Niall Doherty's Blog, page 190

February 28, 2019

1,300 Emails In 2 Years

Love him or hate him, Tai Lopez reaches a lot of people and makes a lot of money online.

One of the primary ways Tai does this is via email marketing. According to his official website, he has almost 2.5 million email subscribers (or “members” as he calls them).

We signed up for Tai’s email updates and here’s what we learned.

Review: Social Media Marketing Agency (SMMA 2.0) – 5 Pros, 4 Cons
Tai Lopez 67 Steps Review – Not A Scam… But You Probably Shouldn’t Buy It
Tai Lopez Scam? We Fact-Checked 37+ Tai Lopez Claims… Here’s What We Found.
Tai Lopez Net Worth + 7 Ways Tai Lopez Makes Money Online
7 Questionable Marketing Tactics Tai Lopez Uses To Make Money Online
1,300 Emails In 2 Years – A Deep Look At Tai Lopez’s Email Marketing
The 67 Steps vs. The 67 Success Principles – Did Tai Lopez Rip Off Jack Canfield?
Tai Lopez And The Real Law Of 33% – 30 Minutes Of Talk = 10 Minutes Of Value

Table Of ContentsHow often does Tai Lopez email his list?Two types of emails Tai’s 67 Steps evergreen funnel Tai’s daily disclaimer How often does Tai sell to his list?What email marketing software does Tai Lopez use?

How often does Tai Lopez email his list?

We ended up on Tai’s list via a landing page for his 67 Steps program1 and received 19 emails in the first 7 days.

The 19 emails we received from Tai Lopez’s mailing list in 7 days.

In the following video, a long-time subscriber to Tai’s list shows (at the 4:45 mark) that he received 1,300+ emails from Tai in two years, which works out to approximately 12 emails per week.

Two types of emails

Looking a little closer, we found that we received two types of emails from Tai’s list.

Type 1 – Automated Emails

These emails were clearly part of an automated sequence (also known as an autoresponder) designed to convince us to buy some of Tai’s products.

When ReceivedEmail SubjectImmediateHey Niall — it’s Tai (let’s get started)1 hour laterHey Niall

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Published on February 28, 2019 23:34

The 67 Steps vs. The 67 Success Principles

During our extensive research into all things Tai Lopez, we found the following claim repeated in at least six different publications:

Tai Lopez’s online course (The 67 Steps) is a complete rip-off of Jack Canfield’s book (The Success Principles).

Here’s what VICE wrote in a September 2015 article: 1

Others have argued that Lopez’s advice isn’t all that novel, since many of his talks piggyback off more established luminaries of the motivation and business spaces. Many point to Jack Canfield’s The Success Principles, a 2006 book with it’s own 67 steps, which they claim Lopez straight-up stole and repackaged.

Add to that the following information:

January 2015 – Jack Canfield publishes the 10th anniversary edition of The Success Principles, detailing “67 timeless principles and practices used by the world’s most successful men and women.” 2September 2015 – Tai Lopez releases his infamous Here In My Garage video as part of a promotion for his online course. The course, entitled The 67 Steps, lays out “67 steps to getting anything you want out of life.” . Quote from a sales page for The 67 Steps.'>3

With those facts laid bare, it’s easy to see why Tai Lopez has been repeatedly accused of ripping off Jack Canfield.

But did he really?

To find out, we bought and carefully reviewed both The 67 Steps and The Success Principles.

Here’s what we found.

Review: Social Media Marketing Agency (SMMA 2.0) – 5 Pros, 4 Cons
Tai Lopez 67 Steps Review – Not A Scam… But You Probably Shouldn’t Buy It
Tai Lopez Scam? We Fact-Checked 37+ Tai Lopez Claims… Here’s What We Found.
Tai Lopez Net Worth + 7 Ways Tai Lopez Makes Money Online
7 Questionable Marketing Tactics Tai Lopez Uses To Make Money Online
1,300 Emails In 2 Years – A Deep Look At Tai Lopez’s Email Marketing
The 67 Steps vs. The 67 Success Principles – Did Tai Lopez Rip Off Jack Canfield?
Tai Lopez And The Real Law Of 33% – 30 Minutes Of Talk = 10 Minutes Of Value

Table Of ContentsThe 67 Steps vs. The 67 Success Principles – full comparison Summary of our findings How did Tai Lopez come up with his 67 Steps?So did Tai Lopez rip off Jack Canfield?

The 67 Steps vs. The 67 Success Principles – A full comparison

Our process looked like this:

We skimmed through the 10th anniversary edition of The Success Principles, taking note of the 67 principles and the core message of each.We watched all 67 video lessons in The 67 Steps, taking note of the core message of each.After each step, we tried to find a principle in Canfield’s the book with the same core message.

We then marked each step as having a good match, a partial match, or no match in the book.

The 67 Steps The Success Principles

Step 1. The Billionaire’s Brain & Jennifer Lopez’s Voice

You have to deserve what you want. 4

Good matchPrinciple 16: Be Willing To Pay The Price

Step 2. Blue-Footed Booby Birds, ESS, & The 500 Year Old Mind

You have to be able to adapt and change.

Good matchPrinciple 31: Embrace Change

Step 3. Sam Walton’s Night In A Brazilian Jail, Stealing From McDonald’s & Michael Jordan’s Humility

You can be outwardly cocky and still have humility. Real humility is listening deeply and constantly seeking out knowledge.

Good matchPrinciple 48: Be Hear Now

Step 4. Picasso’s Rising Tide & The Law of 33%

Using mentors to shave years off the learning curve.

Good matchPrinciple 44: Create A Network Of Mentors And Others Who Will Up-Level You

Step 5. My Poor Friends & Cameron Diaz’s Parrot

Start noticing the differences between rich/successful/healthy friends and poor/unsuccessful/unhealthy friends.

Partial match

Principle 9: Success Leaves Clues

Principle 25: Drop Out Of The “Ain’t It Awful” Club… And Surround Yourself With Successful People

Step 6. Sculpture vs. The Lottery & The Anthropic Media Bias

Success happens step by step. Embrace the grind. That is your life.

Partial match

Principle 8: Chunk It Down

Principle 20: Commit To Constant And Never-Ending Improvement

Principle 22: Practice Persistence

Step 7. Martin Seligman’s Salary Slave and Learned Helplessness

Stop being helpless. Take full responsibility. Figure things out.

Good matchPrinciple 1: Take 100% Responsibility For Your Life

Step 8. The Integrated Good Life & The Four Pillars Of Eudaimonia

Don’t compartmentalize. All parts of your life should work in harmony.

No match

Step 9. Warren Buffett’s Book-A-Day Diet & Making War With A Multitude Of Counselors

Read more. Learn from the wisdom of others.

Good matchPrinciple 36: Learn More To Earn More

Step 10. Stoic vs. Epicurean Arnold’s 1,000 Reps, Apache Cold Showers, and the Spartan Whipping Post

Be brave, toughen up, face your fears, persist through difficulties, don’t always look for the easy way out.

Partial match

Principle 15: Experience Your Fear And Take Action Anyway

Principle 16: Be Willing To Pay The Price

Principle 22: Practice Persistence

Step 11. The Whispers Of 10,000 Generations, Dunbar’s 150, & Evolutionary Mismatch

When you should trust your gut/intuition, and when you shouldn’t. Your lizard brain will often lead you astray.

No match (somewhat contradicts Principle 47: Inquire Within)

Step 12. Mike’s Stack Of Resumes, My 96 Year-old Grandma, & Your Eulerian Destiny

How to create your one sentence destiny plan.

Partial match

Principle 2: Be Clear Why You’re Here

Principle 3: Decide What You Want

Step 13. The Amish Vacation, Tap Dancing To Work, & Avoiding What You Love

Set up a life you don’t want to escape from, but be wary of following your passion.

Partial match (though somewhat contradicts)Principle 38: Fuel Your Success With Passion And Enthusiasm

Step 14. The Shaolin Monk & Touching An Electric Fence

Fail to prepare, prepare to fail. Everything that happens to you is your fault.

Good matchPrinciple 1: Take 100% Responsibility For Your Life

Step 15. Descartes & Solving Problems With A Calculator

Learn basic math, be able to figure out probabilities and quantify risk so you can make better decisions.

Partial matchPrinciple 21: Keep Score For Success

Step 16. Rousseau, The Renaissance Man, & Iron Sharpening Iron

Know a little bit about everything. Be able to talk on many subjects. Explore different perspectives.

Partial match (though somewhat contradicts)

Principle 36: Learn More To Earn More

Principle 39: Stay Focused On Your Core Genius

Step 17. Elon Musk‘s 14-Hour Workday vs. The 4-Hour Workweek

You need work to be happy. Learn to love the grind.

Partial match

Principle 13: Take Action

Principle 16: Be Willing To Pay The Price

Step 18. Man-On-The-Moon Contrast Keeping Easy Things Easy

Use contrast bias to your advantage. Break things down. Don’t waste time/energy on easy things.

Partial match

Principle 8: Chunk It Down

Principle 10: Release The Brakes

Principle 39: Stay Focused On Your Core Genius

Step 19. Amazon.com & The $32,000 Brain Budget

Invest at least 30% of your discretionary income in your own development.

Partial match

Principle 20: Commit To Constant And Never-Ending Improvement

Principle 36: Learn More To Earn More

Principle 37: Stay Motivated With The Masters

Principle 44: Create A Network Of Mentors And Others Who Will Up-Level You

Step 20. Richard Branson’s Hurricane & The Imaginary World Of Kanye West

Visualize what you want. Know how you want your life to be.

Good matchPrinciple 11: See What You Want, Get What You See

Step 21. Mastering The Four P.A.S.E. Energies & Casanovas Chameleon

Learn how to win friends and influence people.

