Graham Downs's Blog, page 26

#SAIR2016 Was Amazing!

This past Saturday (30 April), I attended the SAIR Bookfest in Johannesburg, South Africa.


It was the first in-person writing event that I'd ever attended, and I think it was a good one to cut my teeth on.
We had some pretty illustrious guests and speakers, including:Carlyle Labuschagne (Author of The Broken Trilogy, and our hostess for the afternoon)Joanne McGregor (Author of a number of books for both adults and young adults, including Recoil and Scarred)Fred Strydom (Author of the speculative fiction novel, The Raft)Erika Bester (Founder of Fire Quill Publishing), andSonia Killik (Autor of the non-fiction book Birth, the book that is changing the way women see childbirth)Reading Promotes Empathy
According to Fred Strydom, the biggest problem we have in South Africa at the moment is a lack of empathy: people are simply incapable of understanding the circumstances of others.
And that's something, says Fred, that watching TV and movies will never teach you. Those mediums are far too passive. But, when you read a book, you are spending days, weeks, or months, inside the mind of another person - the character. You get to understand where the person's coming from and why they make the choices they do. Do that enough times, and you become practised in the art of seeing things from another person's point of view. You learn empathy.
Truly profound!Other Authors in Attendance
Some other authors were also there, promoting their newest releases, and talking about their publishing journeys:
Jean Archary, author of Taylor's Birthday Surprise, a picture book for teaching children about moneyMegan Werner, author of It's Up To Me, which she published at the age of fourteen!Elaine Pillay, author of Zwai and the Little Creature, who had a funny story about why you shouldn't send an angry e-mail to your publisher
Samm Marshall - Is Reading Dead?
Also in attendance was Samm Marshall, who is the current presenter of the SABC morning show, Morning Live. This man is passionate about books!
Something he said struck me as very profound. According to a recent survey, only something like 40% of South Africans can read. This is something we get very sad about, and we're angry to hear about libraries and bookstores closing down all over the country, and the fact that so many schools don't even have libraries.
But maybe that's not what we should be focussing on. Let's instead start focussing on how many kids are learning to read. Let's focus on the good news of a school getting a new library, of a bookstore deciding to stock independently published books... the more we focus on how reading is dead (which it's not), the more we perpetuate the idea amongst our kids and their parents that reading is dead, and boring, and dead-boring, and that all those other forms of entertainment are so much better.
We really need to stop doing that.
Our Guest of Honour - The Pavement Bookworm
This of course dovetails nicely into the whole reason for holding the festival. As a community, we committed to donating a thousand books to Philani Dladla's Pavement Bookworm Foundation.
We reached this goal, and it's going to make a massive difference in the lives of disadvantaged kids all over the country. And Philani himself is such a wonderful, humble man. Here is is, trying to speak, but unable to find the words:


A Digital Publisher in Africa
Then, we heard from David Henderson, who is the founder of MyeBook, talking about what it's like to be a digital publisher in Africa, and how Amazon and the other online retailers treat us differently.
We certainly have a tougher time of it than our American and UK counterparts, but the good news is that there is also lots of opportunity.

Need an Editor?
Finally, the afternoon was closed off by Lia Marus, Marketing and communication coordinator at the Professional Editors Guild. All authors need editors, and if you need one, you can find one at www.editors.org.za.
More Photos
There are loads more photos of the event over on my Facebook Page. Go take a look, and give me a Like while you're there.
About Graham Downs
I'm a self-published fiction author living in South Africa. At the moment, I write short stories, novelettes, and flash fiction collections, in a range of genres. These books are perfect for people who long to read, but don't have the time, because they can be read in short, sharp bursts, like during your lunch break, or while your baby's catching a nap!

To find out more about me, and what I have on over, go take a look at my website, at http://www.grahamdowns.co.za/.

Sharing My Progress: Promoting Tales From Virdura

So, you may or may not know that my new fantasy flash fiction collection, Tales From Virdura, went up for pre-order last week Monday.

I'm going to do something I've never done before - I'm going to share with you how exactly I'm going about promoting and marketing it, and try to be as honest as I possibly can about the results.

