Becky Robinson's Blog, page 24

January 14, 2020

Social Media Marketing Trends for 2020

Social Media Marketing Trends for 2020 | WeavingInfluence.com

Social media is an ever-changing landscape, and as we head into a new year and a new decade, we can expect to see some new ideas emerge and some old tactics to gain greater momentum.  


Because billions of people use social media daily,  marketers have flocked to the platforms. But it’s increasingly difficult to break through the noise and get your message seen and heard. That’s why it’s critical to have a social strategy and to know how usage of each platform is changing.


These are the social trends we recommend capitalizing on in 2020.


Video still rules. 


Video has been the most powerful content form for years. That’s not changing. In fact, a study by Cisco predicts that more than 80% of all content on social media will be video in just two years. Time to get on board!


Ephemeral content increases engagement.


This trend emerged as a powerful marketing tool in 2019, and it will only get stronger in 2020. Ephemeral content is content that is available for only a short time and then typically disappears (but not always). Facebook and Instagram stories are examples of this. Nearly 500-million people use ephemeral content every day, according to SocialMedia Today. If your personal or company brands aren’t showing up, you’re missing an engaged and interested audience. In our work, we’ve seen a 20% growth increase for clients who post ephemeral content at least weekly, over those who don’t post.  


Twitter will continue to lose users.


The exodus has been so strong that Twitter has decided to stop sharing how many users it’s losing, but we do know that by late 2018, Twitter was down another 5 million users to 321 million users total.  That may sound like a lot of users—but compare that to more than one-billion for Instagram and you get a clearer picture. Engagement is down drastically on Twitter, too. It’s not MySpace yet, but it’s on the same trajectory.


TikTok may open up to ads.


If you haven’t heard of it, TikTok is a short video platform that is growing in popularity among teens and young adults. If it begins accepting advertising, you’ll see brands targeting a younger demographic flock to the platform. We don’t recommend it now for our thought leaders, but we continue to monitor for the future. Again, video is king here!


Authenticity has never been more important.


Social media has allowed many brands and influencers to create ‘fake realities’ on social media. Consumers are wise to this, and as a result, the more authentic content will get more and more engagement. Users want honest messaging, and they’ll continue to turn away from purveyors of the phoney. Instead of creating a ‘brand’ on social, we recommend showing up authentically for the greatest success. Time to get real, folks.


Over the course of 2020, new trends will likely emerge; but as we start the year, brands who stay on top of these 5 trends in social media marketing will see greater exposure, engagement, and overall success.


Happy social posting!


The post Social Media Marketing Trends for 2020 appeared first on Weaving Influence.

 •  0 comments  •  flag
Share on Twitter
Published on January 14, 2020 03:00

January 7, 2020

This Year, Resolve To Do Less

This Year, Resolve To Do Less | WeavingInfluence.com

Imagine a big glass jar—maybe an old fashioned Mason jar. Maybe there’s a crusty rubber ring around the top. It has seen quite a few jams, jellies, and pickle batches. It’s constantly being filled and emptied, which is a good thing—after all, this is its purpose. This is your life.


Now imagine an assortment of rocks—some jagged, some worn smooth by time, and some beautiful crystals. All of these need to fit into the jar, because they are your priorities. Time for yourself. Time with your spouse. Time with your kids. That book proposal you’ve been wanting to write. The marathon you’ve dreamed of running. The keynote speech you’ve been trying to grab.


Now imagine a pail full of pebbles—similar in many ways to your rocks, but smaller in size. (To someone else, actually, these might be the rocks. That’s ok! To YOU, these are pebbles.) 


The pebbles represent smaller priorities—all the urgent interruptions that you don’t even know about yet. Things other people are going to ask you to do. Things you feel obligated to do. Things you must do. Things you’re sure are expected of you—maybe even things that represent success to those around you or in your industry.


If your goal is to fit as many of these items—big rocks and small pebbles—into your jar as you can… which needs to enter the jar first? 


