Becky Robinson's Blog, page 24

Social Media in 2019: One Big Challenge and One Big Opportunity

The social media landscape is always changing—and, as social media marketers, we are always adapting to new algorithms, changes in user behavior, and more. In 2019, there was one exciting new opportunity that emerged and one challenge we’ll likely be grappling with well into 2020.

We’ll begin with the big challenge of 2019 . . .

Engagement

Marketers saw engagement drop on both Facebook and Twitter. It started early in 2019 when Twitter started cleaning up bot and spam accounts and altered its algorithm. For the first time, Twitter users could choose between a TopTweet algorithm-based feed or the standard chronological feed. While on the surface, the change seemed inconsequential, it had a real impact on how branded content was being displayed.

On top of the algorithm change, people are changing how they use Twitter. It’s become a newsfeed for many people; as a result, it’s very hard to get users to engage. While there is no magic formula, we’ve tried out a few things to boost engagement and make our content relevant: using a larger variety of hashtags, engaging with other accounts, tweeting short and longer-form content, and using visuals as often as possible.

A similar thing happened on Facebook, and—while hashtags actually depress reach on Facebook—we’ve seen video and live content drive greater engagement. Again, there is no magic formula; brands across the landscape are still working hard to get people to see their content and interact with it. That will continue into 2020.

But that challenge sparks creative solutions, and one of the engagement problem-solvers to emerge this year is . . .

Ephemeral Content

Both Facebook and Instagram have introduced ephemeral content in the form of stories. Posting to stories on both platforms has been the way to get content seen and to boost engagement.

If you’ve been afraid of stories, conquer that fear and move your marketing mojo to ephemeral content. You’ll reap the rewards in greater reach and more interaction.

If you’re worried that your best content will disappear, never fear. Ephemeral content doesn’t mean it’s suddenly gone. You can save your favorites on both platforms and make them available for future followers or fans.

Both the big challenge and the big opportunity of 2019 will continue into 2020—and that means more creativity to come in the new year.

What was your biggest challenge or opportunity on social media this year?

The post Social Media in 2019: One Big Challenge and One Big Opportunity appeared first on Weaving Influence.

2 Leadership Principles to Elevate Others to Success

Building the Best: 8 Proven Leadership Principles to Elevate Others to Success is unlike any leadership book I’ve ever read. When I read author John Eades’ words, I hear an appeal to accountability, a wake-up call, and an empathetic mind. Immediately, you know John has been there, and he draws on his experience as a businessman and a coach and gives us the truth about what people need. 

Your Job as a Leader: Love, Discipline, Elevation

“There is more to leadership than hiring, firing, and barking out orders. The most important job of a leader today is to elevate others. In order to elevate others, leaders need to use high levels of love and discipline.”

It’s almost like John is reading my mind about my past experiences, where either I failed someone or someone failed me as a leader. We can all relate to a time in our lives where we felt drained, exhausted, or simply let down by a lack of leadership, maybe even in ourselves. Sometimes we may not even realize that this might have been a problem.

“It’s as if everywhere you turn, our culture is telling each of us to do the things that provide immediate gratification. I have news for you, this isn’t leadership. In fact, it’s the opposite of leadership.”

When a team feels cohesive, when you are empowered by the leaders you turn to, when you trust those in charge, when you are invigorated by the enthusiasm your leader has and the belief they have in the skills you bring to the table . . . I think we can all agree these things make a world of difference. We all would much rather work with someone like this—and personally, I would much rather be like this.

Your Role in Workplace Culture

“The majority of top performers gladly exit a toxic environment instead of tolerating lousy leadership. Regardless of the leadership you’ve experienced, the leader that you are and the impact that you will have is a choice that lies within you.”

John’s book gives a roadmap for a leader to make that choice, which he outlines in 8 principles that are refreshingly simple, yet powerfully compelling.

1. Use high levels of love and discipline to elevate others.

2. Without strong relationships, you can’t lead.

3. Culture starts with you, but your people prove it.

4. People persevere because of purpose, not pay.

5. Goals aren’t achieved without priorities put into action.

6. The instant you lower your standards is the instant performance erodes.

7. Accountability is an advantage—make it your obligation.

8. Coaching unlocks potential and elevates performance.

Summarizing these principles in a short paragraph does not do his work justice—but suffice it to say, with each of these 8 principles I can clearly see, in a very real sense, the kind of leader I want to be and the kind of leader I want to work with.