Partial match

Principle 48: Be Hear Now

Principle 67: Connect With People Who Can Expand Your Vision

Step 22. The Seven-fold Path To The Obvious Signs

Use the scientific method to improve your life.

Partial match

Principle 19: Use Feedback To Your Advantage

Principle 30: Face What Isn’t Working

Principle 52: When In Doubt, Check It Out

Step 23. Landing Your Plane On The Great Wall

Embrace obstacles. Make a plan you can believe in, then execute by force of will.

Partial match

Principle 4: Believe It’s Possible

Principle 8: Chunk It Down

Step 24. Gandhi’s Funeral, Stephen Covey’s Wars, & Flurries Of Activity

Begin with the end in mind. Focus on winning the war, not so much the battles.

Partial match

Principle 2: Be Clear Why You’re Here

Principle 3: Decide What You Want

Principle 7: Unleash The Power Of Goal-Setting

Principle 11: See What You Want, Get What You See

Step 25. Joel Salatin On Nature Laughing Last, The Respect Of Seasons, and The Terrible Twos

Respect nature and the seasons. Success takes time.

Partial match

Principle 31: Embrace Change

Principle 40: Redefine Time

Step 26. Belts, Suspenders, Failing To Fail, The Six Sigma Heartbeat, & How To Not Crash Your F-22

Minimize mistakes. Avoid single points of failure.

Partial match

Principle 9: Success Leaves Clues

Principle 19: Use Feedback To Your Advantage

Principle 30: Face What Isn’t Working

Principle 52: When In Doubt, Check It Out

Step 27. The Frontman & The Two Ways To Pick Your Trench Mate

How to assemble your support team.

Good match

Principle 25: Drop Out Of The “Ain’t It Awful” Club… And Surround Yourself With Successful People

Principle 41: Build A Powerful Support Team And Delegate To Them

Step 28. Lao-Tzu’s and John Wooden’s Terrible Horrible No Good Very Bad Day

Eat frogs, even when you don’t have to.

Partial match

Principle 10: Release The Brakes

Principle 14: Just Lean Into It

Step 29. Stephen Hawking, Entropy, & Remembering The Future

Make the most of your time.

Partial match

Principle 13: Take Action

Principle 40: Redefine Time

Step 30. Peter Drucker, The Cluttered Attic And The Invention Of Rules

Identify and weed out limiting beliefs. Remove disabling ignorance.

Good match

Principle 10: Release The Brakes

Principle 33: Transcend Your Limiting Beliefs

Step 31. Delegating To Shalini & Sam Walton’s Over-The-Shoulder Style.

How to manage people. Trust, but verify.

Partial match

Principle 1: Take 100% Responsibility For Your Life

Principle 41: Build A Powerful Support Team And Delegate To Them

Principle 52: When In Doubt, Check It Out

Step 32. Slot Machine Probability & Chasing The Mirage‏

On a long enough timeline, if you keep doing the right things, you are likely to get what you want.

Partial match

Principle 16: Be Willing To Pay The Price

Principle 22: Practice Persistence

Step 33. Teaching Pigs To Fly & Pushing On Strings

When to persevere and when to quit.

Good matchPrinciple 30: Face What Isn’t Working

Step 34. Bill Gates & The Ten Dark Years

Have a realistic timeline for success.

Partial matchPrinciple 22: Practice Persistence

Step 35. Ignoring The Ninety-Nine, & The One-Tenth Rule

Learn from the best. Ignore the rest.

Good match

Principle 25: Drop Out Of The “Ain’t It Awful” Club… And Surround Yourself With Successful People

Principle 44: Create A Network Of Mentors And Others Who Will Up-Level You

Step 36. The Sucker In The Room & The Lollapalooza Effect

Be aware of cognitive biases and how they are exploited.

No match

Step 37. Why Restaurants Fail

To avoid failure you need a good network, good labor, and capital.

No match

Step 38. Throwing Idiots To The Crocodiles

Invest your time and effort in areas where you have a natural advantage.

Good matchPrinciple 39: Stay Focused On Your Core Genius

Step 39. Alienating The 82% With Your Messy Message

Niche down. Pareto principle. Don’t try to please everyone.

Partial match

Principle 18: Reject Rejection

Principle 57: You Get What You Focus On

Step 40. Practical Pessimism, Paris Hilton’s Grandfather, & Contemplating The Downside

Have faith in the end-game, but confront the brutal facts along the way.

Partial match

Principle 4: Believe It’s Possible

Principle 5: Believe In Yourself

Principle 22: Practice Persistence

Principle 30: Face What Isn’t Working

Step 41. Sam Chupp & Making, Watching, Wondering

Be curious. Learn things.

Good matchPrinciple 36: Learn More To Earn More

Step 42. Donuts, A $250,000 Check, And General Eisenhower

Prioritize. Put first things first.

Partial match

Principle 8: Chunk It Down

Principle 14: Just Lean Into It

Principle 42: Just Say No!

Step 43. 20% Weird Factor, The Cabbage Mind, & The Treachery Of Scoundrels

Be wary of weird and insecure people. 20% weird is okay, but watch out for people who are too weird.

No match

Step 44. Six Pack Of The Mind

Prioritize. Put first things first. (Yes, essentially the same lesson as Step 42.)

Partial match

Principle 8: Chunk It Down

Principle 14: Just Lean Into It

Principle 42: Just Say No!

Step 45. Bone Thugs-n-Harmony & The Tyranny of The 1st & 15th

Develop an investor/entrepreneur mindset.

No match

Step 46. Allan Nation‘s 1,000 Sheep And Not Doing It Small

Start small, and figure out systems that will allow you can scale.

Partial match

Principle 8: Chunk It Down

Principle 14: Just Lean Into It

Principle 20: Commit To Constant And Never-Ending Improvement

Step 47. The 5% Tweak, Nothing Janky, & When Good Enough is Perfect

Don’t be too much of a perfectionist, or too sloppy. Neither extreme.

Partial match

Principle 13: Take Action

Principle 14: Just Lean Into It

Principle 28: Clean Up Your Messes And Your Incompletes

Step 48. Michael Jordan Swagger & American Idol Syndrome

What real confidence looks like, as opposed to being cocky/delusional.

Partial match

Principle 19: Use Feedback To Your Advantage

Principle 44: Create A Network Of Mentors And Others Who Will Up-Level You

Step 49. Why Jay Z And Warren Buffet Like Baseball

Slow and steady wins the race.

Good matchPrinciple 20: Commit To Constant And Never-Ending Improvement

Step 50. Mastering The Wrong Things & Blue Eyeshadow Numb-nuts

Don’t master the wrong things. Don’t trust or rely on people who are clearly not masters.

Partial match

Principle 39: Stay Focused On Your Core Genius

Principle 41: Build A Powerful Support Team And Delegate To Them

Step 51. Chatting With Wittgenstein’s Lion

Learn how to be persuasive. Speak to people in words they understand.

Partial match

Principle 48: Be Hear Now

Principle 51: Speak With Impeccability

Step 52. Pareto Efficiencies & The Business Triple Entente

Seek win-win.

Partial match

Principle 24: Exceed Expectations

Principle 62: Find A Way To Serve

Step 53. The Second Rule Is Never Forget The First Rule

Capture the value you create.

No match

Step 54. Chess-Like Assiduity & Armchair Meditation

Take the time to think through problems.

Partial matchPrinciple 47: Inquire Within

Step 55. The 7 Habits Of Highly Unsuccessful People & The Tardy Tree Sloth

Invert. Figure out how to succeed by studying how people fail.

No match

Step 56. Floating Across The Pacific On A Raft And Why Sitting Bull Liked To Be Shot At

Be courageous.

Good matchPrinciple 15: Experience Your Fear And Take Action Anyway

Step 57. Unstumpability & Sherlock Holmes Sleuthing

Up your curiosity.

Good matchPrinciple 36: Learn More To Earn More

Step 58. Death By Faint Praise and Charlie Munger’s Grandfather

Recognize and be ready to seize the few big opportunities that come your way.

Partial matchPrinciple 13: Take Action

Step 59. The Diligent Celebrity & Meeting The King

Develop tangible and intangible skills. Become respected in your community.

Partial match

Principle 36: Learn More To Earn More

Principle 43: Become A Leader Worth Following

Principle 55: Be A Class Act

Principle 63: Master The Technology You Need

Step 60. The Dutch Big Gulp

Be quick to start (take a big first gulp), and then patiently advance your skill.

Partial match

Principle 14: Just Lean Into It

Principle 22: Practice Persistence

Step 61. The $495,000 Honda Accord

Be aware of the true cost of things.

Good matchPrinciple 59: Master The Spending Game

Step 62. $20 Billion Gift From Strangers & Building Forgiveness Into The Land

Avoid single points of failure. Stock up for a rainy day.

Partial match

Principle 55: Be A Class Act

Principle 58: Pay Yourself First

Principle 61: Give More To Get More

Step 63. Alexander the Great’s Aggression and The Truth About Your Age

Start as if you’re going to die tomorrow, but stick with it as if you’re going to live for 20 more years.

Partial match

Principle 8: Chunk It Down

Principle 14: Just Lean Into It

Principle 22: Practice Persistence

Step 64. Forgetting Who’s In The Room

Seek out people more successful than you and listen to them carefully.

Good match

Principle 25: Drop Out Of The “Ain’t It Awful” Club… And Surround Yourself With Successful People

Principle 44: Create A Network Of Mentors And Others Who Will Up-Level You

Principle 48: Be Hear Now

Step 65. The Pierian Spring & From Whence Cometh The Pride

Always seek knowledge, but never think you know everything. Stay humble.