You can probably imagine it easily—if the pebbles tumble in first, they’ll pack together tightly to cover the bottom half of the jar. There might be room for a few big rocks, but certainly not all of them. Major things get left out entirely.


On the other hand, if you put the bigger rocks in the jar first, they’ll all fit. The pebbles will flow easily around them, filling the crevices. (Or maybe you prefer a minimalist look, with few to no pebbles at all.)


Here’s the point: order matters.


With a new year comes a fresh new jar, empty and ready to be filled with whatever you designate. Most people imagine the New Year as a chance to set new goals—to add something to the jar. We add a habit or map out a plan for success—usually on top of our existing responsibilities.


But saying yes to one thing always means saying no to something else. Think about that: every minute of your day, every day of the year, you’re choosing to devote time to one set of tasks at the expense of all the millions of other things you could be doing. 


In 2020, what are you saying yes to?

Does it line up with your goals, or do you feel most of the time like you can’t say no? What is going into the jar first—and why?


Interruptions and necessities will enter the picture at some point. No man is an island, after all. But this is a chance to empty your jar and start saying no, or at least, not yet. Maybe a few things need to stay out permanently.


Bottom line: not everything can go into the jar—at least, not all at once.


For the health of your jar and for your own sanity, maybe it’s actually time to start saying no before you can start saying yes again. 


The post This Year, Resolve To Do Less appeared first on Weaving Influence.

 •  0 comments  •  flag
Share on Twitter
Published on January 07, 2020 03:00

December 17, 2019

What Makes A Good Year Good

What Makes A Good Year Good | WeavingInfluence.com

Over a longer than usual lunch, I met with two team members for a year-end review.


One of my colleagues said, “This has been a really good year.”


It has been, for so many reasons. 


We don’t call the year good because it’s been easy, without challenges. 


We faced several challenges this year, including a crazy couple of weeks mid-year where two team members moved on to new opportunities and one other team member reduced her hourly commitment from full-time to half-time. It’s always hard to lose people, and onboarding new team members is a demand on time and attention.


We don’t call the year good only because we’ve experienced unprecedented financial success.


We’ve exceeded our basic financial goals this year: to operate without accessing our line of credit and to maintain a consistent paycheck for me. In addition to achieving those basic goals, we also:



created more profitability this year than in our company’s history
generated the highest revenue since the company began

Some of our financial success this year came from cost reductions implemented in 2018 — responsible stewardship of our resources. We also achieved additional success by choosing to take on more comprehensive contracts that increased demands on our team’s time and attention.  


We don’t call the year good only because of the ways we’ve increased benefits for our employees.


My first few years in business, providing insurance seemed like something way beyond me. This spring, when a departing team member mentioned lack of health care benefits as a key factor in her decision, we decided to explore the feasibility of adding insurance. I happily discovered that Gusto, the company we’ve partnered with on payroll, also connects us to affordable options for healthcare. We began offering benefits in July 2019, and in doing so we’ve created a more stable and sustainable workforce for our company into the future. 


We don’t call the year good only because of the new relationships we’ve formed this year.


We’ve begun several new collaborations with clients this year that are a source of joy and delight to our team. I am constantly grateful for the opportunities we have to serve wonderful people as they seek to share powerful and world-changing ideas. 


We don’t call the year good only because of the memorable moments we’ve shared as a team.


One of my favorite moments happened in San Diego, at sunset, during the Berrett-Koehler book marketing event. Driving back to our hotel after a gathering, I happened upon Mission Beach, minutes before sunset. As I neared the beach, I found a parking spot open along the crowded block of trendy restaurants and shops. My daughter, team member, and clients poured out of the car and we made it to the beach just in time to take off our shoes and socks, wade into the Pacific, and watch the sunset. 


There are a thousand reasons we call this year good, but the one my colleague mentioned that means the most to me is this: our team is more cohesive than ever before. 


We enjoy being together. At our team gathering this fall, many met others in person for the first time — yet the experience was not of strangers gathering, but of old friends reuniting. Though many of our team members work remotely, our company culture is one of collaboration and connectedness. 