Here goes...

The book first went up on Goodreads on 10 October last year. It had no edition label, other than "ebook", but it had the first draft of my product description. The product description changed a few times between the time it first went up, and the time the book was loaded to the retailers.

I contacted my cover designer in January, and we had a long meeting to discuss my vision for the cover.

Fast forward all the way to 18 April 2016. I was finishing the manuscript and waiting for my cover designer.

The second I had the cover, I created and published three separate editions: one for Amazon (Kindle), one for Smashwords, and one for Kobo. At the same time I re-labelled the book on Goodreads to "Smashwords Edition", and put in the ISBN.

Smashwords approved the book the very same day, and by the following morning, it was live on iTunes. Amazon approved it later that evening, and so I created another Goodreads edition, labelled "Kindle Edition".

By now it was last week Tuesday (19 April), and so I wrote and published a blog post, advertising the book and encouraging people to pre-order it. I promised people a copy of A Petition to Magic if they would pre-order it and e-mail me their receipt.

I tweeted a link to that blog post, and promoted it:

#Cover reveal, Tales From Virdura (by the very talented @hilary_keegan). What do you think? #fantasy pic.twitter.com/deg37QFU1M— Graham Downs (@GrahamDowns) April 18, 2016

(Please retweet the above tweet, if you're on Twitter)

At the time of this writing, that tweet has had about 33 000 impressions, 7 clicks, and has cost me R20.51 (approximately $1.42). I'll keep on updating that figure until my budget is exhausted, or the book releases, whichever comes first.

I also posted it to Facebook (but did not pay to promote it):


(As above, with the Tweet, feel free to share that Facebook post)

By the following day (Wednesday, 19 April 2016), the pre-order was live at Barnes & Noble. I updated the above blog post, and decided that now was a good time to create the official Tales From Virdura page on my website. It was also the day I created new cover images for my Twitter account, my Facebook account, and this blog.

It was Thursday by the time the Kobo Edition of Tales From Virdura finally went live, so I updated the above blog post, added a new purchase link to my website, and created the Kobo Edition of the book on Goodreads.

With all the pre-order links live, and the official page up and running, I took a chance and submitted the book for a free promotion through eBookLister. By Saturday, I saw that it was live on their site, and I was ecstatic. I also submitted to Choosy Bookworm at the same time, but as far as I know, they have not promoted it in any way.

On Sunday, I submitted to two more sites: Pretty-hot.com and ReadFree.ly. It went live on Pretty-hot later that afternoon, I haven't seen it on ReadFree.ly yet.

And that's the story so far. I am tweeting the link to the blog post (offering A Petition to Magic free) every single day until release, and posting it to Facebook once per week.

At the time of this writing, I have yet to make any pre-order sales on Amazon or Kobo. If I've sold any on iTunes, Smashwords hasn't reported them to me yet.

I'll continue to update this blog post as more information becomes available. Wish me luck!

Tales From Virdura: Cover Reveal and Giveaway

I have some really exciting news for you today. It's been a long time coming, but the cover for my new book, Tales From Virdura, is finally complete. Bask in all it's fantasy deliciousness:


Pretty cool, huh?

The cover was designed by the exceptionally talented Hilary Keegan. If you have a project, for which you need art done, or are interested in learning the tricks of the trade, go take a look at her website: http://www.artschoolbedfordview.co.za/.

If you don't know what the book is about (or perhaps you just forgot), here's the blurb:

Explore Virdura, a world full of fantasy, magic, and drama.
Find out what happens when a dashing young farmer's son swoops a neighbouring daughter off her feet.
Meet Queen Tricia and the Royal Wizard Solon. Or Queen Celeste, her daughter, as she continues to struggle to come to terms with her new role as queen after the death of her mother.
Or read about Tobin the Bounty Hunter as he takes down Jarvis, a merciless criminal who brutally slit a blacksmith's throat.
All these stories and more await you in Tales From Virdura, a collection of flash fiction stories that take you deep into the world and the lives of the characters who inhabit it.
If you enjoyed reading A Petition to Magic, this might just be your next read.
You'll find out more about old characters and meet new ones. You'll read prequels and origin stories, and you'll read original stories taking place in new locales within the Kingdom.
This book can be enjoyed as a companion to, or separate from, A Petition to Magic.