I resonate strongly with principles 4, 6, 7, and 8. The money has been (and always will be) simply a means to an end for me. I do the work I do because there is meaningful purpose behind it. Pay is important, but motivating others with meaning and purpose must be a part of that. If it isn’t, it makes it much harder to justify sticking around. While I wouldn’t say 6, 7, and 8 should be lumped together, they all define the qualities in a true leader with integrity. The kind that you trust, and the kind that you feel you can go to in a tough situation.

John summarized it best when he said the following:

“Leaders who get up every morning and reject the notion of making their life all about themselves. This world needs you more than ever.”

He couldn’t be more right.

If you read Building the Best, what were some of your key takeaways?

If you haven’t read it yet, learn more or order here!

The post 2 Leadership Principles to Elevate Others to Success appeared first on Weaving Influence.

Looking for Something New to Read?

Jólabókaflóðið — a.k.a., a holiday for book lovers, originating in Iceland. You may have seen the Anglicized spelling of it floating around social media the last few years, Jolabokaflod, roughly translated to “the Christmas book flood.” The history of this charming holiday dates back to World War II, when paper was one of the few things not being rationed; but international interest in this yearly event is relatively recent. 

The general idea is that everyone — adults and children alike — receives a book on December 24th, and spends the day reading it and drinking hot chocolate or non-alcoholic Christmas ale. For some of us, the idea of receiving a book for Christmas (and immediately devouring it) is far from being unusual, and this sounds like a perfect day to this bookworm!

Did you know that December is also national “Read a New Book” month? Perfect timing, eh? Below you will find some of our recommendations for leadership books that you could either read yourself, or give on December 24th to encourage the idea of a “book flood” with your friends and colleagues. 

Feedback: And Other Dirty Words by M. Tamra Chandler and Laura Dowling Grealish
Win the Heart by Mark Miller
Disrupt Yourself, With a New Introduction by Whitney Johnson (revised, second edition)
Outward Bound Lessons to Live a Life of Leadership by Mark M. Brown
Master Your Motivation by Susan Fowler
The Culture Engine by S. Chris Edmonds (currently being read by tennis star Venus Williams)
The Politics of Promotion (with New Foreword) by Bonnie Marcus
9 Dimensions of Conscious Success by David Nielson
Consequential Communication in Turbulent Times by Diana Peterson-More
Boundaries for Leaders by Dr. Henry Cloud
Help the Grow or Watch them Go (Second Edition) by Beverly Kaye and Julie Winkle Giulioni

My own version of Jolabokaflod occurred three years ago, shortly after we became instant parents to five children. After everyone was finally in bed on Christmas evening, my sweet husband handed me a wrapped package. Inside, I found Shakespeare and Company, Paris: A History of the Rag & Bone Shop of the Heart, and I was instantly transported to the moment when we stumbled upon this quaint bookstore, quite by accident, while wandering around the streets of Paris three years earlier. During that next week, between Christmas and New Years, I would curl up in bed after long “new parent” days and devour the history of Shakespeare and Company, reminiscing about our time there. A warm and wonderful memory, tucked between the covers of a book, and received when it was most needed. I can’t think of a better gift.

You tell me! What book would make YOUR list for Jolabokaflod?

The post Looking for Something New to Read? appeared first on Weaving Influence.

What Does Gratitude Mean to You?

In this season of thankfulness, here are some thoughts to help you meditate on and practice gratitude—not just this week, but throughout the whole year.

“The man who forgets to be thankful has fallen asleep in life.” — Robert Louis Stevenson

“Gratitude is recognizing, valuing, appreciating, celebrating, sharing, and cherishing what life brings me, in every moment.” – Becky R

“It’s a gentle reminder that what we need is not more, but instead to seek joy and peace in what we’ve been given.” – Kelly E

“Gratitude unlocks the fullness of life. It turns what we have into enough, and more.” — Melody Beattie

“Acknowledging what I already have helps me maintain a healthy perspective when I’m inclined to look longingly (or jealously) towards those things that are out of my grasp. I choose to publicly count my blessings by using my personal Facebook account as a digital journal to track what #iamthankful for each day. Bonus: Facebook Memories remind me of past blessings, and help me focus on how far God has brought me.” – Carrie K