Partial match

Principle 48: Be Hear Now

Principle 52: When In Doubt, Check It Out

Step 66. Elvis Presley & The Persistent Widow

Keep asking for what you want, be persistent.

Good match

Principle 17: Ask! Ask! Ask!

Principle 18: Reject Rejection

Principle 22: Practice Persistence

Step 67. Annihilating The Amygdala & MPFC Mastery

Master your lizard brain. Don’t let fear stop you.

Partial match (since Tai covered lots more in this step)Principle 15: Experience Your Fear And Take Action Anyway

Summary of our findings20 steps were a good match with a principle (or principles) in the book39 steps were a partial match with a principle (or principles) in the book8 steps had no match with a principle in the book3 steps could be seen as contradicting a principle (or principles) in the book20 principles had no match with a step in the course

20 principles from The Success Principles that we found no match for in The 67 Steps:

Principle 6: Use The Law Of AttractionPrinciple 12: Act As IfPrinciple 23: Practice The Rule Of 5Principle 26: Acknowledge Your Positive PastPrinciple 27: Keep Your Eye On The PrizePrinciple 29: Complete The Past To Embrace The FuturePrinciple 32: Transform Your Inner Critic Into An Inner CoachPrinciple 34: Develop 4 New Success Habits A YearPrinciple 35: 99% Is A Bitch, 100% Is A BreezePrinciple 45: Hire A Personal CoachPrinciple 46: Mastermind Your Way To SuccessPrinciple 49: Have A Heart TalkPrinciple 50: Tell The Truth FasterPrinciple 53: Practice Uncommon AppreciationPrinciple 54: Keep Your AgreementsPrinciple 56: Develop A Positive Money ConsciousnessPrinciple 60: To Spend More, First Make MorePrinciple 64: Brand Yourself With An Online PersonaPrinciple 65: Use Social Media In A Way That Enhances Your ReputationPrinciple 66: Use The Exponential Power Of Crowdfunding

What does it all mean?

This:

If Tai Lopez really “straight-up stole and repackaged” Jack Canfield’s material, he did a very poor job of it.

Yes, you can find many of the same ideas in both works.

Not surprising, given both are self-help programs.

But if you look at the core message of each step vs. the core message of each principle, 47 of 67 (70%) are not a good match.

But then how did Tai Lopez come up with his 67 Steps?

Tai’s explanation on a sales page for The 67 Steps:

My collection of principles, thoughts, and sayings has grown over the years. The problem now is that when I try to refer back to all this wisdom, the list has become too long and too hard to sort through.

I narrowed the list down to a more manageable number. I chose the number 67. That number’s based on new research by the University College London that found it takes about 66 days to form a new habit. So I added one more for good luck & came up with 67

Here’s the 2012 study Tai would appear to be referring to: Making health habitual: the psychology of ‘habit-formation’ and general practice

Looking through that, Tai’s story holds up.

Furthermore, it seems Tai Lopez had already launched his 67 Steps program before January 2015 (i.e. before the 10th anniversary edition of The Success Principles was published).

Reference this video, published October 2014:

YouTube: 67 Steps to Become a Millionaire – Tai Lopez | London Real

But Tai could have been inspired by the original edition of The Success Principles, right?

Unlikely.

Because the original edition, which was published in late 2004 (still available on Amazon), contained only 64 principles.

So did Tai Lopez rip off Jack Canfield?

We have to say no, he did not.

For two reasons.

When you actually compare the contents of Tai’s course (The 67 Steps) and Canfield’s book (The Success Principles), it’s hard to see how one could have been inspired by the other. There is overlap, sure, but it’s coincidental at best.The 67 Steps appears to have been released in 2014, several months before the 10th anniversary edition of The Success Principles. The only edition of the book available prior to January 2015 contained 64 principles, not 67.

None of that is to say that there aren’t issues with The 67 Steps or that Tai Lopez is beyond reproach.

Because there are and he’s not.

Check out our 67 Steps review here Or peruse 37+ other claims we investigated related to Tai Lopez

Read more about Tai Lopez

This article is part of an 8-part series:

P.S. What are your thoughts on our comparison between The 67 Steps and The Success Principles? Did we miss anything important? Are there other reasons to believe that The 67 Steps contains stolen or repackaged material?

We’d love to hear your take in the comments below.

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Published on February 28, 2019 23:34

Tai Lopez And The Real Law Of 33%

“So what do you think of Tai Lopez?”

That’s the question we’re getting asked repeatedly after several weeks of deep research into Tai Lopez.

We’ve watched countless hours of his videos, listened to dozens of episodes of his podcast, bought and carefully reviewed his courses, and read scores of articles about the man.

The following is a summary of what we’ve learned, and our answer to the above question.

Review: Social Media Marketing Agency (SMMA 2.0) – 5 Pros, 4 Cons
Tai Lopez 67 Steps Review – Not A Scam… But You Probably Shouldn’t Buy It
Tai Lopez Scam? We Fact-Checked 37+ Tai Lopez Claims… Here’s What We Found.
Tai Lopez Net Worth + 7 Ways Tai Lopez Makes Money Online
7 Questionable Marketing Tactics Tai Lopez Uses To Make Money Online
1,300 Emails In 2 Years – A Deep Look At Tai Lopez’s Email Marketing
The 67 Steps vs. The 67 Success Principles – Did Tai Lopez Rip Off Jack Canfield?
Tai Lopez And The Real Law Of 33% – 30 Minutes Of Talk = 10 Minutes Of Value

Table Of ContentsThe problem with Tai Lopez 1. Cleverness over Clarity 2. Quantity over Quality 3. Style over Substance Tai Lopez and the Law of 33%The Real Law of 33%So is Tai Lopez worth listening to?Tai Lopez alternatives

The problem with Tai Lopez

We’ve learned quite a bit from Tai Lopez, and he’s turned us on to many valuable ideas, books, and thinkers.

We don’t consider him a scammer – at least not since he shut down his fleet of dating websites – and it’s clear that he’s improved the lives of many people.

That said, we take issue with Tai for three reasons.

1. Cleverness over Clarity

Ramit Sethi once wrote: his website here.'>1

Be clear, not clever. A subject line like “Hey” or “Critical mistake” is clever. An email like “New course: Creating an online business” is clear. Clever emails might get you short-term boosts in open rates, but people stop trusting you after a few of them.

Tai Lopez seems to operate by the reverse principle, often prioritizing cleverness over clarity.

Nowhere is this more apparent than in his bestselling 67 Steps program, which features lesson titles like the following: 2

Step 12. Mike’s Stack Of Resumes, My 96 Year-old Grandma, & Your Eulerian DestinyStep 32. Slot Machine Probability & Chasing The Mirage‏Step 43. 20% Weird Factor, The Cabbage Mind, & The Treachery Of Scoundrels

But it’s not just the lesson titles that are confusing.

As we wrote in our deep review of the course:

The majority of the videos within The 67 Steps feature Tai talking casually and loosely about a particular topic, without any obvious notes or structure to keep him on track.

As a result, he usually ends up taking 30 minutes to deliver 10 minutes of actual value and you’re left confused as to what his main point was in the first place.

To be fair, Tai has improved in this regard over the years – the names of his courses and email subject lines tend to be increasingly succinct nowadays.

But the core issue remains: Tai’s teachings are more often clever, less often clear.

2. Quantity over Quality

Tai posts multiple times a day on several social media platforms, puts out ~100 episodes of his podcast a year, regularly records 1-3 hour videos and webinars, and has produced more than a dozen content-heavy courses covering a wide variety of topics.

We spent several weeks looking through his free and premium content and didn’t come close to consuming it all.

In short, the man is prolific.

But such quantity seems to come at the expense of quality.

Take Tai’s SMMA program, for example.

It features 100+ lessons from 33+ teachers and more than 64 hours of training.

Get it on sale and it’s still great value for money – read our full review here – but instead of the concise, well-structured, regularly-updated program on social media marketing that it could be, the content is scattered, occasionally contradictory, and increasingly outdated.

We get the same impression from Tai’s content in general: overwhelming quantity, underwhelming quality.

3. Style over Substance

No doubt you’re already familiar with Tai’s style of marketing…

Fast cars, scantily-clad women, private jet, celebrity selfies, etc.

Tai has earned his riches and he’s entitled to enjoy his life however he sees fit, so we take no issue with his MTV Cribs lifestyle.

What we do take issue with, however, is Tai’s willingness to bend or obscure the truth, presumably to score extra style points with his audience.

For example, here are just a handful of claims by Tai that we found to be either disingenuous or flat-out dishonest:

He was “voted the Number 1 Social Media Influencer by Entrepreneur Magazine.” 3He and Oprah “have the biggest book clubs in the world.” 4He reads a book a day. 5One of his videos is “almost the most watched video campaign in history.” 6He “never discounts his programs.” 7“Watch the above presentation now, because it will be taken down in a few days.” 8

Make no mistake: Tai Lopez does have plenty of genuine value to share with his audience.

But once you become aware of his fondness for exaggeration and fabrication, you’re left fact-checking and second-guessing everything that comes out of his mouth.

Tai Lopez Scam? We Fact-Checked 37+ Tai Lopez Claims – Here’s What We Found 7 Questionable Marketing Tactics Tai Lopez Uses To Make Money Online

Tai Lopez and the Law of 33%

All those issues combined lead us to a concept made famous by Tai in a 2015 TEDx Talk:

The Law Of 33%, as described by Tai at the 10:10 mark of that video:

You should divide up your life and spend 33% of your time around people lower than you. You can mentor them, you can help them. And they’ll help you back by making you feel good about yourself. Right? It’s good to know somebody’s doing worse than you. That’s that 30%.

Then you have 33% of people that are on your level. These become your friends, your peers.