And now for the "giveaway" part...

Tales From Virdura is now on pre-order, and will be released on 1 June 2016. And if you pre-order it, you'll get a free (e-book) copy of A Petition to Magic!

Yep. All you have to do is pre-order the book from one of the below retailers, then forward me your purchase receipt (to graham@grahamdowns.co.za). Give me a day or so to see your message, and I'll send you the gift of A Petition to Magic at Smashwords.

Of course, this deal applies to pre-orders only. If you wait until after release before you buy it, you won't be eligible for a free copy of A Petition to Magic. Sorry.

In case you need a refresher on what that book's about, here you go:

"Graham Downs opens the door to a fantasy world in his short story, A Petition to Magic, a world of emotions, trust, self-searching and enchanted characters that will definitely leave readers wanting more."
Queen Celeste rose to the throne of Virdura a month ago, after the sudden death of her mother.
Desperate to prove herself, she agrees to hear the case of a simple farmer who claims a neighbour stole his cow.
To help her in this task, she orders her chief advisor, the royal wizard Solon, to cast a spell and divine the truth for her. Solon, however, is keeping a terrible secret. He is unable to perform any magic, and he cannot afford to let the queen find out the reason why.

Sound like a good deal? Well, read on...

Where can I pre-order Tales From Virdura?

Here are the stores that currently have Tales From Virdura on pre-order, and you can use any of them to get your free copy of A Petition to Magic.

Just click on a link to be taken to the book's sales page at that retailer.

This list may expand over time. I'll update this blog post continuously, as new retailers come online.



Problems?

If you run into any problems pre-ordering the book, you might want to ask in the comments below. That way, if I can't help, I'm sure that somebody else can!

Flash Fiction: Sticky Black Stuff

I submitted this story to Adhoc Fiction last week. It didn't make it, so I thought I'd share it with you instead.

The challenge was to write a complete story in 150 words. I hope you like it!



"What are you doing, brother?" the man asked his sibling at the dinner table. "Experimenting with gravity?"
"No,” replied the boy. “I'm learning about friction." He tilted the dinner plate ever so slightly, watching the glass on top of it, and the sticky black liquid inside tilt, but not spill.
“As it relates to gravity, you mean. Anyway, I wouldn’t do that if I were you. Mom’ll be mad if you spill.”
A clap of thunder startled the two brothers, causing the younger to lose concentration, and tilt the plate a hair further than he’d intended.
The glass slipped off the plate, and shattered on the floor, causing the sticky black soft drink to run everywhere.
“What on EARTH is going on in here? Now I’m going to have to wash this whole floor!”Uh oh. Mom.
Later, the man stood over his brother’s bed, watching him rub his backside.

Why You Should Review Self-Published Books

Over the past few weeks, I've tweeted and Facebooked quite a bit, about the importance of authors encouraging reviews of their books, and of readers writing those reviews.

Why is it so important, though?

Well, in the first place, traditionally published books tend to get reviewed in major publications, sometimes long before release. This is because traditional publishing companies have massive clout when it comes to marketing, and can get these books into the hands of places like Publishers Weekly, The Sunday Times, the Mail and Guardian, The New York Times... the list goes on.

And it's no secret that these reviews work! When you bought the last big Stephen King blockbuster, how did you find out about it? Maybe you're on Stephen King's mailing list (so yes, signing up to your favourite author's e-mail list is important, too), but chances are you saw a review for it somewhere.

Well, we independent publishers operate on an infinitesimally smaller budget. We (most of us anyway) have day-jobs. True, most traditionally published authors do, too, but we have to split our already preciously limited spare time between writing new material, and marketing our backlist. We simply do not have the time or budget that the big publishing companies do.

We can't afford a billboard, and we can't rely on a professional review in the New York Times, to help readers discover our books.

Here's who we do rely on, though: you. 

