Massimo Marino's Blog: The Ramblings and the Rumblings - Posts Tagged "internet"
What people know...
Today I received a very detailed email from a company I never ever had any business relationship with. Heck, not even with closely (or not) related businesses.
Still, they knew what they were doing. Their message header was:
"With a few clicks, get up to 4 customized quote:
The funeral savings
Accidental Death
Funeral organization"
Clearly they do know a lot about people. Our personal information, our habits, what we do, where we go, our eat preferences, what we read, if we are married, have kids, everything inevitably trickles in the virtual world creating an avatar of oneself which is under scrutiny for business opportunities.
When we navigate, browse leisurely around, information gets added to our marketing-target-virtual-persona we have floating online, defining us better than any friends or significant others could do.
Remember, every time you are online doing anything, things like BlueKai, CBS Interactive, ClickTale, Crowd Science, DoubleClick, Google Analytics, Twitter Button, Facebook Connect, Google Adsense, Google Analytics, Quantcast, ScoreCard Research, Beacon Visual Revenue, and many others are watching everything you do and take note.
So one day, you too will receive your "Funeral organization" discounts.
Still, they knew what they were doing. Their message header was:
"With a few clicks, get up to 4 customized quote:
The funeral savings
Accidental Death
Funeral organization"
Clearly they do know a lot about people. Our personal information, our habits, what we do, where we go, our eat preferences, what we read, if we are married, have kids, everything inevitably trickles in the virtual world creating an avatar of oneself which is under scrutiny for business opportunities.
When we navigate, browse leisurely around, information gets added to our marketing-target-virtual-persona we have floating online, defining us better than any friends or significant others could do.
Remember, every time you are online doing anything, things like BlueKai, CBS Interactive, ClickTale, Crowd Science, DoubleClick, Google Analytics, Twitter Button, Facebook Connect, Google Adsense, Google Analytics, Quantcast, ScoreCard Research, Beacon Visual Revenue, and many others are watching everything you do and take note.
So one day, you too will receive your "Funeral organization" discounts.
