Laura Steward Atchison's Blog, page 25

98: Pattie Grimm – Kicking Glass

Eleanor Roosevelt said, “Quiet Women Never Change History” at least I think she said that. But how do you turn a moment into momentum to make a difference in your life, business or the lives of others?

How do you not only Lean IN but BE IN? How do you Thrive?

If you want to change your status quo and shake things up, or maybe just make a few minor shakes, this is the episode for you. My guest today has taught and spoken around the world on Leadership, growth, sales and excellence. While researching her latest book, Quiet Women Never Changed History – Be Strong Stand Up and Stand Out, Let’s Go Kick Some Glass, she discovered how anyone can change their situation and gives us some exercises you can do at home to get your new path started.

 Pattie Grimm has over 25 years of experience in change leadership, sales, leadership, and team development. She started her career in financial services with two large banks. In 1998, Pattie joined Microsoft to lead their transformation to a customer-centric and sales excellence company. Pattie spent three years in the Asia Pacific Region, where she led the region’s customer and partner excellence team.

Pattie returned to the world of change leadership and management consulting in 2013 after leaving Microsoft. Her company helps companies “transform their business from the inside out.” Pattie is recognized as one of the top Women Leaders by the Executive International Women’s Association and Who’s Who in Women’s Leadership.

Pattie’s book, Quiet Women Never Changed History ? Be Strong, Stand Up and Stand Out with the subtitle ? “Let’s Go Kick Some Glass” is on Amazon. Pattie is a frequent speaker on women in leadership, leadership, teams, and change management as well how to build a customer centric organization. She also hosts the weekly radio show Women Kicking Glass on OC Talk Radio at 10:00 AM PDT pattiegrimm@ live.com (b) 949.304.0800

Check out this episode!

97: 42 Ways to breath – Swami Anjani talks First Breath, Last Breath

Breathing seems like it should be a natural and automatic thing yet so many of us shallow breathe, hold our breath without realizing it or just in general don’t do a full breath.

There are over 200 different kinds of breathing that can transform your health, your focus, your life. Many of us are familiar with the panting breathing that pregnant women are taught to help them through childbirth. We may have heard of fire breath. If you saw the movie The Hulk, with Edward Norton, you saw that breath in action while he is training to control the triggers that turn him into the Hulk. At least I think that was the breath they were doing!t

Do we really need to learn how to breathe? Based on my personal experience the answer is a resounding yes.

My guest on this episode is Swami Anjani. She shares with us some of the 42 types of breathing detailed in First Breath, Last Breath by Ma Jaya Sati Bhagavait, founder of Kashi and Kali Natha Yoga.

We do an actual breathing exercise on the radio, and I have a major reaction to it! You know me, I participate in my radio shows on all levels. I always put myself out there as guinea pig! So settle in for this episode in a comfortable place and remember, In, Out. In Out. Breathe in. Breath out. Oh yeah, there is more in between the in and out so listen carefully!

 Swami Anjani graduated from Brockport State University (New York) in 1967 with a degree in Secondary English Education.  She joined the Peace Corps and served in the Philippines until 1969, training teachers and directing a program for kids suffering from leprosy.

Swami Anjani met Ma Jaya in New York in 1975; she moved to Kashi in 1979, serving as the River School’s Principal for 24 years. Swami attended the Harvard Graduate School’s Principal’s Center in 1995. She helped organize the Treasure Coast Teen Institute, a youth leadership camp. In ’02, the Congressional Youth Leadership Council in Washington recognized her for her contributions as an advisor.

She currently serves as Kashi’s Director of Community Relations and is Kashi’s representative to the United Religions Initiative. From 2003  – 2012, Swami Anjani served on the Board of Directors of the Economic Opportunities Council and as a member of the Sebastian Advisory Council of the Boys & Girls Club. She has served as  the President of the Sebastian Clambake Foundation since 2006, was elected Sebastian’s Woman of the Year in 2009, and was chosen by the Lion’s Club as the Grand Marshal of the 2014 July 4th Parade.

Since 2010 she has spoken several times at Unity/Ft. Lauderdale during their September Interfaith Month services. In October, 2015, she represented Kashi at the Parliament of the World’s Religions in Salt Lake City. Swami Anjani has spoken at Interfaith services in Vero and Sebastian, and she serves as a volunteer Interfaith Chaplain at Indian River Medical Center.

96: Jim Palmer – Decide – The Ultimate Success Trigger

Decide. A short word that has the power to immobilize you to great heights or immobilize you to no action. I call that last version analysis paralysis!

