David Hooper's Blog: Build A Big Podcast, page 7

September 14, 2024

8-Step Podcast Interview Plan (Insider 197)

Unlock your podcasting potential with this episode of Build a Big Podcast!

Main Objectives of this Episode

Growing your podcast audience Making a podcast that sponsors are interested in Creating a podcast that people will miss if it's gone Monetization Potential How podcasting skills can be monetized Information on Big Podcast Amp at bigpodcast.com/amp Challenges in Content Creation Increasing noise making it harder to grab attention Risk of burnout from the "content treadmill" Podcast Improvement Tips (7 Nonnegotiable Things)

Clear Niche

Importance of clearly defined target audience

Distinct Perspective

Necessity of a unique point of view for your podcast

Non-Neutral Voice

The importance of having a clear stance on issues and meticulous editing

Mostly Insights, Some Promotion

Balance of valuable content and promotion

Personal Engagement

Avoiding generic address terms, speaking as if to a single person

Use 'You' Frequently

Making the audience feel personally addressed

Relax and Be Real

Showing genuine personality and sharing relatable stories

Editing Insights

Example of editing efficiency where up to 40% of recorded content can be removed

Advertising Tips

Integration of ads with useful content

Personal Stories Sharing personal anecdotes without crossing professional boundaries David and his wife selling items on eBay Humorous eBay search incident with "dirty dicks" hot sauce Podcast Information Promotion of "Build A Big Podcast" and its focus on growth, monetization, and improvement Podcast website: bigpodcast.com Episode Highlights Podcast rebranding 7 non-negotiable podcast requirements Guide on podcast interviews New podcast "Talk Tuah" by Haliey Welch Business blueprint and royalty-free music for podcasters Classified ads to help grow podcasts Podcast Rebranding Details Discussion on the importance of environment on identity and behavior Changes including new artwork and formats Subscribe and Follow Subscription details at bigpodcast.com/subscribe Additional updates at extra.bigpodcast.com Big Podcast History Initial name "Big Podcast Daily" during a 30-day trial run Renamed to "Build a Big Podcast" Title Considerations

Challenges with naming a podcast about podcasting to ensure clarity

Future Content

More detailed discussions on rebranding to be shared on Big Podcast Extra and in the newsletter

8 Steps for Better Podcast Interviews

Do Your Research

Importance of preparation

Create a Flexible Outline

Having an adaptable structure for the interview

Use Open-Ended Questions

Encouragement of storytelling

Listen Actively

Importance of smooth transitions and acknowledging responses

Maintain a Conversational Tone

Engaging in two-way interaction

Be Adaptable

Willingness to deviate from the plan based on the conversation

Monitor the Clock

Ensuring coverage of important topics within available time

Review and Edit the Recording

Analyzing for continuous improvement

Haliey Welch New Podcast Deal with Jake Paul's media company and financial earnings Charitable initiatives and dog adoption promotion Content focused on pop culture with charitable undertones Solo Business Canvas One-page blueprint for optimizing podcast business Identification of ideal listener, new revenue opportunities, and resources Persona Music 10,000 royalty-free songs for podcast background music Enhancing content and ad quality Pre-Interview Importance Essential for improving podcast quality Gauging guest's communication style and knowledge Additional Information Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance

Episode Timestamps

00:00 Drive podcast traffic using Riverside's AI Magic Clips (See an example here.) 04:00 Environment (and microphones) shapes identity and behavior significantly 09:13 Why content creators (including podcasters) struggle 10:54 Focus on niche for a specific podcast audience 16:52 Balancing humanity with podcast content is crucial 21:26 Frustration transitioning from upbeat song to dedication 26:13 Editing your own podcast teaches valuable hosting lessons 26:50 Review recordings to improve podcast hosting skills 30:54 Affordable music for your podcast 33:24 Simple website creation for podcasters

The Newsletter for Podcasters

Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 197 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

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Published on September 14, 2024 15:34

September 8, 2024

Audacity and Blue Yeti Revealed

Breaking down the most debated podcasting tools and events with an insider's perspective - David Hooper rates them as overrated, underrated, or accurately rated on this episode of Build a Big Podcast!