“I urge you to please notice when you are happy, and exclaim or murmur or think at some point, ‘If this isn’t nice, I don’t know what is.'” —Kurt Vonnegut

“Gratitude means that despite the things in my life that I wish were better, I am still able to recognize and deeply appreciate the things in my life that I absolutely cannot (and should not) take for granted, and I see the value in them here and now. It is about looking at my life through an objective lens, and recognizing the enormous privilege I have, recognizing the opportunity I have in front of me, and seizing the day. If I let any number of ‘bad’ things bog me down, then I start to lose sight of the gifts I’ve been given, or fail to see I even have them. So, I do everything I can to make sure I am always trying my best to recognize what a gift I’ve been given, and make sure I’m on track to live up to the potential I have, and appreciate and love the people in my life who love and support me, and be better not just for myself, but for those I interact with, and be of value an in service to others as best as possible.” – Mike D

“In all things, give thanks.” — Apostle Paul

“When my parents died, I struggled if I could thank God, even in that. Deep down, I knew that if I could find something to be thankful for in that devastating heartache, that my life would change and it would always be possible to find the good in ALL things.” – Karin T

“Gratitude is my secret weapon when times get hard. When sadness, disappointment, or rejection rises up instead of letting myself be swallowed, I think about every little thing. I have so much: a husband who loves me, despite my flaws, children who are honestly such good kids, a home, with heat and a roof, a fridge that has never been empty, the ability to run and so much more. There is no trial or struggle that is stronger than being content in the moment and knowing that everything I do have is so much more than I deserve or could have ever wanted.” – Jennifer K

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” — William Arthur Ward

“Gratitude is thanks in action. It is the choice to recognize the blessings in every single moment, despite what circumstances I find myself in. There is always something to be thankful for, and it is always the right time to express it. One way my family loves to express gratitude is at dinner time. We have a bowl on our kitchen table that is full of gratitude questions. We each draw one, and we each answer the question on the paper about something we are grateful for. It’s a simple, yet practical way to express gratitude, and to teach our daughter why that is important.” – Lindsey V

“The thankful receiver bears a plentiful harvest.” — William Blake

“Gratitude is about looking for all the small things that you have in your life and a way to remember that those little things encourage you to be more positive and see the good in everything. As a daily practice, I begin each morning by writing down 5 things I’m grateful for, 10 goals I want to make happen, and 5 manifestations I want to see in my life.  For the gratitude piece, it truly is something small that can often be overlooked. I write something as simple as, ‘I am grateful for the extra hugs Emilia gave me before bed last night.’ The gratitude piece of this practice is a good reminder, as I write down the dreams and manifestations, that while I’m always reaching for a better version of myself and my life, what I have right in front of me is pretty incredible, too.” – Erica H

What does gratitude mean to you? How do you practice it regularly?

The post What Does Gratitude Mean to You? appeared first on Weaving Influence.

5 Tips to Boost Your Social Media During the Holidays

The holiday season is quickly approaching! As the thoughts of cooking, cleaning, gift buying, and entertaining family and friends fill your mind with stress, don’t let your social strategy add to it. While you have a TON on your plate heading into this season, let the thought of how you are going to fit that 25lb turkey in your oven be your only concern.

Follow these 5 tips to help you not only prepare, but boost your holiday social media presence and engagement!

Start Planning Now

It might only be November, but the holidays are so much closer than you think. Time inevitably gets away from us, so don’t put off what you can take care of today, and save yourself some stress. Your not-so-distant-future self will thank you for it. Set up some time this week to plan out your holiday social strategy. That means all the way through December and the New Year.

Use Your Resources

Planning ahead works best when you use your resources to make the work easier and more efficient. What’s that old saying . . . “work smarter, not harder”? Try creating a content calendar where you can plan out your entire month of content at one time. Once you fill out the calendar, you will have an entire month/season of content ready to go! The thinking and designing is done, all you have to do is quickly post! There are many resources available online, some even free! 

Be Relatable

The holidays always seem to be a time where people come together. Use your online presence to do just that. Don’t be afraid to put your heart into your posts. Show the “warm fuzzy” side of your business/organization, and make people feel at home. Choose warm color schemes; use holiday graphics; share heartfelt stories of followers, readers, and customers; and don’t leave comments without a reply—engage with your social followers!