But that last 33% is what most people forget about. Those are people 10, 20 years ahead of you. They’ll make you feel a little bit uncomfortable, but that’s what you want. 9

That’s a nice concept and everything, but when it comes to Tai Lopez, we propose that the law be repurposed to describe his teaching style.

The Real Law of 33%

It states:

For every 30 minutes you listen to Tai Lopez talk, you will receive only 10 minutes of value.

In other words, approximately 33% of what Tai has to say is incredibly useful, insightful, and perhaps even life-changing.

And the rest is either pointless rambling, Tai reminding you how successful he is, or claims that can’t be taken at face value. . The strict time limit for that seems to have forced him to cut the fluff.'>10

To illustrate, consider this 30-minute video on Tai’s official channel:

The title of the video is “8 Ways To Not Waste Time And Procrastinate”

We watched the entire video and took a bunch of notes, but failed to come away with a clear understanding of the 8 ways alluded to in the title. (If you fared better, let us know in the comments below.)

Sure, Tai shares some good ideas in that video, but nothing that couldn’t have been communicated in 10 minutes or less. https://www.entrepreneur.com/article/287622'>12

Lopez focuses on blending education with entertainment, which captivates and motivates people to learn much more efficiently than conventional education systems.

While we agree that Tai blends education with entertainment, most of his content is weighted heavily towards the latter.

Combined with how unstructured his content usually is, we’d argue that he’s actually a highly inefficient teacher.

But that doesn’t mean you shouldn’t listen to the guy.

If you love seeing flash cars and lavish lifestyles, then Tai is your man. You’ll find his content entertaining and you’ll pick up some nuggets of wisdom along the way.But if your primary goal is to learn something as fast and as efficiently as possible, Tai should be relegated to background noise or tuned out altogether while you make use of better resources available online.

Tai Lopez Alternatives

If Tai Lopez isn’t your cup of tea, try these alternative recommendations…

Instead of Tai’s podcast, try The Tim Ferriss Show or The Knowledge Project.Instead of Tai’s YouTube channel, try The Futur or Ramit Sethi.Instead of Tai’s 67 Steps program, see our recommendations here.Instead of Tai’s SMMA program, check out the top rated social media marketing courses on Skillshare and Udemy.

(Know a good alternative we should include here? Share in the comments below.)

Tai Lopez 67 Steps Review

The 67 Steps – Key Points

A video-heavy course that promises to help you get “anything you want out of life.”

Multiple options: $67 or $37 one-time, free trial then $49/year or $9.99/month.

Gateway to many different ideas, tons of content, praised highly by students.

Long-winded, unstructured, repetitive, little beyond what’s freely available.

Skip it unless you love hearing Tai Lopez talk and have exhausted his free content.

View Our Alternative Recommendations

Table Of ContentsBackground Information 5 Pros of The 67 Steps 6 Cons of The 67 Steps 4 More Things You Should Know Do We Recommend The 67 Steps?Who Should Buy It Multiple Price Points: $67, $37, $9.99/month…4 Tips For Getting The Most Out Of The 67 Steps Alternative Recommendations

Review: Social Media Marketing Agency (SMMA 2.0) – 5 Pros, 4 Cons
Tai Lopez 67 Steps Review – Not A Scam… But You Probably Shouldn’t Buy It
Tai Lopez Scam? We Fact-Checked 37+ Tai Lopez Claims… Here’s What We Found.
Tai Lopez Net Worth + 7 Ways Tai Lopez Makes Money Online
7 Questionable Marketing Tactics Tai Lopez Uses To Make Money Online
1,300 Emails In 2 Years – A Deep Look At Tai Lopez’s Email Marketing
The 67 Steps vs. The 67 Success Principles – Did Tai Lopez Rip Off Jack Canfield?
Tai Lopez And The Real Law Of 33% – 30 Minutes Of Talk = 10 Minutes Of Value

The 67 Steps – Background Information

The 67 Steps is an online course by professional internet marketer Tai Lopez, which promises to help you get “anything you want out of life: health, wealth, love and happiness.” 1

According to a sales page for the course, more than 200,000 people have signed up to date.

It contains 67 lessons of mostly video-based content. Each video features Tai talking directly to the camera for an average of ~30 minutes.

What you see once you log into the course.

Students also receive access to bonus materials, a private Facebook group (41,000+ members), and free trial of a VIP Membership where they can attend two live calls per month and watch replays of previous live calls.

This 67 Steps review aims to help you decide if the course is a good fit for you.

This review is a joint effort between Niall Doherty (founder of eBiz Facts) and a personal development enthusiast who we’ll call Guy Rodriguez (not his real name).

Our process:

We bought the course twice, first for $37 and later for $49 (after a 3-day free trial).We spent 2+ weeks going through all the course materials and taking notes.Niall joined the private Facebook group for members and had a look around.We jumped on a call and discussed our impressions of the course, what we liked, what we didn’t like, etc.We asked for a refund on the $49 purchase.We searched online for other reviews of the course to see if there were any key points we missed.We wrote a first draft of this review.We sent the draft to our Freedom Business Builder community and asked for feedback.We made our final edits and published the review.

Note: We may earn a commission if you decide to make a purchase through referral links in this review. Read our full disclosure here.

Pros Of The 67 Steps1. Exposure To Many New Ideas, Thinkers, Books…

Tai Lopez is famous for the claim that he reads a book a day.

While that’s something of an exaggeration,2 he clearly is very well read. As such, his brain is filled with ideas and insights from some of the most successful and interesting people the world has ever known.

He also happens to be an experienced and well-connected entrepreneur.

Tai shares all that information and experience in rapid-fire fashion throughout The 67 Steps. It’s not uncommon for him to start off talking about Warren Buffett or Bill Gates, and two minutes later be quoting an old Amish farmer or a 19th century Native American chief.

The volume of information Tai shares and the scattered way he shares it can at times be overwhelming, but the benefit is that you’re exposed to many different ideas and viewpoints in quick succession, some of which will no doubt strike you as profound and worth exploring further.

2. Lots Of Content + Bonus Materials

The core 67 Steps lessons consist of at least 30 hours of video, and there are easily another 100+ hours of video content included in the bonus sections of the course.

So you certainly get your money’s worth in terms of sheer volume of content.

