Simon S. Tam's Blog, page 15
July 29, 2013
3 Things to Learn From the World’s First “Twitter Hotel”
Last week, Fast Company released an article about the world’s first “Twitter Hotel,” Sol Wave House. It’s a new experience where you can get service simply by tweeting about it, see who is sitting/staying where, and even get invited to private parties through their hashtag system.
Here’s their promotional video:
Will it work? I don’t know. But it’s a very good idea, especially if they can deliver on the user and customer experience side of things. Either way, it’s a brilliant idea and it can te...
July 17, 2013
How to Fix Duplicate Pages in Facebook
If you don’t know about Facebook’s auto-generated pages, you should definitely search for your business page on Facebook to see what comes up…because chances are, other users are finding their way to unofficial accounts and can potentially distort information about you.
How to search for your pages on Facebook the right way:
Begin by typing your business name in the search bar on top (it doesn’t matter if your account has graph search or not) butignore the suggested matches. Do not press the re...
July 11, 2013
5 Reasons to Participate in Social Media Giving Day
Monday marks the inaugural Social Media Giving Day, a day to rally the social media community in order to set a world record for the most donations given in one day through social media. Here are five reasons why you should care (and why you should participate):
Social Responsibilityshould be a major component of your organization’s strategic vision. Companies who have a strong Corporate Social Responsibility (CSR) policy, such as Toyota, enjoy greater innovation, have stronger branddifferenti...
June 18, 2013
12 Productivity Tips That Give You More Time
One of the most commonly asked questions of me is about my sleep, or more specifically, when I find the time to sleep.
In addition to working full time and participating in a rigorous MBA program full time, I also run three businesses, am starting a nonprofit (and volunteer/sit on the board for six others), play in a touring band, write books, write for five blogs, do consulting work for aspiring musicians, and have hobbies on the side. But I don’t sleep any less than most of the people I know...
June 14, 2013
10 Steps to Creating the Ultimate Social Media Marketing Plan
If you want to create a digital and social media marketing strategy, you’ll want to follow these simple steps:
Create Something Worth Marketing.A product or service should be so good that it practically sells itself. This is the most important step….if you begin marketing your product before it is ready, you’ll be destroyed in the marketplace. Just look at what happened to Microsoft.
Define Your Target Audience and Their Behaviors.Not only should you know who your target audience(s) is/are, you...
June 12, 2013
How Sony Destroyed Microsoft in the Video Game Marketing Wars
There’s also been a healthy rivalry between video game consoles, especially between Sony and Microsoft. The heavyweight championship bout between these giants is at one of the video game world’s most important events: E3.
Microsoft fumbled with their announcement of a new system, the Xbox One, confusing gamers with convoluted used game policies (essentially, you can’t lend your games to a friend unless you meet certain criteria), the claim of it being this generation’s “VCR” or entertainment h...
June 10, 2013
The Social Media Payoff
Media Bistro shared this great graphic over the benefits of digital marketing and how it provides a better return on investment than most other endeavors. Check out the article here: Social, Mobile, Content – The Digital Marketing Trio of 2013
June 8, 2013
Top 5 Mistakes Colleges Make with Social Media Marketing
It fascinates me to end that while most colleges offer classes and/or degrees in business, very few of the organizations are actually practicing what they teach. If anything, colleges should provide the very model of how to conduct business online. Unfortunately, due to limited resources and the disconnect between faculty and staff, this is not the case. What I often find is that colleges are behind the curve when it comes to digital marketing, design, and especially social media.
Currently, I...
June 7, 2013
How to Google Yourself (and Why You Should Do It)
Googling yourself isn’t just a running joke on 30 Rock, it’s actually important for brands, reputation management, background checks, and privacy. Whether you are launching a marketing campaign, conducting a job search, or just curious about what comes up with your name, you’ll want to “Google yourself” properly with these steps:
Learn how to use a Boolean search:Search engines use Boolean logic to get results; so using words like AND, OR, and NOT and combing searches with quotationmarksor min...
June 4, 2013
How to Get More Followers on Facebook, Twitter, and YouTube
If you are asking how to get more followers, you’re asking the wrong question.
If you are measuring your social influence, the effectiveness of your marketing campaigns, or your brand’s reach based on the number of fans that you have on a particular social media site, you’re looking at the wrong metrics.
Anyone can buy followers, but buying followers is a bad idea. This isn’t like the days of Myspace where people get impressed with your “friend count.” Most people know that the number of follow...