Yes, you, dear reader, have the power to decide whether people find, read, and love our books, or languish in obscurity for the rest of our careers. Our lives, and our livelihoods, are in your hands - now doesn't that feel good? If you read one of our books and enjoyed it, but don't tell anyone, we starve.

And the best way to tell everyone how much you enjoyed our books? Write a review.

The second reason why we so desperately need reviews, is because most of the retailers (Amazon in particular, which is where the majority of most indie authors' sales come from) uses those reviews to recommend our books to other readers.

If you're an Amazon customer, you've probably received at least one e-mail from them, at some point, recommending that you buy books. Well, those recommendations are based on books in genres that Amazon believes you're interested in, which have the most reviews!

Reviews provide "social proof", so when you write a review for a book, and put it on Amazon, that review is helping people you never knew existed to discover that book, and not just your friends.

There's one final reason why you should write reviews, especially on Amazon, but it's a bit controversial.

If you buy a lot of e-books, there's a fair chance that you're on one or more e-book recommendation mailing lists (Like perhaps BookBub, ReadFreely, Digital Book Today... there are lots).

Well, the books that you see in those e-mails are books that authors paid to put there. I guess that's our equivalent of a billboard along the highway. Those spots are far cheaper, but there are often restrictions on the minimum number of Amazon reviews a book needs to have.

The more reviews a book has, the more likely it is that one of those sites will agree to e-mail it to their readers, and they will outright reject a book that has less than a minimum amount.

So when you review our books, you're not only helping your friends discover them, and random strangers to discover them through Amazon's recommendations engine, but you're also potentially helping millions more people through these book marketing companies/e-mail lists.

All from your one review! Is that not the most power you've ever had over another human being's future?

But what should you put in a review?

Many people shy away from posting reviews, because they don't think their writing is good enough, or they don't know what to say.

Well, it's true that you can write these beautiful, flowing reviews, if you like, and there are many tutorials out there, to teach you how to do just that.

But really, it isn't necessary. Truthfully, the star ranking that you give it means far more to the above mentioned algorithms, and those minimum requirements for book marketing, than the text itself.

You have to include some text in, of course, but honestly, all you need to say, is something along the lines of "Great book. I really enjoyed it!"

Type that into the review box, pick a rating from one to five stars, and hit publish.

You have now officially helped an author sell their next copy of that book. Easy, huh?

So, the next time you finish a book that you've really enjoyed, spare a thought for the poor, struggling author... especially if the book is self-published. Write a review!

More about me

I, personally, review every book I read, for the above reasons. I review most of them on Amazon, but I review each one on the social reading site, Goodreads. If you'd like to get an idea for the types of reviews I write (and the types of books I like), follow me there: http://www.goodreads.com/GrahamDowns/.

Also, if you'd like to sample some of my own books, please go take a look at my website, http://www.grahamdowns.co.za/, where you can find all the relevent links to buy them, and sample them without leaving my site.

Book Review: Shadowland by C.M. Gray

About the Book
We grow up with the Legend of King Arthur... but where did he come from? Who was Merlin? What part did the Druids play in bringing Arthur to his round table? This is the story that came before, when Britain was just a Shadowland.

On the night of Midwinter's Eve, a storyteller takes his listeners back to the Dark Ages and a tale from his youth.

`I have lived more years than I can remember, probably more than the sum of all your years combined. Kings have called me friend and brigands have sworn to burn the flesh from my bones, even if they have to search all seven halls of the shadowland to find me.' 

Deserted by its Roman masters, Britain has been invaded by the Saxons at the invitation of Vortigern, traitorous leader of the Britons. Now, as the tribes unite to reclaim their land, one man must rise to lead them and become their only true king.

Shadowland is a young adult story of historical fantasy set in the Dark Ages of Britain; however, it is gathering fans of all ages.

My Review (4 Stars)
Shadowland is an interesting and unique take on the Arthurian legend. At least, it's not one that I've personally read before.

It's set in Britain, during the Dark Ages, as the Romans are starting to pack up and leave, and head back home to sort out their more pressing internal problems. Their departure leaves a vacuum among the tribes, and the Picts, Iceni, Gauls, Saxons, and others, are all vying for control.