The 67 StepsStep NameDescriptionStep 1. The Billionaire’s Brain & Jennifer Lopez’s VoiceYou have to deserve what you want.Step 2. Blue-Footed Booby Birds, ESS, & The 500 Year Old MindYou have to be able to adapt and change.Step 3. Sam Walton’s Night In A Brazilian Jail, Stealing From McDonald’s & Michael Jordan’s HumilityYou can be outwardly cocky and still have humility. Real humility is listening deeply and constantly seeking out knowledge.Step 4. Picasso’s Rising Tide & The Law of 33%Using mentors to shave years off the learning curve.Step 5. My Poor Friends & Cameron Diaz’s ParrotStart noticing the differences between rich/successful/healthy friends and poor/unsuccessful/unhealthy friends.Step 6. Sculpture vs. The Lottery & The Anthropic Media BiasSuccess happens step by step. Embrace the grind. That is your life.Step 7. Martin Seligman’s Salary Slave and Learned HelplessnessStop being helpless. Take full responsibility. Figure things out.Step 8. The Integrated Good Life & The Four Pillars Of EudaimoniaDon’t compartmentalize. All parts of your life should work in harmony.Step 9. Warren Buffett’s Book-A-Day Diet & Making War With A Multitude Of CounselorsRead more. Learn from the wisdom of others.Step 10. Stoic vs. Epicurean Arnold’s 1,000 Reps, Apache Cold Showers, and the Spartan Whipping PostBe brave, toughen up, face your fears, persist through difficulties, don’t always look for the easy way out.Step 11. The Whispers Of 10,000 Generations, Dunbar’s 150, & Evolutionary MismatchWhen you should trust your gut/intuition, and when you shouldn’t. Your lizard brain will often lead you astray.Step 12. Mike’s Stack Of Resumes, My 96 Year-old Grandma, & Your Eulerian DestinyHow to create your one sentence destiny plan.Step 13. The Amish Vacation, Tap Dancing To Work, & Avoiding What You LoveSet up a life you don’t want to escape from, but be wary of following your passion.Step 14. The Shaolin Monk & Touching An Electric FenceFail to prepare, prepare to fail. Everything that happens to you is your fault.Step 15. Descartes & Solving Problems With A CalculatorLearn basic math, be able to figure out probabilities and quantify risk so you can make better decisions.Step 16. Rousseau, The Renaissance Man, & Iron Sharpening IronKnow a little bit about everything. Be able to talk on many subjects. Explore different perspectives.Step 17. Elon Musk‘s 14-Hour Workday vs. The 4-Hour WorkweekYou need work to be happy. Learn to love the grind.Step 18. Man-On-The-Moon Contrast Keeping Easy Things EasyUse contrast bias to your advantage. Break things down. Don’t waste time/energy on easy things.Step 19. Amazon.com & The $32,000 Brain BudgetInvest at least 30% of your discretionary income in your own development.Step 20. Richard Branson’s Hurricane & The Imaginary World Of Kanye WestVisualize what you want. Know how you want your life to be.Step 21. Mastering The Four P.A.S.E. Energies & Casanovas ChameleonLearn how to win friends and influence people.Step 22. The Seven-fold Path To The Obvious SignsUse the scientific method to improve your life.Step 23. Landing Your Plane On The Great WallEmbrace obstacles. Make a plan you can believe in, then execute by force of will.Step 24. Gandhi’s Funeral, Stephen Covey’s Wars, & Flurries Of ActivityBegin with the end in mind. Focus on winning the war, not so much the battles.Step 25. Joel Salatin On Nature Laughing Last, The Respect Of Seasons, and The Terrible TwosRespect nature and the seasons. Success takes time.Step 26. Belts, Suspenders, Failing To Fail, The Six Sigma Heartbeat, & How To Not Crash Your F-22Minimize mistakes. Avoid single points of failure.Step 27. The Frontman & The Two Ways To Pick Your Trench MateHow to assemble your support team.Step 28. Lao-Tzu’s and John Wooden’s Terrible Horrible No Good Very Bad DayEat frogs, even when you don’t have to.Step 29. Stephen Hawking, Entropy, & Remembering The FutureMake the most of your time.Step 30. Peter Drucker, The Cluttered Attic And The Invention Of RulesIdentify and weed out limiting beliefs. Remove disabling ignorance.Step 31. Delegating To Shalini & Sam Walton’s Over-The-Shoulder Style.How to manage people. Trust, but verify.Step 32. Slot Machine Probability & Chasing The Mirage‏On a long enough timeline, if you keep doing the right things, you are likely to get what you want.Step 33. Teaching Pigs To Fly & Pushing On StringsWhen to persevere and when to quit.Step 34. Bill Gates & The Ten Dark YearsHave a realistic timeline for success.Step 35. Ignoring The Ninety-Nine, & The One-Tenth RuleLearn from the best. Ignore the rest.Step 36. The Sucker In The Room & The Lollapalooza EffectBe aware of cognitive biases and how they are exploited.Step 37. Why Restaurants FailTo avoid failure you need a good network, good labor, and capital.Step 38. Throwing Idiots To The CrocodilesInvest your time and effort in areas where you have a natural advantage.Step 39. Alienating The 82% With Your Messy MessageNiche down. Pareto principle. Don’t try to please everyone.Step 40. Practical Pessimism, Paris Hilton’s Grandfather, & Contemplating The DownsideHave faith in the end-game, but confront the brutal facts along the way.Step 41. Sam Chupp & Making, Watching, WonderingBe curious. Learn things.Step 42. Donuts, A $250,000 Check, And General EisenhowerPrioritize. Put first things first.Step 43. 20% Weird Factor, The Cabbage Mind, & The Treachery Of ScoundrelsBe wary of weird and insecure people. 20% weird is okay, but watch out for people who are too weird.Step 44. Six Pack Of The MindPrioritize. Put first things first. 3Step 45. Bone Thugs-n-Harmony & The Tyranny of The 1st & 15thDevelop an investor/entrepreneur mindset.Step 46. Allan Nation‘s 1,000 Sheep And Not Doing It SmallStart small, and figure out systems that will allow you can scale.Step 47. The 5% Tweak, Nothing Janky, & When Good Enough is PerfectDon’t be too much of a perfectionist, or too sloppy. Neither extreme.Step 48. Michael Jordan Swagger & American Idol SyndromeWhat real confidence looks like, as opposed to being cocky/delusional.Step 49. Why Jay Z And Warren Buffet Like BaseballSlow and steady wins the race.Step 50. Mastering The Wrong Things & Blue Eyeshadow Numb-nutsDon’t master the wrong things. Don’t trust or rely on people who are clearly not masters.Step 51. Chatting With Wittgenstein’s LionLearn how to be persuasive. Speak to people in words they understand.Step 52. Pareto Efficiencies & The Business Triple EntenteSeek win-win.Step 53. The Second Rule Is Never Forget The First RuleCapture the value you create.Step 54. Chess-Like Assiduity & Armchair MeditationTake the time to think through problems.Step 55. The 7 Habits Of Highly Unsuccessful People & The Tardy Tree SlothInvert. Figure out how to succeed by studying how people fail.Step 56. Floating Across The Pacific On A Raft And Why Sitting Bull Liked To Be Shot AtBe courageous.Step 57. Unstumpability & Sherlock Holmes SleuthingUp your curiosity.Step 58. Death By Faint Praise and Charlie Munger’s GrandfatherRecognize and be ready to seize the few big opportunities that come your way.Step 59. The Diligent Celebrity & Meeting The KingDevelop tangible and intangible skills. Become respected in your community.Step 60. The Dutch Big GulpBe quick to start (take a big first gulp), and then patiently advance your skill.Step 61. The $495,000 Honda AccordBe aware of the true cost of things.Step 62. $20 Billion Gift From Strangers & Building Forgiveness Into The LandAvoid single points of failure. Stock up for a rainy day.Step 63. Alexander the Great’s Aggression and The Truth About Your AgeStart as if you’re going to die tomorrow, but stick with it as if you’re going to live for 20 more years.Step 64. Forgetting Who’s In The RoomSeek out people more successful than you and listen to them carefully.Step 65. The Pierian Spring & From Whence Cometh The PrideAlways seek knowledge, but never think you know everything. Stay humble.Step 66. Elvis Presley & The Persistent WidowKeep asking for what you want, be persistent.Step 67. Annihilating The Amygdala & MPFC MasteryMaster your lizard brain. Don’t let fear stop you.Bonus ContentSection NameDescriptionSmart Reading6 video lessons from Tai describing his method of quickly extracting “golden nuggets” from books.Premium Book Summaries14 video lessons from Tai, sometimes with a guest, sharing lessons from books such as “Where Good Ideas Come From” and “Folks, This Ain’t Normal.”Super Bonuses17 audio/video lessons such as “Tai’s App List,” “The Investment Secrets Of the Ultra-Wealthy,” and “Man On The Moon Mindset.” Many of the same lessons from The 67 Steps are repeated here in different recordings.The VaultAn archive of the live coaching calls available to VIP Members. 88+ calls are listed here, many of them running 1 hour or more. They feature Tai and/or his staff discussing a book, or a special guest giving a presentation.

3. Memorable, Storytelling Format

This is a controversial one.

One of our reviewers found it easy to listen to Tai talk for hours on end, and said that the ideas Tai shared were easy to recall days later on account of his informal, storytelling style of presentation.

On the other hand, our second reviewer was frustrated by the lack of structure in each lesson. Tai often appeared to be winging it and going off on long tangents rather than staying focused on a core point.

A good example of Tai’s teaching style can be seen in this public YouTube video:

If you enjoy hearing what Tai had to say in that video, you’ll likely enjoy watching the videos inside The 67 Steps.

4. Prompts After Each Lesson

We appreciated that there were questions below each video in the course that had to be answered to mark the lesson as complete.

An example from Step 24: Gandhi’s Funeral, Stephen Covey’s Wars, & Flurries Of Activity

These questions force you to reflect on the lesson and solidify any takeaways.

Two things to note here however:

Once you submit your answers, they get posted further down the page, visible to other members.There’s nothing to stop you submitting gibberish, as there doesn’t seem to be any moderation happening.5. People Genuinely Seem To Get A Lot Out Of It

We’re always skeptical of testimonials posted on course sales pages, but it’s hard to disbelieve all the positive comments we’ve seen within the course itself, hidden from public view.

Some of the best examples appear below the final video (Step 67), where members are asked to share what tangible benefit they’ve gotten from the course.

A new reply is posted there every day or so.

Here are the five most recent that were posted at the time of this review (names blurred for privacy):

Cons Of The 67 Steps1. Most Of The Same Lessons Available For Free

If you’re a regular listener to Tai’s podcast, or a regular viewer of his YouTube videos, there is very little in The 67 Steps that will be new to you.

Which would not be a knock on the course itself, except that we found The 67 Steps to be…

2. Long-Winded, Unstructured And Repetitive

Tai puts out ~100 episodes of his podcast each year, has scores of videos posted publicly on his YouTube channel, and regularly does free webinars that can last up to 4 hours.

In short, the man produces a lot of content and shares it freely.

Which is great.

Unfortunately, the premium content within The 67 Steps doesn’t seem to offer or teach anything above or beyond what Tai has already made available to everyone for free.

And that would be perfectly fine if his premium content was a concise and well-structured collection of his very best stuff, so you could absorb it all quickly and efficiently.

But alas, it’s not.

Instead, the majority of the videos within The 67 Steps feature Tai talking casually and loosely about a particular topic, without any obvious notes or structure to keep him on track.

As a result, he usually ends up taking 30 minutes to deliver 10 minutes of actual value – we’ve come to refer to this phenomenon as Tai’s Real Law of 33% – and you’re left confused as to what his main point was in the first place.

Tai searching for a quote that came to mind while presenting one of The 67 Steps. He regularly spends 15-30 seconds looking stuff up on the fly in the videos :-/

Furthermore, there is a frustrating amount of repetition within the course.

For example, Tai tells the story of Louis Zamperini in at least four separate videos. Ditto with the concept of Impatient-Patience vs. Patient-Impatience.

And once you do manage to figure out the core message of each step you realize that several of them overlap significantly, making you wonder if there really needs to be so many.

Perhaps the most glaring example of this can be seen when comparing Steps 42 and 44. Tai takes 20+ minutes in both to emphasize the same point: it’s crucial that you learn to accurately evaluate and prioritize the opportunities available to you.

The questions below each video are virtually identical:

Questions for Step 42: Donuts, A $250,000 Check, And General Eisenhower

Questions for Step 44: Six Pack Of The Mind

Perhaps there’s a method to this repetitive madness, but more likely it points to poor organization and planning when creating the course.

3. The Selling Never Stops

Be forewarned that should you decide to buy The 67 Steps, you’ll be treated to multiple upsell offers immediately after submitting your payment details, and regular encouragement to join Tai’s other programs.

The first upsell we saw after checkout was for Tai’s Mini-MBA Program, offered at a discounted rate of $297.

We clicked “No Thanks,” and were immediately offered the same program again for only $197.

This isn’t the only time we’ve seen Tai offering a steep discount to non-buyers. Read more here: 7 Questionable Marketing Tactics Tai Lopez Uses To Make Money Online

After rejecting Tai’s second offer of the Mini-MBA Program, we were presented with a $95 upsell for a course called The Entrepreneur Code.