My guest calls the place where you decide not to decide Squishyville. It is there that businesses, and even people, can get derailed in achieving their goals. Not making a decision does not remove the need to make one. What it does do is prevent forward motion.

When you are creating your dream business lots of questions come up that require decisions to be made over and over again. How do you know which decisions are critical? When should you be perfect? (this is a trick question!)? How does imposter syndrome affect decision making? Is there ever a time not to make a decision?

My guest today is living his dream business and even has his daughter as a paying client. If you want to create your own dream business don’t miss this episode!

Jim Palmer is a marketing and business building expert and in demand coach. He is the founder of the Dream Business Academy and Dream Business Coaching and Mastermind Program. Jim is the host of Dream Business Coach TV, the hit weekly Web TV show watched by thousands of entrepreneurs and small business owners and he is also the host Stick Like Glue Radio, a weekly podcast based on Jim’s unique brand of Smart Marketing and Business Building Strategies. Jim is best known internationally as ‘The Dream Business Coach’ and creator of No Hassle Newsletters, the ultimate ‘done-for-you’ newsletter marketing program used by hundreds of clients in nine countries.

Check out this episode!

95: John Livesay – Pitch to get funded

Face it. Every business can use funding of some kind. Some businesses are built to be sold and others are build to be a legacy for a family. If you are building a business to sell it investors are often brought in to help scale at a more rapid pace. Investors typically expect a minimum 3-5 return on their investment in 3-5 years.

So how do you craft that perfect pitch that gets the investors to say yes? If you watch Shark Tank you have seen what can go right and what can go wrong during a pitch. What you don’t hear about is which entrepreneurs that get on the show have hired someone to help them craft their pitch and tell their story. Just like anything else, preparation leads to greater success.

My guest today is known as the Pitch Whisperer and on this episode he shares how you can go from being invisible to being investable. We go over how to prepare for the objections, share your plans in a story, answer the questions, “Why You? Why Now?” and how to prepare for the Yes and the No. John also shares how and where to find investors. And I love this, he shares with us the 4 Questions potential investors are asking themselves while you are pitching. If you know those questions you are ahead of many others pitching to them.

We pitch everyday. It may not be about business but we do pitch. Telling your story and being confident about you is a critical skill for business and for life. How would you like to improve those skills?

If you have an idea and want to get funded to get there. Don’t miss this episode!

 

As a funding strategist, John Livesay helps CEOs craft a compelling pitch that engages investors in a way that inspires them to join a startup’s team. He is partners with Judy Robinett in Crack the Funding Code which gets founders funded fast. He hosts “The Successful Pitch” podcast with investors from around the world and is the author of “The Successful Pitch : Conversations on Going From Invisible To Investable”

John had an award winning twenty year career in media sales with Conde Nast where he worked across all twenty-two brands in their corporate division.

John has appeared in Forbes, INC. as well as on CBS, FOX, and ABC as an expert on how to be more confident and the media has called him “The Pitch Whisperer.”

 

94: Marc Haskelson: Value Propositions, Direct Marketing Tips for Your Business

Direct marketing changed the world decades ago and my guest was mentored by some of the world’s greatest. Now we tend to think, “internet marketing” but what is marketing anyway? No matter how you define it unless you get that 1-1 conversation or sale as a result can it really be called effective?

My guest today started out as an engineering student in college and then took a class on marketing which changed the trajectory of his life. Now the Founder and CEO of Compliancy Group he shares many of the lessons he learned at the knee of some of the greatest direct marketing minds on today’s show.

What is a value proposition? How do you decide who you are targeting? Have you defined who you are NOT targeting? Is there fate in business? What are the questions you need to be asking to get that 1-1 meeting with a client to close them?

Using his company, Compliancy Group, as an example, Marc peels back the curtain and shares how they figured out their target market, value proposition and how you can get that potential client to respond.

I learned about RFM – Recently, Frequency and Monetary. what people typically do wrong while figuring out their markets. what 5 questions we all should be asking our potential clients and how to leverage the Power of the Appointment all on this episode.

I met Marc wearing my other hat at SaaSMAX Corp, a company dedicated to changing the shape of delivering cloud software to the tech channel. As a member of their strategic advisory board and their Director of Online Channel Events, I get to host webinars with some of the top software vendors and thought leaders in the world. Marc is one of them. Our prep conversation for the HIPAA educational webinar we did got me so excited I had to have Marc on the show. I don’t think you will be disappointed!