With "culture" and "heritage", among other things, being hot-button topics in South Africa at the moment, I found this book to be quite refreshing. I remember saying to my wife, pretty early on, "Wow. This is MY heritage; this is MY culture!"

Shadowland is very well researched, with just the right amount of artistic licence. The writing is fairly good, and engaging, but I do feel that the plot occasionally drags on a bit.

Still, it's a fresh take on history, a fresh take on the fantasy genre, and one that fans of historical fiction are sure to enjoy.

Where to Buy

Crossword Puzzle - February 2016 Answers

Well, here it is, everyone. It's what you've been waiting for: the answers to my February 2016 Crossword Puzzle.

How did you do? Which clue (or clues) had you stuck? Let me know in the comments below!


Across
1 40% of a hectare (4) acre5 Afrikaans boss (4) baas7 French vineyard (3) cru8 1910 Kentucky Derby winner (5) Donau9 A-sketch (4) etch11 Type of grenade (4) frag15 Viscous, sticky stuff (3) goo16 On an angel's head (4) halo17 Phase of water (3) ice19 American naval legal drama (3) JAG20 Batti Indian romantic film (5) Katti22 Melvins album (5) Lysol25 What the cow says (3) moo26 Quick drink (3) nip27 Sealed in blood (4) pact28 Of sunlight (3) ray30 Young cow (4) quey33 Knots (4) tyes36 South African music group (5) Uhuru37 Serious promise (3) vow38 Made by spiders (4) webs39 For seeing inside your body (4) x-ray
Down
1 Plural of is (3) are2 With a knife (3) cut3 MtG card, aka the Commander (3) edh4 Get a room here (3) inn5 Species of toad (4) bifo6 Exclamation of triumph (3) aha10 Close companion (5) crony12 Japanese garden (4) roji13 Measurement of electrical resistance (3) ohm14 East African sarong (5) kikoi15 Present got (3) get18 "The Chicago Association of Legal Personnel Administrators" (5) CALPA21 Slightly drunk (5) tipsy22 Ancient knowledge (4) lore23 Afrikaans cut (3) sny24 What you did with your dinner (3) ate29 Small fish (4) ayus31 Belong to you, text speech (3) ure32 Owing (3) due33 Male suit with bowtie (3) tux34 Mendes, actress (3) Eva35 Milk subsitute (3) soy

E-books: Do you PDF?

It's commonly accepted that there are two main formats for e-books these days. We have mobi, specifically for Amazon Kindle devices/apps, and epub, for just about everything else.
But there's a third option, that a few self-publishing sites (most notably Smashwords) allow, and that's PDF.
Image: Wikimedia Commons

There was a discussion in one of the indie author groups on Facebook the other day, and a few of the authors told me that they immediately un-tick the option to export to PDF format in Smashwords, when publishing.
I understand that PDF isn't a very good format for an e-book, because there are page breaks, and the formatting is exact; epub and mobi are what they call "re-flowable", which basically means that the font isn't set in stone, and there are no page breaks. This makes for easier reading on a specialised device, or on your phone or tablet using a specialised app.
Having said that, many of my readers are first-time e-book buyers. They know and are comfortable with PDF, but they don't have an e-reader (either a physical device, or just an app). PDF is therefore the easiest way to ease them in.
Am I making a mistake doing this, though? Do you read e-books in PDF format? Why, or why not? Should I rather be taking the time to teach these new e-book buyers about the different formats, apps, and how to read epubs and mobis?

25% Off My Books at Smashwords Read an Ebook Week

From 6 to 12 March, 2016, Smashwords will be holding their annual Read an Ebook week promotion, with massive discounts on e-books.