Only after we’d passed on that were we able to access The 67 Steps.

Of course, upsell offers right after a purchase aren’t uncommon, and if that was the extent of the upselling we wouldn’t have thought to mention it here.

However, Tai is sure to plug his other programs frequently throughout The 67 Steps, encouraging you to join them if you want to go deeper.

Overall, we were left with the distinct impression that The 67 Steps alone would not be enough to fulfill the promise we saw on the sales page…

4. Great Support… Until We Requested A Refund

We tested out the 67 Steps support team several times, mainly with minor requests and queries.

They were generally responsive and helpful and we were ready to give them major props.

But then we decided to test out the 67 Steps refund process… and it didn’t go so well.

Here’s what happened:

Guy signed up for the course anew, opting for a 3-day free trial and $49/year thereafter. 4He waited 2 days and then went looking for a way to cancel his account.He realized that there was no way to cancel the account himself. Instead, he had to contact support and ask them to cancel the account on his behalf.He tried calling the telephone number provided for support, during the listed business hours, but nobody answered the phone.He sent an email to support asking that his account be canceled, but received no response.He tried calling support twice more during business hours, but still nobody answered.The next day Guy saw that his card had been charged the $49.He then found a live chat in the help section of the website, and was able to connect with a support agent. This agent apologized for the inconvenience, cancelled Guy’s account, and put through a refund for the $49.

So it all worked out fine in the end, but it took some significant time and effort.

All that hassle could have been avoided if only they provided a simple link for people to click and cancel their free trial.

5. Low-Value Facebook Group

Access to a private Facebook community is one of the selling points of The 67 Steps.

A section of The 67 Steps sales page.

We requested access to the group immediately after buying The 67 Steps, ignoring the fact that it didn’t appear to be very active…

After two weeks, our request to join had not been approved, so we contacted support and they got us in there quick-smart.

These were the 5 most recent posts from other members which greeted us in the group:

Unimpressed but undeterred, we decided to start a new conversation that would hopefully add value to the community…

3 weeks later, and the post was still pending approval :-/

So it seems The 67 Steps private Facebook community isn’t good for much.

6. Only Video, No Text

We didn’t expect to see a full written version of the material covered in each video, given that Tai is known primarily for audio-visual content.

But it would have been nice to see at least a few bullets below each video, summarizing the key points and linking to relevant information and resources.

As it is, the contents of each lesson are usually a mystery, especially given Tai’s tendency to opt for clever-rather-than-clear titles.

So you’ll have your work cut out if you ever hope to refer back to a specific story or book recommendation, because you’ll likely have to rewatch hours of video to find it.

4 More Things You Should Know About The 67 StepsIn case you missed it above: the only way to cancel a free trial of The 67 Steps is to contact support and ask them to do it for you. And the best way to contact support seems to be via live chat.Depending on how you buy The 67 Steps (see the options below), you may be automatically enrolled in a free trial of Tai’s “VIP Membership” program. This gives you access to two live group calls each month, plus an archive of past calls. The free trial lasts for 15-30 days (read the small print at checkout), after which you’ll be charged monthly for continued access. To cancel the monthly charge, you must again contact support.Not all the course materials are available immediately. When you first sign up you will have access to all the bonus materials, but only the first 3 of the 67 steps. One additional step is unlocked every day. However, you can contact support and they’ll unlock all the steps for you no problem.There is a 30-day refund policy – sometimes listed as 60 days; be sure to check the offer before you buy – which seems to work fine so long as you request it via the live chat. However, be aware that downloading the course material forfeits your right to request a refund.

This message appears when you click the “Download Audio Version” link below a video.

Do We Recommend The 67 Steps?

For most people, no.

The 67 Steps is a decent course packed with insights from some of the world’s greatest minds, but we can’t see how it offers much beyond what’s already freely available on Tai’s podcast and YouTube channel.

Who Should Buy The 67 StepsThe person who left this comment on one of Tai’s YouTube videos: 5

Anyone else who has listened extensively to Tai’s podcast, watched a bunch of his YouTube videos, and still wants more.

If that describes you…

Visit The 67 Steps

But before you do, know that there are…

Multiple Price Points: $67, $37, $49/year…

You can sign up for The 67 Steps at multiple price points and with varying conditions depending on how or when you buy.

Here are the options we’ve found:

$67 for lifetime access
The standard offer if you go through the main links to buy the course on Tai’s website. Note that with this option you are automatically enrolled in a free trial for the VIP Membership and must contact support to cancel. $37 for lifetime access
We were offered a $30 discount via email immediately after abandoning our cart on the standard offer above. You have to click the link in the email to get the discount. Once again, with this option you are automatically enrolled in a free trial for the VIP Membership and must contact support to cancel. Free for 3 days, then $49/year
As far as we can tell, this includes the VIP Membership at no extra cost. Free for 3 days, then $9.99/month
Same sales page as the previous, just select the second option. VIP Membership appears to be included at no extra cost here as well.

4 Tips For Getting The Most Out Of The 67 Steps

If you do decide to buy the course, these tips will help ensure you get your money’s worth…

Start the damn thing. Tai has said that 10% of people who buy his courses never even log in. 6 Don’t be one of those people. (Or, if you find that you are, ask for a refund before your 30 days are up.)There are 130+ hours of video in the course. You can get through them much faster without losing comprehension using this free plugin for Chrome. (We watched many of the videos at 2.3x speed.)Take notes as you go through all the materials. This will force you to pay more attention, you can jot down tasks and ideas as they occur to you, and it makes it easy to find and refer back to parts of the course later.Answer the questions at the end of each lesson.

Do You Like The Sound Of The 67 Steps?

If so, click here to join or learn more about it.

If not, these resources make a good substitute:

Tai’s podcast and YouTube channel
As noted above, there’s very little in The 67 Steps that Tai hasn’t already shared in a similar fashion on these free channels.Tools of Titans and Tribe of Mentors
Two books by Tim Ferriss that share similar wisdom with less fluff. The 7 Habits of Highly Effective People
Several lessons from this classic self-help book came up repeatedly in The 67 Steps. (Also available as an audiobook.) The Farnam Street Latticework of Mental Models
Throughout The 67 Steps, Tai often mentions the importance of overcoming cognitive biases. This free resource from Farnam Street concisely explains dozens of cognitive biases and how best to handle them.

Read more about Tai Lopez

This article is part of an 8-part series:

P.S. Have you bought The 67 Steps? Please consider leaving a review below – good or bad – doesn’t matter so long as it’s helpful to our visitors. Thanks for your support!

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Published on February 28, 2019 23:34

Tai Lopez Net Worth

Every day, almost 1,500 people search the internet for “tai lopez net worth.” 1

In this article, we dive deep to try figure out how much wealth Tai Lopez has accumulated over the years, and how he continues to make money online.

Review: Social Media Marketing Agency (SMMA 2.0) – 5 Pros, 4 Cons
Tai Lopez 67 Steps Review – Not A Scam… But You Probably Shouldn’t Buy It
Tai Lopez Scam? We Fact-Checked 37+ Tai Lopez Claims… Here’s What We Found.
Tai Lopez Net Worth + 7 Ways Tai Lopez Makes Money Online
7 Questionable Marketing Tactics Tai Lopez Uses To Make Money Online
1,300 Emails In 2 Years – A Deep Look At Tai Lopez’s Email Marketing
The 67 Steps vs. The 67 Success Principles – Did Tai Lopez Rip Off Jack Canfield?
Tai Lopez And The Real Law Of 33% – 30 Minutes Of Talk = 10 Minutes Of Value

Table Of ContentsWhat is Tai Lopez’s net worth?Asking directly: “Hey Tai, what’s your net worth?”7 ways Tai Lopez makes money online (and 1 way he doesn’t)1. Dating websites 2. Online courses 3. MentorBox 4. Sleep glasses 5. Podcast sponsors 6. Affiliate marketing 7. Coaching and consulting 8. YouTube ads Tai an investor in 20 multi-million dollar businesses?Key points (summary)

What is Tai Lopez’s net worth?

You may have seen estimates for Tai’s net worth ranging from $3 million to $20 million on other websites.

Unfortunately, those sites don’t list any sources or explain how they came up with their numbers, so it’s hard to take them seriously.

The truth is, Tai’s actual net worth is not public knowledge, so the best we can do is speculate.

A reasonable estimate for Tai’s annual income can be found in a post by Phil Lord on Quora:

My personal estimate is he makes around $18M per year. He claimed a number of times that he makes $100k per day, which is around $36M per year, but he’s known to conflate his gross and net income. I would estimate that at least half of that goes to his ad cost.

Tai, however, claims to be earning much more than $18 million per year.

At the 43:30 mark of this webinar – most likely filmed in 2018 2 – he responds to a live question:

Someone says “Tai only makes $3-5 million a year.” Is that true? People are always trying to figure out how much money. You can multiply that by a big number. $3-5 million would be bad for me. In fact, if I make $3 million in a month I might have a heart attack.

If Tai is to be believed there, he’s earning more like $5 million per month, or $60 million per year.

Which means his net worth is likely far greater than $20 million, even after factoring in taxes.

(And yes, Tai does live in a big mansion in the Hollywood Hills, which is estimated to be worth as much as $23 million 3, but he’s admitted to leasing that property, so it can’t be considered part of his net worth.)

But hey, enough guessing.

Let’s try asking the man himself…

“Hey Tai, what’s your net worth?”

We emailed tai@tailopez.com and asked if he could tell us his net worth.

Three days later, we received a response, but not from Tai…

We took Christopher’s advice and sent Tai a tweet…

Alas, we have yet to receive a response

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Published on February 28, 2019 23:34

Review: Tai Lopez Social Media Marketing Agency (SMMA 2.0)

Social Media Marketing Agency 2.0 – Key Points

A video-heavy course that teaches you how to build a social media marketing agency.