 Marc Haskelson is the President and CEO of Compliancy Group. He has over 25 years of sales, marketing, and operational leadership experience, and has held executive positions at Hearst Publications, Experian, and AT&T. He is an innovator who develops new products and solutions to address the challenges of the small and midsize market. Marc sits on the CompTIA Business Applications Advisory Council and is a Visionary Level Contributor to the American Optometric Association Political Action Committee.

Marc focuses his knowledge of compliance, technology, security, customer care, and payment processing on improving market inefficiencies. He co-founded Compliancy Group in 2005 with HIPAA subject matter expert, Bob Grant, and top software developer, Roland Cozzolino. Together, they use their expertise in direct marketing, compliance, and technology to bring Compliance-as-a-Service to the health care IT industry.

 

93: Dr. Trevor Kashey, Nic Peterson and Jonathan Montgomery – Relentless Dietetics

I have been working with my guests since June, 2016 to figure out some health issues. They are one of the first to ever see me and not my weight. They didn’t just assume that I was heavy because I ate junk all day. After having me log everything I ate for two weeks they informed me I was not eating ENOUGH! It has taken close to 7 months but I am now up to about 1100-1200 calories/day and I have dropped about 20 pounds. It is a struggle each day to remember to eat the right things in the right proportions but it gets a little easier because I have their support and guidance. The right COACHES Matter!

Talk about having to ask the right questions and being willing to let go my own perceptions about eating, food and my beliefs about weight! These guys live what they teach and on this episode we talk about structured eating, mindset vs willpower, how tracking what you eat puts you on the path to change and how to get some free advice on the next steps you need to take. We also discuss their philosophy of nutrition. I think you will be very surprised. The WHY? is so important and they explain why it is.

If you want to shift your thinking around weight, health and self-perception, take a listen to this episode. Then, let me know what you think and what questions are now on the top of your mind!

 

 Trevor Kashey has a Ph.D. in biochemistry with emphasis on cellular energy transduction (which he completed at the age of 23). He began his formal scientific career as a high school student, doing non-small cell lung cancer research at the Translational Genomics Research Institute in Phoenix, AZ. He has consistently been doing research since then, both in academic laboratories and as a consultant for select research firms, and governments, foreign and abroad.

Trevor regularly contributes critical analysis of technical research for public and private institutions. Trevor dedicates his life to education and outreach in the realm of nutrition, dietary supplements, and quality of life. This passion manifests itself in multiple venues, as he regularly lectures at colleges and conventions. Trevor writes and edits for various media outlets, and will meet with anyone who is willing to listen! On the athletic side of things, he is a national-level record-holding strongman and recreational athlete in multiple sports.

Trevor utilizes body composition as a fulcrum for longstanding health benefits, with increases in fitness and performance as a side effect. He has consulted Physicians, their patients, World’s Strongest Man competitors, foreign Olympic teams, 150-mile ultra marathon runners, Geriatric populations,  and everything in between.

Trevor seeks to blend anecdotal, academic, clinical data, and to harmonize it into practical information. Not only is it important to be stronger and faster; it is paramount to be healthier to succeed, and be happy, in the long term.

 

Check out this episode!

92: Dr Andrew Dobo – EMDR to Heal Your Life

Flashbacks. Panic Attacks. Constant pain. These are just a few of the symptoms those with PTSD deal with everyday. Sometimes many times a day. Even if you don’t suffer from PTSD you may all of a sudden have a fear of elevators. Be afraid to fly or be unable to eat ice cream. The triggers may come out of the blue or build over time. No matter what the symptom is you are dealing with it can be debilitating.

What if you could remove the root cause of your symptoms and move past them into a better future filled with possibility versus trauma? Filled with belief that you matter vs you don’t?

My guest on this episode is a psychologist who works with patients to help them heal from past traumas using EMDR. If you have never heard of it before I encourage you to listen closely and then find a practitioner in your area. It has been around for decades and is being used around the world to cure PTSD and more.

EMDR is simple and effective and permanent. Listen as Dr. Andrew Dobo shares how EMDR works and the six stages of healing.

  Dr. Andrew Dobo was first trained in the use of EMDR more than fourteen years ago. He has treated hundreds of patients and participated in literally thousands of EMDR sessions in his very busy and successful private psychology practice. He is a licensed psychologist in Florida.

Dr. Dobo is highly credentialed in the use of EMDR. He has a lifelong interest in psychology and religion. He thought he had nothing new to add to the conversation until EMDR, which is the missing piece that can ignite powerful changes in his clients in an accelerated manner. Much to his surprise, he found this transformational process has six distinct stages.

