Richard H. Thaler's Blog

October 11, 2011

A couple years ago, Washington State switched the default rule on state park fees that drivers pay (or don’t pay) when they renew their licenses. Reader Steve Loeb nicely captures what this switch looks like on the Washington State Department of Licensing site.


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Published on October 11, 2011 17:47 • 93 views

A couple years ago, Washington State switched the default rule on state park fees that drivers pay (or don't pay) when they renew their licenses. Reader Steve Loeb nicely captures what this switch looks like on the Washington State Department of Licensing site.


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Published on October 11, 2011 17:47 • 502 views

October 9, 2011


The Nudge blog sat down (electronically) with John Kenny, Senior Vice President of Strategic Planning in Draftfcb's Chicago office, to explore whether behavioral economics is just a fad in marketing or a legitimate tool to help the industry perform better. Starting with the Institute of Decision Making, Draftfcb has been one of the leaders in thinking about how to incorporate the discipline of behavioral economics with the practice, and business, of modern advertising and marketing...

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Published on October 09, 2011 18:22 • 119 views

September 21, 2011

Courtesy of computer security provider Lavasoft (spotted by a sharp behavioral graduate student at Booth).


Yes, you can click the grayed-out button on the left and "update" to the free software.



 

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Published on September 21, 2011 07:00 • 147 views

September 13, 2011


Hat tip: Matthew Buechler

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Published on September 13, 2011 19:54 • 230 views

It goes by the name "Smart Disclosure," in an announcement to the heads of federal departments and agencies.

The term "smart disclosure" refers to the timely release of complex information and data in standardized, machine readable formats in ways that enable consumers to make informed decisions. Smart disclosure will typically take the form of providing individual consumers of goods and services with direct access to relevant information and data sets. Such information might involve, for...

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Published on September 13, 2011 15:42 • 169 views

September 8, 2011

Nudge blog note: Last night’s Republican debate prompted Richard Thaler to weigh in on Rick Perry’s handling of an HPV vaccine executive order, but not the policy itself. Also, Thaler recently started tweeting. Follow him.


By Richard Thaler


In the Republican Presidential debate last night at the Reagan library a question emerged about Rick Perry’s now famous 2007 executive order requiring all Texas girls to receive a vaccine against the human papillomavirus (HPV) before entering the sixth grade...

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Published on September 08, 2011 19:11 • 96 views

Nudge blog note: Last night's Republican debate prompted Richard Thaler to weigh in on Rick Perry's handling of an HPV vaccine executive order, but not the policy itself. Also, Thaler recently started tweeting. Follow him.

By Richard Thaler

In the Republican Presidential debate last night at the Reagan library a question emerged about Rick Perry's now famous 2007 executive order requiring all Texas girls to receive a vaccine against the human papillomavirus (HPV) before entering the sixth...

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Published on September 08, 2011 19:11 • 85 views

September 7, 2011


The problem with this sign is that the best yard sale goodies were probably available "yesterday." You're down to the dregs today. Better to post a sign that is fuzzy with time and refers only to "today."


Hat tip to photographer Mary Ann Henningsen.

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Published on September 07, 2011 06:43 • 112 views

September 5, 2011

"I hate losing more than I even wanna win." – Oakland Athletics General Manager Billy Beane (or some creative Hollywood writer channeling Billy Beane)


Around 40 seconds in.


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Published on September 05, 2011 12:18 • 243 views

Richard H. Thaler's Blog

Richard H. Thaler
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