Episode Timestamps

Introduction (00:00:05 - 00:00:56) Breaking the 4th wall Mentioning past insider episodes and newsletter Overwhelm with other work (new book, other projects, client work, NPR podcast) Introduction to "Build A Big Podcast" and episode format Episode Format: Over, Under, or Accurate (00:00:56 - 00:01:21)

Explanation of the format: Overrated, Underrated, or Accurately Rated

Blue Yeti Microphone (00:01:21 - 00:03:33) Overrated for most people, underrated for podcasters Best practices for using Blue Yeti Cost and sensitivity issues Alternative: ATR 2100 by Audio-Technica Audacity (00:03:33 - 00:04:12) Highly underrated Long-time user perspective New features and plug-in compatibility Opinions on destructive vs. non-destructive editing Podcasting Conferences (00:04:12 - 00:10:24) General opinion: Underrated until they are overrated Costs and company expenses Differences between independent and company podcasters Importance of having a plan for bigger events Music industry comparison: SXSW Opinion on smaller, regional events Potential for organizing small events for independent podcasters High-End Microphones (00:10:24 - 00:14:16) General opinion: Overrated for general use, underrated for reliability Examples: RE 20, SM 7B, SM 58 Issues with counterfeit microphones Importance of reliability and  quality Remote Recording (00:14:16 - 00:19:20) General opinion: Accurately rated Benefits of in-person interviews Personal anecdotes (e.g., Dolly Parton interview) Time-saving aspects of remote recording platforms Comparison with past technologies (ISDN) Unique experiences tied to in-person interviews Conclusion (00:19:20 - 00:20:01) Future episodes on overrated, underrated, or accurate topics Information on how to subscribe and stay updated on new episodes

The Newsletter for Podcasters

Big Podcast Insider - Weekly Podcasting Newsletter ​

Want more help growing your podcast audience?

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Published on September 08, 2024 15:42

September 4, 2024

The Overnight Sensation of Podcasting (Big Podcast Insider Issue 196)

Learn how to grow your podcast, find quality equipment on a budget, and make your show truly matter in this episode of Build a Big Podcast!

Main Objectives of this Episode

Growing your podcast audience

Making a podcast that sponsors are interested in

Creating a podcast that people will miss if it's gone

Topics Covered in This Episode

Building a Successful Podcast

Importance of perception in life and podcasting

Example of the podcast "20VC" and its growth journey

Realistic expectations about the time it takes to succeed in podcasting

David’s first radio experience and its evolution

Coming soon ... 30-day Solo Podcast Challenge to improve hosting skills

Big Podcast AMP (Audio Monetization Program)

The $99 Miracle

Reduction in costs for quality podcasting equipment

Example of Shure SM 57 and SM 58 microphones

Cost comparison of recording equipment over the years

What's your "$99 miracle" story?

Exclusive Podcast Deals

Historical example of exclusive deals in media ... MTV and Friday Night Videos

Potential pitfalls and benefits of exclusive deals

David's personal experience with CBS offer

Joe Rogan's Spotify exclusive deal and its evolution

70,000,000 Listeners Can't Be Wrong

Marketing vs. product quality

The importance of editing and making content look effortless

Example of Michael Jackson’s “Thriller” and the extensive effort put into the final product

Reference to an NPR-style narrative piece David is working on

Free Productivity App: Twos

Features and benefits

Collaboration capabilities

Comparisons to other productivity apps like Things and Marvin

Free Sound Effects: Audio

Website for high-quality, free sound effects

Encouragement to utilize sound effects to enhance podcast production

A Light-hearted Joke

Instagram model and soldier on Call of Duty joke

Analogy about the importance of real-world experience and engagement with the audience

Episode Timestamps

03:21 Success in podcasting: patience, persistence, daily effort 06:44 Radio career shifted from promotion to hosting 11:51 Audacity helps remove tape hiss 15:08 Exclusive deals risk isolating broad audiences 19:15 Podcast creation: Editing is the real work 23:05 Instagram model vs Call of Duty soldier 25:59 Grow your podcast audience and monetize effectively 27:20 Grateful

The Newsletter for Podcasters

Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 196 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

         
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Published on September 04, 2024 14:46

August 27, 2024

Phil Donahue vs. Rush Limbaugh (Big Podcast Insider Issue 195)

Unlock powerful podcasting tips, from mastering interviews to creating online radio stations, and learn how to amplify your message in this episode of Build a Big Podcast!

