Ian Lamont's Blog - Posts Tagged "in30min"
Crowdsourcing Chinese recipe testing for the next "In 30 Minutes" title
Over on the official In 30 Minutes blog, I'm running a little experiment. I'm crowdsourcing the testing of recipes for the next In 30 Minutes title, which will be about Chinese cooking.
Originally, I had considered simply asking a close relative who is also a professional chef to help out with testing, but realized that the crowdsourcing approach has merit -- people in the actual target market can evaluate on the recipes on several axes:
* Is the language understandable?
* Do the amounts given for each ingredient work out?
* Are the instructions about heat accurate (we used gas and a stainless steel wok, but are curious about other cooks with electric ranges, iron or aluminum pans, etc.
* Is the video helpful?
* How does the recipe taste?
So far, one person has tried the first recipe, Soy-braised salmon (蔥燒鮭魚). The results were excellent, but we are still looking for more testers. Anyone who tries it out and gives written feedback that we can use in the book gets a free copy, once it's released.
Get the recipe/watch the video
Originally, I had considered simply asking a close relative who is also a professional chef to help out with testing, but realized that the crowdsourcing approach has merit -- people in the actual target market can evaluate on the recipes on several axes:
* Is the language understandable?
* Do the amounts given for each ingredient work out?
* Are the instructions about heat accurate (we used gas and a stainless steel wok, but are curious about other cooks with electric ranges, iron or aluminum pans, etc.
* Is the video helpful?
* How does the recipe taste?
So far, one person has tried the first recipe, Soy-braised salmon (蔥燒鮭魚). The results were excellent, but we are still looking for more testers. Anyone who tries it out and gives written feedback that we can use in the book gets a free copy, once it's released.
Get the recipe/watch the video