 Showcase What You Have to Offer

The holidays are a time when people are literally shopping around any time they look at a screen, whether they realize it or not! Capitalize on that! Try mixing things up, and delivering various types of content to showcase what you offer. Post on Twitter, go live on Facebook, utilize your Instagram story. These are all tools that will showcase your products/services to a wide variety of audiences. Maybe run a special campaign like “The 12 Days of Christmas”—perhaps post a different product, book, program, or service every day for 12 days… the possibilities are endless!

Run Pop-Up Sales!

Who doesn’t LOVE a good deal?! There is nothing better than hopping on Instagram only to see that your favorite shop is having a pop up sale for 40% off an order. Your loyal customers get excited about these things, and when they love your product or service, they want to share it! And when they share it, others are drawn to your page! Run occasional pop-up sales on a book you wrote, link to other pop-up sales of your favorite authors/thought leaders, and boost your revenue as well as your social engagement!

Don’t let the holidays stress you out!

Prepare, take advantage of your resources, and execute your plan well so that you can relax and enjoy the holidays with your loved ones!

The post 5 Tips to Boost Your Social Media During the Holidays appeared first on Weaving Influence.

10 Ideas to Celebrate Your Social Media Milestones

We work hard to hit social media goals and milestones — hitting big numbers of fans and followers on Facebook, Twitter, LinkedIn, and Instagram. The numbers alone don’t mean that much, but they represent something pretty special — community, connection, interaction, and dedicated work writing and creating meaningful content.

We at Weaving Influence believe in celebrating milestones. It’s important to take a few moments to recognize hitting goals and watching your work make a difference for others. Plus, we love any excuse for a celebration!

If you would like to celebrate social media milestones and you’re not sure how, here are 10 ideas to get you started.

Take a screenshot. You want to remember that moment! You can keep the photo for yourself or share your win with people who celebrate you. 
Write a blog post. Share it with the community that made the milestone possible. Write a blog post thanking them for co-creating community with you.
Share on social media. What better way to mark your social milestones than a post/tweet about them? Your community wants to celebrate with you, too!
Give away something special. Your social followers helped you hit those milestones, give them some love. Create a new header image with follower icons, giveaway your book, or get creative with something else to give them as a big, tangible ‘thank you.’
Raise a glass. I’m addicted to Diet Coke. I might raise one in celebration, or a glass of wine. Whatever your favorite beverage, grab one and toast hitting those numbers.
Eat cake. No explanation needed. Nothing says celebration like cake!
Make a donation. Use your cause to celebrate as a cause to give to others. Invite your social community to join in. Facebook makes it easy!
Take a break. Use your milestone as a chance to take a break, regroup, and think about what’s next.
Say thank you. Take a moment to write a note (handwritten) to someone who has helped you get to where you are.
Create your own celebration. Have a party. Make a special dinner. Buy balloons. Invite your followers to a Facebook live celebration. Do whatever makes you happy.

Bonus idea:Help someone else be successful. To celebrate what you’ve learned and how you’ve grown, find someone who needs encouragement and do what you can to help them along.

Let us know how you plan to celebrate your next social milestone!

The post 10 Ideas to Celebrate Your Social Media Milestones appeared first on Weaving Influence.

Explore Expeditionary Leadership with Mark Brown

For nearly six decades, Outward Bound USA’s education programs have shaped the lives of tens of thousands of participants. Strangers are put in an unfamiliar and unpredictable setting, where to succeed they must develop a sense of teamwork, resilience, self-confidence, and a focus on the greater good. But isn’t the modern world just as unpredictable and challenging as any mountain or desert?

Mark Brown, author of Outward Bound Lessons to Live a Life of Leadership, explores the concept of Expeditionary Leadership through the stories of people such as third-generation business steward Laura Kohler, the Home Depot cofounder Arthur Blank, and former United States Senator Mark Udall, whose lives were touched by Outward Bound and who then went on to make a positive difference in the world. He shows how each of us can, in our own way, use the Outward Bound philosophy to bravely face the wild unknowns in our daily lives.

Watch below to learn how the principles that bind people together in the natural world work just as well in cities, companies, and communities. Explore how a leader’s growth and learning habits are reflected in their organization, and discover why expeditionary leadership is an excellent tool to use whether you are an entrepreneur or launching a company.

If you found this video helpful, you might also enjoy our upcoming webinar with Rich Brandt from RDR Group, as he explores how to become more resilient in work and life by taking ownership, regulating emotions, remaining optimistic, and leaning on others.