Topics covered in this episode:​

Phil Donahue and Oprah Winfrey Phil Donahue's Impact on Daytime Talk Shows Oprah Winfrey's Acknowledgment of Donahue Encouragement to Engage Listeners Reference to Phil Donahue and David Letterman Interview Own Your Niche Concept of Niche Ownership in Podcasting Examples of Podcasters Adopting Words on Wordnik Benefits of Word Adoptions for Engagement and SEO Larry King's Interview Preparation Claim: Larry King Never Prepared for Interviews Discussion on Authenticity vs. Preparation Comparison with other Professionals (e.g., Guitarist Yngwie Malmsteen) Advice on Traditional and Non-Traditional Preparation Apple Podcasts Web Edition Benefits for Non-Apple Device Users Increased Accessibility for Listeners Creating an Online Radio Station Introduction to Radioize Benefits of Online Radio Stations for Podcasters Different Use Cases: Music, Fitness, Comedy The Gang Run Printing Method Explanation of Gang Run Concept Advantages in Cost and Time Efficiency Advice on Scheduling Multiple Podcast Episodes for Recording Top 50 Podcasts in the United States Trends in Top Podcasts Advice Against Chasing Charts Emphasis on Authentic Content Creation

Episode Timestamps

04:47 Engaging with your audience create impactful podcasts 09:11 The importance of authenticity in podcasting interviews  10:23 Preparation is key ... 15:33 Using podcast programming to drive traffic 16:17 Increase live interaction for your podcast by using this tool 20:01 New podcast content, including entertainment and talk 24:29 Gratitude for you

The Newsletter for Podcasters

Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 195 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

         
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Published on August 27, 2024 13:53

August 18, 2024

The House of Podcast (Big Podcast Insider Issue 194)

Learn unique strategies for growing, monetizing, and marketing your podcast, plus hear about the power of empathy and a fun (but awkward) Thanksgiving podcast story in this episode of Build a Big Podcast!

Topics covered in this episode:​

Marketing for Podcasters Podcast Monetization Strategies Audience Engagement Techniques Podcasting Equipment and Tools Empathy in Podcasting Importance of Originality Helping New Podcasters Personal Coaching Program for Podcasters (Big Podcast AMP)

Episode Timestamps

04:05 Established podcasters are willing to help newcomers 08:09 Subscribe for more ... 11:40 Tips for better podcasting 15:29 A recording mishaps that lead to awkward holiday situation 17:27 Inspired by the adult industry ... 21:40 Live events to build audience, generate income, connect 25:24 Music licensing for your podcast is important ... protect yourself!

The Newsletter for Podcasters

Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 194 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

         
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Published on August 18, 2024 15:41

August 12, 2024

The Mental Health Episode (Big Podcast Insider Issue 193)

Discover essential tips for balancing podcasting and self-care, enhancing audio quality, and leveraging the power of life experiences in this episode of Build a Big Podcast!

Topics covered in this episode:​

Dangers of sensational content Importance of self-care balance Validation of podcast content Mental health of podcast hosts Audio quality recommendations The cost of quality podcasting equipment Impact of life experiences Personal Coaching Program for Podcasters (Big Podcast AMP)

Episode Timestamps

00:00 Grow your podcast, make money 03:25 Podcast growth, profitability, and impact explained succinctly 11:33 Podcast AMP: Grow, promote, and monetize your podcast 14:57 Don't write memoir too soon, share experiences 18:27 Validation before podcasting, audience size doesn't matter 22:28 Serious burnout and hitting a wall 24:48 Busyness amplifies distractions; seek sustainable engagement 26:39 "Jokes reflect truth, mental health advice included."

The Newsletter for Podcasters

Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 193 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

         
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Published on August 12, 2024 13:44

August 7, 2024

16 Minutes of Fame (Big Podcast Insider Issue 192)

Expert tips on growing your podcast, from mastering the perfect newscast template to leveraging Spotify comment sections in this episode of Build a Big Podcast!

