Nicholas Benedict's Blog
August 18, 2013
My Mommy is a Zombie
August 13, 2013
Free Kindle eBook giveaway.
May 25, 2013
Free eBook for Kindle
April 8, 2013
Book vs. Movie: The Hunger Games
April 4, 2013
You need a platform. Now.
Meet @AlaizabelisCray
April 3, 2013
The devil is in the details
Random Musing #1
March 31, 2013
Advice on writing your first book
March 15, 2013
You need a platform NOW.
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For a long time, while researching the publishing world, I kept hearing people talk about building a platform. I would think, Yeah, that’s nice. Too bad I don’t have anything to build one with. That was a big mistake. One that I’m wishing I hadn’t made.
You don’t have to be an expert in anything or have a list of written works and fans to build the proverbial platform. All you need is people to listen to you. You get them by saying interesting things. At first no one will hear you because, believe it or not, no one is looking for you. You have to reach out to people. Forget everything your parents taught you and start talking to strangers (just don’t give your address to that creepy guy on Facebook, or the hot chick on Twitter who is really just that creepy guy from Facebook.) You need to create a web of social media. Start writing a blog and link it to Facebook and Twitter and Tumblr and whatever else is out there. Just keep talking and people will slowly trickle in. Most of them will just want you to listen to them, but that’s okay. Why? Because you’re in their stream and you’re saying interesting things.
When you finally publish your first book, most of your sales will be to friends and family. And as much as they love you, they’re only going to buy your book once. Now, you need to reach out of your comfort zone and sell to strangers, even the creepy guy on Facebook. If you’ve already built a platform, you can simply post a couple of messages online and tell a few thousand people about your book. If you’ve procrastinated, like me, you now have to start building a platform instead of trying to sell books. And you can’t really multitask. You can’t just start asking everyone on Twitter to buy your book (well, you can but that just makes you needy and annoying.) You first have to engage them, make them want to like you, turn them into friends, and then tell them about your book. Remember, it’s friends and family that want to buy your book. And they don’t just buy your book. They tell other people about it, because they like you and want to see you succeed.
But if you’re only thinking about making the sale, it will be obvious. You need to be genuine. When it comes to social media, you need to forget about selling books and just try to connect with people and try to make some friends. Get people in your corner and let them help you however they want, or not at all.
Think about it. If you watch a movie, you’ll mostly remember the main characters and forget about the supporting cast. But if you meet one of those supporting cast members in a coffee shop and have a conversation with them, you’ll remember them for the rest of your life. So quit trying to make sales, and focus on making memories. At least, that’s my theory. I’m still crawling my way out of the bottom of the barrel so maybe I’ve got it all wrong. But I refuse to sit around spamming people about my book.
What are you’re thoughts?