How it WorksEach book enrolled in the promotion has a coupon code associated with it:RAE25 - For 25% offRAE50 - For 50% offRAE75 - For 75% offRW100 - For 100% offWhen you click on a book that's part of the promotion, Smashwords will tell you what coupon code you need to use, and what discount you can get. Click the Buy button, and follow the instructions. Don't forget to fill in the coupon codes when prompted.
My BooksAs always, my books are all enrolled in the promotion, and all (except Billy's Zombie, which is permanently free anyway) are eligible for 25% off for the entire week. See below for a list of my books on Smashwords (click the cover or title to visit the book's Smashwords page):
A Petition to MagicPrice $1.49 $1.1225% off with code RAE25
Queen Celeste rose to the throne of Virdura a month ago, after the sudden death of her mother.
Desperate to prove herself, she agrees to hear the case of a simple farmer who claims a neighbour stole his cow.
To help her in this task, she orders her chief advisor, the royal wizard Solon, to cast a spell and divine the truth for her. Solon, however, is keeping a terrible secret.
Heritage of DeceitPrice: $1.39 $1.0425% off with code RAE25
While surfing the Internet at work, Lloyd believes he's found a relic from an old genocide. If he's right, the artefact would be worth a ton of money, and it will give lots of people closure when they find out what really happened to their families.
But there's one problem. The artefact--if it really exists--is in the possession of Carla, a shy woman in the company's Accounts Department, and she never lets it out of her sight.
StingersPrice: $1.79 $1.3425% off with code RAE25
Thirteen year old James Clarke is always being picked on in school. He hates sports, and he particularly hates Stingers, a schoolyard game in which children throw tennis balls at each other. The other kids always seem to throw the ball harder, when it's at him. 
One day, James' mom phones the school to try and put a stop to the bullying, but it only gets worse.
Billy's ZombieFree
Young Billy MacIntyre has always been a weird kid, always taking every little slight to heart.
One day, he decides that he's had enough of the relentless mocking and bullying at school and around town. 
He decides to exact his revenge on all those simpletons who have done him wrong. And he does it by taking a book of Necromancy out of the library, and raising a zombie from the dead!
Heaven and Earth: Paranormal Flash FictionPrice: $1.39 $1.0425% off with code RAE25
"There are more things in heaven and earth, Horatio, Than are dreamt of in your philosophy."- Hamlet (1.5.167-8)
Demons, witches, extra-sensory perception, possessed animals, and an ever-loving God. There is much that exists, or is claimed to exist, in the world today, that we are yet to understand.
This collection of flash fiction paranormal stories is the perfect introduction into the inner workings of the weird mind of Graham Downs.
Other Books on SaleBesides my books above, there are literally thousands of other books in the catalogue, all with discounts ranging from 25% to 100% off. For the full list of books on promotion, click here.

Defining My Target Market

Image: Wikimedia Commons
There's been a lot of talk lately about how authors need to start thinking of themselves as businesses. Part of that, of course, is identifying our target market (and defining that market as clearly as possible), so we know who we're marketing and selling to.

When I wrote my first book (A Petition to Magic), I just wanted to tell a story - I really wasn't considering how I planned to make money off it. It was the same with my second book (Heritage of Deceit) and indeed, my third (Stingers). Billy's Zombie was much the same.

When I was putting together my fifth (Heaven and Earth: Paranormal Flash Fiction), I spared a token thought to the kind of person I would expect to read it, but still, not much more than that.

Now, with it being a bit of a "hot topic", I've been thinking seriously about who exactly my target market is.

Personally, I like to read in a wide range of genres. I've read everything from thrillers to mysteries, romance, drama, horror, and fantasy. I prefer my horror and fantasy, so that's what I read most often, but my tastes really run the gamut.

I write in a wide range of genres, too. Therefore, my target market, like me, are people who read all over the map.

I also tend not to really enjoy series - all of my current offerings are standalone. Coming soon, I have a collection of flash fiction stories set in the same world as A Petition to Magic. Technically, I suppose it's part of a series, but it's very episodic: some of the stories take place before the events in A Petition to Magic, some after, and some overlap.

Finally, I write shorter works - my longest work is a long novelette (at just over ten thousand words), and I don't see myself writing anything longer than a mid-length novella any time soon.

So, my target market are people to like to read a wide range of different genres, generally prefer standalones, and like their stories quick - get in, tell the story, get out, without too much fluff.

What do you think? Is that clearly defined enough for you?

Do you fit into that target market? And if so, do you feel that my marketing efforts speak to the things that you're interested in?