Topics covered in this episode:​

Promoting a podcast The importance of getting names right Featured podcasts on Pocket Casts - You could be next! The Spotify comment section (and how to take advantage of it) A 30-second newscast template Life after viral success (and why you'll be in good shape should you go viral) Personal Coaching Program for Podcasters (Big Podcast AMP)

Episode Timestamps

00:00 Maximize podcast reach, quality, and monetization 05:37 Pocket Cast app seeks new podcast features 06:33 Grow your audience with comments 11:16 Promote podcast on traditional audio platforms, not just YouTube 13:39 16 Minutes of Fame 16:57 Personalized coaching to grow, monetize podcast audience

The Newsletter for Podcasters

Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 192 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

         
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Published on August 07, 2024 15:22

July 30, 2024

Mr. Dumas and Other Podcasting Mistakes

In this episode of Build a Big Podcast, David Hooper emphasizes the importance of getting guest names right and maintaining respect and accuracy for a successful podcast interview.

Bullet Points:

Respectful Podcasting Practices - The importance of being respectful to your podcast guests, ensuring you represent them accurately without manipulative edits Audience Priority - Ensuring that your audience comes first by not spreading propaganda, misinformation, or disinformation on your podcast Name Pronunciation Verification - The significance of verifying the pronunciation of your guest's name to avoid mistakes and show respect Cultural Sensitivity - Understanding that different cultures may feel uncomfortable correcting the host, hence the need for the host to create a welcoming environment for corrections Handling Corrections - Encouraging guests to correct any mistakes (names, dates, etc.) during the podcast to avoid extensive editing later Guest Experience - The impact of repeated corrections on the flow of an interview and strategies for handling such situations Personal Anecdotes - Personal stories and humorous instances related to name pronunciation errors and misunderstandings

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Published on July 30, 2024 06:34

July 28, 2024

Podcast Interview Cheat Sheet (Big Podcast Insider Issue 191)

Discover essential insights on storytelling, monetizing your podcast, leveraging YouTube and AI tools for podcast growth in this episode of Build a Big Podcast!

Topics covered in this episode:​

Podcasting Competition and Challenges Importance of Good Storytelling Monetizing Your Podcast YouTube vs. Audio Podcasts AI Tools for Social Media Listener Interaction Strategies Creating and Using Podcast Websites Personal Coaching Program for Podcasters (Big Podcast AMP) Tools and Services to Improve Podcasting Efficiency

Episode Timestamps

06:06 Monetizing audio skills, secrets of entertainment industry 09:16 Podcasters can make six figures diversifying income 11:45 YouTube reaches many, but audio fosters loyalty 13:58 YouTube can attract new podcast listeners 16:54 Educate followers, use direct RSS for outreach 22:02 Podcast Growth Toolkit  22:53 Grow your podcast, make mom proud, subscribe

The Newsletter for Podcasters

Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 191 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

         
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Published on July 28, 2024 18:29

July 23, 2024

Do This for Audience Growth (Big Podcast Insider Issue 190)

Discover the latest podcasting tools, tips, and updates on accessibility, Audacity 3.6, Overcast's upgrade, and how to turn your podcast into engaging social media content in this episode of Build a Big Podcast!

Topics covered in this episode:​

Accessibility equals audience growth Audacity 3.6 is out (with new features!) Overcast podcast player gets a big upgrade AI-generated social media content to help you grow your podcast Protecting your podcast data (and reputation) Amazon Prime Day deals for podcasters Personal Coaching Program for Podcasters (Big Podcast AMP) Tools and Services to Improve Podcasting Efficiency

Episode Timestamps

04:55 Accessibility important for reaching diverse podcast audience 08:34 Podcast hack? Use password manager ... 10:13 I lost a lot of data this week 15:54 AI quizzes, press releases 17:41 Get Audacity 3.6 free, great podcast deals 20:02 Podcast Growth Toolkit

The Newsletter for Podcasters

Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 190 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

         
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Published on July 23, 2024 14:01

Build A Big Podcast

David     Hooper
The Marketing Podcast for Podcasters
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