Most of us have hectic, stressful, high-pressure jobs. How do we keep from letting it get to us or burn us out? How do some people handle those challenges with confidence, poise, and grace? Join us on November 21 at 1 PM (ET) to discover the secret to overcoming obstacles and quickly adapting to change. Learn more and register here.

The post Explore Expeditionary Leadership with Mark Brown appeared first on Weaving Influence.

Don’t Forget the Marketing Collateral: People Like Stuff

Collateral — meaning printed brochures, rack cards, bookmarks, t-shirts, and more — has fallen a bit out of favor in this digital world. The up-front costs can seem high, and there is a limit to how many t-shirts you can give away. But consider this: one great t-shirt worn again and again can reach hundreds of thousands of people! And people will use your collateral because we all like stuff . . . especially free stuff.

The whole point of any marketing effort is to get your message in front of as many interested people as possible. The challenge is to develop something that people keep, reuse, and share so the message keeps circulating.  

We work in the book marketing world, so we always suggest giving books away. I know it can sound counter-intuitive to give away the very books you are trying to sell; but as we’ve noted over the past eight years, the more of an author’s books we give away, the more they tend to sell. However, we’re not giving books away willy-nilly. We’re strategic with our efforts. 

For instance, we might ignite a surprise-and-delight campaign with a client’s social audience or email list, giving everyone on the list who’s opened emails for the past five months an early, signed edition of a client’s book. Rewarding loyalty matters and it repays in kind.

Stuff People Love

We believe in giving away signed books, and to do that we often suggest book plates to clients. Book plates are essentially beautiful stickers with a great quote from the author, which can be signed in advance and added into books later. It turns any book into a signed edition, and makes the books feel very personal and special.

We also recommend bookmarks. Readers love bookmarks and tend to hold onto them. A beautiful design will stay with a reader and remind them of your books for a long time.

It can also be valuable (and fun) to create t-shirts or novelty products that bring the idea of your book to life. Think of the yellow LiveStrong bands that became a viral hit in the early 2000s. The investment was minimal, but the returns for LiveStrong were astronomical. You might not fund an organization on the backs of yellow bands, but you may create something that puts your message in front of a wider audience than you could have through digital outreach alone. 

Or for another idea, I have a bag that I got at a trade show in the 1990s that I still use for every pool and beach trip. People stop and comment on the bag every time I use it, and the TV Land Network gets a little marketing bump.

Collateral works because we like novel, clever things that identify us with a brand, a lifestyle, or a tribe.  

What can you create to bring your community together to share your message?

Building the Best: 8 Principles to Elevate Others to Success

Organizational culture has undergone a seismic shift in the 21st century–and with that, the requirements of leadership. In Building the Best, LearnLoft CEO John Eades takes you on a journey of transformation that will equip you with the tools you need to become the kind of cutting-edge leader today’s workplace urgently needs. Rethink what it means to be a leader today, and discover how to become a world-class leader who inspires, empowers, and serves—and who can transform the results of any team or organization.

Building the Best

“Leadership is about empowering, inspiring, and serving in order to elevate others over an extended period of time. You are the perfect person to live this out every day.” Eades’ powerful words form the backbone of this groundbreaking guide to cultivating leadership at its highest level.

Beginning with the benefits of great leadership―and the drawbacks of bad leadership―Eades offers real-life examples of leaders who elevate others, and how their practices have paid huge dividends. At its core is a carefully balanced blend of “love and discipline”―a guiding principle that helps create high levels of performance by leaning on standards while at the same time caring about the long-term success and well-being of each team member.

Through these proven practices, you’ll learn to:

• Identify your current leadership style

• Rely on the “purpose trifecta” to guide your team

• Be a leader who properly leverages the “Acts of Accountability” model

• Create a “Maximizing Mantra” to produce energy and results

• Develop the skills of others by understanding the “4 Stages of Role Development”

Leadership is a journey, not a destination. Building the Best offers a powerful blueprint for embarking on that journey―the first step in taking your team or organization toward true greatness.

Meet the Author

John Eades is the CEO of LearnLoft, an organization whose mission is to turn professionals into leaders and create healthier places to work. He was named a 2017 LinkedIn Top Voice in Management & Workplace, and his writing has reached over 7 million readers. He is also the author of Building the Best: 8 Proven Leadership Principles to Elevate Other to Success and host of the Follow My Lead Podcast.