It’s been a really good year!


The post What Makes A Good Year Good appeared first on Weaving Influence.

 •  0 comments  •  flag
Share on Twitter
Published on December 17, 2019 03:00

December 13, 2019

How Effective Was Your Social Media Marketing this Year?

How Effective Was Your Social Media Marketing This Year? | WeavingInfluence.com

One of the questions we often get is: “How will I know my social media marketing is successful?” There’s no easy answer, because it depends on what you’re trying to achieve. There are thousands of numbers you can track, but we like to look at the numbers that demonstrate momentum, content value, and website activity. We do this by monitoring the following metrics, and suggest you do the same.  


Comparing numbers month-to-month will help you detect trends, identify high-performing content, and adjust your approach to better serve your audience and reach your goals.


Social Metrics

Fan/Follower Numbers are the basic metric to monitor. You want to see continual growth—that’s the sign of a healthy social media account. If you start losing a lot of fans/followers over the course of several months, that’s a big wake-up call. However, a dip one month and a rebound the next is normal.  


Engagement numbers are one of the most important metrics. Engagement lets you know how your content is resonating with your audience. If you post and post, and your engagement remains under 1%—the benchmark for success on social media—that’s a sign you need to adjust either the type of content you’re posting or the language you’re using. 


This year, engagement has been tough on both Twitter and Facebook. While there are no silver bullet solutions, adding more images, videos, live content, or ephemeral content will often help boost engagement numbers.


Website Analytics

Website activity is an important way to determine how your social media efforts are working. We like to track (via Google Analytics), from month-to-month, which social platforms are driving the most website traffic. It’s a great bit of information to help you adjust your social media strategy and discover more about where to find your most engaged social community. 


We also like to see where the website visitors are going.  Tracking behavior on your site can give you ideas for future blog posts and/or videos by spotlighting the content your web visitors are consuming. 


You may have noticed these metrics don’t touch on ROI. That’s because social media is the top of the marketing funnel—it’s the place to build awareness of your work and brand. If you’re seeing social growth, and an increase in awareness about you and your work, then your social media efforts are paying off.  


Keep an eye on these numbers throughout the year, and you’ll constantly be evaluating and tweaking your approach—so when you do an annual review, you’ll be able to focus on creative ideas for the coming year!


How do YOU measure success on social media?


The post How Effective Was Your Social Media Marketing this Year? appeared first on Weaving Influence.

 •  0 comments  •  flag
Share on Twitter
Published on December 13, 2019 03:00

December 10, 2019

Social Media in 2019: One Big Challenge and One Big Opportunity

Social Media in 2019: One Big Challenge and One Big Opportunity | WeavingInfluence.com

The social media landscape is always changing—and, as social media marketers, we are always adapting to new algorithms, changes in user behavior, and more. In 2019, there was one exciting new opportunity that emerged and one challenge we’ll likely be grappling with well into 2020.


We’ll begin with the big challenge of 2019 . . .


Engagement

Marketers saw engagement drop on both Facebook and Twitter. It started early in 2019 when Twitter started cleaning up bot and spam accounts and altered its algorithm. For the first time, Twitter users could choose between a TopTweet algorithm-based feed or the standard chronological feed. While on the surface, the change seemed inconsequential, it had a real impact on how branded content was being displayed.


On top of the algorithm change, people are changing how they use Twitter. It’s become a newsfeed for many people; as a result, it’s very hard to get users to engage. While there is no magic formula, we’ve tried out a few things to boost engagement and make our content relevant: using a larger variety of hashtags, engaging with other accounts, tweeting short and longer-form content, and using visuals as often as possible.


A similar thing happened on Facebook, and—while hashtags actually depress reach on Facebook—we’ve seen video and live content drive greater engagement. Again, there is no magic formula; brands across the landscape are still working hard to get people to see their content and interact with it. That will continue into 2020.