Dr. Dobo has been in private practice for almost fifteen years; before that he was a staff psychologist at the Indian River Medical Center’s Behavioral Center. He is a member of the American Psychological Association and The International Association of EMDR (EMDRIA). He frequently speaks about the material covered in his book. He is often invited back to Florida Tech, his alma mater, to present on the use of EMDR.

Check out this episode!

91: Larry Baum – Cybersecurity and You – How to Protect Yourself

An innocently sent email to a client with wire transfer numbers from your business email account. Not a yahoo.com account. Think you are safe? No. In this episode you will hear a story of how someone found out their email account was part of the yahoo account hack and almost lost a significant sum of money. If it was not for the client asking why he gave them a routing number for a bank in Spain the business owner could have lost even more.

I am a geek. Love being a geek. What I don’t love is how much time has to be spent protecting ourselves and clients from those with malicious intent. It is an uphill battle but using some common sense rules can make you much safer.

Larry Baum, Founder of The Computing Center 38 years ago, and I talk cybersecurity, email, the future of online safety and what you can do right now to protect yourself and your business. Oh and he flew in just to be in the studio with me!

 Larry Baum founded the original organization that became The Computing Center in 1978. Today, with Mary Stazi now in charge of day-to-day company operation, Larry spends much of his time looking at the overall strategic directions of the company. These days, he is very interested in how technology can be better integrated and leveraged into companies and organizations to make them more efficient and ultimately better managed.

Larry grew up in Ithaca. He is married to Trudy and has two sons, Brian and Ari. Larry has served on numerous boards of local organizations including:

– Tompkins County Chamber of Commerce (Board Chairman 2002)

– Legacy Foundation (Board Chairman 2002-04)

– Tompkins County Air Services Board

– Tompkins County Industrial Development Agency

– Tompkins-Cortland Community College (TC3) Foundation Board (Chair 2010-11)

– Legacy Foundation Board Member (Chair 2002-2005

– Cayuga Medical Center Foundation Board Member (current Chair)

 

90: One Click Lindsey – Turn Clicks into Clients

Most everyone has a website these days and most of them get less traffic than  a town with one stop sign. How do you get potential clients to find you on the web, give you their email address or more and get them to buy what you are selling?

SEO, email marketing, targeted ads, auto-responders, keywords, blogs, analytics are just a few tactics that can be used but do they consistently work if you don’t have a strategy?

My guest shares how you can get more traffic in just 14 days and how to convert them to clients. She shares what one-thing most sites are missing and simplifies how to quickly make a difference with your web marketing.

 Lindsey Anderson, AKA One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients.

One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging ? the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients.

89: Alan Petrillo – Making a Living as a Freelance Writer

How does someone get started as a freelance writer? Is it possible to make a good living as a freelancer? What steps do you need to take to connect with an editor and get a paid assignment? How do you develop ideas for your articles?

My guest on this episode has made a good living as a freelance writer for over 18 years in addition to his other writing career as an award winning author of historical fiction. He answers those questions and many more on this insightful episode on getting in the front door of your target magazines and newspapers.

 Alan M. Petrillo lives in Tucson, Arizona where he writes full-time for national, regional and local magazines and newspapers, as well as writing mystery and thriller fiction.

He’s the author of five works on historical military firearms, a non-fiction book on Ice Hockey in the Desert, and three historical thriller/mysteries, A Case of Dom Perignon, Asylum Lane, and Full Moon. He also has contributed work to two mystery anthologies, Medley of Murder, and Map of Murder.

His short story, Burn Unit, won the Best Short Story of the Year Award from Writer’s Post Journal, and his article on Women’s Love/Hate Relationship With High Heels was given an Addie Award.

A native of Amsterdam, New York, Petrillo holds a bachelor’s degree in English from Siena College in Loudonville, New York.

He has served as a reporter and editor for various daily news organizations, including the Schenectady Union-Star, the Amsterdam Recorder, and United Press International.

Petrillo has been editor of a number of specialized trade publications, and also has held communication and public relations positions for the General Electric Company, the New York State Bar Association, Professional Insurance Agents Association, and the New York State Nurses Association Pension Plan and Benefits Fund.

A long-time resident of Latham, New York, Petrillo served for 22 years as a firefighter with the Verdoy Fire Department in the Town of Colonie, rising to the positions of chief and fire commissioner.

 Contact Alan at:

www.victoriancarriageseries.com

Check out this episode!