As an award-winning motivational speaker, writer, and leadership development thought leader, he connects to the hearts and minds of leaders from all industries and experiences.

Praise from Readers Like You

“This book is the ultimate guide to a healthier organizational culture. If you want to build better leaders and develop cohesive teams, you need to study this book. Filled with real stories and actionable processes, this book will help you build better teams.” —Mareo McCracken, Amazon review

“The book is a tool that will empower you so that you can benefit from John’s experience and apply those learnings to be a better leader yourself. . . . [It] is packed with ideas, examples, and principles that are most applicable for front-line managers but can also be used by leaders in all walks of life.” —Leslie, Amazon review

“John Eades has written a concise, readable, and practical blueprint for leadership that goes beyond the leader, describing ways to elevate followers to be successful. Eades uses rich narrative and common sense, along with qualitative examples to demonstrate how leaders can empower their teams.” — Daryl Delabbio, Amazon review

Learn More

Buy the book on Amazon for yourself or a friend, or leave a short review of it.
Visit the website to learn more about the book and access pre-order bonuses.
Subscribe to the podcast for tips, tricks, and hacks from experts about leadership.

Let’s Have a Party: 5 Ideas to Launch Your Book

Who doesn’t love a party? Well, speaking as an introvert, perhaps not everyone enjoys a big get together — but there are plenty of ways to celebrate your book launch that will play to the comfort levels of everyone on your mailing list.

Over the years, we’ve seen authors celebrate in a variety of ways. Some clients went big — cakes in the shape of their book and free-flowing champagne — while others went with something smaller and more intimate.

We’ve helped authors host virtual gatherings on launch day, making the launch team feel more a part of the process; and we’ve also worked with authors who chose to celebrate the launch by leaving town and taking a family vacation, almost ignoring the release as they personally celebrate having everything behind them. Everyone is different!

Whatever you choose to do, the first step is to make a plan. 

As you can see in the infographic to the right, there are a lot of decisions to make. 

Online or in person? Hosted at your home or a local bookstore? Will you need to bring food or will the venue provide it? How much do you want to spend? If it’s online, do you have a Zoom account that will allow you to host a group? What kind of “party gifts” will you offer to your friends or online team? Are you going to do giveaways during an online event?

And that’s just for a start! There are a million little details that you could focus on, but the main thing here is to decide what makes the most sense for you, your supporters, and your calendar.

Launching a book is a big deal, and you want people to celebrate with you — but if your book launches on a Tuesday and it makes more sense to throw a party on Saturday afternoon, so be it! 

Stuck for party ideas? Here are a few to get you started . . .

1. Bring a Friend

On the day of the release, host an exclusive, 30-minute webinar with your launch team, but give them the option of inviting a friend. As a party gift, let them know that everyone who brings a friend will receive a free electronic download of your book for them, AND one for their friend.

2. BOGO — Bring One Get One

If you’re hosting an in-person event, tell those you invite that if they show up with a copy of your book (or a receipt from Amazon showing that they ordered it), you’ll give them a signed second copy to give to a friend.

3. Coffee Chat

Maybe you’re not interested in hosting a full-on party, so keep it low-key. Using social media and your email list, let people know that you’ll be at a local coffee shop or bookstore on a specific date between the hours of 4-6, if they’d like to join you for coffee and talk about the book. 

4. Launch Day Live

Use the ease of a Facebook Live to celebrate the book launch with your Facebook friends. Host a Q&A from the comfort of your own living room, or talk about your favorite sections of the book or the book launch process. Keep it informal and short. You could even pop in for 10 minutes, three times on launch day, to hit up friends in different time zones, and let people know when you get new reviews or hit a new high ranking on Amazon.

5. Instagram Story the Day

Start out launch day with a cup of coffee and your book, then move to your commute. Taking the train into the city or a plane to vacation? Share a story of you reading your book in those locations. Not sure how interesting your day really is? You might be surprised at what you could do. This couple does a really good job of sharing their travels and daily adventures using a mixture of photographs and videos.

Celebrating the launch of your book can be as big or as small a deal as you want to make it. But whether you choose the all-out bash, or you reward yourself quietly with a Venti Pumpkin Spice Latte, make sure you take a moment to breathe and realize what you have accomplished.

Well done, you! 

 

Want to save this infographic for future reference? Bookmark this post, or right-click on the image to save to your computer!