But that challenge sparks creative solutions, and one of the engagement problem-solvers to emerge this year is . . .


Ephemeral Content

Both Facebook and Instagram have introduced ephemeral content in the form of stories. Posting to stories on both platforms has been the way to get content seen and to boost engagement.


If you’ve been afraid of stories, conquer that fear and move your marketing mojo to ephemeral content. You’ll reap the rewards in greater reach and more interaction.


If you’re worried that your best content will disappear, never fear. Ephemeral content doesn’t mean it’s suddenly gone. You can save your favorites on both platforms and make them available for future followers or fans.


Both the big challenge and the big opportunity of 2019 will continue into 2020—and that means more creativity to come in the new year.


What was your biggest challenge or opportunity on social media this year?


The post Social Media in 2019: One Big Challenge and One Big Opportunity appeared first on Weaving Influence.

 •  0 comments  •  flag
Share on Twitter
Published on December 10, 2019 03:00

December 6, 2019

2 Leadership Principles to Elevate Others to Success

2 Leadership Principles to Elevate Others to Success | WeavingInfluence.com

Building the Best: 8 Proven Leadership Principles to Elevate Others to Success is unlike any leadership book I’ve ever read. When I read author John Eades’ words, I hear an appeal to accountability, a wake-up call, and an empathetic mind. Immediately, you know John has been there, and he draws on his experience as a businessman and a coach and gives us the truth about what people need. 


Your Job as a Leader: Love, Discipline, Elevation

“There is more to leadership than hiring, firing, and barking out orders. The most important job of a leader today is to elevate others. In order to elevate others, leaders need to use high levels of love and discipline.”


It’s almost like John is reading my mind about my past experiences, where either I failed someone or someone failed me as a leader. We can all relate to a time in our lives where we felt drained, exhausted, or simply let down by a lack of leadership, maybe even in ourselves. Sometimes we may not even realize that this might have been a problem.


“It’s as if everywhere you turn, our culture is telling each of us to do the things that provide immediate gratification. I have news for you, this isn’t leadership. In fact, it’s the opposite of leadership.”


When a team feels cohesive, when you are empowered by the leaders you turn to, when you trust those in charge, when you are invigorated by the enthusiasm your leader has and the belief they have in the skills you bring to the table . . . I think we can all agree these things make a world of difference. We all would much rather work with someone like this—and personally, I would much rather be like this.


Your Role in Workplace Culture

“The majority of top performers gladly exit a toxic environment instead of tolerating lousy leadership. Regardless of the leadership you’ve experienced, the leader that you are and the impact that you will have is a choice that lies within you.”


John’s book gives a roadmap for a leader to make that choice, which he outlines in 8 principles that are refreshingly simple, yet powerfully compelling.


1. Use high levels of love and discipline to elevate others.

2. Without strong relationships, you can’t lead.

3. Culture starts with you, but your people prove it.

4. People persevere because of purpose, not pay.

5. Goals aren’t achieved without priorities put into action.

6. The instant you lower your standards is the instant performance erodes.

7. Accountability is an advantage—make it your obligation.

8. Coaching unlocks potential and elevates performance.


Summarizing these principles in a short paragraph does not do his work justice—but suffice it to say, with each of these 8 principles I can clearly see, in a very real sense, the kind of leader I want to be and the kind of leader I want to work with.


I resonate strongly with principles 4, 6, 7, and 8. The money has been (and always will be) simply a means to an end for me. I do the work I do because there is meaningful purpose behind it. Pay is important, but motivating others with meaning and purpose must be a part of that. If it isn’t, it makes it much harder to justify sticking around. While I wouldn’t say 6, 7, and 8 should be lumped together, they all define the qualities in a true leader with integrity. The kind that you trust, and the kind that you feel you can go to in a tough situation.


John summarized it best when he said the following:


“Leaders who get up every morning and reject the notion of making their life all about themselves. This world needs you more than ever.”


He couldn’t be more right.


If you read Building the Best, what were some of your key takeaways?