Full price: $697. Often on sale for $97 or less.

Value packed and comprehensive training, taught by multiple experts.

Poorly organized, outdated in places.

If you enjoy social media and are willing to work hard, this course will serve you well.

Visit Social Media Marketing Agency 2.0

Table Of ContentsBackground Information 5 Pros Of SMMA 2.0 4 Cons Of SMMA 2.0 7 More Things You Should Know Do We Recommend Social Media Marketing Agency 2.0?Who Should Buy It 4 Tips For Getting The Most Out Of SMMA 2.0 Alternative Recommendations

Review: Social Media Marketing Agency (SMMA 2.0) – 5 Pros, 4 Cons
Tai Lopez 67 Steps Review – Not A Scam… But You Probably Shouldn’t Buy It
Tai Lopez Scam? We Fact-Checked 37+ Tai Lopez Claims… Here’s What We Found.
Tai Lopez Net Worth + 7 Ways Tai Lopez Makes Money Online
7 Questionable Marketing Tactics Tai Lopez Uses To Make Money Online
1,300 Emails In 2 Years – A Deep Look At Tai Lopez’s Email Marketing
The 67 Steps vs. The 67 Success Principles – Did Tai Lopez Rip Off Jack Canfield?
Tai Lopez And The Real Law Of 33% – 30 Minutes Of Talk = 10 Minutes Of Value

Social Media Marketing Agency – Background Information

Tai Lopez’s Social Media Marketing Agency 2.0 is an online course that promises to teach you “how to start your own marketing agency with social media and get small businesses to hire you.”

According to a sales page for the course, more than 35,000 people have signed up to date.

The program is organized into 4 main modules:

Month 1 – Business Set-UpMonth 2 – Mastering Social Media MarketingMonth 3 – Acquiring ClientsMonth 4 – Automating, Servicing & Building Your Team

There are also dozens of bonus lessons, archived monthly live calls, and an active Facebook group for students.

The course consists mainly of video lessons from a variety of teachers, with 64+ hours of material available as soon as you sign up.

The dashboard interface of Tai Lopez’s Social Media Marketing Agency 2.0

This SMMA 2.0 review aims to help you decide if the course is a good fit for you.

This review is a joint effort between Niall Doherty (founder of eBiz Facts) and Michelle Daly (Harvest Software).

Our process:

We paid $97 for access to the course, via a discount offer to Tai Lopez’s newsletter subscribers.We both went through the course materials and took notes.Niall joined the private Facebook group for members and had a look around.We discussed our impressions of the course, what we liked, what we didn’t like, etc.We agreed we were happy with the course overall and would not be requesting a refund.We searched online for other reviews of the course to see if there were any key points we missed.We wrote a first draft of this review.We sent the draft to our Freedom Business Builder community and asked for feedback.We made our final edits and published the review.

Note: We may earn a commission if you decide to make a purchase through referral links in this review. Read our full disclosure here.

Pros Of Social Media Marketing Agency 2.01. Comprehensive

There are more than 64 hours of video training inside the program, making up 130+ lessons on all aspects of building a social media marketing agency, such as:

Naming and forming your companyFinding your nicheBuilding a websiteHow to build a following on all the major social media channels (Facebook, Twitter, Instagram, etc.)Facebook adsGoogle adsCopywriting for social mediaEmail marketingBuilding funnelsSearch Engine OptimizationRetargetingFinding clients / Lead generationClosing the saleNegotiationIncreasing lifetime value of clientsOutsourcingScaling the businessSee a full listing of all the course content on the sales page

Within the program you’ll also find case studies from successful students, and the live calls keep you updated on new trends and best practices in social media.

For the most part, the videos are entertaining and easy to watch.

If anything, there may be too much content within the course, to the point where some students might find it overwhelming (more on this later).

2. Taught By Multiple Experts

Unlike The 67 Steps, a course where every core lesson is taught by Tai Lopez himself, Social Media Marketing Agency 2.0 is taught by multiple digital marketing experts.

In the 4 core modules alone, we counted 33 different teachers throughout the lessons, and at least a dozen more appear in the bonus sections and on the live calls.

While the many-teachers approach has some drawbacks (see below), the big benefit is that you get to absorb the expertise and perspectives of multiple professionals all within one course.

List of teachers in the 4 core modules of SMMA 2.0NameTitle 1Tai LopezSocial Media Expert + InvestorTerryTai’s head consultantNicholas KirchnerFounder of PixsulsChin GregoryFounder and CEO of CGM GroupPeter WangProject Manager, Knowledge SocietyAdam TorresAuthor & International Speaker. CEO of Century City Wealth Management.Joe SotoSocial media agency specialistNathan ChanFounder & Publisher, Foundr MagazineDan FleyshmanAuthor, Angel Investor of 24 CompaniesRaymond DukeSales Funnel CopywriterAlex MehrEntrepreneur, Investor, Start-Up AdvisorSean VoslerJoint Venture Manager at Knowledge SocietyChris RecordCEO & Founder, Tecademics.comJeremy HaynesCEO/Founder Megalodon MarketingNick UnsworthFounder & CEO of Life On FireFelix HartmannCEO of Fund This, authorAnthony MorrisonAuthor, Entrepreneur, AnthonyMorrison.comAdrian MorrisonAuthor, Online Marketer, AdrianMorrison.comBryson HiltonCEO & Founder of Lead Experiments, InvestorMike ArceCEO & Founder of Loud Rumor, theGSDshow.comRohan ShethCEO of RohanShethConsulting.comJosh EarpMulti-Billionaire Consultant, Business Growth StrategistMichael CrouchCEO of BlueCamp.comDavid J. WoodburyEntrepreneur, Affiliate MarketerPeter DulayConversion GiantBraydon RossOwner of Ross Consulting, Investor, Public SpeakerPaul GetterThe Internet Marketing Nerd, Marketing ExpertJaiden GrossSocial Media Marketing SpecialistZach JohnsonFounder of Funnel DashAustin DistelFounder of Remote CEOBilly GenePaid AdvertisingGrant CardoneAuthor, sales trainer, social media marketerJennifer BacaCEO of Knowledge Society

3. Active Facebook Group

Also in contrast to Tai’s 67 Steps program, SMMA 2.0 has an active Facebook group, with ~20,000 members and dozens of posts every day.

The SMMA private Facebook group

While many of the discussions in the group tend to be rather basic, and there doesn’t appear to be a lot of moderation going on, for the most part we found it to be a supportive and encouraging community, and a nice add-on to the SMMA course itself.

4. Real Success Stories

We’ve learned to be skeptical of success stories displayed on course sales pages, but we can’t discredit the numerous success stories we found posted behind closed doors in the SMMA private Facebook group.

We screenshotted a few below, with names/identities hidden for privacy.

Again, those are all reports from students of SMMA 2.0, posted within the program’s private Facebook group, so only other students who had already paid for the program could see them.

(Also: given that there are so many Tai Lopez scam accusations out there, we made sure to check out the profiles of all the people sharing those success stories, and yes, they all appear to be real people living real lives.)

5. Excellent Value For Money

We’ve seen reports that when SMMA was first released in 2016, the price tag was as high as $997.

Nowadays the “everyday price” is listed as $697, but we’ve seen it on sale for as little as $19.

We ended up paying $97 for access, and while the course isn’t perfect (see below), we certainly feel we got our money’s worth.

We’ve yet to come across another course that offers such comprehensive training from so many experts, with a thriving private community and dozens of believable success stories to boot.

Cons Of Social Media Marketing Agency 2.01. Poorly Organized

Perhaps the initial release of SMMA was well structured and organized, but the 2.0 update in 2018 seemed to muddle things up quite a bit.

A few examples to illustrate:

There are two welcome videos for the course: one from a guy named Terry – who never appears in the course again – seems to have been the original intro; and another from Tai Lopez himself, introducing the updated version of the course.

Two welcome videos in Social Media Marketing AgencyPhase 3 of the course is entitled “Acquiring Clients,” but there are multiple videos in Phase 2 (“Mastering Social Media Marketing”) on the topic of acquiring clients, including one lesson called, “20 Ways To Find Clients.”You’ll often find two or more teachers covering the same topic in different lessons, and occasionally contradicting each other. For example, Peter Wang recommends building your website on Squarespace or Weebly, while Sean Vosler later recommends building your website on Wix.There is a whole section beyond the 4 core modules/phases entitled “Facebook Marketing,” which features 6 lessons from Nicholas Kirchner. It’s hard to tell if this is the definitive material on Facebook ads within the course, or if the several other lessons by different teachers on the same topic should take precedence.

In short, while there is a ton of helpful and insightful material in the course, it seems to have been thrown together in haphazard fashion, and it’s left to you, the student, to resolve all the disorder and contradiction.

2. Outdated In Places

The original course content – approximately 40% of the course material – was created in 2016, and given how fast digital media evolves, it’s become quite dated already.

For example, you’ll still find videos of Tai talking about the “new” iPhone 7, and there’s no mention in the course of GDPR (which is kind of a big deal).

The live calls do help to offset the outdated material, 2 but it’s left to the student to check for themselves if the best practices and recommendations in each lesson are still valid.

Which, in fairness, is easy enough to do via the private Facebook group.

3. Some Teachers Much Better Than Others

As noted, there are 33 different teachers in the 4 core modules of the course alone, and the quality of their material and delivery varies quite a bit.

