your own social media, which is why I’d be happy to do it for you.  A social media health check / audit is usually £150 but, following the success of my recent “50 for 50 over 50” campaign, I’m offering a £50 discount to business owners aged over 50!  In fact, if you’re over 40 and don’t mind admitting it, I‘ll honour the discount for you!

(If you’re younger than 40 I’d still love to work with you!!)

Simply drop me an email to book your audit, or get on touch via LinkedIn, Insta, Facebook or Twitter.

(Offer’s valid until 31st March 2023.)

Special Offer: £50 for 50 mins for business owners aged over 50

Now that the two-week period of attempting and dropping New Year resolutions has passed, it’s time to take a more realistic view of the year ahead.

Setting a strategy involves a wider perspective than simply saying who you plan to sell to; it’s a time for proper direction and achievable goals. To set yourself on the right path, it’s a good idea to analyse who you sold to last year, to get a clear picture of your client base – which, surprisingly, may not be the same as your perceived target clients.

Giving a talk to a lovely networking group last week, I revealed that 80% of my clients are aged over 50. Most people in the group admitted that they don’t analyse their client base, but committed to doing so after my presentation. 

So, 50+. What does this mean?

Well, for one thing, I believe it shows that more mature people feel comfortable that they’re working with someone who shares similar values, outlooks and professional qualities. My clients aren’t looking for a college leaver to handle their social media with TikTok style twerking, sweary rap music and a flurry of emojis. (All good, in the right circumstances.) They’re looking for an approach that’s more in line with their own aims.

Knowing your client demographic means you can market your products or services to your prospects far more effectively this year. You can ensure that: 

sponsored content is being correctly distributed,hashtags are more likely to poke your posts under the noses of the people you want to see them, andyou won’t waste time or money marketing to an audience that’s less likely to buy from you.

If you’re aged over 50 and would like a 50 minute Zoom call to chat through and focus your social media strategy, simply drop me an email to take advantage of this very special rate…

£50 for 50 minutes if you’re 50+ !! 

And… That’s almost 50% off the normal amount!

Here’s the small print in large letters: sessions must be booked and paid for by Friday 20th Jan 2023 and we’ll Zoom before the end of Feb.