If you haven’t read it yet, learn more or order here!


The post 2 Leadership Principles to Elevate Others to Success appeared first on Weaving Influence.

 •  0 comments  •  flag
Share on Twitter
Published on December 06, 2019 03:00

December 3, 2019

Looking for Something New to Read?

Looking For Something New To Read? | WeavingInfluence.com

Jólabókaflóðið — a.k.a., a holiday for book lovers, originating in Iceland. You may have seen the Anglicized spelling of it floating around social media the last few years, Jolabokaflod, roughly translated to “the Christmas book flood.” The history of this charming holiday dates back to World War II, when paper was one of the few things not being rationed; but international interest in this yearly event is relatively recent. 


The general idea is that everyone adults and children alike receives a book on December 24th, and spends the day reading it and drinking hot chocolate or non-alcoholic Christmas ale. For some of us, the idea of receiving a book for Christmas (and immediately devouring it) is far from being unusual, and this sounds like a perfect day to this bookworm!


Did you know that December is also national “Read a New Book” month? Perfect timing, eh? Below you will find some of our recommendations for leadership books that you could either read yourself, or give on December 24th to encourage the idea of a “book flood” with your friends and colleagues. 



Feedback: And Other Dirty Words by M. Tamra Chandler and Laura Dowling Grealish
Win the Heart by Mark Miller
Disrupt Yourself, With a New Introduction by Whitney Johnson (revised, second edition)
Outward Bound Lessons to Live a Life of Leadership by Mark M. Brown
Master Your Motivation by Susan Fowler
The Culture Engine by S. Chris Edmonds (currently being read by tennis star Venus Williams)
The Politics of Promotion (with New Foreword) by Bonnie Marcus
9 Dimensions of Conscious Success by David Nielson
Consequential Communication in Turbulent Times by Diana Peterson-More
Boundaries for Leaders by Dr. Henry Cloud
Help the Grow or Watch them Go (Second Edition) by Beverly Kaye and Julie Winkle Giulioni

My own version of Jolabokaflod occurred three years ago, shortly after we became instant parents to five children. After everyone was finally in bed on Christmas evening, my sweet husband handed me a wrapped package. Inside, I found Shakespeare and Company, Paris: A History of the Rag & Bone Shop of the Heart, and I was instantly transported to the moment when we stumbled upon this quaint bookstore, quite by accident, while wandering around the streets of Paris three years earlier. During that next week, between Christmas and New Years, I would curl up in bed after long “new parent” days and devour the history of Shakespeare and Company, reminiscing about our time there. A warm and wonderful memory, tucked between the covers of a book, and received when it was most needed. I can’t think of a better gift.


You tell me! What book would make YOUR list for Jolabokaflod?


The post Looking for Something New to Read? appeared first on Weaving Influence.

 •  0 comments  •  flag
Share on Twitter
Published on December 03, 2019 03:00

November 26, 2019

What Does Gratitude Mean to You?

What Does Gratitude Mean to You? | WeavingInfluence.com

In this season of thankfulness, here are some thoughts to help you meditate on and practice gratitude—not just this week, but throughout the whole year.


“The man who forgets to be thankful has fallen asleep in life.” — Robert Louis Stevenson


“Gratitude is recognizing, valuing, appreciating, celebrating, sharing, and cherishing what life brings me, in every moment.” – Becky R


“It’s a gentle reminder that what we need is not more, but instead to seek joy and peace in what we’ve been given.” – Kelly E


“Gratitude unlocks the fullness of life. It turns what we have into enough, and more.” — Melody Beattie


“Acknowledging what I already have helps me maintain a healthy perspective when I’m inclined to look longingly (or jealously) towards those things that are out of my grasp. I choose to publicly count my blessings by using my personal Facebook account as a digital journal to track what #iamthankful for each day. Bonus: Facebook Memories remind me of past blessings, and help me focus on how far God has brought me.” – Carrie K


“I urge you to please notice when you are happy, and exclaim or murmur or think at some point, ‘If this isn’t nice, I don’t know what is.'” —Kurt Vonnegut