Some teachers, like Tai Lopez himself, come across unprepared, long-winded and overly informal https://youtu.be/As4Pt1ABZuY?t=380'>5 Don’t be one of those people.There are 64+ hours of video in the course. You can get through them much faster without losing comprehension using this free plugin for Chrome. (We watched many of the videos at 2x speed.)Take notes as you go through all the materials. This will force you to pay more attention, you can jot down tasks and ideas as they occur to you, and it makes it easy to find and refer back to parts of the course later.Answer the questions at the end of each lesson.

Do You Like The Sound Of Social Media Marketing Agency 2.0?

If so, click here to join or learn more about it.

If not, here are some other resources you might find helpful for building a social media business:

Top rated Social Media Marketing courses on Skillshare Top rated Social Media Marketing courses on Udemy

Read more about Tai Lopez

This article is part of an 8-part series:

P.S. Have you bought Social Media Marketing Agency? Please consider leaving a review below – good or bad – doesn’t matter so long as it’s helpful to our visitors. Thanks for your support!

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Published on February 28, 2019 23:34

February 22, 2019

eBiz Weekly #8

Once per week, we email 3,400+ legendary subscribers with some good stuff related to online business. We also post the content of each email here on the website.

Hey there,

Hope you’re doing well.

Lots of good stuff to share with you this week so let’s dive right in…

7 Year Old Earning $22 Million Online

The highest earner on YouTube last year was a 7-year-old boy who reviews toys. The top earner the year before was a Minecraft gamer. All of which goes to show that we should be spending more time playing with toys and hammering away at video games

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Published on February 22, 2019 03:07

February 18, 2019

Momentos

These are my Momentos, vignettes I write daily and publish twice a month. They’re incredibly self-indulgent and I’m surprised anyone reads them. There’s one for every day since February 27, 2013.

Full archive here

Walking down a quiet street in Chiang Mai and I bump into a legend of a man I last saw in Colombia back in 2014. We promptly drop all plans and spend the next 4.5 hours catching up. He’s aiming to visit 40 countries this year (on a mission to see the whole world), and in April he’s heading to a Moroccan desert to run 6 marathons in 6 days… despite never having run a marathon before.

Someone asked why I’m going so deep into all this Tai Lopez stuff. I mean, seriously, I must have researched this guy for 80+ hours already. And it’s unlikely I’ll get much financial reward out of it. Not directly anyway. But two things: I’m enjoying the day-to-day of this immensely; and I believe that this level of work, if I can keep doing it consistently, adds a ton of value to the world. Fingers crossed that value earns me a living.

A big reason I’m able to spend 80+ hours of my time researching Tai Lopez is because I’ve been living in Chiang Mai the past three months. It’s the kind of place where you can get more done and feel less rushed. Everything I need is a short walk away, and I rarely have to cook or buy groceries. The runway here is long and wide.

There’s this thing called the Mandela Effect, where folks misremember stuff that did or didn’t happen. It’s so called because many people apparently remember Nelson Mandela dying in prison in the 1980’s, even though he didn’t. Other examples are the Monopoly Man wearing a monocle, and Forrest Gump saying, “Life is like a box of chocolates.”

You know that famous study that found happiness increases with income, but only up until about $75,000/year? Only half the story. Happiness tends to level off at that point, but “evaluation of life” doesn’t. In other words, your day-to-day emotional well-being isn’t much different whether you’re earning $100,000 or $100,000,000. But how secure and satisfied you feel about your life differs greatly. 1

Long term with eBiz Facts, I’d like to have a team working on it. I’d have one person just doing case studies, researching and writing up 5-10 per week. Another person just doing reviews. A tech person, taking care of updates and such. And I’d like to spend most of my time focused on growth and community. Although I’d probably miss the writing if I stopped doing it altogether.

You can be doing something ordinary and everyday, like having dinner with your partner, no big deal. Until you realize that this simple meal, with this person you love, and you in good health… this is a moment you would give anything to get back to if you were stuck in a war zone, or lost in the mountains, or lying on your deathbed.

It’s been nice here at the coworking, Hub 53. I haven’t been very social, haven’t attended any of the meetups, preferring to keep to myself, just come in most days, keep my head down, get my work done. I like places where you can easily be introverted or extroverted, or even a bit of both. You can do that here, no worries either way.

Two years deep. Sitting and reminiscing. Kinda crazy how many places we’ve been together, all we’ve experienced. Prague, Barcelona, Kyoto, Crimea, Istanbul, Vietnam, the Canaries and Faroes… just to name a few. Hasn’t all been plain sailing, but it’s all been worthwhile. And, on balance, better than I could have ever predicted. Here’s to many more.

I’ve gotten very bad at social media. In a good way. I glance at my Facebook newsfeed every couple of weeks maybe. Haven’t checked my Facebook page in two months. Gave up Twitter years ago. Have an account on Instagram but never used it. The most I ever do on social now is check Facebook messages and my FBB group a few times a week. No longer a slave to it.

In my role as project manager for a client, had to drop someone from the team today and hire a replacement. First time I’ve ever had to “fire” someone. Feeling fine about it though. Definitely gave the guy plenty of opportunities to improve. He just didn’t take them. New person is promising, should put us in a much better position to succeed. I love business I do.

Leaving Thailand after a 3-month stretch. Met some good people, got a lot of work done, ate well. Definitely getting out at the right time though. The sky was thick with smoke today, the season in full swing. We’ll come back later in the year when it’s cleared up again.

Timeshifter worked well last time so bit the bullet and bought the premium. It’s an app that helps you fight jet lag. You put in your flight details and it tells you when to sleep, when to wake, when to drink coffee, when to stop, when to avoid bright lights, etc. Spent about 30 hours in transit the past two days getting to Gran Canaria and it seems to have done the trick.

It takes work to appreciate what you’ve got, doesn’t it? Gratitude isn’t a default state for most of us. We’re hard-wired to focus on threats and insults and bad shit that won’t ever happen to us. Harder still in the smartphone age, when all the world’s troubles are a swipe away. But put that aside and think for two seconds and you realize we really have it good. Most of us, anyway. Me, definitely.

Spain ain’t great for the cafe culture. Well, maybe it is, depends on your priorities. I likes me a digital nomad style cafe, with soft furnishings and long tables for extended work sessions. But Spain is all about the social cafe, with hard surfaces and twenty different conversations happening around you. Had to retreat to a quiet McDonald’s today to get a bit done.

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Published on February 18, 2019 23:52

February 15, 2019

eBiz Weekly #7

Once per week, we email 3,400+ legendary subscribers with some good stuff related to online business. We also post the content of each email here on the website.

Hola!

I’m back in Gran Canaria, one of my favorite places in the world and the closest thing I have to a home base these days. I’ll be here for the next couple of months before quick visits to Ireland and Amsterdam.

After that: Bali for the first time

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Published on February 15, 2019 02:28

February 7, 2019

eBiz Weekly #6

Once per week, we email 3,400+ legendary subscribers with some good stuff related to online business. We also post the content of each email here on the website.

Hey there,

How are you getting on this week?

Writing to you once again from Chiang Mai in Thailand, only a few days left here before heading back to Europe.

There’s actually a bit of mass exodus happening in Chiang Mai this time every year, due to start of the infamous “smoky season.”

Anyway, let’s dive into a few things related to online business…

The Photos People Pay For

A pro travel photographer shares an uncomfortable truth about the biz: “The images from my wife’s list outsold the images from my list at a ratio of 10:1. This in spite of the fact that the images from my list were less common and more difficult to create.”

Everything I Earned And Spent In January

You can see my latest finance report here. I finished the month in the green, which was nice. Freelancing is keeping me afloat while I try get eBiz Facts generating some steady income. Also of note: I spent $432 buying four courses in January. We’ve reviewed only one of them so far. The other three are in the works.

Free Accommodation In Mexico, Ireland, England, Spain, Cyprus

In my Start Earning Online series I recommend two “extreme” measures if you’re struggling to free up time to build an online business: quit your job, or go work abroad. A potential third option: housesitting. David sent along this article which serves as a solid intro. The Canadian couple who wrote it have found housesitting gigs in all the countries listed above. Not a bad way to keep expenses low while you’re getting your biz off the ground.

How An Instagram Influencer Makes A Living

Some interesting nuggets in this article and video about Meghan Young, a full-time Instagrammer:

Companies spent about $1.6 billion on Instagram marketing last year.
Meghan earns $50-100k a year.
About 70% of her pitches to potential partners get rejected.
She charges $1,500 per post, and $200 per story.

394 Sales In 2 Weeks

On December 19th last, Shane Melaugh of Thrive Themes decided to build an online productivity course all by himself. He pitched the idea to his mailing list of ~6000 people and a few weeks later had already made 394 sales. That’s an impressive conversion rate. Shane breaks down his 7-step launch strategy in this excellent 22-minute video.

MLM’s 95% Failure Rate

Multi-Level Marketing gets a bad rap… as it should. This article does a good job of outlining the issues with MLM businesses, but the most striking has to be the failure rates, which far exceed traditional small businesses. Also, “the median income for an MLM rep is about $2,400 per year.” Steer clear.

A One-Person, $2 Million Business

This month in our private book club, we’re reading The Million-Dollar, One-Person Business. One of the businesses profiled in the book is Tools4Wisdom, which doesn’t look all that special at first glance, but it generated $2 million in revenue back in 2016! And apparently there are 35,000+ other “non-employer” $1 million businesses in the USA alone. The internet is a powerful thing.

Elon Musk’s Intense Travel Schedule

Last year I visited 13 countries and took 23 flights. But that ain’t nothing compared to Elon Musk. This time-lapse from the Washington Post tracks the billionaire’s 250 flights last year. Private jet or not, that looks exhausting!

That’s all for now.

Keep at it.

I’m rooting for you.

—

Niall Doherty

eBiz Facts

P.S. I mentioned a private book club above. That’s part of the Freedom Business Builder community. More info here.

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Published on February 07, 2019 20:35