“Gratitude means that despite the things in my life that I wish were better, I am still able to recognize and deeply appreciate the things in my life that I absolutely cannot (and should not) take for granted, and I see the value in them here and now. It is about looking at my life through an objective lens, and recognizing the enormous privilege I have, recognizing the opportunity I have in front of me, and seizing the day. If I let any number of ‘bad’ things bog me down, then I start to lose sight of the gifts I’ve been given, or fail to see I even have them. So, I do everything I can to make sure I am always trying my best to recognize what a gift I’ve been given, and make sure I’m on track to live up to the potential I have, and appreciate and love the people in my life who love and support me, and be better not just for myself, but for those I interact with, and be of value an in service to others as best as possible.” – Mike D


“In all things, give thanks.” — Apostle Paul


“When my parents died, I struggled if I could thank God, even in that. Deep down, I knew that if I could find something to be thankful for in that devastating heartache, that my life would change and it would always be possible to find the good in ALL things.” – Karin T


“Gratitude is my secret weapon when times get hard. When sadness, disappointment, or rejection rises up instead of letting myself be swallowed, I think about every little thing. I have so much: a husband who loves me, despite my flaws, children who are honestly such good kids, a home, with heat and a roof, a fridge that has never been empty, the ability to run and so much more. There is no trial or struggle that is stronger than being content in the moment and knowing that everything I do have is so much more than I deserve or could have ever wanted.” – Jennifer K


“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” — William Arthur Ward


“Gratitude is thanks in action. It is the choice to recognize the blessings in every single moment, despite what circumstances I find myself in. There is always something to be thankful for, and it is always the right time to express it. One way my family loves to express gratitude is at dinner time. We have a bowl on our kitchen table that is full of gratitude questions. We each draw one, and we each answer the question on the paper about something we are grateful for. It’s a simple, yet practical way to express gratitude, and to teach our daughter why that is important.” – Lindsey V


“The thankful receiver bears a plentiful harvest.” — William Blake


“Gratitude is about looking for all the small things that you have in your life and a way to remember that those little things encourage you to be more positive and see the good in everything. As a daily practice, I begin each morning by writing down 5 things I’m grateful for, 10 goals I want to make happen, and 5 manifestations I want to see in my life.  For the gratitude piece, it truly is something small that can often be overlooked. I write something as simple as, ‘I am grateful for the extra hugs Emilia gave me before bed last night.’ The gratitude piece of this practice is a good reminder, as I write down the dreams and manifestations, that while I’m always reaching for a better version of myself and my life, what I have right in front of me is pretty incredible, too.” – Erica H


Gratitude turns what we have into enough. | WeavingInfluence.com

What does gratitude mean to you? How do you practice it regularly?


The post What Does Gratitude Mean to You? appeared first on Weaving Influence.

 •  0 comments  •  flag
Share on Twitter
Published on November 26, 2019 03:00

November 22, 2019

5 Tips to Boost Your Social Media During the Holidays

5 Tips To Boost Your Social Media During The Holidays | WeavingInfluence.com

The holiday season is quickly approaching! As the thoughts of cooking, cleaning, gift buying, and entertaining family and friends fill your mind with stress, don’t let your social strategy add to it. While you have a TON on your plate heading into this season, let the thought of how you are going to fit that 25lb turkey in your oven be your only concern.


Follow these 5 tips to help you not only prepare, but boost your holiday social media presence and engagement!


Start Planning Now

It might only be November, but the holidays are so much closer than you think. Time inevitably gets away from us, so don’t put off what you can take care of today, and save yourself some stress. Your not-so-distant-future self will thank you for it. Set up some time this week to plan out your holiday social strategy. That means all the way through December and the New Year.


Use Your Resources

Planning ahead works best when you use your resources to make the work easier and more efficient. What’s that old saying . . . “work smarter, not harder”? Try creating a content calendar where you can plan out your entire month of content at one time. Once you fill out the calendar, you will have an entire month/season of content ready to go! The thinking and designing is done, all you have to do is quickly post! There are many resources available online, some even free! 


Be Relatable

The holidays always seem to be a time where people come together. Use your online presence to do just that. Don’t be afraid to put your heart into your posts. Show the “warm fuzzy” side of your business/organization, and make people feel at home. Choose warm color schemes; use holiday graphics; share heartfelt stories of followers, readers, and customers; and don’t leave comments without a reply—engage with your social followers!


 Showcase What You Have to Offer

The holidays are a time when people are literally shopping around any time they look at a screen, whether they realize it or not! Capitalize on that! Try mixing things up, and delivering various types of content to showcase what you offer. Post on Twitter, go live on Facebook, utilize your Instagram story. These are all tools that will showcase your products/services to a wide variety of audiences. Maybe run a special campaign like “The 12 Days of Christmas”—perhaps post a different product, book, program, or service every day for 12 days… the possibilities are endless!


Run Pop-Up Sales!

Who doesn’t LOVE a good deal?! There is nothing better than hopping on Instagram only to see that your favorite shop is having a pop up sale for 40% off an order. Your loyal customers get excited about these things, and when they love your product or service, they want to share it! And when they share it, others are drawn to your page! Run occasional pop-up sales on a book you wrote, link to other pop-up sales of your favorite authors/thought leaders, and boost your revenue as well as your social engagement!


Don’t let the holidays stress you out!


Prepare, take advantage of your resources, and execute your plan well so that you can relax and enjoy the holidays with your loved ones!


The post 5 Tips to Boost Your Social Media During the Holidays appeared first on Weaving Influence.

 •  0 comments  •  flag
Share on Twitter
Published on November 22, 2019 03:00

November 19, 2019

10 Ideas to Celebrate Your Social Media Milestones

10 Ideas To Celebrate Your Social Media Milestones

We work hard to hit social media goals and milestones — hitting big numbers of fans and followers on Facebook, Twitter, LinkedIn, and Instagram. The numbers alone don’t mean that much, but they represent something pretty special — community, connection, interaction, and dedicated work writing and creating meaningful content.


We at Weaving Influence believe in celebrating milestones. It’s important to take a few moments to recognize hitting goals and watching your work make a difference for others. Plus, we love any excuse for a celebration!


If you would like to celebrate social media milestones and you’re not sure how, here are 10 ideas to get you started.



Take a screenshot. You want to remember that moment! You can keep the photo for yourself or share your win with people who celebrate you. 
Write a blog post. Share it with the community that made the milestone possible. Write a blog post thanking them for co-creating community with you.
Share on social media. What better way to mark your social milestones than a post/tweet about them? Your community wants to celebrate with you, too!
Give away something special. Your social followers helped you hit those milestones, give them some love. Create a new header image with follower icons, giveaway your book, or get creative with something else to give them as a big, tangible ‘thank you.’
Raise a glass. I’m addicted to Diet Coke. I might raise one in celebration, or a glass of wine. Whatever your favorite beverage, grab one and toast hitting those numbers.
Eat cake. No explanation needed. Nothing says celebration like cake!
Make a donation. Use your cause to celebrate as a cause to give to others. Invite your social community to join in. Facebook makes it easy!
Take a break. Use your milestone as a chance to take a break, regroup, and think about what’s next.
Say thank you. Take a moment to write a note (handwritten) to someone who has helped you get to where you are.
Create your own celebration. Have a party. Make a special dinner. Buy balloons. Invite your followers to a Facebook live celebration. Do whatever makes you happy.

Bonus idea:Help someone else be successful. To celebrate what you’ve learned and how you’ve grown, find someone who needs encouragement and do what you can to help them along.


Let us know how you plan to celebrate your next social milestone!


The post 10 Ideas to Celebrate Your Social Media Milestones appeared first on Weaving Influence.

 •  0 comments  •  flag
Share on Twitter
Published on November 19, 2019 03:00